One Capital Management

What One Capital Management does

One Capital Management is a privately held, fiduciary wealth management firm founded in 2001 and headquartered in Westlake Village, California. The firm manages $8.8 billion in assets under management as of March 2026 across 19 offices in the United States and Canada, serving high-net-worth individuals, families, family offices, professional athletes, first responders, and cross-border U.S.-Canada households. It is structured around four business lines: the core Private Client Group (bespoke investment management for HNW individuals and families), One Family (multi-generational family office services including accounting, real estate consulting, philanthropy, and private banking), One Sports (specialized wealth management for professional athletes), and One Fire and Police (retirement and pension planning for first responders).

The firm's service model is relationship-led, delivered through a distributed network of credentialed advisors (CFA, CFP, CPWA, ChFC) supported by centralized portfolio management and the third-party Addepar platform for real-time portfolio dashboards and consolidated reporting. Custodial and clearing relationships span Charles Schwab, Fidelity Investments, Goldman Sachs, Pershing, and NBIN for Canadian accounts. The firm operates on a fee-based advisory model with no commissions on security transactions, supplemented by an active content marketing engine (folio quarterly publication, Perspective video series, One Talks, and three weekly podcasts) that functions as a top-of-funnel client acquisition channel.

Revenue is generated exclusively through advisory fees on AUM; the firm does not publicly disclose pricing but operates on a quote-based, percentage-of-AUM structure typical of independent RIAs. Ownership is founder-led under Managing Director Donald H. McDonald, with a senior team including President Patrick Bowen, CIO Steve Cowley, CCO Curtis Wheeler, and Chief of Staff Shelley Lantz. The firm has no disclosed external institutional ownership, no funding rounds, and operates as a California LLC. Growth has been driven by a combination of advisor recruitment from large institutions (notably TIAA, J.P. Morgan, and Morgan Stanley in 2025-2026), geographic expansion into Texas, Arizona, the Southeast, and Canada, sub-brand launches into athlete and first-responder verticals, and at least one tuck-in acquisition (Professional Planning, 2020).

Name

One Capital Management

Legal name

One Capital Management, LLC

Website

https://onecapital.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

One Capital Management is a fiduciary wealth management firm managing $8.8 billion in AUM across 19 U.S. and Canadian offices, serving high-net-worth individuals, families, professional athletes, first responders, and cross-border households through bespoke investment management and family office services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Private wealth management
• Investment management
• Financial planning
• Estate planning
• Family office services

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management Advisory Fees: Fee-based wealth management services charged to clients. The firm operates as a fiduciary and does not receive commissions on security transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

One Capital Management provides bespoke private client investment management and integrated wealth planning services to high-net-worth individuals, families, family offices, and foundations. The firm delivers portfolio management, financial planning, tax optimization, estate planning, and family office services through specialized sub-brands (One Family, One Sports, One Fire and Police) and operates as a fiduciary without commission-based compensation.

Product overview

One Capital Management is a unified wealth management platform offering a comprehensive suite of services across multiple specialized sub-brands. The core Private Client Group provides bespoke investment management for individuals, families, and institutions, while One Family extends family office capabilities including investment management, wealth planning, accounting, and private banking. Specialized vertical services include One Sports for professional athletes and One Fire and Police for first responders. The firm complements its advisory services with educational content through One Network (podcasts, webinars, videos), research publications (*folio*, Perspective, Blueprint), and a secure Advisor Center portal. All services are unified under a fiduciary model with no commissions on security transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Client Group Bespoke private client investment management service providing client-centric wealth management tailored to the unique financial and life circumstances of individuals, families, and institutions.
• One Family Family office and multi-generational wealth planning service for families with significant wealth, offering investment management, proprietary wealth planning, legacy protection, accounting services, real estate consulting, family governance, philanthropy, private banking, and custody services.
• One Sports Specialized wealth management service for professional athletes and sports industry clients, providing investment management and financial planning tailored to the unique needs of athletes.
• One Fire and Police Specialized wealth management and retirement planning services for first responders including firefighters and police officers, addressing long-range planning with awareness of occupational risks and pension optimization.

Quantifiable outcome

• $8.8 billion in assets under management as of March 2026

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered operational.

• Charles SchwaboperationalOthersCustodian for client accounts; provides brokerage and custodial services for One Capital Management clients. Listed as a contact point in the firm's disaster recovery and business continuity plan.
• Fidelity InvestmentsoperationalOthersCustodian for client accounts; provides brokerage and custodial services for One Capital Management clients.
• Goldman SachsoperationalOthersCustodian for Goldman Sachs Select accounts held by One Capital Management clients.
• NBIN (National Bank of Canada)operationalOthersCanadian custodian for client accounts; provides brokerage and custodial services for cross-border clients.
• PershingoperationalOthersClearing firm and custodian providing backend brokerage services for client accounts.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bessemer Trust: Bessemer Trust is a private wealth and investment management firm serving ultra-high-net-worth families with multi-family office services, investment management, and trust administration. It is one of the closest direct comparables to One Capital's Private Client Group and One Family offering in terms of HNW/UHNW focus and family office capabilities.
• Cresset Capital: Cresset Capital is a multi-family office and private investment firm serving HNW and UHNW families, with offices across the U.S. Cresset combines investment management, family office services, and lifestyle offerings under a fiduciary model comparable to One Capital's integrated platform.
• Corient: Corient is a national fee-only wealth manager serving UHNW clients, with operations across the United States and Canada (acquired Wellspring Wealth Advisors). The cross-border footprint and pure-RIA fiduciary model closely mirror One Capital's positioning.
• Cerity Partners: Cerity Partners is a national wealth management and investment advisory firm serving HNW individuals and families, formed via the merger of several RIAs and family offices. Its multi-office, multi-service HNW model and growth-by-acquisition strategy are directly comparable to One Capital's trajectory.
• Mariner Wealth Advisors: Mariner Wealth Advisors is a large national RIA offering wealth advisory, investment management, and family office services to HNW clients across multiple U.S. offices. It is highly comparable to One Capital in service breadth and multi-office HNW focus, though at significantly greater AUM scale.
• Glenmede: Glenmede is a private wealth management and investment firm serving HNW families, endowments, and foundations, with deep roots in trust and fiduciary services. Its integrated wealth management and trust capabilities are directly comparable to One Capital's Private Client Group and One Family office offering.
• Wealth Enhancement Group: Wealth Enhancement Group is a national wealth management firm serving HNW clients with comprehensive financial planning and investment management across multiple offices. Its growth-by-acquisition strategy, multi-office footprint, and HNW target market closely parallel One Capital's positioning and approach.

Broad incumbents

• Brown Brothers Harriman: Brown Brothers Harriman is a long-established private bank and trust company offering private banking, wealth management, and investment services to HNW families and institutions. As a much larger and older incumbent, it competes with One Capital in the HNW segment with broader banking capabilities.
• Creative Planning: Creative Planning is one of the largest independent RIAs in the U.S., providing wealth management, investment advisory, and financial planning services nationwide. While its scale is far larger, its fee-only fiduciary model and HNW focus place it in the same competitive set as One Capital.

Emerging players

• Sanctuary Wealth: Sanctuary Wealth is a partner-owned wealth management platform supporting independent advisors with compliance, technology, and investment infrastructure. It competes in the same HNW advisor-recruitment space as One Capital but operates an outsourced-CIO platform model rather than a single integrated firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@3questionswebcast
• LinkedInlinkedin.com/in/wayne-baxter-81041229
• Xx.com/onecapitalllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Capital Management