What Switch Health does

Switch Health is a Canadian healthcare technology company headquartered in Mississauga, Ontario that develops and distributes at-home self-collection diagnostic test kits across four categories: sexual health (HPV Collection Kit, STI Panel Test), men's health, women's health (Female Hormone Test, Ovarian Reserve Test), and general health and wellness (Diabetes HbA1c, Heart Health and Cholesterol, Thyroid TSH). The HPV Collection Kit is priced at $100 per unit and serves as the company's flagship product, with samples processed by accredited Canadian laboratories authorized by Health Canada. As of the most recent reporting, the company has completed 3 million tests and helped 2 million people, supported by a workforce of 1,001 to 5,000 employees and multilingual customer service in over 25 languages.

The company's underlying technology is the proprietary ASMO platform, a PHIPA-compliant patient portal that handles kit activation, encrypted result delivery, health record tracking, and follow-up care coordination with reported 99.98% uptime. The business model is direct-to-consumer e-commerce: customers purchase kits through switchhealth.ca, self-collect samples at home, and return them via prepaid shipping using Purolator or Canada Post, with results delivered digitally in 4 to 5 business days. Laboratory processing fees may be subsidized by provincial health insurance such as OHIP for eligible Ontario residents, while Switch Health collects shipping and administrative fees. In June 2022, Switch Health acquired Biotest Laboratories to vertically integrate lab processing capacity, and in August 2024 the company was acquired by Partners, a holding company that also owns SEP Insurance, Halo 2018, and Nahla Ltd. All operations are restricted to Canada, with explicit prohibition on international shipping.

Name

Switch Health

Legal name

Switch Health Holdings Inc.

Website

https://switchhealth.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Switch Health is a Canadian healthcare technology company offering at-home self-collection test kits across sexual, men's, women's, and general health categories, processed by accredited labs and delivered through a PHIPA-compliant patient portal to Canadian consumers.

Ownership category

akta.pro rank

Product category

At-Home Diagnostic Testing

NAICS

Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Services-Testing Laboratories (8734)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK), Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN)

Keywords

• At-home diagnostic testing
• Self-collection test kits
• Sexual health screening
• Hormone health testing
• Diabetes monitoring kits

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. At-Home Test Kit Sales: One-time purchase revenue from direct-to-consumer sales of self-collection test kits across sexual health, men's health, women's health, and general health categories. Customers purchase kits through the e-commerce storefront, with optional prepaid return shipping. Laboratory processing fees may be covered by provincial health insurance (e.g., OHIP) for eligible residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Switch Health develops, distributes, and sells at-home self-collection diagnostic test kits across sexual health, men's health, women's health, and general health & wellness categories. Customers order kits through a direct-to-consumer online store, self-collect samples at home, and return them via prepaid shipping for processing at accredited Canadian laboratories. Results are delivered securely through a proprietary PHIPA-compliant patient portal (ASMO Platform) that handles kit activation, health record tracking, PDF result downloads, and follow-up care recommendations.

Product overview

Switch Health is a Canadian healthcare technology company offering at-home self-collection test kits across four health categories: Sexual Health (HPV Collection Kit, STI Panel Test), Women's Health (Female Hormone Test, Ovarian Reserve Test), Men's Health (Men's Health Test), and General Health & Wellness (Diabetes HbA1c Test, Heart Health and Cholesterol Test, Thyroid TSH Test). All tests are authorized by Health Canada and validated at accredited Canadian laboratories. The product portfolio is unified by the Switch Health Patient Portal, a PHIPA-compliant platform that enables kit activation, secure result delivery, health record tracking, and follow-up care guidance. The company ships within Canada only with free standard shipping and offers support in over 25 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• HPV Collection Kit At-home self-collection kit for preliminary screening of high-risk human papillomavirus (HPV) genotypes including HPV 16 and HPV 18/45, processed by accredited Canadian laboratories. Priced at $100 per kit with free standard shipping.
• STI Panel Test Urine-based laboratory test screening for three sexually transmitted infections: Chlamydia, Gonorrhea, and Trichomoniasis, with results available within 4-5 business days through the patient portal.
• Men's Health Test At-home test kit for men's health screening, providing confidential results through the Switch Health patient portal.
• Female Hormone Test At-home women's health test kit measuring female hormone levels, with results delivered securely through the patient portal within 4-5 business days.
• Ovarian Reserve Test At-home women's health test kit assessing ovarian reserve, processed by accredited laboratories with results delivered via the secure patient portal.
• Diabetes (HbA1c) Test Kit Hemoglobin A1c monitoring kit using an easy fingerstick blood sample method for tracking long-term blood sugar control in individuals managing diabetes.
• Heart Health and Cholesterol Test At-home test kit for heart health and cholesterol monitoring, with samples processed by accredited laboratories.
• Thyroid (TSH) Test At-home thyroid stimulating hormone (TSH) test kit for monitoring thyroid function, with results delivered through the secure patient portal.
• Switch Health Patient Portal PHIPA-compliant, privacy-first digital platform enabling users to activate test kits, track health records, access test status and history, view and download results in PDF format, and receive follow-up care recommendations.

Quantifiable outcome

• 3 million tests completed and 2 million people helped

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partners (as acquired entity)minorOthersSwitch Health was acquired by Partners (along with SEP Insurance, Halo 2018, and Nahla Ltd) as announced in August 2024 according to Global Legal Chronicle. The acquisition details, transaction terms, and strategic implications were not specified.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Prenuvo: DTC preventive health screening brand using imaging and lab diagnostics marketed direct to consumer; comparable as a direct-to-consumer health diagnostics brand chasing the proactive wellness segment Switch Health targets.
• Cue Health: At-home connected molecular diagnostic testing company offering rapid self-tests with digital result delivery; comparable as a connected at-home diagnostic platform targeting consumer and enterprise health buyers.
• Maple: Canadian virtual care platform offering on-demand physician consultations that can prescribe lab work; comparable as a Canadian digital health player that bundles diagnostics into telehealth, increasingly overlapping with Switch Health's testing-plus-portal offering.

Direct peers

• LetsGetChecked: Global DTC at-home self-collection test kit company offering sexual health, hormone, cholesterol, and HbA1c tests processed by accredited labs with secure online results — nearly identical product model to Switch Health, just at international scale.
• Everlywell: US-based DTC at-home testing brand across sexual health, women's health, men's health, and general wellness with lab processing and online result delivery — directly comparable to Switch Health's four-category portfolio.
• myLab Box: US-based DTC at-home STD/STI and wellness testing company with mail-in kits processed by CLIA-certified labs and online results — closely comparable product offering to Switch Health's STI panel and sexual-health category.

Broad incumbents

• TELUS Health: Large Canadian telehealth, pharmacy, and wellness provider with employer benefits, virtual care, and home health services; competes with Switch Health on integrated chronic-condition management and employer health benefits distribution.
• Shoppers Drug Mart (Loblaw): Canada's largest pharmacy retailer operating in-store clinics and pharmacist-led health services; comparable as the dominant consumer-facing health and personal care retail channel that Switch Health bypasses via DTC e-commerce.
• LifeLabs: Canada's largest diagnostic lab network offering in-person specimen collection and physician-referred testing; competes with Switch Health on lab processing capacity and patient access, particularly for chronic-condition monitoring.
• Dynacare: Major Canadian clinical laboratory providing specimen collection and diagnostic testing services across provinces; comparable as the incumbent lab partner/competitor Switch Health must differentiate against in chronic-condition testing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/switchhealthca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switch Health