Datatrac
Datatrac is a privately held, bootstrapped SaaS company that provides cloud-based last-mile delivery management software — spanning order management, dispatch, mobile driver/warehouse tools, rating and settlement, billing, and analytics — to enterprise and mid-market couriers, carriers, freight forwarders, and customs brokers across the U.S. and Canada.
- Company typePrivate
- Founded1982
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Datatrac does
Datatrac Corporation, founded in 1982 and headquartered in Alpharetta, Georgia, is a privately held, bootstrapped SaaS vendor specializing in last-mile delivery management software for couriers, carriers, freight forwarders, and customs brokers across the United States and Canada. The company's flagship offering is a cloud-based unified platform that covers the full last-mile lifecycle — order capture (web portal, spreadsheet import, API/EDI, scheduled/recurring), intelligent dispatching with map view and real-time driver tracking, mobile driver and warehouse apps (Datatrac for Drivers/D4D on iOS and Android; Datatrac for Warehouses/D4W on Android), flexible rating and settlement (mileage, zone, zip, weight/piece, fuel surcharges), billing and accounts receivable, and analytics. Architecture is API-first with REST endpoints, a specialty API set for POD/BOL retrieval, a near-real-time SQL reporting database, and a webhook-based event-driven framework; the platform ships 100+ live integrations spanning enterprise shippers (e.g., Walmart, FedEx, UPS, DHL, Wayfair, Home Depot, Walgreens, Office Depot, Duane Reade, DB Schenker, Flexport) and legacy accounting systems (QuickBooks, Sage, Peachtree, MAS90, PeopleSoft, SCI). Recent product additions include AI-powered email and phone order automation that autonomously extracts structured order details from unstructured inbound communications.
Datatrac monetizes exclusively through annual SaaS subscriptions with modular pricing — Order Management, Intelligent Dispatching, Mobile Driver & Warehouse Tools, Rating & Settlement, Billing & A/R, and Analytics & Integrations are sold as discrete modules, with final pricing quoted based on carrier size, order volume, driver count, and integration complexity. Go-to-market is sales-led with a "Request a Demo" primary conversion CTA, supplemented by channel pull-through from shipper integration relationships, industry-association presence (CLDA joined October 2025; ECA joined October 12, 2025), self-serve mobile adoption via App Store/Google Play, and content/social on LinkedIn and X. The company serves a vertical-segmented customer base spanning retail/eCommerce, healthcare (HIPAA-aware workflows), legal services, freight forwarding, automotive parts, parcel delivery, industrial/B2B supply, entertainment/events, and general freight; primary buyer profiles are enterprise and mid-market couriers and carriers. Customer-reported outcomes include 250+ hours/month saved per integrated customer and 10+ hours/week saved on dispatching alone.
Datatrac is founder/management-owned with no disclosed venture or private equity rounds; long-tenured leadership (CTO Jim Patterson, joined 2002; VP Product Development Bret Tenny, joined 1987; Director of Client Services Jennifer Petrigliano, joined 2004) provides operational continuity, while Managing Director Raman Paulovich (ex-Uber Freight Canada, Boxhub) reflects an intent to extend the franchise into adjacent digital-freight workflows. The company's competitive position rests on 40+ years of category-specific software IP, a deep two-sided integration ecosystem with Fortune 500 shippers, and switching costs driven by deeply embedded operational workflows.
Datatrac firmographics
Firmographics- Name
- Datatrac
- Legal name
- Datatrac Corporation
- Website
- https://datatrac.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Datatrac is a privately held, bootstrapped SaaS company that provides cloud-based last-mile delivery management software — spanning order management, dispatch, mobile driver/warehouse tools, rating and settlement, billing, and analytics — to enterprise and mid-market couriers, carriers, freight forwarders, and customs brokers across the U.S. and Canada.
- Ownership category
- akta.pro rank
Where Datatrac is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datatrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Datatrac generates revenue primarily through a cloud-based SaaS platform subscription model. The platform is priced and sold as an annual subscription with modules spanning order management, intelligent dispatching, mobile driver tools, rating and settlement, billing and accounts receivable, and analytics. Customers access the platform via DatatracWeb portal, mobile apps, and API integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing — no public price list available. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Datatrac product offering
Product offeringCore offering
Datatrac operates a cloud-based logistics management platform purpose-built for last-mile delivery operations. The platform enables couriers, carriers, freight forwarders, and customs brokers in the U.S. and Canada to manage orders, dispatching, mobile driver workflows, rating, settlement, billing, and analytics from a single SaaS environment, augmented by AI-driven order capture capabilities.
Product overview
Datatrac offers a cloud-based unified platform for last-mile delivery management, combining six core modules: Order Management for flexible order capture (web portal, spreadsheet import, API/EDI), Intelligent Dispatching with web-based dispatch board and map view, Mobile Driver & Warehouse Tools via dedicated Android/iOS apps (Datatrac for Drivers/D4D and Datatrac for Warehouse/D4W), Rating & Settlement for automated pricing and driver pay, Billing & Accounts Receivable for invoicing and collections, and Analytics & Integrations with REST APIs, webhooks, and 100+ pre-built connectors. The platform also includes AI-powered features for email and phone order automation, enabling autonomous order creation from unstructured communication channels.
Differentiator
Problem solved
Functional benefit
Brands
- DatatracWeb: Web-based platform for order management, dispatching, and analytics.
- D4D (Datatrac for Drivers)
- D4W (Datatrac for Warehouses)
- eTrac
- COPS
- STATIS
Products and services
- Datatrac Last-Mile Delivery Platform
Quantifiable outcome
- 250+ hours per month saved per integrated customer (average Datatrac customer with at least one integration)
- +1 more outcomes
Companies that use Datatrac
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles1 record
Datatrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature12 records
Datatrac partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ECA (Express Carriers Association)coreDatatrac officially joined the Express Carriers Association (ECA) in October 2025. ECA brings together innovators, carriers, and solution providers driving the future of last-mile logistics. ECA's mission to connect and advance the express and last-mile delivery ecosystem aligns with Datatrac's commitment to helping carriers, shippers, and logistics providers optimize delivery operations and improve visibility.
- CLDA (Customized Logistics and Delivery Association)coreDatatrac joined the Customized Logistics and Delivery Association (CLDA) in October 2025. CLDA is one of the most influential organizations in last-mile logistics and same-day delivery, connecting logistics leaders, carriers, and technology providers. Datatrac contributes to the CLDA community to collaborate with industry peers, share best practices, and showcase innovations that power efficiency across the last mile.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Datatrac competitors and assessment
Company assessmentDirect peers
- Onfleet: Last-mile delivery management software for couriers and 3PLs, offering dispatch, driver apps, real-time tracking, and customer notifications. Directly comparable to Datatrac's core last-mile delivery platform with overlapping customer profile of regional couriers and enterprise shippers.
- Bringg: Last-mile delivery orchestration platform for retailers, 3PLs, and carriers with driver mobile apps, dispatch, and real-time visibility. Competes with Datatrac in the same enterprise last-mile delivery management space, particularly for retailers and large shippers.
- FarEye: Delivery management platform for shippers, 3PLs, and carriers providing order orchestration, dispatch, and driver tracking. Comparable to Datatrac's intelligent dispatching and order management capabilities for mid-market and enterprise delivery operators.
- Locus: Last-mile delivery management platform with dispatch, driver apps, and route optimization for 3PLs and enterprise shippers. Directly comparable to Datatrac's modular cloud platform for last-mile delivery operations.
- WorkWave: Field service and last-mile delivery software for SMB and mid-market operators, including routing, mobile, and billing. Closely comparable to Datatrac's integrated order-to-settlement workflow for small and mid-size couriers and carriers.
Broad incumbents
- Descartes Systems Group: Large logistics technology platform offering transportation management, routing, and visibility solutions across multiple modes. Overlaps with Datatrac's TMS-adjacent functionality for couriers and freight forwarders, but operates at significantly broader scale.
- project44: Supply chain visibility platform with carrier network and last-mile capabilities. Comparable to Datatrac's real-time tracking and integration ecosystem, with a broader multi-mode scope.
- FourKites: Supply chain visibility and predictive ETA platform used by shippers and 3PLs, with last-mile capabilities. Overlaps with Datatrac's real-time visibility and webhook-based integrations for shipper-customer data exchange.
- MercuryGate: Transportation management system for shippers, 3PLs, and brokers with rating, routing, and settlement capabilities. Comparable to Datatrac's rating, settlement, and order management modules for mid-market and enterprise users.
Emerging players
- EasyPost: Shipping API platform aggregating multiple carriers with tracking, label generation, and address validation. Adjacent to Datatrac's integration and API layer, with a more developer-led, multi-carrier model rather than full operational platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Datatrac social profiles
Digital presenceDatatrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datatrac leadership team
Management profileNumber of profiles
Datatrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datatrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datatrac
What does Datatrac do?
Datatrac operates a cloud-based logistics management platform purpose-built for last-mile delivery operations. The platform enables couriers, carriers, freight forwarders, and customs brokers in the U.S. and Canada to manage orders, dispatching, mobile driver workflows, rating, settlement, billing, and analytics from a single SaaS environment, augmented by AI-driven order capture capabilities.
Is Datatrac a public or private company?
Datatrac is a private company. It is classified as unknown and is currently operating.
When was Datatrac founded?
Datatrac was founded in 1982. It employs 11 to 50 people.
Where is Datatrac based?
Datatrac is headquartered in Alpharetta, United States, in the North America region.
How does Datatrac make money?
One revenue line is on record: saaS Platform Subscription.
Who are Datatrac's main competitors?
Direct peers on record are Onfleet, Bringg, FarEye, Locus and WorkWave. Broad incumbents are Descartes Systems Group, project44, FourKites and MercuryGate. EasyPost is listed as an emerging player.
Does Datatrac have an API?
Yes. Datatrac offers REST APIs for managing orders, drivers, customers, and configuration data. Specialty APIs retrieve POD signatures, photos, and BOLs. The platform supports event-driven webhooks that send real-time notifications for order lifecycle changes, stop-level updates, document additions, and operational actions—eliminating the need for polling. APIs support authentication for secure endpoint access. Developer documentation is at www.datatrac.com/integrations.