Apparmor
AppArmor (Rave AppArmor) is a white-label mobile safety application platform owned by Motorola Solutions, serving hundreds of education, healthcare, government, and enterprise clients with customizable incident reporting, push notifications, lone-worker check-ins, and offline emergency resources released under each customer's own brand.
- Company typePublic
- Founded1928
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apparmor does
AppArmor, marketed as Rave AppArmor, is a customizable mobile safety application platform owned and operated by Motorola Solutions, Inc. (NYSE: MSI), a Delaware-incorporated public safety communications company headquartered in Chicago, Illinois. The product enables organizations to deploy fully white-labeled personal safety applications released under the customer's own name, colors, logo, and AppStore/Google Play account, which materially improves end-user adoption compared to vendor-branded alternatives. The underlying platform delivers over 50 configurable features spanning incident reporting (with anonymous and named tips routed and escalated automatically), push notifications over Wi-Fi and cellular, an offline-ready Safety Toolbox (emergency plans, maps, FAQs), a Work Alone lone-worker check-in capability, internal communication tools (chat rooms, conference bridges, address book), school engagement features, and flexible public/private access control. A real-time content management system allows organizations to update the app's experience without waiting for app store review cycles.
The business model is enterprise SaaS subscription with quote-based custom enterprise licensing on annual billing cycles, distributed through Motorola Solutions' direct enterprise sales motion rather than self-serve channels. The product serves seven primary verticals — K-12 and higher education, healthcare (with emphasis on occupational assault and nurse safety), enterprise/business, government/municipal, law enforcement/corrections, industrial (manufacturing, mining, oil and gas), and hospitality — with named reference customers including the University of Chicago (campus safety app branded 'UChicago Safe') and Bureau County, Illinois Emergency Management Agency. AppArmor claims 'hundreds of clients' and 'millions of users globally,' and is positioned within Motorola's broader Command Center Software suite alongside Rave Alert (mass notification), panic button solutions, and other emergency management tools. Pricing is not publicly disclosed; customers engage Motorola's enterprise sales team for custom proposals based on branding requirements, feature scope, and user scale.
Apparmor firmographics
Firmographics- Name
- Apparmor
- Legal name
- AppArmor is a product/brand marketed by Motorola Solutions, Inc. The legal entity operating is Motorola Solutions, Inc., a Delaware corporation.
- Website
- https://apparmor.com
- Company type
- Public
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AppArmor (Rave AppArmor) is a white-label mobile safety application platform owned by Motorola Solutions, serving hundreds of education, healthcare, government, and enterprise clients with customizable incident reporting, push notifications, lone-worker check-ins, and offline emergency resources released under each customer's own brand.
- Ownership category
- akta.pro rank
Apparmor industry classification
Industry- Product category
- Mobile Safety and Emergency Communication Software
- NAICS
- Security Systems Services (56162)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Security, Compliance & Review Automation Platforms (BPAMADAJ)
Keywords
Where Apparmor is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Apparmor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: AppArmor operates as a cloud-based SaaS platform with custom-branded mobile applications. Revenue appears to be generated through subscription-based licensing with customization and deployment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Apparmor product offering
Product offeringCore offering
AppArmor develops custom-branded mobile safety applications and corporate crisis response apps for institutions. The platform enables organizations to deploy a fully white-labeled personal safety app (released under their own name, colors, logo, and AppStore account) with over 50 customizable features including incident reporting with anonymous tips, push notifications, work-alone safety check-ins, an offline safety toolbox, internal communication tools, and school engagement capabilities. The offering targets schools, universities, healthcare facilities, businesses, and government agencies needing a branded mobile safety and emergency communication solution.
Product overview
Rave AppArmor is a mobile safety application platform that enables organizations to deploy fully branded, customizable personal safety apps to their communities. Part of Motorola Solutions' Rave emergency management suite, AppArmor functions as a configurable mobile safety app with over 50 features including incident reporting, anonymous tips, internal communication tools, work-alone check-ins, push notifications, and offline emergency resources. Organizations release the app under their own brand and App Store account, with the ability to make unlimited real-time updates. The product is positioned within the broader Rave platform alongside other emergency management solutions like Rave Alert and is trusted by hundreds of clients and millions of users globally.
Differentiator
Problem solved
Functional benefit
Brands
- Rave: Product line within Motorola Solutions' Command Center Software that includes AppArmor (personal safety app), Rave Alert (mass notification and alerting), and other safety-related software solutions.
Products and services
- Rave AppArmor A custom-branded personal safety mobile application with over 50 powerful customizable features that strengthens incident response and protects people. The app is fully branded to an organization's name, colors, and logo, released under the organization's own AppStore account, and supports real-time content updates without app store review delays. Capabilities include anonymous or named incident reporting with automatic routing and escalation, unlimited push notifications, work-alone safety check-ins, an offline safety toolbox, internal communication tools (chat rooms, conference bridges, address book), school engagement features, and configurable public/private access controls. The product is used by schools, universities, healthcare facilities, enterprises, and government agencies.
Quantifiable outcome
- Increased public ability to 'self solve' emergency situations
Companies that use Apparmor
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
Apparmor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Apparmor partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Apparmor competitors and assessment
Company assessmentDirect peers
- Everbridge: Leading critical event management and mass notification platform serving enterprises, government, and healthcare. Most directly comparable to AppArmor across mass notification, incident response, and emergency communication workflows.
- AlertMedia: Mass notification and emergency communication SaaS targeting enterprise and mid-market customers. Closely comparable GTM, feature set (mass alerts, incident response, two-way comms), and customer profile.
- OnSolve: Provider of mass notification, critical event management, and public warning solutions (formed via merger of Send Word Now, CodeRED, and others). Comparable on enterprise mass-alerting and emergency communication use cases.
- Singlewire Software: Developer of InformaCast mass notification and emergency notification software for education, healthcare, and enterprise. Directly comparable in incident notification, safety alerting, and IP-based paging.
- Omnilert: Mass notification and emergency communication platform with strong presence in education and public sector. Comparable across multi-channel alerting and incident management.
- Crisis24 (a GardaWorld company): Integrated risk management and mass notification (Gardian) provider serving enterprise and government. Comparable in critical event communication and crisis response tooling.
Broad incumbents
- Rave Mobile Safety: Sister product line within Motorola Solutions (Rave Alert, Rave Panic Button, Rave AppArmor). Comparable as part of the same Motorola Command Center suite, with broader mass-notification and 9-1-1 offerings.
- Honeywell: Broad industrial safety incumbent offering notification systems, lone-worker solutions, and integrated workplace safety platforms. Comparable on the enterprise worker-safety side of the market.
- Cisco (Webex Mass Notification / Unity): Broad enterprise communications incumbent with mass notification capabilities embedded across its collaboration and contact center portfolio. Comparable in scale and as a competitor for enterprise alerting budgets.
Emerging players
- Raptor Technologies: School safety and emergency management platform for K-12 districts (visitor management, drills, reunification, tip lines). Comparable to AppArmor's school engagement and campus safety modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Apparmor social profiles
Digital presenceApparmor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apparmor leadership team
Management profileNumber of profiles
Profiles2 records
Apparmor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apparmor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apparmor
What does Apparmor do?
AppArmor develops custom-branded mobile safety applications and corporate crisis response apps for institutions. The platform enables organizations to deploy a fully white-labeled personal safety app (released under their own name, colors, logo, and AppStore account) with over 50 customizable features including incident reporting with anonymous tips, push notifications, work-alone safety check-ins, an offline safety toolbox, internal communication tools, and school engagement capabilities. The offering targets schools, universities, healthcare facilities, businesses, and government agencies needing a branded mobile safety and emergency communication solution.
Is Apparmor a public or private company?
Apparmor is a public company. It is classified as corporate owned and is currently operating.
When was Apparmor founded?
Apparmor was founded in 1928. It employs 1 to 10 people.
Where is Apparmor based?
Apparmor is headquartered in Toronto, Canada, in the North America region.
How does Apparmor make money?
One revenue line is on record: saaS Subscription.
Who are Apparmor's main competitors?
Direct peers on record are Everbridge, AlertMedia, OnSolve, Singlewire Software, Omnilert and Crisis24 (a GardaWorld company). Broad incumbents are Rave Mobile Safety, Honeywell and Cisco (Webex Mass Notification / Unity). Raptor Technologies is listed as an emerging player.
Does Apparmor have an API?
No public API is recorded for Apparmor.
What industry is Apparmor in?
Apparmor's product category is Mobile Safety and Emergency Communication Software. Its primary akta.pro industry code is BPAMADAJ, App Security, Compliance & Review Automation Platforms. Its NAICS code is 56162 and its SIC code is 7372.