Apparmor

What Apparmor does

AppArmor, marketed as Rave AppArmor, is a customizable mobile safety application platform owned and operated by Motorola Solutions, Inc. (NYSE: MSI), a Delaware-incorporated public safety communications company headquartered in Chicago, Illinois. The product enables organizations to deploy fully white-labeled personal safety applications released under the customer's own name, colors, logo, and AppStore/Google Play account, which materially improves end-user adoption compared to vendor-branded alternatives. The underlying platform delivers over 50 configurable features spanning incident reporting (with anonymous and named tips routed and escalated automatically), push notifications over Wi-Fi and cellular, an offline-ready Safety Toolbox (emergency plans, maps, FAQs), a Work Alone lone-worker check-in capability, internal communication tools (chat rooms, conference bridges, address book), school engagement features, and flexible public/private access control. A real-time content management system allows organizations to update the app's experience without waiting for app store review cycles.

The business model is enterprise SaaS subscription with quote-based custom enterprise licensing on annual billing cycles, distributed through Motorola Solutions' direct enterprise sales motion rather than self-serve channels. The product serves seven primary verticals — K-12 and higher education, healthcare (with emphasis on occupational assault and nurse safety), enterprise/business, government/municipal, law enforcement/corrections, industrial (manufacturing, mining, oil and gas), and hospitality — with named reference customers including the University of Chicago (campus safety app branded 'UChicago Safe') and Bureau County, Illinois Emergency Management Agency. AppArmor claims 'hundreds of clients' and 'millions of users globally,' and is positioned within Motorola's broader Command Center Software suite alongside Rave Alert (mass notification), panic button solutions, and other emergency management tools. Pricing is not publicly disclosed; customers engage Motorola's enterprise sales team for custom proposals based on branding requirements, feature scope, and user scale.

Name

Apparmor

Legal name

AppArmor is a product/brand marketed by Motorola Solutions, Inc. The legal entity operating is Motorola Solutions, Inc., a Delaware corporation.

Website

https://apparmor.com

Company type

Public

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

AppArmor (Rave AppArmor) is a white-label mobile safety application platform owned by Motorola Solutions, serving hundreds of education, healthcare, government, and enterprise clients with customizable incident reporting, push notifications, lone-worker check-ins, and offline emergency resources released under each customer's own brand.

Ownership category

akta.pro rank

Product category

Mobile Safety and Emergency Communication Software

NAICS

Security Systems Services (56162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Security, Compliance & Review Automation Platforms (BPAMADAJ)

Keywords

• Mobile safety applications
• Crisis response software
• Incident reporting platform
• Emergency notification apps
• White-label safety app

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: AppArmor operates as a cloud-based SaaS platform with custom-branded mobile applications. Revenue appears to be generated through subscription-based licensing with customization and deployment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AppArmor develops custom-branded mobile safety applications and corporate crisis response apps for institutions. The platform enables organizations to deploy a fully white-labeled personal safety app (released under their own name, colors, logo, and AppStore account) with over 50 customizable features including incident reporting with anonymous tips, push notifications, work-alone safety check-ins, an offline safety toolbox, internal communication tools, and school engagement capabilities. The offering targets schools, universities, healthcare facilities, businesses, and government agencies needing a branded mobile safety and emergency communication solution.

Product overview

Rave AppArmor is a mobile safety application platform that enables organizations to deploy fully branded, customizable personal safety apps to their communities. Part of Motorola Solutions' Rave emergency management suite, AppArmor functions as a configurable mobile safety app with over 50 features including incident reporting, anonymous tips, internal communication tools, work-alone check-ins, push notifications, and offline emergency resources. Organizations release the app under their own brand and App Store account, with the ability to make unlimited real-time updates. The product is positioned within the broader Rave platform alongside other emergency management solutions like Rave Alert and is trusted by hundreds of clients and millions of users globally.

Differentiator

Problem solved

Functional benefit

Brands

• Rave: Product line within Motorola Solutions' Command Center Software that includes AppArmor (personal safety app), Rave Alert (mass notification and alerting), and other safety-related software solutions.

Products and services

• Rave AppArmor A custom-branded personal safety mobile application with over 50 powerful customizable features that strengthens incident response and protects people. The app is fully branded to an organization's name, colors, and logo, released under the organization's own AppStore account, and supports real-time content updates without app store review delays. Capabilities include anonymous or named incident reporting with automatic routing and escalation, unlimited push notifications, work-alone safety check-ins, an offline safety toolbox, internal communication tools (chat rooms, conference bridges, address book), school engagement features, and configurable public/private access controls. The product is used by schools, universities, healthcare facilities, enterprises, and government agencies.

Quantifiable outcome

• Increased public ability to 'self solve' emergency situations

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Everbridge: Leading critical event management and mass notification platform serving enterprises, government, and healthcare. Most directly comparable to AppArmor across mass notification, incident response, and emergency communication workflows.
• AlertMedia: Mass notification and emergency communication SaaS targeting enterprise and mid-market customers. Closely comparable GTM, feature set (mass alerts, incident response, two-way comms), and customer profile.
• OnSolve: Provider of mass notification, critical event management, and public warning solutions (formed via merger of Send Word Now, CodeRED, and others). Comparable on enterprise mass-alerting and emergency communication use cases.
• Singlewire Software: Developer of InformaCast mass notification and emergency notification software for education, healthcare, and enterprise. Directly comparable in incident notification, safety alerting, and IP-based paging.
• Omnilert: Mass notification and emergency communication platform with strong presence in education and public sector. Comparable across multi-channel alerting and incident management.
• Crisis24 (a GardaWorld company): Integrated risk management and mass notification (Gardian) provider serving enterprise and government. Comparable in critical event communication and crisis response tooling.

Broad incumbents

• Rave Mobile Safety: Sister product line within Motorola Solutions (Rave Alert, Rave Panic Button, Rave AppArmor). Comparable as part of the same Motorola Command Center suite, with broader mass-notification and 9-1-1 offerings.
• Honeywell: Broad industrial safety incumbent offering notification systems, lone-worker solutions, and integrated workplace safety platforms. Comparable on the enterprise worker-safety side of the market.
• Cisco (Webex Mass Notification / Unity): Broad enterprise communications incumbent with mass notification capabilities embedded across its collaboration and contact center portfolio. Comparable in scale and as a competitor for enterprise alerting budgets.

Emerging players

• Raptor Technologies: School safety and emergency management platform for K-12 districts (visitor management, drills, reunification, tip lines). Comparable to AppArmor's school engagement and campus safety modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apparmormobile
• YouTubemotorolasolutions.com/en_us/redirects/youtube.html
• Facebookmotorolasolutions.com/en_us/redirects/facebook.html
• LinkedInmotorolasolutions.com/en_us/redirects/linkedin.html
• Instagrammotorolasolutions.com/en_us/redirects/instagram.html

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apparmor