Mepal
Mepal BV is a Dutch consumer goods company, founded in 1950 and headquartered in Lochem, Netherlands, that designs and sells plastic food storage containers, lunch boxes, drink bottles, and children's dinnerware through direct e-commerce and retail partners across Europe and the United States.
- Company typePrivate
- Founded1950
- HeadquartersLochem, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mepal does
Mepal BV is a Dutch consumer goods company founded in 1950 and headquartered in Lochem, Netherlands, that designs, manufactures, and sells plastic household products in the food and drink category. Its portfolio spans storage boxes (Modula, Omnia, Cirqula, EasyClip, Lumina), bento-style lunch boxes (Campus, Vita/Take a Break), insulated and sports drinkware (Ellipse, Active), children's dinnerware and feeding products (Mio), outdoor dinnerware (Silueta), and mixing bowls (Chef It). Product differentiation is grounded in physical design — leakproof seals, modular compartments, insulated vessels, and interchangeable components — supported by a spare parts program and an online customization tool that allows personalization with names, photos, or stickers.
The business operates a dual-channel go-to-market: direct-to-consumer e-commerce via six localized regional storefronts (mepal.com/us, /en, /nl, /be-nl, /de, /fr) and a B2B retailer partner program called Mepal Pro, which serves physical retail across Europe. Pricing is unit-based per item with customization as an add-on; sample price points include lunch boxes around €15–€18. The company markets through social media, email newsletters, content/inspiration hubs, trade fairs, and user-generated content campaigns using the #mepal hashtag. In November 2021, 3i Group plc made a growth investment to accelerate European expansion and e-commerce capabilities. The company employs 101–250 people, is B Corp certified (101.6 points), and emphasizes sustainability through domestic assembly via social workshops and 100% BPA-free product materials.
Mepal firmographics
Firmographics- Name
- Mepal
- Legal name
- Mepal BV
- Website
- https://mepal.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mepal BV is a Dutch consumer goods company, founded in 1950 and headquartered in Lochem, Netherlands, that designs and sells plastic food storage containers, lunch boxes, drink bottles, and children's dinnerware through direct e-commerce and retail partners across Europe and the United States.
- Ownership category
- akta.pro rank
Mepal industry classification
Industry- Product category
- Consumer Kitchenware
- NAICS
- Plastics Bottle Manufacturing (326160)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
- akta.pro secondary industries
- Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Wide-Mouth & Storage Glass Packaging (Canisters, Utility Jars) (IMALAEAI)
Keywords
Where Mepal is headquartered
LocationHeadquarters
- HQ city
- Lochem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mepal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Mepal sells products directly to consumers through their own regional e-commerce websites (mepal.com/us, /en, /nl, /be-nl, /de, /fr), processing orders directly with home delivery.
- Retail / Wholesale Distribution: Mepal supplies products to physical retail stores through their B2B partner program (Mepal Pro), selling in bulk to retailers who resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with customization option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mepal product offering
Product offeringCore offering
Mepal manufactures and sells plastic consumer products for food and drink storage, preparation, and on-the-go consumption. Its range includes storage boxes, lunch boxes, insulated drink bottles, travel mugs, and children's dinnerware, sold directly to consumers and through a dedicated B2B retailer program (Mepal Pro).
Product overview
Mepal is a Dutch lifestyle consumer brand offering a comprehensive portfolio of household and kitchen products organized into product series (Modula, Omnia, Cirqula, EasyClip, Lumina, Ellipse, Silueta) and sub-brands (Campus for children's lunch boxes, Mio for children's dinnerware, Vita for bento meal systems). The core product range includes storage boxes and food containers, lunch boxes with bento compartments, leakproof drink bottles and travel mugs, insulated thermoses, mixing bowls and kitchenware, outdoor and camping dinnerware, and baby/ toddler feeding products. The company emphasizes smart product design with features like leakproof seals, modular compartments, and bento-style organization. Mepal also offers product personalization services and sells spare parts to extend product lifecycles, supporting their sustainability commitment to reducing waste.
Differentiator
Problem solved
Functional benefit
Brands
- Mepal Mio: Children's dinnerware and lunch products line featuring colorful designs for children.
- Cirqula
- Modula
- Omnia
- Lumina
- EasyClip
- Campus
Products and services
- Food Storage Boxes
Quantifiable outcome
- B Corp certification score of 101.6 points achieved
Companies that use Mepal
Customer profileSegments4 records
Ideal customer profiles3 records
Mepal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mepal partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mepal competitors and assessment
Company assessmentDirect peers
- Tupperware Brands: Global leader in plastic food storage containers, lunch boxes, and drinkware sold via direct sales and retail. Most directly comparable to Mepal in product category and consumer target.
- Lock & Lock: Korean multinational specializing in airtight plastic food storage containers, lunch boxes, and drink bottles — overlapping directly with Mepal's Modula, EasyClip, and Ellipse ranges.
- Sistema Plastics: New Zealand-based manufacturer of plastic food storage, lunch boxes, and drink bottles with strong global retail presence. Directly comparable in category, materials, and price tier to Mepal.
- EMSA: German household brand for plastic kitchenware, garden products, and insulated drinkware. Comparable European footprint, plastic-based product mix, and consumer target.
- Rotho: Swiss/European plastic housewares manufacturer specializing in storage, waste bins, and children's products. Strong overlap with Mepal's storage and kids segments.
- Joseph Joseph: UK-based design-led kitchenware brand offering food storage, lunch boxes, and prep tools with premium positioning. Comparable in design differentiation and product breadth to Mepal.
- Brabantia: Dutch household brand for kitchen storage, waste bins, and laundry products. Strong geographic and channel overlap with Mepal in the Netherlands and broader EU.
- Curver (Smalley): European plastic storage and household brand with broad SKUs in food containers, laundry, and garden. Comparable product mix and mass-market positioning.
Emerging players
- Skip Hop: US-based children's and family lifestyle brand with adjacent lunch boxes, drinkware, and baby feeding products. Comparable in children's sub-brand positioning to Mepal Mio and Campus.
Broad incumbents
- IKEA: Global home furnishings giant offering food storage, lunch boxes, and kitchen accessories at value price points. Functions as both a competitive pressure and a potential retail distribution channel for Mepal-style products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mepal social profiles
Digital presenceMepal compliance and trust
Trust signalCompliance2 records
Mepal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mepal leadership team
Management profileNumber of profiles
Profiles1 record
Mepal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mepal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mepal
What does Mepal do?
Mepal manufactures and sells plastic consumer products for food and drink storage, preparation, and on-the-go consumption. Its range includes storage boxes, lunch boxes, insulated drink bottles, travel mugs, and children's dinnerware, sold directly to consumers and through a dedicated B2B retailer program (Mepal Pro).
Is Mepal a public or private company?
Mepal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mepal founded?
Mepal was founded in 1950. It employs 101 to 250 people.
Where is Mepal based?
Mepal is headquartered in Lochem, Netherlands, in the Europe region.
How does Mepal make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail / Wholesale Distribution.
Who are Mepal's main competitors?
Direct peers on record are Tupperware Brands, Lock & Lock, Sistema Plastics, EMSA, Rotho, Joseph Joseph, Brabantia and Curver (Smalley). Skip Hop is listed as an emerging player. IKEA is listed as a broad incumbent.
Does Mepal have an API?
No public API is recorded for Mepal.
What industry is Mepal in?
Mepal's product category is Consumer Kitchenware. Its primary akta.pro industry code is CRAJAGAF, Food Storage Containers (Disposable & Reusable), with a secondary code of IMANAEAE, Plastic Trays, Clamshells & Blister Packaging Manufacturing. Its NAICS code is 326160 and its SIC code is 3080.