ScaleUp Company

Name

ScaleUp Company

Legal name

ScaleUp Company B.V.

Website

https://scaleupcompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Coaching & Consulting Services

NAICS

Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Business growth coaching
• Scaling up methodology
• Executive leadership coaching
• Scale-up consulting services
• Strategic planning facilitation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Growth Partnership - Set Up Phase: Initial intensive coaching phase lasting 1-4 months consisting of 6 session days. Creates the One Page Strategic Plan (OPSP) with baseline measurements.
2. Growth Partnership - Heartbeat Phase: Ongoing monthly coaching with quarterly meetings, personalized scale-up coach, and continuous support. Monthly cancelable after Set Up completion.
3. Scaling Up Summer Boost: 3-day intensive bootcamp compressing the Set Up phase into summer period for accelerated strategic foundation. Includes OPSP creation.
4. Standalone Quarterly Meeting: Single facilitated quarterly meeting for companies not in full growth partnership, with pre-session strategic document review.
5. Incompany Masterclass: Full-day incompany training for management teams on Scaling Up methodology, OPSP basics, and organizational analysis.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

ScaleUp Company delivers structured business coaching and consulting to leadership teams of scale-up companies, anchored in Verne Harnish's Scaling Up methodology. The core engagement is the Growth Partnership (Groeipartnerschap), which combines an initial Set Up phase of six session days producing a One Page Strategic Plan (OPSP) with a recurring Heartbeat phase of quarterly coaching by a personal ScaleUp Coach. Surrounding offerings include role-specific community tribes (The House of Entrepreneurship), signature events (ScaleUp Summit, COO Summer Festival, Breakfast of Champions, Entrepreneurs Tribe Day), and standalone training products (Incompany Masterclass, Scaling Up Summer Boost, Losse Kwartaalmeeting).

Product overview

ScaleUp Company is a Dutch business coaching and consulting firm that helps entrepreneurs and leadership teams achieve sustainable growth through the Scaling Up methodology. The core offering is the Growth Partnership (Groeipartnerschap), consisting of a Set Up phase (6-session program creating a One Page Strategic Plan) followed by the Heartbeat phase (ongoing quarterly coaching with a personal ScaleUp Coach). The company also operates The House of Entrepreneurship, a community platform with four role-specific tribes (COO, Entrepreneurs, Marketing, People) offering peer learning and networking. Training products include the Incompany Masterclass, Scaling Up Summer Boost (intensive 3-day bootcamp), and standalone Quarterly Meetings. The company hosts major events including the annual ScaleUp Summit (10th edition in 2026), COO Summer Festival, and Entrepreneurs Tribe Day. Additional tools include the free ScaleUp Test assessment and downloadable Rockefeller Habits Checklist and OPSP templates.

Differentiator

Problem solved

Functional benefit

Brands

• The House of Entrepreneurship: The company's community platform offering exclusive role-specific tribes (People Tribe, COO Tribe, Entrepreneurs Tribe, Marketing Tribe) for leadership team development and peer networking.

Products and services

• Groeipartnerschap (Growth Partnership) An intensive coaching program for ambitious entrepreneurs and leadership teams of scale-up companies. Combines a Set Up phase (6 session days producing a One Page Strategic Plan) with a Heartbeat phase of ongoing quarterly coaching with a personal ScaleUp Coach. Targets MTs of Dutch scale-ups navigating Rollercoaster, Management, Delegate, or Flow growth phases.
• The House of Entrepreneurship Community platform offering exclusive, role-specific tribes (COO Tribe, Entrepreneurs Tribe, Marketing Tribe, People Tribe) where management team members develop alongside peers through networking events and peer learning. Includes unlimited tribe access as part of the Growth Partnership.
• Incompany Masterclass One-day incompany training session (10:00-16:00) for a full management team introducing the Scaling Up methodology, covering growth phases and working on the One Page Strategic Plan. Priced at €1,950; requires minimum 15 FTE and €2 million revenue.
• Scaling Up Summer Boost Intensive 3-day bootcamp compressing the standard 4-month Set Up phase, enabling management teams to convert summer downtime into strategic progress. Creates a One Page Strategic Plan in three days. Priced at €11,950.
• Losse Kwartaalmeeting (Standalone Quarterly Meeting) Single facilitated quarterly meeting session for management teams not in a full Growth Partnership. Converts lessons from the previous quarter into focused action and determines priorities for the coming months. Includes pre-session strategic document review. Priced at €3,750 per session.
• ScaleUp Summit Annual flagship conference bringing together founders, executives, and entrepreneurs around the theme of building a winning company. The 10th edition is scheduled for 18 November 2026.
• COO Summer Festival Annual summer event for COOs featuring workshops and keynotes. Scheduled for 18 June 2026.
• Breakfast of Champions Event for companies that recently started a Scaling Up program or are first-time Champions Day attendees. Scheduled for 23 June 2026.
• Entrepreneurs Tribe Day Full-day event with insights, strategies, meetings, and practical tips for members of the Entrepreneurs Tribe. Scheduled for 30 June 2026.
• ScaleUp Test Free 20-statement assessment covering crucial growth themes, providing immediate insights and concrete takeaways delivered to the participant's inbox. Includes a PDF with free growth tips. Over 1,000 completions recorded.
• COO Tribe Exclusive community within The House of Entrepreneurship for Chief Operating Officers to develop alongside peers and share experiences.
• Entrepreneurs Tribe Exclusive community within The House of Entrepreneurship for entrepreneurs to spar with and develop alongside peers.
• Marketing Tribe Exclusive community within The House of Entrepreneurship for marketing leadership to develop alongside peers.
• People Tribe Exclusive community within The House of Entrepreneurship for HR and people-focused leadership team members to develop alongside peers.

Quantifiable outcome

• 2x cashflow, 3x industry average profitability, 10x valuation
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ScaleUp Company South AfricaminorStrategic or Co-development Partner · 19 March 2026ScaleUp Company South Africa serves as sponsor partner for the 2026 Scale-Up Conference hosted by Outsourced CFO (OCFO) in Cape Town, South Africa. Conference brings together founders, executives, entrepreneurs, and advisors to discuss sustainable business scaling.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YPO (Young Presidents' Organization): YPO is a global peer community for CEOs providing forum-based learning, executive education, and networking — competing for the same leadership-team time and budget as ScaleUp Company's tribe and Summit offerings.
• Strategic Coach: Dan Sullivan's Strategic Coach provides tiered coaching programs for entrepreneurs and leadership teams, using a multi-coach team and proprietary frameworks; directly competes for the same scaling-up entrepreneur wallet in the Dutch/European market.
• Vistage: Vistage runs peer advisory groups and one-to-one coaching for CEOs and leadership teams of mid-market companies; competes for the same Dutch MT-led scale-up cohort through monthly group meetings and executive coaching bundles.
• Entrepreneurs' Organization (EO): Global peer network of founders and CEOs of companies exceeding $1M in revenue; EO's forum-based learning and member events overlap with The House of Entrepreneurship's community-led model for Dutch scale-ups.
• EOS Worldwide: EOS Worldwide implements Gino Wickman's Entrepreneurial Operating System for leadership teams of 10-250 employee companies — the closest direct substitute to Scaling Up in the operating-system-for-entrepreneurs category, targeting the same MT/cohort buyer.
• ActionCOACH: Global business coaching franchise with operating-system style programs targeting SMEs and scale-ups; comparable coach-led, methodology-driven model with similar pricing and customer segment.
• Gazelles (Scaling Up): Gazelles is Verne Harnish's own Scaling Up organization and the licensor of the methodology ScaleUp Company delivers; it operates the global partner network and competes indirectly via master classes, summits, and certified coaches.

Broad incumbents

• FranklinCovey: Global leadership and organizational performance consulting firm offering The 7 Habits and related leadership-development curricula to enterprises; a broader incumbent that overlaps with ScaleUp Company's corporate leadership development and masterclass offerings.

Emerging players

• GiANT Worldwide: Leadership development and scaling-up consultancy serving growth-stage companies with 5x5 framework and certified coaches; an emerging niche competitor with comparable target buyer (leadership teams of 25-250 FTE companies).

Regional players

• Tiger 21: Peer asset- and business-growth network for high-net-worth founders and CEOs; comparable in community-led learning format and high-ACV membership economics, though focused on wealth preservation alongside growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scaleup-company
• Instagraminstagram.com/scaleupcompany_nl
• TikToktiktok.com/@scaleupcompany_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScaleUp Company