What ThemeSelection does

ThemeSelection is a privately held, product-led software company founded in 2015 and headquartered in Ahmedabad, India. It operates a digital marketplace for premium and free admin dashboard templates, UI kits, and SaaS boilerplates, with a portfolio organized around five design sub-brands (Sneat, Materio, Vuexy, Materialize, Frest) and additional product lines (FlyonUI, Shadcn Studio, Jetship). The company serves individual software developers, freelancers and agencies, and software companies/enterprises building CRM, ERP, eCommerce, banking, healthcare, education, and fitness applications.

The underlying technology is a multi-framework template ecosystem supporting Bootstrap, React/Next.js (including MUI and shadcn/ui), Vue.js/Vuetify, Nuxt.js, Laravel (with Jetstream, Livewire, Inertia.js), Django, ASP.NET Core, and Tailwind CSS, with Figma and Sketch design files for designer-developer handoff. Each product is described as rigorously QA-tested, accompanied by comprehensive documentation, private GitHub repository access, and live demos. The portfolio spans 74+ premium products with 400+ pages and 300+ reusable components, and has been downloaded 300k+ times across 301,896 registered community members.

The business model is primarily one-time perpetual license sales priced $59-$79 for individual templates and $149-$599 across tiered bundle licenses (Single, Multiple, Extended, Unlimited), supplemented by an affiliate program and a premium-support add-on component. The go-to-market is product-led with a freemium funnel (MIT-licensed free versions of most templates), community-led distribution through a 25k+ member Discord, SEO-optimized category pages, and developer-marketing channels (GitHub, blog, cheat sheets, social media). The company is founder-led by CEO Ajay Patel, with no disclosed venture or institutional funding, and operates with 11-50 employees.

Name

ThemeSelection

Website

https://themeselection.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ThemeSelection is a privately held Ahmedabad, India-based marketplace selling premium and free admin dashboard templates, UI kits, and SaaS boilerplates across 10+ frameworks, serving individual developers, freelancers, agencies, and software companies worldwide through a product-led, one-time license model.

Ownership category

akta.pro rank

Product category

Admin Dashboard Templates

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

Keywords

• Admin dashboard templates
• UI kits design
• SaaS boilerplates
• Web development frameworks
• Responsive dashboard themes

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. One-time License Sales: Perpetual one-time license purchases for individual templates and bundles. Customers pay once and receive lifetime usage rights. Tiered licensing model includes Single Use ($149), Multiple Use ($199), Extended Use ($499), and Unlimited Use ($599) for Big Bundle. Individual templates range from $59 to $79.
2. Affiliate Program: Referral-based affiliate program allowing partners to earn commissions by promoting ThemeSelection products
3. Premium Support Add-on: Extended premium support (12 months to lifetime) included with various license tiers, providing priority ticket and chat support

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

ThemeSelection sells fully coded premium and free admin dashboard templates, UI kits, and SaaS starter kits for web applications. Its catalog spans Bootstrap, React/Next.js, Vue.js/Vuetify, Nuxt.js, Laravel, Django, ASP.NET Core, Tailwind CSS, and Shadcn/ui, organized under five proprietary design systems (Sneat, Materio, Vuexy, Materialize, Frest) plus Jetship SaaS boilerplates, FlyonUI component library, and Shadcn Studio.

Product overview

ThemeSelection is a marketplace for premium and free admin dashboard templates, UI kits, and SaaS boilerplates. The portfolio consists of multiple sub-brands (Sneat, Materio, Vuexy, Materialize, Frest) offering templates across major frontend frameworks including Bootstrap, React/Next.js, Vue.js/Vuetify, Nuxt.js, Laravel, Django, and ASP.NET Core. The company also provides design files (Figma UI Kits, Sketch UI Kits), SaaS boilerplates (Jetship for Laravel and Next.js), and free offerings including Tailwind CSS components (FlyonUI) and Shadcn resources (Shadcn Studio). Products range from $49-$79 for individual templates to $149 for the Summer Big Bundle offering access to 40+ premium products.

Differentiator

Problem solved

Functional benefit

Brands

• FlyonUI: Tailwind CSS Components Library and Templates
• Shadcn Studio
• Jetship
• Jetship

Products and services

• Sneat Admin Templates Sneat is a proprietary design system of admin dashboard templates offered by ThemeSelection, providing dashboards built with Bootstrap, Vuetify Vue, Vuetify Nuxt, Vuetify Laravel, and ASP.NET Core for web developers and SaaS teams.
• Materio Admin Templates Materio is a proprietary Material Design-based admin template system providing dashboards with MUI Next.js, Vuetify Vue, Vuetify Nuxt, Vuetify Laravel, Bootstrap, Django, and ASP.NET Core variants for web developers.
• Vuexy Admin Templates Vuexy is a proprietary multi-framework admin template design system from ThemeSelection, offering dashboards for Vuetify Vue, Vuetify Nuxt, Vuetify Laravel, Bootstrap, Django, and ASP.NET Core.
• Materialize Admin Templates Materialize is a proprietary Material Design-based admin template sub-brand from ThemeSelection providing dashboards with Vuetify Vue, Vuetify Nuxt, MUI Next.js, Bootstrap, Laravel, Django, and ASP.NET Core versions.
• Frest Admin Templates Frest is a proprietary admin template design system from ThemeSelection offering Bootstrap and ASP.NET Core-based dashboards for web developers.
• Jetship Laravel Starter Kit Jetship Laravel Starter Kit is a SaaS boilerplate from ThemeSelection built with Laravel, Tailwind CSS, and FlyonUI for developers and startups to rapidly launch Laravel-based SaaS applications.
• Jetship Next.js Starter Kit Jetship Next.js Starter Kit is a SaaS boilerplate from ThemeSelection built with Next.js, Tailwind CSS, and Shadcn for developers and startups to rapidly launch Next.js-based SaaS applications.
• FlyonUI Tailwind Components Library FlyonUI is a free open-source Tailwind CSS component library from ThemeSelection offering pre-built UI elements, blocks, and templates for Tailwind CSS-based web development.
• Shadcn Studio Shadcn Studio is a product from ThemeSelection offering templates, blocks, and components built with React, Tailwind CSS, and TypeScript for modern web application development using shadcn/ui.
• Summer Big Bundle Summer Big Bundle is a bundle product from ThemeSelection offering 40+ premium products including admin templates and UI kits for $149, providing access to all current and future products with up to 90% discount versus individual pricing.
• Figma UI Kits Figma UI Kits are Figma design files from ThemeSelection including admin dashboard builders and UI kits for Sneat, Materio, Vuexy, and Materialize templates, designed for designers producing admin interfaces.
• Sketch UI Kits Sketch UI Kits are Sketch design files from ThemeSelection for admin dashboard UI kits including the Sneat Sketch Admin Dashboard UI Kit, targeted at designers using Sketch.

Quantifiable outcome

• 90% cost savings compared to building admin UI from scratch
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• Vue.js (Framework Integration)coreTechnology or IntegrationDeep integration with Vue.js ecosystem including Vue 3, Vuetify, Vue Router, Vuex/Pinia. Multiple flagship products (Materio, Vuexy, Sneat) built specifically for Vue developers.
• React / Next.js (Framework Integration)coreTechnology or IntegrationReact 19 and Next.js integration with MUI components. Products support App Router, SSR, and TypeScript. Featured React templates with SEO optimization.
• Laravel (PHP Framework Integration)coreTechnology or IntegrationLaravel templates with Jetstream support, authentication, and Blade templating. Products support Laravel 10, 11, 12 with Livewire and Inertia.js compatibility.
• Bootstrap (CSS Framework Integration)coreTechnology or IntegrationBootstrap 5 templates with responsive design, pre-built components, and modular architecture. Multiple products across admin dashboards and UI kits.
• Tailwind CSS (Framework Integration)coreTechnology or IntegrationTailwind CSS templates and components through FlyonUI brand. Free components library and Tailwind blocks for rapid UI development.
• Shadcn/ui (UI Library Integration)coreTechnology or IntegrationShadcn Studio integration providing copy-paste React components with Tailwind CSS. Shadcn templates and blocks for modern UI development.
• Figma & Sketch (Design Tools)coreTechnology or IntegrationFigma and Sketch UI kits including drag-and-drop dashboard builder. Design files included with premium bundles for designer-developer handoff.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Shadcn UI: Shadcn/ui is the open-source copy-paste React component library that ThemeSelection's new Shadcn Studio line directly extends. It is comparable as the canonical reference implementation behind ThemeSelection's newest product category.

Direct peers

• Creative Tim: Creative Tim sells premium Bootstrap, React, Vue, and Angular admin dashboards and UI kits under a similar one-time license model. It is the closest direct competitor to ThemeSelection's template-and-UI-kit offering.
• WrapPixel: WrapPixel offers paid admin templates and dashboards built on Bootstrap, React, Vue, Angular, and Next.js with freemium tiers, competing head-to-head with ThemeSelection's Sneat/Materio/Vuexy lineup.
• CodedThemes: CodedThemes sells admin dashboard templates (Datta Able, Gradient Able, Monster Admin) across React, Vue, Angular, Laravel, and Bootstrap with free and paid versions, overlapping directly with ThemeSelection's multi-framework catalog.
• AdminMart: AdminMart distributes premium admin templates and UI kits for Bootstrap, React, Next.js, Vue, Angular, and Tailwind, including a marketplace model and productized bundles similar to ThemeSelection's Big Bundle.
• Flatlogic: Flatlogic provides admin templates, dashboard generators, and full SaaS starter apps for React, Vue, and Angular. Its generator-based SaaS builder overlaps with ThemeSelection's Jetship boilerplates.
• Bootstrapdash: Bootstrapdash focuses on Bootstrap-based admin templates (Star Admin, Purple Admin) and React variants, directly comparable to ThemeSelection's Bootstrap admin product family.
• UI8: UI8 is a curated marketplace for design assets including UI kits, dashboards, and Figma resources. It overlaps with ThemeSelection's Figma/Sketch UI kits and admin design bundles via a marketplace model.

Broad incumbents

• Envato / ThemeForest: Envato's ThemeForest is the largest third-party marketplace for website templates and admin dashboards. It competes indirectly through volume and price discovery even though it is a multi-author platform rather than a single-brand studio.
• Tailwind UI: Tailwind UI sells premium, official Tailwind CSS component and application UI kits. It overlaps with ThemeSelection's FlyonUI and Shadcn Studio lines as a high-quality, ecosystem-aligned component vendor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/themeselection
• YouTubeyoutube.com/channel/UCuryo5s0CW4aP83itLjIdZg
• Facebookfacebook.com/ThemeSelections
• LinkedInlinkedin.com/company/themeselection
• Instagraminstagram.com/themeselection
• Pinterestin.pinterest.com/themeselection
• Xx.com/Theme_Selection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThemeSelection