DFX

What DFX does

DFX AG is a Swiss-regulated fintech, founded in 2021 and headquartered in Zug, that operates a non-custodial fiat-to-crypto bridge. The platform enables private individuals, corporate customers, B2B partners, and retail merchants to buy, sell, swap, and send cryptocurrencies directly between bank accounts and self-custody wallets, with KYC tiering that unlocks progressively higher transaction limits. The product portfolio comprises four primary lines: DFX Services (on/off-ramp supporting 80+ cryptocurrencies across 9 blockchains), DFX Toolbox (embeddable iframe widget for partner integration), BTC Taro App (self-custody Bitcoin wallet with Lightning Network and Multisig), and OpenCryptoPay (QR-code merchant payment standard), with DFX Safe (managed custody) announced as forthcoming.

Underlying technology connects to hardware wallets (Ledger, Trezor, BitBox), software wallets (MetaMask, Rabby, Cake Wallet), and the broader WalletConnect ecosystem of 300+ wallets. Crypto exchange is routed via Kraken for Bitcoin and Uniswap for other assets, and DFX operates as a principal on transactions (purchasing crypto for its own inventory and reselling to customers). The company is regulated through VQF self-regulatory organization membership and FINMA supervision, with code independently audited by Grant Thornton and Beyond Audit and published openly on GitHub.

DFX monetizes via transaction fees (1.49% purchase / 1.99% sale for private individuals; 1.99% / 2.49% for corporates; 5% flat for premium support), a 0.25% referral commission on referred customer volume, payment link/collection fees of 0.1% plus 1-2% currency conversion surcharge, and pass-through blockchain network fees. Distribution is primarily product-led and self-serve, supplemented by white-label B2B integrations, hardware wallet partnerships, and merchant deployments — most notably at 137 SPAR supermarket locations in Switzerland and Liechtenstein, where merchants receive CHF instantly with approximately 66% lower transaction costs than traditional card networks.

Name

DFX

Legal name

DFX AG

Website

https://dfx.swiss

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

DFX AG is a Swiss-regulated non-custodial fintech operating a fiat-to-crypto on/off-ramp, enabling private individuals, corporate customers, B2B wallet partners, and retail merchants (including 137 SPAR stores) to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between bank accounts and self-custody wallets.

Ownership category

akta.pro rank

Product category

Cryptocurrency On/Off Ramp

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

akta.pro secondary industries

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Crypto Payment Gateways & Checkout APIs (FSADAIAA), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF), Settlement, Reconciliation & Merchant Treasury Tools (Crypto) (FSADAIAK)

Keywords

• Non-custodial crypto exchange
• Fiat crypto onramp
• Cryptocurrency payment processing
• Self-custody bitcoin wallet
• Blockchain payment solutions

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees - Private Individuals: DFX charges percentage-based fees on buy/sell transactions executed via bank transfer. For private individuals without special support: 1.49% on purchase, 1.99% on sale. Principal-based model where DFX purchases crypto for own inventory and resells to customers.
2. Transaction Fees - Corporate Customers: Higher fee tier for legal entities: 1.99% on purchase, 2.49% on sale for corporate customers without special support. 5% flat fee for customers with special care/assistance.
3. Referral Program Commission: Customers earn 0.25% on transaction volume generated by referred users (both buy and sell transactions). Daily payouts. No referral limit. DFX acts as the provider paying commissions.
4. Payment Link / Inkasso Service: Business customers can accept crypto payments via Payment Link. Standard fee of 0.1% on turnover for collection services. Currency conversion surcharge of 1% for FrankencoinPay/Lightning/OpenCryptoPay, 2% for PayToBlockchainAddress methods.
5. Blockchain Network Fees: Variable blockchain transaction fees passed through to customers (Bitcoin, Ethereum gas, etc.). DFX displays current network fee at time of transaction completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

DFX operates a non-custodial fiat-to-crypto on/off ramp platform that enables private individuals and corporate customers in Switzerland to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between SEPA bank accounts and self-custody wallets (MetaMask, Ledger, Trezor, BitBox, Rabby, WalletConnect). The platform also offers merchant crypto payment acceptance via its proprietary OpenCryptoPay standard, currently deployed at 137+ SPAR supermarket locations, plus a self-custody Bitcoin wallet (BTC Taro App) and a white-label Toolbox widget for partner integration.

Product overview

DFX operates as a modular non-custodial crypto fintech platform comprising four primary product lines: DFX Services (DFX Exchange) for on/off-ramp fiat-to-crypto conversion supporting 80+ coins across 9 blockchains; BTC Taro App for self-custody Bitcoin wallet functionality with Lightning and Multisig; DFX Toolbox as an embeddable widget for third-party wallet and website integrations; and OpenCryptoPay enabling merchant crypto payment acceptance. The platform also includes DFX Safe (upcoming custody solution), a referral program paying 0.25% on transaction volume, and DFX Shop for branded merchandise. DFX's architecture connects to hardware wallets (Ledger, Trezor, BitBox), software wallets (MetaMask, Rabby, Cake Wallet), and processes cryptocurrency exchange via Kraken (BTC) and Uniswap (other assets).

Differentiator

Problem solved

Functional benefit

Brands

• Open CryptoPay: Cryptocurrency payment solution enabling direct payments at merchants without intermediaries
• DFX Toolbox
• BTC Taro App
• DFX Safe
• DFX Shop

Products and services

• DFX Services (DFX Exchange) Non-custodial on/off-ramp service enabling private and corporate customers to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between SEPA bank accounts and self-custody wallets. Supports SEPA and SEPA Instant for fiat funding.
• DFX Toolbox Embeddable HTML iframe widget for wallet operators and website owners to integrate DFX crypto buying, selling, and swapping functionality. Fully configurable via HTML attributes, with referral code support for partner revenue sharing.
• BTC Taro App Self-custody Bitcoin wallet application with Lightning Network and Multisig features, designed for both enterprise and private users. Supports global sending and Taproot Assets.
• OpenCryptoPay Crypto payment solution enabling merchants to accept cryptocurrency payments directly at point of sale via QR-code scanning, without intermediaries. Powers real-time crypto payments at retail locations including 137+ SPAR supermarkets in Switzerland. Merchants receive fiat (CHF) instantly.

Quantifiable outcome

• ~66% merchant transaction cost savings compared to traditional card payments at SPAR supermarkets
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• SPAR SwitzerlandflagshipStrategic or Co-development Partner · 1 August 2025SPAR supermarket chain partnered with DFX and Cardano Foundation to enable ADA cryptocurrency payments at 137 locations in Switzerland via Open Crypto Pay. Merchants receive CHF instantly with ~66% lower fees than traditional card processing. The partnership expanded from 100 stores (August 2025) to 137 stores with plans to extend to 300 stores nationwide. Users pay by scanning QR code at checkout directly from ADA wallets.
• Binance PaycoreGTM or Marketing PartnerBinance Pay integration enables users to pay at SPAR supermarkets with USDT via the Binance app. DFX provides the Open Crypto Pay infrastructure that powers the payment rails. This partnership extends Binance's payment ecosystem while leveraging DFX's merchant payment solution.
• MetaMaskcoreTechnology or IntegrationDFX services integrated directly into MetaMask, enabling users to buy, sell, and swap crypto with few clicks directly within their MetaMask wallet. Primary distribution channel for retail users.
• LedgercoreTechnology or IntegrationHardware wallet integration via DFX Toolbox. Ledger users can purchase crypto directly to their hardware wallet-secured addresses. No intermediary exchange required.
• TrezorcoreTechnology or IntegrationHardware wallet integration via DFX Toolbox. Trezor users can purchase crypto directly to their hardware wallet-secured addresses via SEPA bank transfer.
• BitBox (Shift Crypto)coreTechnology or IntegrationHardware wallet integration via DFX Toolbox. BitBox users can purchase crypto directly to their hardware wallet. Featured in DFX newsletter and marketing materials as key hardware wallet partner.
• WalletConnectcoreTechnology or IntegrationWalletConnect integration connects DFX services to 300+ wallets that support the WalletConnect protocol. Major expansion of wallet compatibility beyond direct integrations.
• KrakencoreTechnology or IntegrationKraken serves as the Bitcoin exchange partner for DFX. When users purchase BTC, DFX acquires Bitcoin via Kraken. All other cryptocurrencies are exchanged via Uniswap.
• UniswapcoreTechnology or IntegrationUniswap serves as the exchange partner for all cryptocurrencies other than Bitcoin. DFX uses Uniswap for token swaps when purchasing non-BTC crypto assets for customers.
• Grant ThorntoncoreStrategic or Co-development PartnerIndependent audit firm that has audited and verified DFX operations. Along with Beyond Audit, provides third-party verification of DFX's security and compliance practices. Code is open source and viewable on GitHub.
• Beyond AuditcoreStrategic or Co-development PartnerIndependent audit firm that has audited and verified DFX operations alongside Grant Thornton. Provides third-party security and compliance verification for the Swiss-regulated fintech.
• Input Output Group (IOG) / Cardano FoundationflagshipStrategic or Co-development PartnerPartnership with Cardano blockchain ecosystem to enable ADA payments at SPAR stores. USDCx on Cardano integration enables direct withdrawals without bridges via Circle's xReserve. DFX serves as the fiat on-ramp/off-ramp and payment infrastructure provider for Cardano's real-world retail payments.
• CirclecoreTechnology or IntegrationUSDC issuer providing xReserve custody for USDCx on Cardano. Partnership enables direct USDCx withdrawals without bridges, backed by USDC reserves held in Circle's xReserve. Enables DeFi, lending, and payment functions on Cardano.
• VQFcoreOthersDFX is a member of VQF (Verein zur Qualitätssicherung von Finanzdienstleistungen), a Swiss self-regulatory organization (SRO). DFX is subject to the due diligence obligations of the Swiss Anti-Money Laundering Act (AMLA/GwG) as a VQF member.
• FINMAcoreOthersSwiss Financial Market Supervisory Authority (FINMA). DFX's SRO membership can be verified through FINMA's SRO member search. Confirms DFX operates under Swiss financial market regulations.
• Zoller InvestmentminorChannel Partner/ Reseller/ DistributorSwiss investment firm listed as a partner using DFX services. Likely utilizes DFX for client crypto transactions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MoonPay: Global fiat-to-crypto on/off-ramp serving both consumers and merchants via wallet integrations and a white-label API/SDK. Directly comparable to DFX on non-custodial rails, retail POS and embedded checkout—only at much larger global scale.
• Ramp Network (Ramp): Provides fiat-to-crypto on-ramp via deep wallet and DeFi protocol integrations (MetaMask, Ledger, etc.) plus white-label APIs. Closely comparable to DFX's non-custodial buy/sell/swap and DFX Toolbox model.
• Transak: Fiat on-ramp provider with extensive wallet, dApp and merchant integrations across global markets. Same on/off-ramp service model as DFX with similar wallet-integrated UX.
• Banxa: Regulated fiat-to-crypto payments company serving exchanges, wallets and platforms globally. Direct competitor in the fiat↔crypto on-ramp category with overlapping regulatory positioning.
• Coinify: European-focused fiat-to-crypto on/off-ramp with payment processor and POS offerings. Comparable regulated on-ramp service with merchant and partner integrations.

Broad incumbents

• Bitcoin Suisse: Established Swiss-regulated crypto financial services firm offering brokerage, custody, staking and lending to retail and institutional clients. Same Swiss regulatory and crypto-financial-services positioning as DFX, but serving a much broader product portfolio.
• Kraken (Pay / Exchange): Major crypto exchange and liquidity venue used by DFX for BTC execution. Provides fiat on-ramp, staking and merchant services that partially overlap with DFX's offering while operating globally.

Emerging players

• Relai: Swiss Bitcoin on-ramp app with non-custodial Bitcoin purchases and recurring buys, sharing DFX's Swiss regulatory positioning and fiat-to-BTC on-ramp focus, but narrower scope (Bitcoin-only, app-first).
• Pocket Bitcoin / 21analytics: Swiss-based crypto on-ramp offering non-custodial Bitcoin purchases with recurring plans. Same Swiss targeting and non-custodial wallet-funding model as DFX at smaller scale.
• Binance Pay: Payment network from Binance enabling crypto payments at merchants globally. Both a DFX partner (powers SPAR checkout) and a competing merchant crypto-acceptance rail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dfx_swiss
• GitHubgithub.com/DFXswiss
• Facebookfacebook.com/p/DFX-Swiss-100075868787795
• LinkedInlinkedin.com/company/dfxswiss
• Instagraminstagram.com/dfx.swiss

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DFX