Coinify
Coinify is a Copenhagen-based B2B cryptocurrency payment gateway and exchange infrastructure provider enabling merchants, PSPs, and corporates to accept 35+ cryptocurrencies with fiat or stablecoin settlement, serving 60,000+ businesses across 170+ countries via APIs, white-label solutions, and 65+ payment service provider channel partnerships.
- Company typePrivate
- Founded2014
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Coinify does
Coinify is a Copenhagen-headquartered B2B cryptocurrency payment gateway and exchange infrastructure provider founded in 2014 and incorporated as Coinify ApS. The company enables merchants, PSPs, and corporate clients to accept, trade, and settle in cryptocurrency without holding crypto assets themselves, operating under EU VASP regulation with oversight from the Danish Financial Supervisory Authority and FinCEN registration in the US. Coinify serves 60,000+ businesses and 2.5M+ registered traders across 170+ countries, supported by integrations with 65+ global PSPs (Nexi Group, NETS, DataTrans, Nuvei, Paynet, Curo Payments, PSI-Pay, Payssion, ZotaPay) and wallets (Ledger, Trezor, OKX, Gate.io, ZenGo).
The platform is built on two core REST APIs (Coinify Trading API and Coinify Payments API) with e-commerce plugin distribution. The product portfolio comprises four primary lines: Payment Solutions (a payment gateway supporting 35+ cryptocurrencies with fiat, crypto, or stablecoin settlement including USDC, USDT, and EUROC), Trade Solutions (an embeddable trade widget for exchanges, wallets, NFT marketplaces, DeFi, DEX, and dApps), Corporate Trading (institutional brokerage with limits up to €500,000 per transaction), and Coinify+ (white-glove OTC for orders above €50,000). Add-on modules include Pay-by-Link (no-code payment links), Invoice Solution, Deposit Solution, and WalletConnect/Mesh integrations that together support 150+ crypto wallets. The technology stack also covers Layer-2 network support (Arbitrum, Optimism, Base) for cheaper USDC settlement and Apple Pay onramp for retail traders.
Coinify's revenue model is primarily transaction-fee-based, with merchant payment processing fees of 0.5%-1.5% per transaction, settlement/conversion fees for crypto-to-fiat conversion, institutional exchange and OTC fees, and licensing/white-label revenue from API and enterprise integrations. Distribution is hybrid: direct self-serve merchant signup via merchant.coinify.com, direct enterprise sales for corporate and institutional clients, API/white-label distribution to PSPs and partners, and channel resale through payment aggregators. In May 2023, Coinify was acquired by Marketcom Software Ltd (owned by Teddy Sagi), and the company continues to operate under its own brand from its Copenhagen headquarters.
Coinify firmographics
Firmographics- Name
- Coinify
- Legal name
- Coinify ApS
- Website
- https://coinify.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coinify is a Copenhagen-based B2B cryptocurrency payment gateway and exchange infrastructure provider enabling merchants, PSPs, and corporates to accept 35+ cryptocurrencies with fiat or stablecoin settlement, serving 60,000+ businesses across 170+ countries via APIs, white-label solutions, and 65+ payment service provider channel partnerships.
- Ownership category
- akta.pro rank
Coinify industry classification
Industry- Product category
- Cryptocurrency Payment Gateway
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)
Keywords
Where Coinify is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Coinify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees (Payment Gateway): Merchants pay transaction fees ranging from 0.5% to 1.5% per transaction for accepting cryptocurrency payments through Coinify's gateway.
- Payment Processing Settlement Fees: Coinify processes crypto-to-fiat conversions for merchants, earning fees on the settlement of funds into merchant accounts in their preferred local currencies.
- Institutional Exchange / OTC Services: Corporate brokerage and OTC trading services for institutional clients with dedicated support for orders above €50,000 through Coinify+.
- API / Enterprise Solutions Licensing: Enterprise solutions via Coinify API for large-scale integrators, PSPs, and white-label partners requiring bespoke crypto payment infrastructure.
- Withdrawal & Deposit Solution Fees: Fees for enabling withdrawal and deposit solutions for merchants such as gambling, betting, and FX platforms holding client funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Merchant Payment Gateway (0.5%–1.5% fee) |
| Transaction based/ take rate | Pay-as-you-go | Standard Trader Limits |
| Transaction based/ take rate | Multi-year contract | myCoinify Premium (Invitation-only) |
| Unit Pricing | Pay-as-you-go | Refund Processing Fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Coinify product offering
Product offeringCore offering
Coinify operates a B2B cryptocurrency payment gateway and exchange infrastructure platform enabling merchants, payment service providers, and corporate clients to accept crypto payments and trade digital assets. The platform supports 35+ cryptocurrencies, offers REST APIs and e-commerce plugins for integration, and provides settlement in local fiat currencies or stablecoins (USDC, USDT, EUROC). The service operates under EU VASP regulations with oversight from the Danish Financial Supervisory Authority and FinCEN registration, serving 60,000+ businesses across 170+ countries.
Product overview
Coinify operates as a B2B cryptocurrency payment gateway and exchange infrastructure provider offering a modular platform with three core products: Payment Solutions for merchants to accept crypto payments, Trade Solutions for widgets integrated into third-party platforms, and Corporate Trading for institutional clients. The platform is complemented by add-on modules including the Coinify+ OTC Broker for high-value trades, Pay By Link for simple payment links, Invoice Solution, Deposit Solution, and Stablecoin Settlements. All solutions operate under EU VASP regulations with Danish Financial Supervisory Authority registration, serving 60,000+ businesses across 170+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Coinify+ OTC Broker: Over-the-counter broker service for large orders above €50,000 with dedicated human support
- Coinify Payments
- Coinify Trade
- Coinify Corporate
Products and services
- Coinify Payment Solutions A plug-and-play crypto payment gateway enabling businesses to accept 35+ cryptocurrencies online and in-store, with settlement in local fiat currency or crypto. Includes full regulatory compliance with KYC/KYB, AML/CTF, and no chargeback risk for merchants.
- Coinify Trade Solutions A crypto trade widget solution for exchanges, wallets, NFT marketplaces, DeFi platforms, DEXs, and dApps enabling easy cash-to-crypto exchange via simple copy-paste code implementation.
- Coinify Corporate Trading Corporate brokerage services for businesses offering institutional-grade cryptocurrency trading capabilities with aggregated liquidity sourcing, KYB onboarding, and limits up to €500,000 per transaction.
- Coinify+ OTC Broker White-glove over-the-counter broker service for high-value transactions above €50,000, featuring dedicated human assistance for order processing and compliance handling.
- Pay By Link A no-code crypto payment link solution allowing merchants to accept cryptocurrency payments via a URL link without technical integration. Supports 25+ cryptocurrencies with no coding skills required.
- Coinify Deposit Solution Enables customers to top up accounts with cryptocurrency that is instantly converted to traditional currency. Supports e-wallets, prepaid cards, FX, and gaming account funding.
- Coinify Invoice Solution Allows merchants to create crypto invoices with settlement in preferred fiat currency, no technical integration required, customers receive email with direct payment link and QR code.
- Stablecoin Settlement Service Settlement service enabling processing of settlements in USDC, USDT, and EUROC stablecoins on the Ethereum blockchain (plus Layer-2 networks Arbitrum, Optimism, and Base), offering faster international settlements with AML compliance and SOF/PSOF checks.
- Coinify Merchant Account Platform for merchants to onboard and manage crypto payments, including compliance verification, transaction monitoring, and settlement management.
- Coinify Trade Account Individual and corporate trading accounts for buying and selling virtual currencies with transaction limits up to €500,000 per transaction and daily limits of €50,000 via bank transfer.
Quantifiable outcome
- Merchants receive full invoice amount with no service charges, eliminating payment processing overhead
- +3 more outcomes
Companies that use Coinify
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles4 records
Coinify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature11 records
Coinify partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MeshcoreCoinify integrated with Mesh, a crypto connectivity platform founded in 2020, to enable seamless crypto payments from web3 wallets and centralized exchanges within merchant platforms. The integration allows automatic fund verification, reduces payment friction, and reportedly increases conversion rates by 20-40%. Mesh supports 300+ integrations including major CEXs, benefiting Coinify merchants with KYC-verified user identities.
- NimiqminorCoinify partnered with Nimiq to add NIM (the native token of the Nimiq blockchain) to Coinify's platforms, expanding payment and trading opportunities for both ecosystems.
- CDKeysminorCDKeys partnered with Coinify to accept 16+ cryptocurrencies for digital gaming codes. CDKeys has been using Coinify for over a year, praising ease of use, wide crypto selection, and flexible integration. CDKeys Black Friday sales featured Coinify-powered crypto payment options.
- Kristian Von HornslethminorCoinify partnered with Danish conceptual artist Kristian Von Hornsleth for the 'Anonymous Rebels' NFT collection (up to 777 NFTs). Coinify facilitated the crypto-to-fiat conversion for NFT purchases, bridging traditional and crypto payments. The collection sold out in 30 minutes, generating 2M+ DKK. This was Hornsleth's second NFT collection.
- Nexi GroupcoreMajor European payment services group integrating Coinify's crypto payment solutions into its payment infrastructure to offer digital currency acceptance to merchants across Europe.
- NETScoreNordic payment services group integrating Coinify's crypto payment gateway for merchant crypto acceptance across Nordic markets.
- DataTranscoreLeading Swiss PSP with over 40 payment methods and 125M+ transactions, utilizing Coinify's solution since 2019 to add crypto payment acceptance for merchants.
- NuveicoreGlobal payment technology company integrating Coinify's crypto payment infrastructure into its platform to serve its global merchant network.
- PaynetcoreFirst digital wallet in Moldova integrating Coinify for crypto payment acceptance, supporting online payments and loyalty solutions for Paynet's customers.
- Curo PaymentsminorDutch PSP specializing in financial transactions between consumers and online sellers, integrating Coinify for crypto payment processing.
- PSI-PayminorPayment solutions provider offering 44 currencies across 173 countries, utilizing Coinify for crypto payment acceptance and settlement.
- PayssionminorGlobal payment processor supporting 200+ local payment methods across 190 countries, integrating Coinify for cryptocurrency payment solutions.
- ZotaPayminorOnline payment processor for emerging markets integrating Coinify's crypto settlement services for merchants in developing regions.
- Payment AsiaminorAsian payment service provider integrating Coinify's crypto payment solutions to serve merchants in the Asia-Pacific region.
- WalletConnectcoreCoinify integrated WalletConnect into its payment window, supporting 150+ crypto wallets for seamless payment from any web3 wallet. Available on both desktop and mobile, only supporting coins on the Ethereum network.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Coinify competitors and assessment
Company assessmentDirect peers
- Coinbase Commerce: Coinbase Commerce is a direct competitor offering crypto payment acceptance for merchants with settlement in crypto or fiat. Both target merchants wanting plug-and-play crypto checkout with minimal integration, and both support multiple cryptocurrencies and integrations with major e-commerce platforms.
- BitPay: BitPay is one of the longest-established crypto payment gateways, allowing merchants to accept Bitcoin and other cryptocurrencies with fiat settlement. Both serve global merchants with compliance-focused B2B crypto payment infrastructure and integrate with PSPs and merchant platforms.
- BTCPay Server: BTCPay Server is an open-source, self-hosted crypto payment processor with merchant and point-of-sale apps. While not a single SaaS competitor, it competes with Coinify's merchant gateway offering by providing direct, non-custodial crypto payment acceptance for the same SMB and enterprise merchants.
- NOWPayments: NOWPayments is a non-custodial crypto payment gateway supporting 200+ cryptocurrencies with fiat settlement and mass payouts. It directly competes with Coinify's payment gateway and OTC services for merchants, PSPs, and platforms seeking easy crypto integration.
- Coingate: Coingate is a Lithuania-based crypto payment gateway offering merchant acceptance, invoicing, and POS with fiat settlement. It is one of Coinify's closest European-headquartered direct peers, serving overlapping markets with similar plug-and-play merchant onboarding.
- Triple-A: Triple-A is a Singapore-headquartered licensed crypto payment gateway offering merchants fiat settlement and multi-currency support. It competes with Coinify for global B2B merchant crypto acceptance, especially in Asia-Pacific and emerging markets.
- Alchemy Pay: Alchemy Pay provides crypto on/off-ramp and payment solutions enabling merchants and platforms to accept crypto and fiat via its Ramp network. It overlaps with Coinify's fiat-crypto settlement and on-ramp capabilities, especially for PSP integrations and cross-border merchants.
Broad incumbents
- Stripe (Crypto): Stripe has expanded into crypto on-ramps, stablecoin payouts, and USDC-based settlement for merchants via its broader payments platform. While not a pure-play crypto gateway, Stripe's embedded crypto rails increasingly compete with Coinify for merchant and PSP-level crypto acceptance.
- PayPal Crypto: PayPal enables merchants and consumers to buy, hold, and transact in cryptocurrencies (BTC, ETH, PYUSD stablecoin) through its massive installed base. PayPal's scale and brand make it a strategic threat to specialists like Coinify for mainstream merchant crypto acceptance.
Emerging players
- Utrust: Utrust (now part of the Komodo ecosystem) offers crypto payment gateway services with merchant settlement and chargeback protection. It competes with Coinify in the B2B merchant crypto payment niche, particularly for e-commerce platforms seeking fiat settlement options.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coinify social profiles
Digital presenceCoinify compliance and trust
Trust signalCompliance3 records
Coinify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coinify leadership team
Management profileNumber of profiles
Profiles4 records
Coinify funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coinify M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coinify
What does Coinify do?
Coinify operates a B2B cryptocurrency payment gateway and exchange infrastructure platform enabling merchants, payment service providers, and corporate clients to accept crypto payments and trade digital assets. The platform supports 35+ cryptocurrencies, offers REST APIs and e-commerce plugins for integration, and provides settlement in local fiat currencies or stablecoins (USDC, USDT, EUROC). The service operates under EU VASP regulations with oversight from the Danish Financial Supervisory Authority and FinCEN registration, serving 60,000+ businesses across 170+ countries.
Is Coinify a public or private company?
Coinify is a private company. It is classified as corporate owned and is currently operating.
When was Coinify founded?
Coinify was founded in 2014. It employs 11 to 50 people.
Where is Coinify based?
Coinify is headquartered in Copenhagen, Denmark, in the Europe region.
How does Coinify make money?
Five revenue lines are on record. Transaction Fees (Payment Gateway) is the primary driver. The others are payment Processing Settlement Fees, institutional Exchange / OTC Services, API / Enterprise Solutions Licensing and withdrawal & Deposit Solution Fees.
Who are Coinify's main competitors?
Direct peers on record are Coinbase Commerce, BitPay, BTCPay Server, NOWPayments, Coingate, Triple-A and Alchemy Pay. Broad incumbents are Stripe (Crypto) and PayPal Crypto. Utrust is listed as an emerging player.
Does Coinify have an API?
Yes. Coinify offers REST APIs and customised e-commerce plugins for partners and developers. Two distinct APIs are available: the Coinify Trading API and the Coinify Payments API. The Trading API allows developers to build their own trading clients and take full control of the application process. The Payments API enables merchants to accept cryptocurrency payments. Both APIs are designed for partners and developers to integrate Coinify services into their own platforms. Developer documentation is at coinify-trade-api.readme.io/reference/welcome.
What industry is Coinify in?
Coinify's product category is Cryptocurrency Payment Gateway. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52232 and its SIC code is 6200.