Yogurt Factory
Yogurt Factory is a French frozen yogurt retail and franchise chain operating 90+ stores across eight countries via 23 company-owned succursales and 64 franchise locations, selling customizable 0% fat frozen yogurt and complementary beverages to individual consumers.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Yogurt Factory does
Yogurt Factory, operated by the French SAS TERA, is a frozen yogurt retail and franchise chain founded in 2011 in Marseille by Emmanuel Tedesco and Ouriel Hodara after they encountered the frozen yogurt category in the United States. The company's core product is a 0% fat frozen yogurt ("Glace au Yaourt 0% MG") prepared in front of customers and customized via three portion sizes (Le Mignon, Le Beau, Le Magnifique) and an unlimited-toppings model that the company claims is unique in France. The menu extends to smoothies, milkshakes, fresh fruit juices, iced and bubble teas, bubble waffles, and as of December 2025 customizable donuts and sundae.
Yogurt Factory operates a dual retail model combining 23 company-owned succursales (15-50 m² each) with 64 franchised locations, totaling 90+ points of sale across France (Paris, Lyon, Marseille, Lille, Nice, Toulouse, Bordeaux, Nantes, and others), Belgium, Luxembourg, Spain, Senegal, Gabon, New Caledonia, Malaysia, and Morocco. Franchisees pay a 5% royalty plus a 1% advertising contribution and receive location scouting, financing assistance, store layout support, and two weeks of training; the company also distributes through Deliveroo, UberEats, and Glovo in selected markets. The brand holds an INPI-registered trademark and was elected Best Ice Cream of the Year in 2020 and 2021.
The business is privately held by its two co-founders, with a stated share capital of €11,469 and no disclosed institutional backing beyond a 2015 funding round of approximately $580,440 from Investessor, SV Stars Venture Capital, and WeLikeStartup. Revenue is generated from direct retail sales at company stores, recurring franchise royalties and advertising fees, and third-party delivery commissions, while headcount is reported in the 101-250 range. Strategic direction is toward reaching approximately 100 points of sale by end of 2026, with continued emphasis on France, Europe, and Africa.
Yogurt Factory firmographics
Firmographics- Name
- Yogurt Factory
- Legal name
- TERA
- Website
- https://yogurtfactory.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yogurt Factory is a French frozen yogurt retail and franchise chain operating 90+ stores across eight countries via 23 company-owned succursales and 64 franchise locations, selling customizable 0% fat frozen yogurt and complementary beverages to individual consumers.
- Ownership category
- akta.pro rank
Yogurt Factory industry classification
Industry- Product category
- Frozen Yogurt Retail
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Frozen Yogurt Shops (THAFAGAB)
- akta.pro secondary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where Yogurt Factory is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Yogurt Factory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales at Company-Owned Stores: Direct sales of frozen yogurt products and beverages to consumers at 23 company-operated store locations. Customers pay per creation based on base size (Mignon, Beau, Magnifique) plus any additional items.
- Franchise Fees and Royalties: Revenue from franchise network of 64 locations. Franchisees pay a 5% royalty fee plus 1% advertising contribution on their revenue. Store sizes range from 15 to 50 square meters.
- Third-Party Delivery Commissions: Sales facilitated through delivery partners Deliveroo, UberEats, and Glovo generate revenue net of platform commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Franchise fee structure: 5% royalty + 1% advertising |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Yogurt Factory product offering
Product offeringCore offering
Yogurt Factory operates a retail chain of self-serve frozen yogurt shops selling 0% fat frozen yogurt that customers customize with unlimited toppings across three portion sizes. The portfolio extends to smoothies, milkshakes, fresh fruit juices, iced tea, bubble tea, bubble waffles, donuts, and sundae. Beyond direct retail, the company licenses its brand through a franchise network with stores across France and international markets.
Product overview
Yogurt Factory operates as a frozen yogurt (froyo) retail chain offering a unified self-serve product concept. The core offering is Glace au Yaourt 0% MG (frozen yogurt with 0% fat content), which customers customize by selecting from three pot sizes (Le Mignon, Le Beau, Le Magnifique) and unlimited toppings. The portfolio extends to complementary beverage products including Smoothies, Milkshakes, Jus de Fruit (fresh fruit juices), and Thé Glacé et Bubble Tea. Additional food items include Bubble Waffle, Donuts, and Sundae. The products work together as a self-serve customization model where frozen yogurt serves as the foundation for personalized creations.
Differentiator
Problem solved
Functional benefit
Products and services
- Glace au Yaourt 0% MG (0% Fat Frozen Yogurt) Core frozen yogurt product with 0% fat content, prepared in front of customers and customizable with unlimited toppings including fresh fruits, sauces, biscuits, and candies. Served in three portion sizes for retail consumers.
- Smoothies Fruit-based smoothies blended with frozen yogurt, available in named varieties for retail customers at Yogurt Factory stores.
- Milkshakes Milkshakes made with frozen yogurt mixed with toppings and flavorings, served at Yogurt Factory stores for retail customers.
- Jus de Fruit (Fresh Fruit Juices) Fresh pressed fruit juices served at Yogurt Factory stores, available in named varieties for retail consumers.
- Thé Glacé et Bubble Tea (Iced Tea and Bubble Tea) Iced teas (with lemon, lemon-mint, lemon-passion fruit) and bubble tea beverages served at Yogurt Factory stores for retail customers.
- Bubble Waffle Round bubble waffle garnished with frozen yogurt and toppings, available in La Jolie and La Délicieuse versions for retail consumers.
- Donuts Customizable donuts launched as a new novelty item offered to retail customers at Yogurt Factory stores.
- Sundae Sundae dessert introduced as a featured menu item for retail customers at Yogurt Factory stores.
- Yogurt Factory Franchise Program Franchise offering providing entrepreneurs the right to open and operate a Yogurt Factory store, with support including location scouting, financing assistance, store layout design, and a two-week practical and theoretical training program. Franchisees pay a 5% royalty fee plus 1% advertising contribution.
Quantifiable outcome
- Best ice cream of the year 2020 and 2021
Companies that use Yogurt Factory
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Yogurt Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Yogurt Factory partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DeliveroocoreDelivery partnership enabling customers to order Yogurt Factory products for home delivery through the Deliveroo platform. Active at numerous locations across France including Paris, Lyon, Nantes, Lille, Nice, and more.
- UberEatscoreFood delivery partnership allowing customers to receive Yogurt Factory frozen yogurt products via the UberEats platform. Active at many French locations.
- GlovominorDelivery partnership for Yogurt Factory products. Currently noted at the Levallois (So Ouest) location.
- CosaVostraminorDigital agency responsible for website design and development. Credited in the website footer as the company that 'made with ♥' the Yogurt Factory website.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Yogurt Factory competitors and assessment
Company assessmentDirect peers
- Yogurtland: Yogurtland is the largest U.S.-based self-serve frozen yogurt franchise with hundreds of locations globally. It is a direct peer to Yogurt Factory given the identical self-serve, pay-by-weight/size model with unlimited toppings and a focus on store-level customization.
- Pinkberry: Pinkberry is a globally recognized premium frozen yogurt chain with locations across the U.S., Middle East, and Asia. It is comparable to Yogurt Factory as a direct froyo chain targeting health-conscious consumers with a rotating flavor and topping assortment.
- Red Mango: Red Mango is a frozen yogurt and smoothie franchise with a strong U.S. and international footprint. It is a direct peer to Yogurt Factory given its similar franchise-led model, premium froyo positioning, and adjacent smoothie menu.
- Menchie's Frozen Yogurt: Menchie's is one of the largest self-serve frozen yogurt franchises globally with hundreds of franchised locations. It directly mirrors Yogurt Factory's model: small-format storefronts, self-serve toppings bar, and franchise-driven international expansion.
- TCBY (The Country's Best Yogurt): TCBY is an established American frozen yogurt chain offering soft-serve and hand-scooped froyo with toppings. It is a direct peer to Yogurt Factory as a franchise-based specialty frozen yogurt concept competing in the same consumer occasion.
Broad incumbents
- Häagen-Dazs Shops: Häagen-Dazs operates premium ice cream cafés globally alongside its retail brand. It overlaps with Yogurt Factory in the premium dessert-occasion space but competes from a higher-fat, super-premium ice cream angle rather than health-positioned froyo.
- Ben & Jerry's Scoop Shops: Ben & Jerry's operates franchised and company-owned scoop shops in Europe, including France. It is a broad incumbent that competes with Yogurt Factory for premium dessert occasions but with a brand built on indulgent ice cream rather than froyo.
- Cold Stone Creamery: Cold Stone Creamery is a global ice cream franchise with customizable mix-in products. It is comparable to Yogurt Factory in small-format retail footprint, customization model, and franchise expansion, but operates in the broader premium ice cream category.
Emerging players
- Smoothie King: Smoothie King is a U.S.-based smoothie franchise with international locations and a strong health-and-wellness positioning. It overlaps with Yogurt Factory's smoothie add-on products and shared target consumer (health-conscious dessert/snack buyer).
- Jamba (formerly Jamba Juice): Jamba is a global smoothie and better-for-you beverage chain. It is comparable to Yogurt Factory through the smoothie/bubble tea menu overlap, the small-format storefront format, and the franchise-driven expansion model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Yogurt Factory social profiles
Digital presenceYogurt Factory compliance and trust
Trust signalCompliance1 record
Yogurt Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yogurt Factory leadership team
Management profileNumber of profiles
Profiles2 records
Yogurt Factory funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yogurt Factory M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yogurt Factory
What does Yogurt Factory do?
Yogurt Factory operates a retail chain of self-serve frozen yogurt shops selling 0% fat frozen yogurt that customers customize with unlimited toppings across three portion sizes. The portfolio extends to smoothies, milkshakes, fresh fruit juices, iced tea, bubble tea, bubble waffles, donuts, and sundae. Beyond direct retail, the company licenses its brand through a franchise network with stores across France and international markets.
Is Yogurt Factory a public or private company?
Yogurt Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yogurt Factory founded?
Yogurt Factory was founded in 2011. It employs 101 to 250 people.
Where is Yogurt Factory based?
Yogurt Factory is headquartered in Paris, France, in the Europe region.
How does Yogurt Factory make money?
Three revenue lines are on record. Retail Sales at Company-Owned Stores are the primary driver. The others are franchise Fees and Royalties and third-Party Delivery Commissions.
Who are Yogurt Factory's main competitors?
Direct peers on record are Yogurtland, Pinkberry, Red Mango, Menchie's Frozen Yogurt and TCBY (The Country's Best Yogurt). Broad incumbents are Häagen-Dazs Shops, Ben & Jerry's Scoop Shops and Cold Stone Creamery. Emerging players are Smoothie King and Jamba (formerly Jamba Juice).
Does Yogurt Factory have an API?
No public API is recorded for Yogurt Factory.
What industry is Yogurt Factory in?
Yogurt Factory's product category is Frozen Yogurt Retail. Its primary akta.pro industry code is THAFAGAB, Frozen Yogurt Shops, with a secondary code of CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites). Its NAICS code is 311520 and its SIC code is 2024.