Rice By Rice
Rice By Rice is a Denmark-founded (1998) lifestyle homeware brand selling colorful melamine tableware, handmade Madagascar raffia baskets, ceramics, and kids' products via DTC e-commerce and premium US wholesale partners across 45 countries.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rice By Rice does
Rice By Rice is a privately held lifestyle homeware brand founded in Denmark in 1998 by Charlotte and Phillippe Guéniau, originally selling colorful items and iconic raffia storage boxes imported from Madagascar. The product portfolio centers on melamine tableware (cups, plates, bowls, cutlery, serving dishes), handmade raffia baskets, ceramics, acrylic drinkware, and a dedicated kids meal-time line, organized into the Rice Home and Rice Kids divisions. Seasonal cadence is a core operating model, with Spring/Summer and Autumn/Winter collections (SS25, HS25, AW25, AW26) plus licensed collaborations with Peanuts (Snoopy), artist Nathalie Lété, and the Merci brand. All melamine products are certified BPA-free and phthalate-free, manufactured under SA8000 labor standards, and authenticated via a RICE hologram sticker system.
The business operates a dual go-to-market. Direct-to-consumer e-commerce is powered by Shopify at ricebyrice.us, supported by two US warehouse-distribution hubs in Dallas, Texas and Miami, Florida, with free shipping on US orders over $100 and international shipping calculated by weight and destination. Wholesale distribution places products through premium US specialty retailers including Saks Fifth Avenue, Maisonette (NYC), The Hive (Palm Beach), Pink Chicken (NYC), Mapamundi Kids (San Francisco), and Auntie Barbara (Beverly Hills). Pricing is unit-based across a range of $8.99 (entry melamine) to $94.99 (large melamine salad bowl) with no subscription or recurring tiers.
Rice By Rice has extended beyond homeware into a lifestyle brand through wholly owned Riceteria cafés in Odense, Denmark (opened 2014) and Stuttgart, Germany (opened 2015). The company is now distributed in 45 countries. Marketing channels include organic social (Facebook, Instagram, Pinterest), email newsletter with a 10% first-purchase discount incentive, seasonal catalogs and lookbooks, and Google Analytics-driven retargeting and abandoned-cart emails. US operations are conducted through Sneiza LLC. The company is privately held with no disclosed institutional funding, no acquisitions, and no public revenue disclosures.
Rice By Rice firmographics
Firmographics- Name
- Rice By Rice
- Legal name
- Rice By Rice
- Website
- https://ricebyrice.us
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rice By Rice is a Denmark-founded (1998) lifestyle homeware brand selling colorful melamine tableware, handmade Madagascar raffia baskets, ceramics, and kids' products via DTC e-commerce and premium US wholesale partners across 45 countries.
- Ownership category
- akta.pro rank
Rice By Rice industry classification
Industry- Product category
- Homeware & Lifestyle Tableware
- akta.pro primary industry
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
Keywords
Where Rice By Rice is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Rice By Rice business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through their Shopify-powered online store at ricebyrice.us, offering products at various price points from $8.99 to $94.99+.
- Wholesale/Retail Distribution: Rice By Rice products are sold through wholesale partnerships with retailers including Maisonette, Saks Fifth Avenue, The Hive, Pink Chicken, Auntie Barbara, and Mapamundi.
- International Shipping: The company offers international shipping to customers worldwide, calculating shipping based on weight and destination at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Melamine cups and alphabet cups |
| Unit Pricing | Pay-as-you-go | Melamine plates and bowls |
| Unit Pricing | Pay-as-you-go | Ceramic and specialty items |
| Unit Pricing | Pay-as-you-go | Kids products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rice By Rice product offering
Product offeringCore offering
Rice By Rice designs and sells colorful, BPA-free and phthalate-free melamine tableware (cups, plates, bowls, cutlery, serving dishes), handmade raffia storage baskets from Madagascar, hand-painted ceramics, acrylic drinkware, and kids' meal time products. The brand sells primarily through its US Shopify e-commerce site (ricebyrice.us) and wholesale partnerships with premium retailers including Saks Fifth Avenue and Maisonette, with products available in 45 countries. Licensed collaborations with Snoopy (Peanuts), artist Nathalie Lété, and French boutique brand Merci anchor the seasonal collections.
Product overview
Rice By Rice is a homeware and accessories lifestyle brand offering colorful, functional everyday products. The product portfolio centers on melamine tableware (cups, plates, bowls, cutlery, serving dishes) and handmade raffia baskets from Madagascar, complemented by ceramics, acrylic drinkware, and kids' products. Key sub-brands include licensed Snoopy (Peanuts) collaboration and Nathalie Lété artist collaboration. The company emphasizes BPA-free, phthalate-free melamine that is food safe, durable, and dishwasher safe. Products are sold through the Rice Home (adult tableware, living items, kitchen) and Rice Kids (children's meal time products) divisions. The brand operates on a seasonal catalog model with Spring/Summer and Autumn/Winter collections, selling directly to consumers via Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Melamine Tableware Colorful melamine tableware range including cups, plates, bowls, cutlery, and serving dishes. BPA-free and phthalate-free, food safe, dishwasher safe, not microwave safe. Includes alphabet/letter cups in various colors and prints. Sold to homeowners and families for everyday dining, parties, and picnics.
- Ceramics Collection Hand-painted ceramics including mugs, cups, and plates featuring artistic prints and vintage flower designs. Crafted with attention to detail and sold as premium tableware and decorative pieces.
- Acrylic Drinkware Acrylic drinkware including wine glasses with bubble design and swirly embossed detail. Durable and reusable alternative to glass, marketed for entertaining and outdoor use.
- Raffia Storage Baskets Handmade storage baskets made from natural raffia fiber sourced from Madagascar. Available in Jungle Pink Theme sets of three baskets. Part of the brand's social responsibility initiative supporting ethical labor practices.
- Kids Meal Time Products (Rice Kids) Children's tableware including melamine cups, plates, bowls, cutlery, lunch boxes, and drinking bottles designed for everyday use and parties. BPA and phthalate free, dishwasher safe. Targeted at parents with young children.
- Snoopy Collection Licensed collaboration with Peanuts featuring melamine products with Snoopy prints including cups, plates, spoons, and lunch plates. Pink color theme. Featured as a flagship collection on the website homepage.
- Nathalie Lété Collection Collaboration with artist Nathalie Lété featuring vintage-style floral and figurative prints on melamine products including dinner plates, baby cups, and various tableware. Available in blue and pink prints. Designated as a flagship collection.
- Merci Collection Merci-branded lifestyle collection featuring homeware products with the Merci aesthetic. Listed as a featured collection alongside Snoopy and Nathalie Lété.
- Home Living Collection Home décor and living items including storage solutions, vases, and candle holders. Functional and decorative pieces for everyday living, complementing the tableware range.
- Kitchen Products Kitchen items including serving dishes, drinking bottles, and oven dishes. Functional everyday items designed for food preparation and serving.
Companies that use Rice By Rice
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles8 records
Rice By Rice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Rice By Rice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Riceteria (Café concept)coreIn 2014, Rice By Rice expanded beyond homeware to open the first Riceteria cafe in Odense, Denmark, establishing themselves as a lifestyle brand. A year later in 2015, Riceteria made its debut in Stuttgart, Germany.
- Nathalie LétéflagshipLicensed collaboration featuring Nathalie Lété artwork prints on Rice By Rice melamine and ceramic products, including baby cups, dinner plates, and serving dishes. This is a flagship collection available in the Nathalie Lété collection.
- Snoopy (Peanuts)flagshipLicensed Snoopy collection featuring melamine cups, latte spoons, teaspoons, and lunch plates with Snoopy character prints. Prominently featured on the homepage as a new collection.
- MercicoreMerci brand collection featuring curated Rice By Rice products. Listed as a featured collection on the website alongside Snoopy and Nathalie Lété.
- ShopifycoreE-commerce platform powering the online store at ricebyrice.us. Shopify processes payments, manages inventory, and provides the technology infrastructure for all online transactions.
- Google AnalyticscoreWebsite analytics service used to understand customer browsing behavior, measure marketing campaign success, and optimize the website experience.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
Rice By Rice competitors and assessment
Company assessmentDirect peers
- Bloomingville: Danish lifestyle homeware brand with a closely overlapping aesthetic (Scandinavian design, colorful prints, melamine tableware, ceramics, kids' products). Highly comparable in product mix, price band, and lifestyle positioning.
- Marimekko: Finnish lifestyle brand famous for bold printed tableware and home textiles. Closely comparable on colorful, print-driven everyday tableware, licensed and artist collaborations, and global DTC + wholesale distribution.
- HAY: Danish contemporary design brand offering colorful homeware, tableware, and accessories with broad global retail distribution. Comparable in design-led lifestyle positioning, premium price points, and multi-category product strategy.
- Ferm Living: Danish design brand with playful, Scandinavian-style homeware, kids' products, and tableware. Directly comparable in target customer (design-conscious families), product range (kids + adult), and price positioning.
- Normann Copenhagen: Danish design company offering contemporary tableware, lighting, and home accessories. Comparable in design-led lifestyle positioning, color-forward collections, and global DTC + wholesale model.
- Rosendahl: Danish design house with tableware, glassware, and home accessories. Overlaps with Rice By Rice on functional Scandinavian design, glass/ceramic tableware, and gift-oriented homeware assortment.
- Stelton: Danish design house producing tableware, thermos jugs, and homeware. Comparable Scandinavian design heritage, color-forward collections, and premium price points.
- Södahl: Danish homeware brand offering tableware, textiles, and home accessories with Scandinavian design aesthetic. Closely comparable in target customer, price tier, and lifestyle positioning.
- Madam Stoltz: Danish lifestyle homeware wholesaler with colorful, bohemian tableware, storage, and home decor. Highly comparable on aesthetic, category mix (tableware + storage/decor), and wholesale-driven go-to-market.
Broad incumbents
- Iittala: Iconic Finnish/Scandinavian tableware and homeware brand owned by Fiskars Group. Comparable on premium everyday tableware and design-driven product, though broader in scope (glass, cookware, design objects) than Rice By Rice's specialty.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Rice By Rice social profiles
Digital presenceRice By Rice compliance and trust
Trust signalCompliance5 records
Rice By Rice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rice By Rice leadership team
Management profileNumber of profiles
Profiles2 records
Rice By Rice subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rice By Rice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rice By Rice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rice By Rice
What does Rice By Rice do?
Rice By Rice designs and sells colorful, BPA-free and phthalate-free melamine tableware (cups, plates, bowls, cutlery, serving dishes), handmade raffia storage baskets from Madagascar, hand-painted ceramics, acrylic drinkware, and kids' meal time products. The brand sells primarily through its US Shopify e-commerce site (ricebyrice.us) and wholesale partnerships with premium retailers including Saks Fifth Avenue and Maisonette, with products available in 45 countries. Licensed collaborations with Snoopy (Peanuts), artist Nathalie Lété, and French boutique brand Merci anchor the seasonal collections.
Is Rice By Rice a public or private company?
Rice By Rice is a private company. It is classified as family owned and is currently operating.
When was Rice By Rice founded?
Rice By Rice was founded in 1998. It employs 51 to 100 people.
Where is Rice By Rice based?
Rice By Rice is headquartered in Los Angeles, United States, in the North America region.
How does Rice By Rice make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and international Shipping.
Who are Rice By Rice's main competitors?
Direct peers on record are Bloomingville, Marimekko, HAY, Ferm Living, Normann Copenhagen, Rosendahl, Stelton, Södahl and Madam Stoltz. Iittala is listed as a broad incumbent.
Does Rice By Rice have an API?
No public API is recorded for Rice By Rice.
What industry is Rice By Rice in?
Rice By Rice's product category is Homeware & Lifestyle Tableware. Its primary akta.pro industry code is CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery).