What Al Hashar Group does

Al Hashar Group is a privately held Omani conglomerate headquartered in Muscat, founded in 1970 by the late Sheikh Saeed Bin Nasser Al Hashar and led today by Chairman Al Muhannad Al Hashar and Managing Director Sultan Al Kharusi. The group operates as a multi-vertical authorized distributor and service business anchored in Oman's automotive sector, holding agency relationships with Nissan, Infiniti, Aston Martin, Peugeot, UD Trucks, TATA Motors, Daewoo Trucks, Tadano, Develon, PM Cranes, Tailift, Firestone, Roadshine, and Liqui Moly, and operating five fully operational 3S (Sales, Service, Spare Parts) facilities in Muscat, Sohar, Salalah, Sur, and Ibri alongside exclusive tyre centres and genuine parts outlets in eight cities. Beyond automotive distribution, the group runs consumer electronics wholesale and retail through Al Hashar Electronics LLC and master-distribution entity Al Muhannad Al Hashar Electronics DMCC, the Sheraton Oman Hotel under Marriott management, general contracting via Oasis Grace L.L.C (2,450+ employees and 500+ projects), engineering consulting and EPC through Al Hashar Engineering LLC, and car rental and leasing through Global Car Rental & Leasing. Joint-venture activities include the Renai Al Hashar Strategic Alliance distributing gas appliances across the GCC, Middle East, Iran, and North Africa.

The operating model is infrastructure-led rather than technology-led: revenue is generated through vehicle and equipment sales, automotive aftermarket parts and lubricant resale, hospitality services (230 rooms including 27 suites, ballroom and meeting facilities, F&B outlets, pools, spa, fitness), construction contracting project fees, engineering and EPC fees, car rental and leasing contracts, and electronics wholesale/retail. Pricing is quote-based for vehicles, equipment, and contractor services, with parts and rentals on transactional terms; revenue figures are not publicly disclosed. Distribution continuity depends on the principal-side agency agreements and on the group's ability to maintain authorized service and warranty coverage across the Sultanate. Geographic reach is concentrated in Oman, with cross-border revenue exposure through Sheraton, electronics distribution into GCC/MEA/Iran/Iraq/Africa, engineering consulting into Middle East, India, and Africa, and Renai consumer-goods distribution across GCC, Middle East, Iran, and North Africa.

Customer segments span individual buyers of passenger vehicles and retail electronics, commercial and corporate purchasers of trucks and construction equipment, hospitality guests and corporate event clients, contracting clients in private, commercial, and institutional end-markets, and rental customers including tourists and corporate fleets. No AI, data, or proprietary software platforms underpin the business model; competitive positioning rests on the breadth and geographic spread of OEM authorizations, the depth of aftermarket service infrastructure, the diversity of the operating portfolio, and 50+ years of accumulated trust within Oman. No external institutional investors or public shareholding structure has been disclosed; ownership and control remain within the Al Hashar family.

Name

Al Hashar Group

Legal name

Al Hashar Group

Website

https://alhashargroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Al Hashar Group is an Oman-based, family-owned conglomerate operating as an authorized distributor and service provider across automotive brands (Nissan, Infiniti, Aston Martin, Peugeot, UD Trucks, TATA, Daewoo), construction equipment, automotive aftermarket parts, consumer electronics, construction contracting, engineering consulting, car rental, and hospitality through the Sheraton Oman Hotel.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Diversified Conglomerate Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive distribution
• Construction equipment
• Hospitality services
• Consumer electronics
• Engineering contracting

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Distribution: Revenue from authorized distribution of automotive brands including Nissan, Infiniti, Aston Martin, Peugeot, UD Trucks, TATA Motors, and Daewoo Trucks. Includes new vehicle sales, after-sales service, and spare parts distribution across 5 3S facilities and multiple service centres nationwide.
2. Construction Equipment Distribution: Distribution of construction and material handling equipment including Tailift forklifts, Tadano cranes, PM cranes, and Develon excavators. Revenue generated from equipment sales and related after-sales support.
3. Auto Parts and Tyres: Sales of genuine automotive spare parts, tyres (Firestone, Roadshine brands), and lubricants (Liqui Moly). Multiple exclusive tyre centres and parts outlets across Oman provide recurring revenue from replacement parts market.
4. Car Rental and Leasing: Global Car Rental & Leasing provides professional car rental and leasing services with fleet of latest vehicles. Services include limousine services, hotel transfers, and chauffeur services. Revenue from daily, weekly, monthly, and annual rental contracts.
5. Hospitality: Sheraton Oman Hotel operation - 230 elevated rooms including 27 suites, nine meeting rooms, ballrooms, restaurants, pools, spa and fitness area. Revenue from hotel accommodation, food and beverage, and event services.
6. Electronics and Appliances Distribution: Distribution of consumer electronics and home appliances through Al Hashar Electronics LLC, Oman Modern Electronics Company LLC, and international operations in UAE, GCC, Middle East, Iran, Iraq and Africa. DAYTEK products distributed through Al Muhannad Al Hashar Electronics DMCC.
7. Construction and Contracting: Oasis Grace L.L.C provides general contracting services including turnkey projects, design/build, construction management. Over 500 successful projects completed for private, commercial and institutional clients.
8. Engineering and Projects: Al Hashar Engineering LLC provides business consulting, advisory services, project management, architectural and engineering design, interior design, MEP consultancy, and EPC services across Middle East, India and Africa regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Al Hashar Group is the authorised distributor in Oman of an extensive portfolio of global automotive brands (Nissan, Infiniti, Aston Martin, Peugeot, UD Trucks, TATA Motors, Daewoo Trucks), construction equipment (Tailift forklifts, Tadano and PM cranes, Develon), and tyres and lubricants (Firestone, Roadshine, Liqui Moly). Alongside distribution, the Group operates auto-service, body-repair, parts, and car-rental/leasing businesses, consumer-electronics distribution across the Middle East and Africa, the Sheraton Oman Hotel, and construction and engineering subsidiaries including Oasis Grace.

Product overview

Al Hashar Group is a diversified business conglomerate operating primarily as an authorized automotive distributor network in Oman, with operations spanning over 50 years. The company operates as a platform of distinct brand distributorships rather than a unified product, including luxury car dealerships (Aston Martin), mass-market automotive brands (Nissan, Infiniti, Peugeot), commercial vehicles (UD Trucks, TATA Motors, Daewoo), construction equipment (Tadano, PM Cranes, Develon, Tailift), automotive aftermarket (Firestone, Roadshine tyres, Liqui Moly lubricants, genuine parts), service centers, car rental, electronics retail, hospitality, construction contracting, and engineering consulting. The automotive division operates 5 fully operational 3S (Sales, Service, and Spare Parts) facilities, with additional specialized outlets across Oman.

Differentiator

Problem solved

Functional benefit

Brands

• Al Hashar Automotive: Authorized automotive distributor for Nissan, Infiniti and other vehicle brands
• Al Hashar Electronics
• National Automotive
• Expert Service
• Global Car Rental & Leasing
• Global Car Rental

Products and services

• Nissan Oman (passenger and light commercial vehicles) Authorised Oman distributor of Nissan passenger cars and light commercial vehicles, supported by sales, service, and spare-parts (3S) facilities across Muscat, Sur, and Ibri. Targeted at retail buyers, families, and small businesses.
• Infiniti Oman (premium passenger vehicles) Authorised Oman distributor of the Infiniti premium passenger-vehicle marque, serving retail buyers seeking upscale Nissan-affiliated vehicles.
• Aston Martin Oman (luxury vehicles) Authorised Oman sales and service for Aston Martin luxury sports and grand-tourer vehicles, targeting high-net-worth retail buyers.
• Peugeot Oman (passenger vehicles) Authorised Oman distributor of Peugeot passenger vehicles, with sales, service, and parts support through Group facilities.
• Heavy vehicles (UD Trucks, TATA Motors, Daewoo Trucks) Authorised Oman distribution of heavy commercial trucks from UD Trucks, TATA Motors, and Daewoo Trucks, targeted at logistics operators, contractors, and industrial fleets.
• Construction equipment (Tailift forklifts, Tadano cranes, PM truck-mounted cranes, Develon) Authorised Oman distribution of Tailift forklifts, Tadano and PM truck-mounted cranes, and Develon construction machinery, serving construction contractors and industrial operators.
• Tyres (Firestone and Roadshine) Distribution and retail of Firestone and Roadshine tyres in Oman via Exclusive Tyre Centres and Spare Parts Outlets for passenger and commercial vehicles.
• Liqui Moly lubricants Distribution of Liqui Moly lubricants and related automotive care products in Oman.
• Genuine Parts and Nizwa Parts Outlet Retail of OEM genuine spare parts and accessories through a dedicated Spare Parts Outlet in Nizwa, serving vehicle owners and service operators.
• Auto Service and Body Repair (Al Hashar Auto Service, National Automotive, Accidental Repair & Body Building) Authorised multi-brand auto service, luxury-vehicle service, and accident-repair and body-building workshop services for passenger and commercial vehicle owners.
• Global Car Rental and Leasing Short- and long-term vehicle rental and leasing services for corporate clients and individuals across Oman.
• Al Hashar Electronics (consumer electronics distribution) Distribution of consumer electronics across the Middle East and Africa through multiple regional subsidiaries (Al Hashar Electronics LLC, OMEC, Saeed Bin Nasser Al Hashar LLC, Al Muhannad Al Hashar Electronics DMCC, Al Mundher Al Hashar Electronics LLC).
• Renai (electronics brand) Distribution of the Renai consumer electronics brand through the Group's electronics distribution network.
• Sheraton Oman Hotel Hotel accommodation, food and beverage, banqueting, and conference services operated under the Sheraton flag in Oman, serving business and leisure travellers.
• Oasis Grace L.L.C. (construction contracting) General contracting and construction services for building and infrastructure projects in Oman, executed by a workforce of 2,450+.
• Al Hashar Engineering LLC (engineering and projects) Engineering and project services delivered to clients across the Group's industrial and infrastructure activities.

Quantifiable outcome

• 500+ successful construction projects completed
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Peugeot (PSA Group)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2017Al Hashar Group became the exclusive distributor of Peugeot vehicles in Oman through a strategic partnership. The launch ceremony was held under the patronage of H.E. Sheikh Sa'ad bin Mohammed Al Mardhouf Al Sa'adi. Peugeot's SUV range (2008, 3008, 5008), passenger cars (208, 308), and commercial vans (Expert, Boxer, Traveller) are distributed through Al Hashar's network.
• NissancoreChannel Partner/ Reseller/ DistributorAl Hashar Automotive, a subsidiary of Al Hashar Group, is the authorized official distributor of Nissan vehicles in Oman. Operating five 3S facilities in Muscat, Sohar, Salalah, Sur, and Ibri, plus a Certified Pre-Owned showroom in Muscat.
• InfiniticoreChannel Partner/ Reseller/ DistributorAl Hashar Automotive is the authorized official distributor of Infiniti vehicles in Oman, providing sales, service, and spare parts support for the luxury vehicle brand.
• Aston MartincoreChannel Partner/ Reseller/ DistributorAston Martin Oman is an authorised and official Aston Martin dealership dedicated to offering unrivalled quality of service and expertise for sales, aftersales and ownership requirements.
• UD TruckscoreChannel Partner/ Reseller/ DistributorUD Trucks distribution in Oman featuring Quester and Croner trucks ranging from 10.5 ton GVW to 34 ton GVW and prime movers from 45 ton GCW to 80 ton GCW. Proven performer in more than 60 countries globally.
• TATA MotorscoreChannel Partner/ Reseller/ DistributorTATA Motors range includes Pick-ups, Light Commercial Vehicles (5-8 ton), Medium Commercial Vehicles (16-44 ton), and 66-seater buses. Winner of over 50 awards for quality, performance and safety.
• Daewoo TrucksminorChannel Partner/ Reseller/ DistributorDaewoo Trucks range includes 20.5 ton GVW to 48 ton GVW chassis and 45 ton GCW to 100 ton GCW prime movers. Known for low initial maintenance costs.
• TailiftminorChannel Partner/ Reseller/ DistributorTailift forklift distribution - models from 1.5 to 10.0 ton capacity, powered by internal combustion engines or electric motors.
• TadanocoreChannel Partner/ Reseller/ DistributorTadano crane distribution including rough terrain cranes (12-80 ton), truck mounted cranes (35-60 ton), all terrain cranes (40-600 ton), crawler mounted telescopic boom cranes, and aerial platforms.
• PM CranesminorChannel Partner/ Reseller/ DistributorPM truck mounted cranes used in Construction, Mining, Load handling, and Gardening. Specializing in handling Electrical transformers, Cable bundles, Containers, Heavy-duty machinery and Concrete blocks.
• DeveloncoreChannel Partner/ Reseller/ DistributorDevelon construction equipment distribution including Crawler Excavators (18-70 ton), Mini/Midi Excavators (1-14 ton), Wheel Excavators (5-21 ton), Wheel Loaders (1.8-5 m3), and Articulated Dump Trucks (30-40 ton).
• FirestonecoreChannel Partner/ Reseller/ DistributorFirestone tyre distribution - industry leader since 1900. Range includes light truck & van, passenger car, SUV, and truck & bus tyres.
• RoadshineminorChannel Partner/ Reseller/ DistributorRoadshine tyres designed for long distance transportation vehicles on good road conditions with comfortable, safer driving experience and longer mileage.
• Liqui MolycoreChannel Partner/ Reseller/ DistributorLiqui Moly lubricant distribution - Germany's most popular multi-award winning brand of motor oil. Full range brand offering motor and gear oils, fuel and oil additives, care products, and service products.
• Sheraton Oman (Marriott)flagshipChannel Partner/ Reseller/ DistributorSheraton Oman Hotel - landmark 5-star hotel built in 1985, tallest building in Muscat. 230 elevated rooms including 27 suites, nine meeting rooms, ballroom (1200 sq m), four restaurants, pools, spa and fitness. Managed under Marriott International.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Galadari Motors: UAE multi-brand authorised automotive distributor (Chevrolet, KIA and others) with full sales, service, and parts operations; comparable authorised-dealer scale and operating model across the GCC.
• Al Tayer Group: UAE-based diversified conglomerate operating multi-brand authorised automotive distribution (Ford, Ferrari, Lincoln, etc.) along with luxury retail, real estate and motorsport; closely comparable model of national auto distribution plus adjacent diversified businesses.
• Saud Bahwan Group: Omani diversified conglomerate and authorised distributor of Toyota, Lexus, and Komatsu, with activities spanning automotive, heavy equipment, construction and travel; the closest direct analogue within the same Omani market across overlapping verticals.
• Alfardan Group: Qatari diversified conglomerate operating multi-brand automotive distribution alongside real estate, hospitality, and financial services; comparable Gulf-region conglomerate with parallel diversified business mix.
• Al Jenaibi International Automobiles: Omani authorised distributor for BMW, MINI and other premium brands with showrooms and service centres across the Sultanate; directly comparable premium-vehicle distribution model within the same Omani market.
• Bin Hamoodah Auto: UAE authorised distributor for Toyota, Lexus and other marques with a full 3S presence; another GCC peer running national-scale multi-brand authorised automotive sales, service and parts operations.
• Towell Auto Centre: Omani multi-brand authorised automotive dealer group selling Toyota, Lexus and other brands; competes head-to-head with Al Hashar across the same Sultanate footprint for new vehicle, after-sales, and parts customers.

Regional players

• Dallah Albaraka Group: Large Saudi diversified conglomerate with holdings in healthcare, real estate, logistics and operations across the Gulf; valuable as a benchmark for GCC family-controlled diversified group scale and governance.

Broad incumbents

• Crescent Enterprises: UAE-based diversified group spanning automotive distribution, healthcare, industrials and real estate; broadly comparable diversified GCC operating profile even where verticals differ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alhashargroup
• LinkedInlinkedin.com/company/al-hashar-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Hashar Group