MO Studio
MO Studio is a Phoenix-based, SDVOSB-certified human-centered design consultancy that helps federal agencies (primarily the VA, DoD, DHA, USDA, CMS, and GSA) modernize customer experience through CX strategy, research, design, agile delivery, and training delivered via prime IDIQ contract vehicles.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MO Studio does
MO Studio (legal entity Magnum Opus LLC, d/b/a MO) is a Phoenix, Arizona-based human-centered design and customer experience consulting firm that helps government agencies modernize fragmented citizen and employee experiences. Founded in 2016 and operating from a WeWork office in Phoenix with 11-50 employees, the firm delivers six integrated service lines — CX Strategy & Product Management, Research, Design, Deliver (Agile/DevSecOps), Measure, and Education & Training — applied specifically to government digital transformation challenges such as the VA's 516-website ecosystem and the DHA GENESIS electronic health records rollout serving 9 million beneficiaries.
The company's core technology is its proprietary HCD methodology combined with Agile/DevSecOps delivery, producing repeatable artifacts such as ecosystem maps, journey maps, behavioral nudge programs, and HCD training curricula. The firm holds six prime contract vehicles — VA CEDAR IDIQ (36C10B21D0007), VA VEO CX (36C10X20P0117), VA VHA OHIL VSO/MSO Communications (36C10X21C0073), DoD SBIR Phase II (FA864920C0280), Colorado OIT Agile Vendor Pool, and GSA MAS Schedule 70 — plus subcontract positions under Titan Alpha (VA IHT), Agile6 (CMS MPSM), and Concourse Federal Group (VA VISN 22).
MO Studio generates revenue exclusively through professional services delivered via government contract vehicles at FAR-based pricing, with no commercial SaaS product. Its SDVOSB status (verified by VA CVE, plus DVBE and NVBDC certifications) provides preferential access to set-aside work. The customer base is concentrated in federal agencies — primarily the Department of Veterans Affairs, with secondary exposure to DoD, DHA, USDA, CMS, GSA, and the State Department — supplemented by a smaller set of commercial engagements (Johnson & Johnson, Otis, Farmers Insurance, Sharp, SpaceX, United Technologies) and academic/innovation partnerships. Go-to-market is sales-led through government proposal processes and community-led via the Digital Services Coalition and veteran business networks, with no paid advertising or public pricing.
MO Studio firmographics
Firmographics- Name
- MO Studio
- Legal name
- Magnum Opus LLC d/b/a MO
- Website
- https://themostudio.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MO Studio is a Phoenix-based, SDVOSB-certified human-centered design consultancy that helps federal agencies (primarily the VA, DoD, DHA, USDA, CMS, and GSA) modernize customer experience through CX strategy, research, design, agile delivery, and training delivered via prime IDIQ contract vehicles.
- Ownership category
- akta.pro rank
MO Studio industry classification
Industry- Product category
- Government Digital Services & Customer Experience (CX) Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
- akta.pro secondary industry
- Defense Software, Mission Applications & Open Architecture (MOSA) Systems (IMABAOAM)
Keywords
Where MO Studio is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MO Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Prime Contracts: MO Studio holds multiple prime contract vehicles with federal agencies including VA CEDAR IDIQ, VA VEO CX Capability Development, VA VHA OHIL VSO/MSO Communications, DoD SBIR Phase II, Colorado OIT Agile Vendor Pool, and GSA MAS Schedule 70. These are multi-year IDIQ or task order contracts providing agile delivery, CX strategy, and design services.
- Government Subcontract Work: MO Studio operates as a subcontractor under primes including Titan Alpha (VA IHT), various primes (VA T4NG), Concourse Federal Group (VA VISN 22), and Agile6 (CMS MPSM BPA). Revenue flows through delivery on government task orders.
- Strategic Teaming for IDIQ Pursuits: MO Studio forms strategic teams with partners (Fearless, Digital Foundry) to pursue large government IDIQ vehicles such as VA SPRUCE, generating revenue through awarded task orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Government Contract-Based Pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
MO Studio product offering
Product offeringCore offering
MO Studio is a human-centered design consulting firm that helps government leaders modernize and transform customer and employee experiences. It delivers six integrated service offerings — CX Strategy & Product Management, Research, Design, Deliver, Measure, and Education and Training — through federal IDIQ contract vehicles, GSA MAS Schedule 70, and prime/subcontract arrangements, with a focus on Veteran-facing services for the Department of Veterans Affairs and other federal agencies.
Product overview
MO Studio is a human-centered design consulting firm that offers six integrated service offerings: CX Strategy & Product Management, Research, Design, Deliver, Measure, and Education and Training. These services work together as a unified consulting approach to help government leaders modernize and transform customer and employee experiences, from initial research through implementation and performance measurement. The company does not offer a software product but provides professional services delivered through various government contract vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Strategy & Product Management Consulting service that helps government clients understand their customer programs, align decision-makers around culture transformation, and develop scalable digital solutions through strategy and product management.
- Research User research and synthesis service that uncovers customer insights to define opportunities for new government products, services, and experiences.
- Design Service design that translates research insights into design ideas, prototypes, user testing, and iterative design refinement in collaboration with government client leadership.
- Deliver Implementation service that brings new government products and services to life, manages implementation logistics, and establishes clear goals and benchmarks.
- Measure Performance measurement service using tools to capture customer feedback and performance data that drive continuous improvement of government products and services.
- Education and Training Organizational transformation service providing human-centered design training programs and strategy to build internal HCD capabilities within government client organizations.
Quantifiable outcome
- 6 million Veterans served through improved sign-in and verification services under VA CEDAR IDIQ
- +5 more outcomes
Companies that use MO Studio
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
MO Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MO Studio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FearlesscoreMO Studio and Fearless (a government digital services firm) formed 'Team MO' to pursue VA's SPRUCE IDIQ. The partnership combines MO Studio's CX and HCD expertise with Fearless's digital engineering capabilities to deliver resilient, people-centered modernization solutions for VA. This is a flagship strategic pursuit targeting a major government IDIQ vehicle.
- Digital FoundrycoreMO Studio and Digital Foundry partnered on VA CEDAR task orders (CX Catalog for VA VES) and to form Team MO for the VA SPRUCE IDIQ pursuit. The partnership focuses on delivering CX modernization for VA services.
- Technical AssentminorMO Studio partnered with Technical Assent on a VA medical centers project focused on improving patient experience by changing culture at VA medical centers. Technical Assent brought behavioral science expertise to complement MO Studio's HCD approach.
- SERVE AdvisoryminorMO Studio was engaged as a second-tier subcontractor by SERVE Advisory (a fellow SDVOSB) to support product delivery for DHA GENESIS electronic health records transformation. SERVE Advisory connected MO Studio with Commander Wilson (Navy O6) for this engagement.
- Titan Alpha (Prime Contractor)minorMO Studio is a subcontractor under Titan Alpha on the VA Integrated Healthcare Transformation (IHT) IDIQ. Titan Alpha serves as the prime contractor and MO Studio delivers specialized HCD and CX services on this vehicle.
- Agile6 (Prime Contractor)minorMO Studio is a subcontractor under Agile6 on the CMS Medicare Payment Systems Modernization (MPSM) Blanket Purchase Agreement. MO Studio provides specialized services as part of Agile6's team.
- Concourse Federal Group (Prime Contractor)minorMO Studio is a subcontractor under Concourse Federal Group on the VA VISN 22 Greater Los Angeles Healthcare System Strategic & Facilities Planning IDIQ.
- Digital Services CoalitionminorMO Studio is a member of the Digital Services Coalition, a community of digital services firms working to deliver IT differently to the federal government. Coalition members share knowledge, publish thought leadership on Medium, and collaborate on approaches to government digital transformation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MO Studio competitors and assessment
Company assessmentBroad incumbents
- Guidehouse: Guidehouse is a large advisory and digital services firm with a significant federal practice across HHS, VA, and civilian agencies. It pursues federal CX-modernization, health IT, and digital transformation contracts overlapping with MO Studio's federal civilian footprint.
- Maximus: Maximus is a federal IT and citizen services provider with deep HHS, CMS, and VA experience. It offers complementary digital experience and customer engagement services for federal health and benefits programs, competing with MO Studio for civilian CX task orders.
- Booz Allen Hamilton: Booz Allen Hamilton is a major federal systems integrator with established VA, DoD, DHA, and civilian digital services practices. It pursues the same federal CX-modernization, agile delivery, and DevSecOps task orders that MO Studio targets via smaller business primes and subcontracts.
- Deloitte (Government & Public Services): Deloitte's Government & Public Services practice offers digital transformation, customer experience, and human-centered design services to federal civilian and DoD clients. It competes with MO Studio on larger CX and digital modernization efforts and is increasingly active in federal HCD.
- Slalom Federal: Slalom Federal is a major federal advisory and digital services arm of Slalom, competing for CX, Agile, and digital modernization work across VA, DoD, and civilian agencies. It is a broader incumbent versus MO Studio, with much larger bench depth and federal past performance.
Direct peers
- Oddball: Oddball is a veteran-founded digital services firm working on federal health and civilian modernization, including VA contracts. It directly competes with MO Studio for SDVOSB and human-centered-design task orders on federal CX modernization.
- Coforma: Coforma is a digital services cooperative specializing in human-centered design and software delivery for federal agencies. It competes with MO Studio for federal HCD/CX modernization task orders and primes with similar small-business and mission-driven positioning.
- Digital Foundry: Digital Foundry is a digital transformation and CX consulting firm that partners with MO Studio on VA VES and Team MO SPRUCE pursuits. It is a direct peer in federal CX strategy and digital service delivery, including shared VA OCTO/CEDAR work.
- Ad Hoc: Ad Hoc is a federal digital services firm that builds and maintains digital services for government agencies, including HHS and SSA. It is a direct peer competing for the same agile federal delivery, CX modernization, and small-business set-aside task orders as MO Studio.
- Fearless: Fearless is a government digital services firm focused on agile engineering for federal clients, including VA modernization. It is an explicit Team MO partner with MO Studio on the VA SPRUCE IDIQ pursuit and competes for the same federal CX/DevSecOps task orders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MO Studio social profiles
Digital presenceMO Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
MO Studio leadership team
Management profileNumber of profiles
Profiles13 records
MO Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MO Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MO Studio
What does MO Studio do?
MO Studio is a human-centered design consulting firm that helps government leaders modernize and transform customer and employee experiences. It delivers six integrated service offerings — CX Strategy & Product Management, Research, Design, Deliver, Measure, and Education and Training — through federal IDIQ contract vehicles, GSA MAS Schedule 70, and prime/subcontract arrangements, with a focus on Veteran-facing services for the Department of Veterans Affairs and other federal agencies.
Is MO Studio a public or private company?
MO Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MO Studio founded?
MO Studio was founded in 2016. It employs 11 to 50 people.
Where is MO Studio based?
MO Studio is headquartered in Denver, United States, in the North America region.
How does MO Studio make money?
Three revenue lines are on record. Government Prime Contracts are the primary driver. The others are government Subcontract Work and strategic Teaming for IDIQ Pursuits.
Who are MO Studio's main competitors?
Broad incumbents on record are Guidehouse, Maximus, Booz Allen Hamilton, Deloitte (Government & Public Services) and Slalom Federal. Direct peers are Oddball, Coforma, Digital Foundry, Ad Hoc and Fearless.
Does MO Studio have an API?
No public API is recorded for MO Studio.
What industry is MO Studio in?
MO Studio's product category is Government Digital Services & Customer Experience (CX) Consulting. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC), with a secondary code of IMABAOAM, Defense Software, Mission Applications & Open Architecture (MOSA) Systems. Its NAICS code is 54161 and its SIC code is 8742.