Griiip

What Griiip does

Griiip is an Israeli motorsport data technology company that operates a cloud-based platform for collecting, analyzing, and visualizing real-time telemetry from racing vehicles and simulators. The platform is delivered through three products: GriiipPerformance for professional teams and drivers (telemetry, AI-powered coaching, automated reference lap reports, micro-sector analysis, real-time vehicle health monitoring, and unified real-and-sim analytics); GriiipLive for fans (a web-based second-screen app with satellite track maps, multilingual AI commentator, auto-generated polls, dynamic leaderboards, and AI-post-session summaries); and GriiipApi for racing series and rights holders (data licensing API enabling broadcast insights, automatic video highlights via WSC Sports, digital engagement tools, gaming and betting integrations, and statistical predictions). An onboard telemetry device with 33 sensors streams GPS, speed, gear, braking, throttle, accelerations, and engine data to the cloud via cellular, with optional V2V integration via Autotalks.

The company serves four primary customer segments: racing teams and drivers seeking professional-grade performance analytics; racing series operators and leagues seeking fan-engagement and new-revenue capabilities; media, broadcast, and betting platforms seeking data-driven content; and race car manufacturers and OEMs seeking embedded connectivity. Named enterprise customers include DTM (two-year integration that tripled app downloads in 2025), Skip Barber Racing School (multi-year partner running a fully connected grid from 2026), Manthey Racing (Porsche factory GT team), MotoAmerica, Revolution Race Cars (OEM-approved addon), NJMP, and VCO for esports. GTM is hybrid: direct enterprise sales combined with channel partners (Sanders Motorsport in North America), OEM integration (Revolution Race Cars), and IoT infrastructure partnership (IturanMob).

Griiip monetizes through SaaS platform subscriptions (annual billing with 12-month hardware bundle and renewal options), hardware sales (telemetry device, antennas, wire harness, global SIM), API and data licensing to media, broadcasters, and betting platforms, and data-driven content services (live fantasy and white-label digital tools). Backed by Porsche Ventures and Sharp Alpha Advisors and having acquired United Racing Data (URD) for sim-racing capability, the company has run a dense partnership cadence across 2024-2026 spanning Europe, North America, and Israel, with headquarters in Israel and operational reach extending globally.

Name

Griiip

Legal name

Griiip Automotive Engineering Ltd.

Website

https://griiip.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Griiip is an Israeli motorsport data technology company providing a cloud-based platform for real-time vehicle telemetry, AI-powered performance analysis, and second-screen fan engagement to racing teams, series operators, OEMs, and broadcasters globally.

Ownership category

akta.pro rank

Product category

Motorsport Telemetry & Data Analytics

NAICS

Computer Systems Design and Related Services (54151), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

akta.pro secondary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

Keywords

• Motorsport telemetry solutions
• Racing data analytics
• Connected race car technology
• Motorsport fan engagement
• Racing performance analysis

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: GriiipPerformance and GriiipLive platforms offered as subscription services with tiered pricing. Hardware package includes 12-month platform subscription with renewal options for 12-month or 1-month periods.
2. Hardware Sales: Sale of telemetry hardware devices including device, antennas, wire harness, global SIM card, and data package for vehicle connectivity.
3. API and Data Licensing: Licensing of GriiipApi to racing series, rights holders, and media companies for broadcast integration, betting, gaming, and digital engagement applications.
4. Data-Driven Content Services: Professional services including live fantasy and betting tools, unique rankable in-lap events for engagement, and white-labeled digital tools for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Griiip makes racing vehicles smart and connected through cloud-based motorsport data platforms (GriiipPerformance, GriiipLive, GriiipApi) and onboard telemetry hardware. The platforms collect, analyze and visualize real-time telemetry data from race cars and simulators using AI, and are designed to serve racing teams, drivers, series operators, OEMs and broadcasters across any series and any car.

Product overview

Griiip is a motorsport data technology company offering a platform-plus-modules architecture comprising three core products: GriiipPerformance (telemetry and performance analysis for teams/drivers), GriiipLive (fan engagement second-screen application), and GriiipApi (data licensing for leagues and media). The platform was originally developed for the proprietary G1 race car series but has expanded to serve racing series, OEMs, and track-day programs globally. Backed by Porsche Ventures and partnered with Manthey for engineering expertise and IturanMob for IoT hardware, Griiip delivers AI-powered insights, real-time data processing, and intuitive visualization to enhance both performance development and fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• GriiipPerformance: Professional-grade data analysis platform for teams and drivers providing real-time telemetry, AI-powered insights, and performance analysis for both real-world and simulator racing.
• GriiipLive
• GriiipApi
• RAMP

Products and services

• GriiipPerformance Cloud-based telemetry analytics platform that turns raw sensor data from race cars and simulators into actionable insights for race engineers, drivers and teams; supports real-time analysis, predictive recommendations, AI-powered commentary and automated report generation.
• GriiipLive Fan-engagement platform that surfaces live race data, stories and predictions to audiences during races; used by series operators, teams, media and broadcasters.
• GriiipApi Data API exposing motorsport telemetry and race data feeds for teams, federations, media and developer partners to integrate into their own platforms.
• Onboard Telemetry Device Hardware unit installed in race cars that captures vehicle and driver telemetry via multiple sensors and meshes with other cars via V2V communication to deliver a real-time, cloud-connected data feed.
• G1 Single-Make Racing Car Series Single-make race car and corresponding series that serves as a benchmark product and data source for the broader Griiip data platform; an entry-level, equal-spec format for drivers.

Quantifiable outcome

• DTM app downloads tripled during 2025 season following GriiipLive integration
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sanders MotorsportcoreChannel Partner/ Reseller/ Distributor · 10 March 2026Sanders Motorsport became official partner and distributor of GriiipPerformance platform in North America. Partnership supports drivers across multiple categories including touring cars and prototype racing platforms, providing professional-grade telemetry and data analysis through Sanders Motorsport's driver development programs.
• Revolution Race CarscoreStrategic or Co-development Partner · 20 February 2026Strategic partnership offering customers a fully integrated, OEM-approved real-time telemetry and analytics solution. GriiipPerformance available as optional add-on package for Revolution's high-performance sports prototype race cars. Hardware installed during vehicle assembly with cloud-connected SIM card.
• IturanMobcoreTechnology or Integration · 17 February 2026IturanMob, Ituran's smart-mobility platform, became Griiip's official IoT technology provider enabling real-time data collection and processing of vehicle performance across all motorsport categories. The partnership aims to connect thousands of motorsport vehicles by end of 2026. IturanMob develops telemetry hardware that collects, processes, and transmits performance data to GriiipPerformance cloud platform.
• NJMP (New Jersey Motorsports Park)minorStrategic or Co-development Partner · 3 November 2025NJMP expanding data and performance tech offerings with Griiip's cutting-edge data analysis solutions in 2026. Implementation of GriiipPerformance for driver instruction and GriiipLive for fan experience enhancement.
• Skip Barber Racing SchoolcoreStrategic or Co-development Partner · 12 June 2025Multi-year strategic partnership bringing cutting-edge data analytics, live insights, and digital coaching tools to driver development programs. Integration of GriiipPerformance and GriiipLive platforms across Skip Barber's racing and sim racing programs. Connected racing fleet beginning with formula cars streaming real-time telemetry to Griiip Cloud.
• MantheycoreStrategic or Co-development Partner · 15 October 2024Strategic partnership between Manthey (world-leading Porsche racing team and GT specialist) and Griiip to provide drivers and teams across all competition levels with improved access to real-time performance insights. Manthey contributes expertise in vehicle dynamics and race engineering while Griiip provides its cloud-based data platform and visualization capabilities. Platform to launch starting 2025.
• United Racing Data (URD)minorStrategic or Co-development PartnerAcquisition of United Racing Data (URD), a telemetry web service for simulator racing with thousands of active users. Amir Meshulam, URD founder, joined Griiip as CTO.
• MotoAmericaminorStrategic or Co-development PartnerPartnership with MotoAmerica for 2024 racing season to implement fan engagement platform. Features included real-time track map, rider comparisons, and interactive analysis enhancing live event experience.
• USACminorStrategic or Co-development PartnerPartnership with USAC for 2024 season innovating fan engagement and in-race data analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cosworth: Cosworth designs and manufactures motorsport electronics, including data acquisition systems and telemetry tools for professional racing teams. It competes directly with Griiip in the motorsport telemetry and electronics market.
• McLaren Applied Technologies: McLaren Applied Technologies provides motorsport data acquisition, telemetry, and analytics solutions (including the ATLAS platform) to top-tier racing series and OEMs. It directly competes with Griiip in motorsport telemetry, with significantly larger scale and tier-1 series relationships.
• RACELOGIC (VBOX): RACELOGIC manufactures VBOX GPS-based data loggers and video data acquisition systems used in motorsport testing and racing. It is comparable to Griiip in providing vehicle data logging and telemetry for motorsport applications.
• MoTeC: MoTeC develops engine management systems, data loggers, and motorsport telemetry solutions for professional racing teams. It is a directly comparable motorsport data and electronics provider with strong tier-1 relationships.
• AiM Infotech: AiM Infotech produces motorsport data acquisition displays, loggers, and analysis software used by amateur and professional racers globally. It competes with Griiip's GriiipPerformance in the accessible, user-friendly motorsport telemetry segment.

Broad incumbents

• Hawk-Eye Innovations: Hawk-Eye Innovations (Sony) provides sports tracking, officiating, and broadcast graphics technology across multiple sports including motorsport. It overlaps with Griiip in motorsport data, broadcast insights, and digital fan engagement.
• Bosch Motorsport: Bosch Motorsport offers a broad portfolio of motorsport electronics, sensors, and data systems used by racing teams globally. As a much larger incumbent with diversified offerings, it competes broadly with Griiip across the motorsport telemetry stack.
• Stats Perform: Stats Perform supplies sports data, AI-powered content, and broadcast graphics to leagues, media, and betting operators. It overlaps with GriiipApi in providing data licensing, AI insights, and betting/gaming integrations for sports organizations.

Emerging players

• Catapult Sports: Catapult Sports provides wearable athlete tracking and performance analytics for team sports. While focused on team sports rather than motorsport, it shares the athlete/motorsport performance analytics, sensor-driven data capture, and data-driven coaching value proposition.

Others

• Geotab: Geotab is a leading IoT telematics platform for fleet vehicles. While not a direct motorsport competitor, it shares the underlying telematics technology stack (vehicle sensors, cellular data, cloud analytics) that Griiip leverages for motorsport applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Griiip_Racing
• YouTubeyoutube.com/channel/UCoeAoCg98g1_tUHzI471n_A
• LinkedInlinkedin.com/company/griiip
• Facebookfacebook.com/GriiipAdrenaline

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Griiip