hood.de
Hood.de is a German online marketplace operated by Hood Media GmbH, enabling private and commercial sellers to list products through auctions and fixed-price sales across 10,000+ categories, serving German-speaking consumers with buyer-protected transactions.
- Company typePrivate
- Founded1999
- HeadquartersDüren, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What hood.de does
Hood.de is a German horizontal online marketplace platform operated by Hood Media GmbH, a private limited liability company headquartered in Cologne at Im Klapperhof 7-23. Founded in 1999, the platform enables both private individuals and commercial sellers to list products through fixed-price sales and auction formats, serving German-speaking consumers seeking variety and competitive pricing. The marketplace spans more than 10,000 product categories including electronics, fashion, jewelry, books, films, music, baby products, beauty and health, home and garden, automotive, sports, toys, and collectibles.
The platform's core technology consists of web-based listing, auction, and transaction management capabilities supporting both consumer-to-consumer and business-to-consumer transactions. A premium add-on product called "Hood Shops" allows merchants to create branded storefronts within the marketplace in approximately five minutes, with dedicated email and phone customer service support. Buyer protection is provided through integrations with three major payment providers: PayPal, Klarna, and Amazon Pay. The company operates an in-house customer service center with permanently employed staff based at its Cologne headquarters.
Hood.de generates revenue primarily through transaction commissions, charging sellers a percentage-based fee on successful sales on a pay-as-you-go basis. Product pricing varies widely by category, with items starting from approximately €1.00 and ranging into the thousands of euros. Customer acquisition relies on organic SEO, marketplace visibility, and email newsletter marketing, with no disclosed paid acquisition channels. Geographic operations are confined to Germany, and the company operates with a lean 1–10 employee organizational structure. Hood.de is positioned as part of The Platform Group's (TPG) broader "Vision 2030" strategic plan, which targets 40,000+ sales partners, €4.5 billion+ in GMV, and 50+ industries across TPG's portfolio of marketplaces.
hood.de firmographics
Firmographics- Name
- hood.de
- Legal name
- Hood Media GmbH
- Website
- https://hood.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hood.de is a German online marketplace operated by Hood Media GmbH, enabling private and commercial sellers to list products through auctions and fixed-price sales across 10,000+ categories, serving German-speaking consumers with buyer-protected transactions.
- Ownership category
- akta.pro rank
hood.de industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Generalist C2C Classifieds Marketplaces (CRAFAKAA)
Keywords
Where hood.de is headquartered
LocationHeadquarters
- HQ city
- Düren
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
hood.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction commissions: Hood.de charges sellers a commission fee on successful transactions. The marketplace model takes a percentage of each sale made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable product pricing based on category and seller |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
hood.de product offering
Product offeringCore offering
Hood.de is an online marketplace where private individuals and commercial sellers list products for sale to German-speaking buyers, supporting both fixed-price sales and auction formats across more than 10,000 product categories. The platform offers a premium add-on called Hood Shops, which lets commercial merchants set up branded storefronts within the marketplace with dedicated customer support, and includes buyer protection through PayPal, Klarna, and Amazon Pay.
Product overview
Hood.de is a German online marketplace operated by Hood Media GmbH (a subsidiary of The Platform Group). The core offering is the Hood.de Online Marketplace, a multi-category platform connecting sellers with buyers across more than 10,000 product categories including electronics, books/films/music, fashion/jewelry, baby/toddler products, beauty/health, house/garden/animals, leisure/sport/games, collectibles, auto/motor, and office/business supplies. The platform offers a premium add-on called Hood Shops, which provides sellers with dedicated branded storefronts and enhanced customer service support.
Differentiator
Problem solved
Functional benefit
Products and services
- Hood.de Online Marketplace Multi-category online marketplace connecting private individuals and commercial sellers with German-speaking buyers via fixed-price and auction listings across 10,000+ categories including electronics, books/films/music, fashion/jewelry, baby/toddler, beauty/health, house/garden/animals, leisure/sport/games, collectibles, auto/motor, and office/business supplies. Includes buyer protection via PayPal, Klarna, and Amazon Pay.
- Hood Shops Premium seller add-on that allows commercial merchants to set up their own branded storefront within the Hood.de marketplace, with dedicated customer service support via email and phone.
Companies that use hood.de
Customer profileSegments1 record
Ideal customer profiles2 records
hood.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
hood.de partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Platform Group (TPG)coreThe Platform Group operates multiple marketplaces including hood.de. TPG has outlined Vision 2030 targeting 40,000+ sales partners and €4.5 billion+ GMV within five years. Hood.de is part of TPG's strategic growth plan including acquisitions, product category expansion, and profitability focus.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
hood.de competitors and assessment
Company assessmentEmerging players
- Vinted: Vinted operates a C2C marketplace in Germany focused on fashion and lifestyle, overlapping with Hood.de's mode/jewelry and lifestyle categories via a similar private-seller model.
- Etsy: Etsy is a global marketplace for handmade, vintage, and collectible goods. Comparable to Hood.de's collectibles and lifestyle assortment and to its multi-seller, niche-product orientation.
- Discogs: Discogs is a global marketplace for music, vinyl, and collectibles. Comparable to Hood.de's collectibles and music categories, and to its seller-driven, auction/fixed-price dual format.
- Kaufland.de Marketplace: Kaufland's marketplace is a fast-growing German multi-seller platform from a major retailer, competing directly with Hood.de for SMB sellers and consumer mind-share in Germany.
Regional players
- Ricardo: Ricardo.ch is a leading Swiss online auction and marketplace platform. Shares Hood.de's auction heritage, multi-category breadth, and small-team marketplace operating model, though it serves a different country.
- Marktplaats: Marktplaats is the leading Dutch C2C classifieds marketplace. Comparable business model (private + commercial sellers, multi-category listings) but operates in a different national market from Hood.de.
Direct peers
- eBay: eBay operates eBay.de, the dominant consumer-to-consumer and small-business auction-plus-fixed-price marketplace in Germany. Direct competitor to Hood.de in auction and fixed-price formats across similar multi-category assortments.
- Quoka: Quoka is a long-standing German C2C classifieds and listings marketplace. Comparable to Hood.de in audience (German consumers), listing-based model, and breadth across categories.
Broad incumbents
- Facebook Marketplace: Facebook Marketplace is a large-scale C2C generalist listings platform with massive consumer reach, competing for the same private sellers and casual buyers as Hood.de in Germany.
- Amazon Marketplace: Amazon's third-party marketplace in Germany offers a vastly broader multi-category assortment, Prime logistics, and trust infrastructure, setting the competitive ceiling on selection and fulfilment for generalist platforms like Hood.de.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
hood.de social profiles
Digital presencehood.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
hood.de leadership team
Management profileNumber of profiles
Profiles1 record
hood.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hood.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hood.de
What does hood.de do?
Hood.de is an online marketplace where private individuals and commercial sellers list products for sale to German-speaking buyers, supporting both fixed-price sales and auction formats across more than 10,000 product categories. The platform offers a premium add-on called Hood Shops, which lets commercial merchants set up branded storefronts within the marketplace with dedicated customer support, and includes buyer protection through PayPal, Klarna, and Amazon Pay.
Is hood.de a public or private company?
hood.de is a private company. It is classified as corporate owned and is currently operating.
When was hood.de founded?
hood.de was founded in 1999. It employs 1 to 10 people.
Where is hood.de based?
hood.de is headquartered in Düren, Germany, in the Europe region.
How does hood.de make money?
One revenue line is on record: transaction commissions.
Who are hood.de's main competitors?
Emerging players on record are Vinted, Etsy, Discogs and Kaufland.de Marketplace. Regional players are Ricardo and Marktplaats. Direct peers are eBay and Quoka. Broad incumbents are Facebook Marketplace and Amazon Marketplace.
Does hood.de have an API?
No public API is recorded for hood.de.
What industry is hood.de in?
hood.de's product category is Online Marketplace. Its primary akta.pro industry code is CRAFAKAA, Generalist C2C Classifieds Marketplaces. Its NAICS code is 455 and its SIC code is 5399.