Muntra
Muntra is a Stockholm-based SaaS company providing a cloud-based, AI-native dental practice management platform with integrated journal, X-ray, e-prescription, and quality management modules, serving 800+ dental clinics across Sweden and Norway.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Muntra does
Muntra is a Stockholm-based SaaS company that provides a cloud-based, all-in-one dental practice management platform for clinics across the Nordic region. The core offering, the Muntra Journal System, is a CE-marked electronic patient record (EPR) that integrates patient scheduling, periodontal charting, treatment planning, billing, and quality management into a single platform accessible via cloud with BankID authentication. Surrounding the journal system are several integrated modules: a radiology/X-ray module supporting all European imaging hardware, an AI module (Ambient Scribe voice documentation, Agentic AI assistant, AI receptionist), a Quality Management System (QMS), an e-prescription service (E-Recept), and a free-standing e-referral network (E-Remiss). The platform is built to comply with Swedish and EU healthcare regulations (GDPR, EU MDR, NIS2) and is the first journal system to position itself as AI-native in dentistry.
Muntra monetizes primarily through a subscription-based core journal system priced per clinic and per treating user, with claims of being approximately 30% cheaper than competitors and offering no binding contracts. Ancillary revenue comes from e-prescription subscriptions (299 kr/month for non-dental prescribers, free for dental clinics), while e-referral is offered free to all dental professionals as a freemium hook into the broader platform. The company employs a hybrid go-to-market combining product-led growth (self-serve trial accounts and live demos) with account managers and customer success specialists for mid-market and chain accounts, supplemented by participation in Nordic dental conferences and an annual user event (Muntradagen). Customer base comprises 800+ dental clinics across Sweden and Norway, with the primary vertical being private dental clinics of all sizes, plus a small adjacent veterinary vertical served through a partnership with Djurfarmacia Apoteket Trollet.
The company is privately held by co-founders Pontus Green (CEO) and Niels Rask (CTO), with Per Tjernberg as Chairman. It has scaled to 11-50 employees, expanded from Sweden into Norway in 2023, and is actively building out an AI/QMS product roadmap with launches planned through 2026. No external institutional funding rounds have been disclosed beyond an early-stage $0 investment from The Springfield Project dated June 2015, indicating organic, bootstrapped growth to date.
Muntra firmographics
Firmographics- Name
- Muntra
- Legal name
- Muntra AB
- Website
- https://muntra.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Muntra is a Stockholm-based SaaS company providing a cloud-based, AI-native dental practice management platform with integrated journal, X-ray, e-prescription, and quality management modules, serving 800+ dental clinics across Sweden and Norway.
- Ownership category
- akta.pro rank
Muntra industry classification
Industry- Product category
- Dental Practice Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
Keywords
Where Muntra is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Muntra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription (Core Journal System): Subscription-based pricing model for the cloud-based dental journal system, priced based on number of clinics and number of treating users. Marketed as 30% cheaper than competitors. Includes all core functionality including journal, X-ray, e-prescription, e-referral, and quality management.
- E-Prescription (E-Recept): Free for dental clinics. For other healthcare providers/prescribers: 299 kr/month per prescriber. For veterinary practices through Djurfarmacia Apoteket Trollet partnership: free for their customers.
- E-Referral (E-Remiss): Free for all dental professionals regardless of which journal system they use. Muntra views this as part of their broader ecosystem, with revenue generated through adoption of the full journal system.
- Quality Management System (QMS): No per-user licenses. All-in-one activation within Muntra journal system. Included as part of the overall subscription offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Journal System Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Muntra product offering
Product offeringCore offering
Muntra provides a cloud-based, all-in-one dental practice management (EPR/journal) platform for Nordic dental clinics, combining patient records, X-ray imaging, e-prescription, e-referral, quality management, and AI-powered documentation in a single CE-marked medical device. The platform is delivered as a subscription SaaS, priced per clinic and treating user, and includes integrated AI capabilities such as Ambient Scribe voice documentation and Agentic AI assistant.
Product overview
Muntra is a cloud-based all-in-one dental clinic management platform for the Nordic market, comprising a core Electronic Patient Record (EPR/Journal) system with multiple integrated modules. The product suite includes the core Muntra Journal System, an integrated Radiology (X-ray) module, a dedicated AI module (Muntra AI) featuring Ambient Scribe voice documentation and Agentic AI, a Quality Management System (Muntra QMS), an e-Prescription module (E-Recept), and an e-Referral network (E-Remiss). All modules share a unified database and operate within a single cloud-native platform, eliminating the need for on-site servers. The platform is CE-marked as a medical device and is designed for Swedish dental clinics, with expanding operations in Norway.
Differentiator
Problem solved
Functional benefit
Brands
- Muntra QMS: Quality management system module built directly into the journal system for dental clinics to manage deviation handling, quality reports, and patient safety statements.
- Muntra AI
Products and services
- Muntra Journal System (Journalsystem) Cloud-based electronic patient record (EPR) system for dental clinics integrating patient scheduling, periodontal charting, treatment planning, health declarations, journal documentation, billing, and quality management into a single platform with BankID login. For dental clinics across the Nordic region.
- Muntra Röntgen (X-ray / Radiology Module) Comprehensive radiology and medical imaging management module supporting all European X-ray hardware (intraoral sensors, panoramic, CBCT/3D, imaging plates), with cloud-based storage, automatic backup, and AI-powered caries detection and tooth numbering. For dental clinics.
- Muntra AI Suite of AI-powered modules integrated into the journal system, comprising Ambient Scribe (voice-to-structured-text documentation), Agentic AI (contextual AI chat assistant), automated risk assessment, journal validation against Försäkringskassan regulations, AI-generated treatment plans, patient safety report drafting, and AI receptionist for automated patient communication. For dental clinics.
- Muntra QMS (Quality Management System) Quality management system module built directly into the journal, providing incident/deviation reporting linked to patient records, automatic patient safety annual report drafting via AI, quality reports, routine and policy document management, and automated reminders for follow-ups — designed to meet IVO inspection and Patient Safety Act requirements. For dental clinics.
- Muntra E-Recept (E-Prescription) Proprietary e-prescription solution integrated with the journal system, providing a web-based interface for prescription management, automatic patient verification via Swedish Population Register, drug lookup via FASS integration, automatic journal documentation, and full prescription history. Free for dental clinics using Muntra; 299 kr/month per prescriber for other healthcare providers.
- Muntra E-Remiss (E-Referral) Digital referral network enabling dental clinics to send and receive referrals electronically, supporting all file types including CBCT images, encrypted chat with referral recipients, automated journal note creation, and a website widget for referral intake. CE-marked. Free for all dental professionals regardless of which journal system they use.
Quantifiable outcome
- 62% reduction in total IT costs for dental clinics
- +5 more outcomes
Companies that use Muntra
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Muntra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability13 records
Feature8 records
Muntra partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic and core.
- DentifystrategicStrategic partnership integrating Dentify's teledentistry platform with Muntra. Enables video consultations, digital follow-ups, and secure patient dialogue with booking directly connected to Muntra.
- FortnoxcoreAccounting system integration providing seamless financial management within Muntra. Enables automatic invoice generation, payment processing, and financial reporting directly within the dental journal system.
- 3ShapecoreIntegration with 3Shape dental scanners for seamless 3D imaging workflow. Enables direct transfer of scan data to patient records.
- SwishcorePayment integration enabling instant payments and simplified payment processing for dental clinic transactions.
- Djurfarmacia Apoteket TrolletstrategicPartnership for veterinary prescription services. Veterinary clinics customers of Djurfarmacia receive Muntra e-prescription services free of charge.
- Sambi (National Pharmaceutical List)coreMuntra has been approved as a limited Sambi representative to reduce costs for NLL (National Läkemedelslista) connection. Enables integration with Sweden's national pharmaceutical database for prescription validation.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Muntra competitors and assessment
Company assessmentBroad incumbents
- Carestream Dental: Carestream Dental provides practice management software, imaging systems, and CAD/CAM solutions for dental practices globally. It is a broad incumbent with overlapping capabilities in dental imaging and practice management, competing with Muntra's radiology and journal modules.
- Henry Schein One (Dentrix): Henry Schein One's Dentrix is one of the largest and most established dental practice management platforms globally. It is a broad incumbent with overlapping EHR, imaging, and patient engagement capabilities, and is a key competitor if it pushes further into the Nordic or cloud-native space.
Direct peers
- Open Dental Software: Open Dental is an open-source dental practice management software widely used by independent and small dental practices. It is a direct peer in dental clinic management software, particularly relevant to Muntra's SMB customer base and its emphasis on openness and integrations.
- Curve Dental: Curve Dental is a cloud-based dental practice management software primarily serving North American dental practices. It is a direct peer in the cloud-native dental SaaS category, sharing Muntra's positioning of replacing legacy server-based systems with a modern, all-in-one cloud platform.
- Planet DDS (Denticon): Planet DDS, with Denticon, is a cloud-based dental practice management platform serving dental groups and DSOs. It is a direct peer in cloud dental practice management, particularly relevant to Muntra's efforts to expand into multi-clinic dental chains.
- Opus Dental (Planmeca): Opus Dental, part of Planmeca, is a leading dental practice management software in the Nordics and broader Europe. It is a direct peer in the dental clinic management software category, with similar EHR, imaging, and patient management capabilities.
- Tandem (Praktikertjänst): Tandem is one of the most widely used dental practice management systems in Sweden, serving both Praktikertjänst-owned clinics and external dental practices. It is the most direct Nordic competitor to Muntra's core journal system product, competing head-to-head in the Swedish dental market.
Emerging players
- tab32: tab32 is a cloud-based dental practice management and imaging platform with AI capabilities, serving dental practices primarily in the US. It is an emerging peer in cloud-native dental SaaS with a similar positioning of integrating practice management, imaging, and AI in one platform.
- Dentify: Dentify is a Nordic teledentistry platform that has a strategic integration partnership with Muntra. While it is also a partner, it represents an emerging player in the teledentistry space that overlaps with Muntra's growing teledentistry capabilities.
- VideaHealth: VideaHealth is an AI-powered dental caries detection platform. It is an emerging player in dental AI that overlaps with Muntra's AI caries detection feature, illustrating the broader AI-in-dentistry competitive landscape Muntra is operating in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Muntra social profiles
Digital presenceMuntra compliance and trust
Trust signalCompliance5 records
Muntra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muntra leadership team
Management profileNumber of profiles
Profiles3 records
Muntra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muntra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muntra
What does Muntra do?
Muntra provides a cloud-based, all-in-one dental practice management (EPR/journal) platform for Nordic dental clinics, combining patient records, X-ray imaging, e-prescription, e-referral, quality management, and AI-powered documentation in a single CE-marked medical device. The platform is delivered as a subscription SaaS, priced per clinic and treating user, and includes integrated AI capabilities such as Ambient Scribe voice documentation and Agentic AI assistant.
Is Muntra a public or private company?
Muntra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muntra founded?
Muntra was founded in 2018. It employs 11 to 50 people.
Where is Muntra based?
Muntra is headquartered in Stockholm, Sweden, in the Europe region.
How does Muntra make money?
Four revenue lines are on record. Software Subscription (Core Journal System) is the primary driver. The others are E-Prescription (E-Recept), E-Referral (E-Remiss) and quality Management System (QMS).
Who are Muntra's main competitors?
Broad incumbents on record are Carestream Dental and Henry Schein One (Dentrix). Direct peers are Open Dental Software, Curve Dental, Planet DDS (Denticon), Opus Dental (Planmeca) and Tandem (Praktikertjänst). Emerging players are tab32, Dentify and VideaHealth.
Does Muntra have an API?
Yes. Muntra offers an open API enabling integration with third-party tools and platforms. The API documentation is publicly accessible. No SDK is explicitly listed. Developer documentation is at api.muntra.com/api/documentation.
What industry is Muntra in?
Muntra's product category is Dental Practice Management Software. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces. Its NAICS code is 513210 and its SIC code is 7372.