HealthSense

What HealthSense does

HealthSense, operated under the legal entity YS Brands Private Limited, is an India-based direct-to-consumer wellness and home health-products brand founded in 2014 in Bengaluru by co-founders Surbhi Agarwal and Yugantar Agarwal. The company sells approximately 35 products spanning 14 categories through its own e-commerce storefront at healthsense.in — including personal and smart Bluetooth weighing scales, kitchen weighing scales, blood pressure monitors, fingertip pulse oximeters, infrared thermometers, electric toothbrushes, nano-steam facial steamers, percussion and handheld massagers, ISO 13485/CDSCO-certified electric heating pads, electric hot water bags, hands-free breast pumps, multi-function baby bottle sterilizers, ergonomic backrest and coccyx cushions, yoga mats, and ultrasonic humidifiers. Notable technical features include nano-steam technology with UV sterilization on the FS 550 facial steamer, 2,800 RPM high-torque motors with six speed levels on the HM 140 percussion gun, Bluetooth-enabled BMI/BMR body composition analysis on the smart scales (BS 161, BS 181, BS 200), and a 24-nutrient tracking app integration on the KS 100 smart kitchen scale.

The business model is direct-to-consumer e-commerce in India, selling physical goods as one-time purchases typically priced between ₹999 and ₹4,000, supplemented by volume-based discounts (6% off for 2+ items via code HS6, 8% for 5+, 10% for 10+) and an extended warranty option. Customer segments span health-conscious individual consumers, new mothers and parents (a primary segment anchored by breast pumps and sterilizers), and a smaller set of corporate accounts — Hindustan Unilever, Freudenberg Group, Vivanta-By Taj, and Liberty Shoes — used for employee wellness programs and corporate gifting. Marketing relies on organic social channels (Facebook, Instagram, YouTube), content marketing via a wellness blog, email newsletters, promotional discount codes, and a celebrity endorsement arrangement featuring cricketer Virat Kohli. The company is privately held, appears bootstrapped with no disclosed institutional funding, operates with a lean 1–10 employee team, and ships pan-India via third-party couriers within 7–10 business days.

Name

HealthSense

Legal name

YS BRANDS PRIVATE LIMITED

Website

https://healthsense.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

HealthSense is an India-based direct-to-consumer wellness brand selling affordable home health monitoring and personal care products — including weighing scales, massagers, heating pads, medical devices, and mother-and-baby products — through its own e-commerce site, serving health-conscious consumers, new parents, and select corporate accounts across India.

Ownership category

akta.pro rank

Product category

Consumer Wellness Products

NAICS

Health and Personal Care Retailers (4561), All Other Health and Personal Care Retailers (456199)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYCRADAMAK

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRACAQAH

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Personal Health & Wellness Devices (Smart Scales, BP/ECG Monitors, Sleep Devices)

Keywords

• Personal wellness devices
• Digital weighing scales
• Massage therapy products
• Mother and baby care
• Home health monitors

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: HealthSense generates revenue through direct-to-consumer sales of physical wellness products via their own e-commerce website (healthsense.in). Products are sold as one-time purchases with 1-year warranties included. Volume discounts are offered for bulk purchases (6-10% off for 2-10+ items). The company also offers extended warranty options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HealthSense manufactures and sells a portfolio of approximately 35 personal wellness and health-monitoring products across 14 categories, including personal and kitchen weighing scales, massage guns and handheld massagers, medical-grade heating pads, blood pressure monitors, pulse oximeters, infrared thermometers, electric toothbrushes, facial steamers, humidifiers, breast pumps, and baby bottle sterilizers. Products are sold directly to Indian consumers via the company's own e-commerce storefront (healthsense.in), with select bulk sales to corporate clients.

Product overview

HealthSense is an Indian wellness and health care brand offering a diverse portfolio of approximately 35 products across 14 categories. The product lineup includes personal weighing scales (Dura Glass PS120, Ultra-Lite PS126, HealthU+ BS181, Moving Life BS161, BS200), kitchen weighing scales (Chef-Mate KS series), massage devices (Percussion Gun HM140, Magic-Vibe HM260, Head Massagers HM230/HM240), mother & baby care products (Breast Pumps BP201/BP601, Baby Bottle Sterilizer BW70/BS10), medical devices (Blood Pressure Monitor BP144, Pulse Oximeter FP910, Thermometer LFR30B), personal care (Electric Toothbrush ET730, Facial Steamer FS550), pain relief (Electric Heating Pad HB300, Hot Water Bags), comfort support (Backrest Cushions, Coccyx Cushions CC50, Cervical Pillows), and home environment products (Humidifier RH490, Water Filters). The brand positions itself on accessibility, simplicity, reliability, innovation, care, and accuracy.

Differentiator

Problem solved

Functional benefit

Brands

• Chef-Mate: Kitchen weighing scales product line (e.g., KS 33, KS 40, KS 50, KS 63, KS 70)
• Soft-Spot
• Clean-Care
• Heat-Mate
• Accu-Beat
• Accu-Scan
• Nano-Cure
• Enhance
• Magic-Vibe
• Toner-Pro
• Moving Life
• HealthU+
• Heart-Mate

Products and services

• Nano-Cure FS 550 Medical Facial Steamer Medical-grade facial steamer with nano steam technology, UV sterilization, and silent operation for respiratory therapy and facial skincare. Targeted at individual consumers seeking at-home skincare and respiratory relief.
• Chef-Mate KS 50 Digital Kitchen Weighing Scale Digital kitchen scale with E sensors for accurate measurements up to 8 kg, featuring tare function, multi-unit LCD display, and auto-off. For home cooks, bakers, and fitness-conscious users tracking food portions.
• Chef-Mate KS 63 Digital Kitchen Weighing Scale High-precision kitchen weighing scale measuring up to 5,000 g in multiple units (g, ml, lb:oz, fl oz), with tare function and auto-off. For home baking and meal-prep use.
• HealthSense Smart Kitchen Weighing Machine KS 100 Smart kitchen scale with companion nutritional calculator app tracking 24 nutrients, LED display, tare function, and stainless steel platform. For fitness-conscious and nutrition-tracking consumers.
• Dura Glass Personal Weighing Scale PS 120 Personal body weight scale with E sensors, Sense On Technology, 5-180 kg range, LED display, and fortified glass construction. For general consumer home weight monitoring.
• Moving Life Smart Bluetooth Weighing Scale BS 161 Bluetooth-enabled smart weighing scale providing comprehensive health and fitness metrics via a connected app. For fitness and wellness tracking consumers.
• HealthU+ Smart Bluetooth Weighing Scale BS 181 Smart Bluetooth scale with heart-rate monitoring capability for comprehensive health tracking. For health-conscious consumers.
• BS 200 Smart Bluetooth Weighing Scale with BMI & BMR Calculator Smart Bluetooth scale with BMI and BMR calculator for advanced body composition analysis. For fitness and weight-management consumers.
• HealthSense Percussion Gun Massager HM 140 Deep tissue percussion massage gun with 2,800 RPM motor, 6 speed levels, 4 interchangeable heads, and ergonomic non-slip handle. For athletes and consumers seeking full-body pain relief at home.
• Magic-Vibe HM 260 Cordless Handheld Personal Body Massager Cordless handheld massager for personal body massage and pain relief. For general consumers seeking portable muscle relaxation.
• Heat-Mate HB 300 Electric Heating Pad Medical-grade orthopaedic electric heating pad with 3 heat settings, even heat distribution, overheat protection, and ISO 13485 / CDSCO certification. For consumers seeking drug-free pain relief at home.
• Heart-Mate BP 144 Blood Pressure Monitor Upper-arm automatic digital blood pressure monitor with talking function and pulse checking for accurate home health monitoring. For consumers managing hypertension at home.
• Accu-Beat FP 910 Fingertip Pulse Oximeter Fingertip pulse oximeter measuring blood oxygen saturation (SpO2) and pulse rate. For consumers managing respiratory or cardiac conditions at home.
• Accu-Scan LFR 30B Forehead Infrared Thermometer

Quantifiable outcome

• 130,000+ verified 5-star customer reviews
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Virat KohliminorOthersIndian cricket star and celebrity endorser who has been noted as using HealthSense kitchen scale products. His endorsement provides celebrity credibility for the brand, particularly in the fitness and health-conscious consumer segment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Philips Personal Health (India): Philips sells electric toothbrushes, massagers, BP monitors, and wellness devices through Indian retail and e-commerce; a broad incumbent with overlapping product categories that competes directly with several HealthSense SKUs (Sonicare, massagers).
• BPL Medical Technologies: BPL Medical Technologies is a long-standing Indian medical device company with BP monitors, pulse oximeters, and thermometers; a broad incumbent medical-device player with overlapping core categories sold through retail and online channels in India.
• Omron Healthcare (India): Omron is a global leader in BP monitors, thermometers, and nebulizers with significant Indian market presence through retail and online channels. It competes with HealthSense in BP monitors and related medical devices, though as a much larger incumbent rather than a niche D2C brand.

Direct peers

• Agaro: Agaro is an Indian mass-market home appliance and wellness brand selling massagers, weighing scales, BP monitors, and personal care devices through its own D2C website and marketplaces — a direct India D2C peer with overlapping SKUs and price band.
• Healthkart: Healthkart is a leading Indian health and wellness D2C brand selling supplements, smart scales, fitness trackers, and home health devices, targeting the same health-conscious Indian consumer via an owned e-commerce platform.
• Portronics: Portronics is an Indian electronics accessories and wellness brand selling massagers, humidifiers, weighing scales, and personal care devices through D2C and online marketplaces — overlapping with several HealthSense categories and price points.
• Beurer India: Beurer is a German personal health/wellness brand with an Indian D2C presence offering massage devices, heating pads, BP monitors, and smart scales — overlapping HealthSense's category mix with similar mid-market positioning.
• Dr. Trust (Nureca): Dr. Trust is an Indian health/wellness D2C brand offering BP monitors, pulse oximeters, thermometers, smart scales, massagers, and similar home health devices — directly overlapping HealthSense's core catalog and D2C e-commerce go-to-market model in India.

Others

• Prozo: Prozo is an Indian brand that has expanded into smart kitchen scales, posture correctors, and ergonomic office products — adjacent overlap with HealthSense's Chef-Mate and Soft-Spot lines for the same Indian office/home consumer.

Emerging players

• Noise: Noise is an Indian wearables brand expanding into smartwatches, weighing scales, and connected health devices; an emerging competitor in the Bluetooth smart scale category where HealthSense's Moving Life line competes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@healthsense-india
• Facebookfacebook.com/HealthsenseIndia
• Instagraminstagram.com/healthsenseindia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthSense