EarthyTales

What EarthyTales does

EarthyTales is an India-based, privately held online retail platform that sells everyday grocery staples — fruits, vegetables, pulses, flours, oils, and spices — to Indian consumers. The firm is headquartered in Gurgaon and operates under the trade name "EarthyTales." Publicly disclosed information is limited: the firm was founded in 2011, operates with a 1-10 employee headcount, and is led by Deepak Sabharwal as CEO and co-founder. The company is for-profit and privately held, with no parent entity or subsidiaries disclosed.

The input data contains almost no operational detail: the firm's website (earthytales.in) rendered only a loading/verification page during source capture, no products, certifications, partnerships, technology stack components, pricing models, customer logos, geographic footprint, funding rounds, or M&A activity are recorded. There is no evidence of proprietary technology, logistics infrastructure, or supplier relationships; the catalog described (commodity staples) is consistent with either a direct-to-consumer e-commerce storefront or a curatorial brand model, but neither is confirmed. No regulatory actions, awards, trademarks, or compliance certifications were surfaced in the data aggregation.

The business model cannot be triangulated with confidence. With a 1-10 person team and no disclosed funding, pricing, or GMV, the firm is most plausibly a small-scale, founder-operated online grocery operation — likely bootstrapped and serving a niche or local customer base. In the context of India's heavily consolidated online grocery market (dominated by scaled, well-capitalized players), the implied scale is sub-vertical and the implied revenue is correspondingly small. Investors evaluating this entity should treat the absence of disclosed metrics as a primary risk signal and prioritize primary-source diligence on revenue, customer count, and unit economics before drawing operational conclusions.

Name

EarthyTales

Website

https://earthytales.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

EarthyTales is a privately held, India-based online platform founded in 2011 that sells grocery staples (fruits, vegetables, pulses, flours, oils, spices) to consumers, operating from Gurgaon with a 1-10 employee team under founder Deepak Sabharwal.

Ownership category

akta.pro rank

Product category

Online Grocery

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

akta.pro secondary industries

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)

Keywords

• Fresh produce delivery
• Online grocery platform
• Fruits and vegetables
• Pulses and flours
• Cooking oils spices

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

EarthyTales operates an online grocery platform that sells fresh fruits, vegetables, pulses, flours, cooking oils, and spices directly to consumers through its website earthytales.in. The company aggregates and delivers unprocessed everyday kitchen staples and fresh produce via an e-commerce storefront. As a small, founder-led private company headquartered in Gurgaon, it serves health- and freshness-oriented urban households seeking staple groceries online.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh fruits Fresh fruits sold through the EarthyTales online platform, targeted at urban consumers seeking fresh produce delivered at home.
• Fresh vegetables Fresh vegetables sold through the EarthyTales online platform, targeted at households looking for convenient home delivery of vegetables.
• Pulses Pulses (dals/legumes) offered through the EarthyTales online platform as part of its staples range for everyday Indian cooking.
• Flours Flours sold through the EarthyTales online platform as part of its pantry staples range, targeting home cooks who need regular supplies of atta and other flours.
• Cooking oils Cooking oils sold through the EarthyTales online platform as part of its pantry staples range for everyday Indian cooking.
• Spices Spices sold through the EarthyTales online platform as part of its pantry staples range for everyday Indian cooking.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• 24 Mantra Organic: India-based organic food brand selling staples (flours, rice, pulses, spices) online and through retail. Comparable as a curated organic staple-food brand targeting similar health-conscious Indian consumers.
• Nature's Basket: Premium grocery retailer (online plus physical) focused on imported, gourmet and organic products in India. Closely comparable to EarthyTales on the natural/specialty organic positioning rather than mass-market grocery.
• BigBasket: India's largest online grocery retailer offering fruits, vegetables and staples with same-day and slot-based delivery. Directly comparable as a multi-category online grocery platform competing for the same urban Indian household basket.
• Blinkit: Quick-commerce grocery delivery platform (formerly Grofers) operating across multiple Indian cities with 10–20 minute delivery of fruits, vegetables and daily essentials. Directly comparable as an online-only grocery delivery operator in India.
• Organic Tattva: Organic staples and grocery brand selling pulses, grains, flours and spices through D2C online channels in India. Comparable assortment and customer overlap with EarthyTales' flours, pulses and spices categories.
• Zama Organics: Online-only organic grocery marketplace in India offering fruits, vegetables and pantry staples sourced from certified organic farms. Closely comparable niche e-commerce organic grocery play.

Broad incumbents

• Swiggy Instamart: Quick-commerce grocery vertical of Swiggy delivering across fruits, vegetables and staples in 15–30 minutes. Comparable on online grocery delivery model and Indian consumer base, but as a broad incumbent with much larger assortment and capital base.
• Zepto: India quick-commerce grocery platform delivering fruits, vegetables and essentials in 10 minutes across major metros. Comparable in the online grocery delivery space as a well-funded broad incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/earthytales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthyTales