What WrapPixel does

WrapPixel is a bootstrapped India-based product company founded in November 2016 and headquartered in Ahmedabad, co-founded by Sunil Joshi (Designer) and Nirav Joshi (Lead Developer). It designs and distributes premium and free admin dashboard templates, website templates, and SaaS starter kits for web developers, with a catalog spanning React, Angular, Vue.js, Nuxt.js, Next.js, Bootstrap, Tailwind CSS, Shadcn, Astro, and Vuetify. Each paid product ships with 6–7 demo variations, multi-page layouts, and a documentation/support layer, while a parallel set of MIT-licensed free templates (NextKit, Resume, Studiova, Awake, Crypgo, MaterialM Free variants) drives top-of-funnel acquisition through GitHub and ecosystem listings.

The company monetizes through one-time premium template licenses priced at $29–$499, an All Access Pass subscription that bundles the catalog, and custom development services. Scale signals include 566k+ registered customers, 300k+ web apps created using its templates, 537k+ creatives in its ecosystem, 6,300+ reviews averaging 4.78/5, and 6,678+ resolved support tickets. Distribution is amplified by featured placements on Vercel, Vue.js, Vuetify, Nuxt, MUI Store, and Forbes, plus channel partnerships under the ThemeDesigner parent brand with AdminMart, ShadcnSpace, and Tailwind-Admin.

Recent product velocity has been notable, with at least 13 releases between April 2025 and May 2026, including MaterialM Tailwind Next.js v5.0.0/v5.1.0 with AI Prompt Features, Spike React Tailwind v2.0.0 on Shadcn UI/Tailwind v4, Saazio Next.js SaaS Template, Crypgo Astro Template for the crypto vertical, and MaterialM Angular Dashboard v7.0.0. The team remains small at 14+ members and the company is privately held with no disclosed outside funding.

Name

WrapPixel

Legal name

WrapPixel

Website

https://wrappixel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WrapPixel is a bootstrapped Ahmedabad-based product company that designs and sells premium and free admin dashboard, website, and SaaS starter templates for web developers across React, Angular, Vue, Next.js, and other modern frontend frameworks, monetizing via one-time licenses, an All Access Pass subscription, and custom development services.

Ownership category

akta.pro rank

Product category

Web Admin Dashboard Templates

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

akta.pro secondary industries

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Admin dashboard templates
• Website templates
• Bootstrap templates
• React admin templates
• Nextjs dashboard templates

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Template Sales: One-time license purchases for premium admin dashboard and website templates. Four license tiers available: Single Use, Multiple Use, Extended Use, and Multiple Extended Use. Template updates and support included for 12 months with each license.
2. Free Template Distribution: Free templates distributed under MIT license, downloadable from GitHub or through social media sharing requirements. Used as lead generation to drive premium conversions.
3. All Access Pass Subscription: Subscription-based access to all templates and products on the platform, providing unlimited access to the full template library.
4. Custom Development Services: Custom dashboard development, UI customization, and feature extensions offered through the Hire Us service for project-specific requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

WrapPixel designs, develops, and sells premium and free admin dashboard templates and website/landing page templates for web developers, digital agencies, and enterprise teams. Templates are built on multiple frontend frameworks (Bootstrap, React, Angular, Vue.js, Nuxt.js, Next.js, Tailwind, Shadcn, Astro, Framer, Vercel) and ship with multi-demo variations, pre-built dashboard components, and AI-ready capabilities including AI Prompt Libraries and AI Chat/Image Generator apps. Products are delivered as digital downloads via one-time license sales (tiered: Single Use, Multiple Use, Extended Use, Multiple Extended Use) and an All Access Pass subscription, with custom development also available under the Hire Us service.

Product overview

WrapPixel is a template marketplace offering premium and free admin dashboards, website templates, and landing pages for developers and agencies. The portfolio includes framework-specific admin templates across MaterialPro Bootstrap, Spike (React, Nuxt.js), and MaterialM (Angular, Vue.js, Nuxt.js, Next.js) brands, complemented by website templates like Studiova, Awake, Saazio, and Crypgo. The company also provides free open-source templates (NextKit, MaterialM free variants, Resume, Studiova Nuxtjs/Bootstrap, Awake Bootstrap, Crypgo) under MIT license. An All Access Pass subscription provides unlimited access to all premium templates. Custom development services are available through Hire Us. Notable innovation includes built-in AI capabilities in MaterialM Next.js (AI Prompt Library, AI Chat, AI Image Generator) and Spike React (AI Image Generator, AI Chat) templates. The company has served 537k+ creatives and 300k+ web apps created since founding in November 2016.

Differentiator

Problem solved

Functional benefit

Brands

• AdminMart: A partner company offering dashboard templates under the AdminMart brand.

Products and services

• MaterialPro Bootstrap Admin Premium admin dashboard template built with Bootstrap 5 featuring Material Design aesthetics, multiple demo variations, and comprehensive UI components for building admin panels; targeted at web developers and agencies building admin dashboards for clients.
• Spike NuxtJs Admin Template Premium Nuxt 3 admin dashboard template offering 5 demo variations, 45+ UI components, and applications including Calendar, Chat, Contacts, and more for development teams building admin dashboards.
• MaterialM Tailwind Next.js Admin Template + AI-Prompt Premium admin template with Next.js 16 and React 19 featuring 7 demo variations, 90+ pages, a built-in AI Prompt Library with 9 categories, AI Chat and AI Image Generation apps, and comprehensive dashboard applications for developers building AI-enabled admin interfaces.
• MaterialM Material Angular Dashboard Template Premium Angular 21 admin dashboard template with Material Angular M3 design, 6 demo variations, 80+ pages, and applications including Chat, Contacts, Calendar, Email, Courses, Employee, Notes, Kanban, Todo, and Blog for enterprise teams.
• Spike React Tailwind Admin Template Premium React 19 admin template styled with Tailwind CSS v4 and Shadcn UI components, featuring 6 demo variations, 12+ applications, AI Image Generator, and AI Chat capabilities for developers building modern AI-enabled dashboards.
• NextKit Free Admin Panel with Supabase / MongoDB Free admin panel boilerplate with Next.js 15, React 19, Supabase authentication, MongoDB support, Prisma ORM integration, and NextAuth enabling rapid SaaS application development with database flexibility; for developers prototyping SaaS apps.
• MaterialM Free Vuetify Vuejs Admin Template Open-source and free Vue.js admin dashboard template built with Vuetify, featuring responsive design, clean UI components, and modular code for easy customization.
• MaterialM Free Vuetify Nuxtjs Admin Template Free and open-source NuxtJs admin template built with Vuetify, offering clean organized code, responsive design, and modern UI components for lightweight applications.
• Studiova Nuxtjs Business & Agency Template Modern Nuxtjs business template built with Nuxt 3, Vue 3, and Vuetify 3, featuring 8+ pages, SEO optimization, Light/Dark mode, and reusable components for agency and business websites.
• Crypgo Free Astro Template for Crypto, Web3 & Blockchain Free Astro landing page template for crypto businesses, Web3 startups, NFT platforms, and blockchain consultancies, built with Tailwind CSS and React 19.
• Studiova Agency & Business Bootstrap Template Modern Bootstrap business template for agencies and business websites featuring 8+ professionally designed pages, responsive layout, and clean intuitive design.
• Awake Agency & Portfolio Bootstrap Template Bootstrap 5 template for agencies, designers, and creatives featuring 3+ pages, responsive design, smooth animations, and a modern layout for building an impressive online presence.
• Resume Free Next.js Template Modern resume template built with Next.js 15 and React 19 for developers, designers, and freelancers to showcase skills, projects, and experience.
• Saazio Next.js SaaS Template Fast, modern SaaS template built with Next.js 16, React 19, Tailwind 4, and Shadcn components, featuring 5+ pages designed for creatives, agencies, and developers launching SaaS products.
• MaterialM Vuejs Vuetify Admin Template Premium Vue.js admin panel template with Vuetify featuring 6 demo variations, 75+ pages, multiple applications, and frontend pages for comprehensive admin dashboard needs.
• MaterialM Vuetify Nuxt Js Admin Template Premium Nuxt.js admin template with Vuetify featuring 6 demo variations, 65+ pages, 45+ UI components, and 12+ application designs including Calendar, Chat, Contacts, and E-commerce.
• All Access Pass Subscription plan providing unlimited access to all premium templates and resources on WrapPixel, enabling unlimited downloads across the entire template library.
• Custom Development Services Hire Us service offering custom dashboard development, UI customization, and feature extensions based on specific project requirements for clients needing bespoke template work.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AdminMartcoreChannel Partner/ Reseller/ DistributorAdminMart is a partner marketplace where WrapPixel templates are featured and distributed. They operate as an additional distribution channel for WrapPixel products, promoting them as The Ultimate Dashboard Templates.
• ShadcnSpacecoreChannel Partner/ Reseller/ DistributorShadcnSpace is a partner platform featuring WrapPixel's Shadcn blocks, templates, and components. Positioned as a resource for Shadcn UI components and dashboard templates.
• Tailwind-AdminminorChannel Partner/ Reseller/ DistributorTailwind-Admin is a partner site promoting WrapPixel's Tailwind component system and dashboard templates as The Ultimate Tailwind Component System.
• ThemeDesignerminorChannel Partner/ Reseller/ DistributorThemeDesigner is the parent organization under which WrapPixel products are created, serving as the roof brand for their template products.
• GitHubcoreTechnology or IntegrationFree templates are distributed through GitHub repositories under MIT license, allowing developers to access and contribute to open-source template projects. Multiple repos including wrappixel, React-Theme, and GetNextjsTemplates.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UIdeck: UIdeck is a marketplace and template provider for website templates, landing pages, and admin dashboards. It competes with WrapPixel on the website template side (e.g., Studiova, Awake, Saazio) targeting agencies, startups, and SMBs.
• Cruip: Cruip is a template provider specializing in modern, design-forward landing pages, SaaS templates, and dashboards built on React, Vue, and HTML. It is a direct peer in the SaaS/website template category, particularly comparable to WrapPixel's Saazio SaaS template.
• Flatlogic: Flatlogic sells admin dashboard templates, SaaS starters, and low-code app generators built on React, Angular, and Vue. It competes with WrapPixel on the premium admin dashboard side and overlaps in serving enterprise dashboard/CRM use cases.
• ThemeSelection: ThemeSelection is a direct competitor that sells premium admin dashboard templates built on Vue, React, Angular, and Bootstrap. It targets the same developer and agency customer base as WrapPixel with a similar one-time/perpetual license model.
• Creative Tim: Creative Tim is a long-established seller of premium admin dashboard templates and UI kits across React, Vue, Angular, and Bootstrap. It directly competes with WrapPixel's MaterialPro, MaterialM, and Spike product lines on the same frameworks and buyer personas.
• ShadcnSpace: ShadcnSpace is a partner platform that distributes WrapPixel's Shadcn blocks, templates, and components. It is a direct peer in the Shadcn UI dashboard template niche, serving the same React/Next.js developer audience with overlapping free and premium offerings.
• Themesberg: Themesberg sells premium admin dashboard templates (Volt, Pixel) and UI kits across Bootstrap, React, Vue, and Angular. It is a direct competitor in the multi-framework admin template market with a similar SMB/enterprise customer mix.
• AdminMart: AdminMart is a partner marketplace that distributes WrapPixel templates and also sells its own dashboard templates. It is directly comparable as a fellow admin dashboard template marketplace serving the same developer/agency buyer with overlapping product categories (admin themes, website templates).
• MUI Store: MUI Store is the official marketplace for React Material UI templates and themes. WrapPixel is featured/recommended in the MUI Store, and both sell React/Next.js admin dashboards to the same developer audience, making them direct peers in the React admin template category.

Broad incumbents

• Envato / ThemeForest: Envato's ThemeForest is the largest global marketplace for website themes, admin templates, and UI kits. WrapPixel is an Envato Premium Author but ThemeForest's scale, broad category coverage, and built-in buyer traffic make it the dominant incumbent in the same space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wrappixel
• GitHubgithub.com/wrappixel
• YouTubeyoutube.com/channel/UCdFDlrhIchtxF8EmxejUPGQ
• Facebookfacebook.com/wrappixel
• LinkedInlinkedin.com/company/wrappixel
• Instagraminstagram.com/wrappixel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WrapPixel