What UIdeck does

UIdeck is a privately-held template marketplace operating from Dhaka, Bangladesh, founded in 2016 under the broader pimjo.com product portfolio. The company sells handcrafted HTML, Bootstrap, Tailwind CSS, and React landing page templates and UI kits — covering categories such as SaaS, startup, app, business, portfolio, agency, crypto/Web3, and AI startups — to a global base of individual developers, freelancers, SaaS startups, and digital agencies. Its 80+ premium templates are distributed as downloadable static assets through a self-serve e-commerce storefront (uideck.com) and supplemented by open-source repositories on GitHub, with payments processed via Stripe and PayPal.

The core technology stack spans HTML, Bootstrap, Tailwind CSS, React, and Next.js, with the company positioning 'design-to-code' handcrafting as the primary differentiator against builder-generated templates. UIdeck also maintains an eight-brand ecosystem of cross-promoted design and developer tools under pimjo.com, including GrayGrids (Bootstrap themes), Ayro UI and TailGrids (UI component libraries), Lineicons (8,400+ icons), TailAdmin and PlainAdmin (admin dashboard templates), Formbold (form backend), and Resource.fyi (developer tools directory).

Revenue is generated through a mixed model: one-time perpetual licenses ($12-$49 per template across Starter, Business, and Developer tiers), a $99/year All-Access Pass subscription for unlimited access to the full premium catalog, and a freemium tier for personal use. The go-to-market is product-led and community-led — no sales team is involved, with discovery driven by SEO, content marketing, earned media (100+ publication features), Discord, Twitter, GitHub, and email newsletter. The company is bootstrapped with no external funding rounds disclosed, operates with 1-10 employees, and has expanded its template framework coverage and vertical reach (notably AI and Web3) over 2021-2022.

Name

UIdeck

Legal name

UIdeck

Website

https://uideck.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UIdeck is a Dhaka-based template marketplace founded in 2016 that sells handcrafted HTML, Bootstrap, Tailwind CSS, and React landing page templates and UI kits to individual developers, freelancers, SaaS startups, and digital agencies worldwide via a self-serve e-commerce platform and a $99/year All-Access Pass subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Template Sales: One-time purchase model for individual templates with Single, Business, and Developer license tiers. Free versions available for personal use only.
2. All-Access Pass Subscription: Unlimited access subscription to all 80+ premium templates for $99, representing over 90% savings compared to individual purchases. Annual billing model.
3. Freemium Model: Free templates available for personal projects. Premium features and commercial use require paid licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

UIdeck designs, develops, and sells handcrafted HTML, Tailwind CSS, and Bootstrap landing page templates and UI kits that enable developers, designers, agencies, startups, and SaaS companies to quickly launch professional, responsive, conversion-optimized websites without coding from scratch. The portfolio includes 80+ premium templates across 60+ categories, available as one-time perpetual licenses (Single, Business, Developer tiers) or via a $99/year All-Access Pass subscription that unlocks the entire premium library.

Product overview

UIdeck is a template marketplace offering handcrafted HTML, Tailwind CSS, and Bootstrap landing page templates and UI kits. The product portfolio includes a diverse library of 80+ templates across categories like business, startup, SaaS, app landing, portfolio, and crypto/Web3. Core offerings consist of HTML/Tailwind/Bootstrap Templates (including premium and free options like Solid, Base, Go, Startup, AppVilla, SaaSpal, Blaze, SoftLand, Delivery, Fancy, Advanced, Appear, Simple), UI Kits (Bootstrap UI Kits and Tailwind-based components), and the AI Agent UI Kit for AI startups. Additional products include React templates (TailAdmin React, Resume), specialized templates (NFT, Crypto, Appline), and a subscription product called All-Access Pass providing unlimited access to all premium templates for $99. Templates are designed to be highly customizable, responsive, and user-friendly with detailed documentation.

Differentiator

Problem solved

Functional benefit

Brands

• GrayGrids: Bootstrap Themes and HTML Website Templates
• Ayro UI
• Formbold
• Lineicons
• TailGrids
• PlainAdmin
• TailAdmin

Products and services

• All-Access Pass Annual subscription providing unlimited access to UIdeck's entire library of 80+ premium HTML, Tailwind CSS, and Bootstrap templates and UI kits, with commercial licensing and premium features, sold via direct self-serve purchase on uideck.com.
• AI Agent UI Kit Complete UI kit designed and crafted specifically for AI startups, AI tools, and SaaS businesses looking to create sleek, modern AI product sites and tools using Tailwind CSS and Figma.
• Solid (Tailwind CSS Template) High-quality Tailwind CSS template specially crafted for SaaS, startup, and software websites, including all essential sections for a complete marketing site.
• Base (Tailwind CSS Template) Free and premium Tailwind CSS template crafted for startups, businesses, and digital agencies, providing a clean base layout for launching new web properties.
• Appline (Tailwind CSS Template) App and software landing page template for Tailwind CSS that comes with all the essential sections and pages needed for a software product site.
• Go (Tailwind CSS Template) High-quality Tailwind CSS template for business, startup, SaaS, and agency websites, handcrafted for almost all sorts of professional web properties.
• Crypto (Tailwind CSS Template) High-quality Tailwind CSS template specially crafted for cryptocurrency, blockchain, ICO, and Web3-related sites and products.
• Startup (Tailwind CSS Template) Complete startup web template based on Tailwind CSS, specially crafted for startups, businesses, agencies, and SaaS companies.
• AppVilla (Bootstrap App Landing Page Template) Creative app landing page template built with Bootstrap for apps, software, and SaaS websites, available as a free premium download.
• Ayro Business (Bootstrap Template) Bootstrap HTML business, startup, and agency template built on Ayro UI components for creative digital agency and small business sites.
• Gradient (Bootstrap 5 Template) Premium responsive HTML Bootstrap 5 template with a clean, colorful, minimalistic design for creative agencies and business websites.
• Blaze (Landing Page Template) High-converting landing page template for software, SaaS, and app websites with a clean design focused on conversion.
• SoftLand (Bootstrap 5 Template) Free HTML software and SaaS landing page template based on Bootstrap 5, with a clean design suitable for software product marketing.
• Delivery (Bootstrap App Template) Free Bootstrap app landing page template for food, grocery, and home delivery websites, with sections and pages suited to delivery app marketing.
• Fancy (Bootstrap 5 Template) Free one-page Bootstrap 5 template for business, agency, corporate, and startup websites with a clean one-page layout.
• Advanced (Bootstrap App Template) Free Bootstrap app landing page template with high-quality creative design and essential elements for app marketing.
• Appear (Coming Soon Template) Free coming soon and under-construction template with a countdown timer and a working MailChimp-compatible subscription form for pre-launch signups.
• Simple (Bootstrap 5 Template) Free Bootstrap 5 website template with essential elements for building business websites.
• Resume (React Resume Template) Free React resume template for portfolios and CV sites for creative professionals, built with React and Tailwind CSS.
• TailAdmin React (Dashboard Template) Tailwind CSS and React admin dashboard template for building feature-rich, data-driven admin dashboards.
• Fusion (Tailwind CSS Template) Tailwind CSS App, Business, and SaaS Landing Page Template combining the power of Tailwind's CSS framework for product marketing sites.
• NFT (Tailwind CSS Template) Handcrafted NFT marketplace web template with components for Web3 products and token sites, built with Tailwind CSS.
• Basic (Tailwind CSS Template) Tailwind CSS Landing Page Template for software, SaaS, and app landing pages with a basic, clean design.
• Shine (Tailwind CSS Template) Free and premium Tailwind CSS landing page template with a clean, simple design for startups, SaaS, and apps.
• Play (Bootstrap 5 Open-Source Template) Free open-source HTML Startup Landing Page Template based on Bootstrap 5, distributed via GitHub for community use.
• HTML/Tailwind/Bootstrap Templates (Catalog) Premium and free HTML, Tailwind CSS, and Bootstrap landing page and website templates used to create responsive, modern websites without coding from scratch. The catalog spans business, SaaS, app, startup, portfolio, crypto, and other categories.
• UI Kits (Bootstrap and Tailwind) UI component libraries and kits for rapid web design and development, including Bootstrap UI Kits and Tailwind-based UI elements that customers can license to accelerate site building.

Quantifiable outcome

• Save over 90% with All-Access Pass compared to individual template purchases
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• GrayGridsminorOthersRelated product brand under the same parent company (pimjo.com). GrayGrids offers Bootstrap Themes and HTML Website Templates. Cross-promoted on UIdeck website.
• Ayro UIminorOthersRelated product brand offering Bootstrap UI Components for Modern Websites. Cross-promoted on UIdeck website.
• FormboldminorOthersRelated product brand providing Form API and Backend Solution for All Platforms. Cross-promoted on UIdeck website.
• LineiconsminorOthersRelated product brand offering 8400+ Line Icons for Designers and Developers. Cross-promoted on UIdeck website.
• TailGridsminorOthersRelated product brand providing UI Components, Blocks and Toolkit for Tailwind CSS. Cross-promoted on UIdeck website.
• TailAdminminorOthersRelated product brand offering Open-Source Tailwind CSS Admin Dashboard Template. Cross-promoted on UIdeck website.
• PlainAdminminorOthersRelated product brand offering Free Vanilla JS Multipurpose Bootstrap Admin Template. Cross-promoted on UIdeck website.
• PayPalcoreTechnology or IntegrationPayment gateway partner for processing customer transactions. All payments processed through PayPal and Stripe.
• StripecoreTechnology or IntegrationPayment gateway partner for processing customer transactions. All payments processed through PayPal and Stripe. Site secured by SSL encryption.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Start Bootstrap: Popular free and premium Bootstrap themes and templates marketplace. Closely comparable in product (Bootstrap landing page themes) and in target user (developers, agencies), competing on free/lower-cost pricing.
• Colorlib: Free website templates and themes marketplace with strong SEO presence, serving developers, SMBs, and agencies with Bootstrap/HTML templates. A primary search competitor for tailwind/bootstrap template keywords.
• GrayGrids: A UIdeck sister brand under pimjo.com offering Bootstrap themes and HTML website templates. Operates the same Bootstrap-template e-commerce model targeting developers and small businesses, with shared designers and cross-promotion traffic.
• WrapBootstrap: Marketplace dedicated exclusively to Bootstrap themes and templates, with a one-time license model analogous to UIdeck. Targets agencies and developers building on Bootstrap with admin dashboards and landing pages.
• Cruip: Boutique template and UI kit shop focused on modern landing pages and dashboards for SaaS/startup customers, with Tailwind and Figma offerings. Closely comparable in product polish, target market (SaaS founders), and pricing tier to UIdeck's premium catalog.
• W3Layouts: Free and premium HTML5/CSS website templates marketplace with a large catalog across business, app, and portfolio categories. Comparable in product type and developer/designer target audience, with similar SEO-driven PLG acquisition.
• ThemeForest (Envato): The largest global marketplace for website templates, including Bootstrap and Tailwind categories that directly overlap UIdeck's core catalog. Operates a similar one-time-license + subscription (Envato Elements) revenue model and targets the same developers/designers/agency segment.
• Tailwind UI: Official premium UI component and template library built on Tailwind CSS by the framework's creators. Directly competes with UIdeck's Tailwind template catalog for developer and SaaS/startup buyers seeking production-grade Tailwind designs.
• Ayro UI: Sister brand under pimjo.com offering Bootstrap UI components and free/premium templates. Operates an effectively identical GTM, pricing, and target market as UIdeck, allowing direct comparability on conversion, traffic, and content strategy.

Broad incumbents

• TemplateMonster: Long-established, large-scale template marketplace covering HTML, Bootstrap, Tailwind, CMS themes and more. A much larger incumbent in the same space, offering broader category coverage (WordPress, Shopify, etc.) that goes beyond UIdeck's scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uideckHQ
• GitHubgithub.com/uideck
• Facebookfacebook.com/uideckHQ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UIdeck