What ASC Software does

ASC Software is a US-based supply chain execution software company founded in 1989 and headquartered in Beavercreek, Ohio. The company develops and sells ASCTrac, a modular suite comprising a Warehouse Management System (WMS), Manufacturing Execution System and Material Requirements Planning (MES/MRP), and Warehouse Control System (WCS), plus more than fifteen add-on modules covering demand planning, inventory, production scheduling, order management, shop floor tracking, yard management, Foreign Trade Zone operations, recall management, EDI/ASN, and asset/container tracking. ASCTrac is built on the Microsoft Windows and SQL Server stack with embedded EDI/ASN, web services, wireless real-time communications, and integrations with major ERP systems (Microsoft Dynamics, Sage, SAP, Oracle), multi-carrier shipping engines (ProShip, Malvern, Pitney Bowes), ecommerce platforms, and warehouse automation equipment (AS/RS, PLCs/IIoT, pick-to-light, carousels, conveyors). The company serves manufacturers, distributors, and third-party logistics providers in regulated verticals — principally Food & Beverage, Pharmaceutical, 3PL, and Wholesale Distribution — claiming customers that include 'the largest food company, largest dairy producer, largest 3PL, and largest pharmaceutical distributor.'

ASC generates revenue through enterprise software licenses and recurring maintenance/support contracts sold via a consultative, demo-driven direct field sales motion targeting enterprise and mid-market buyers. Pricing is quote-based with no published rate cards, reflecting the configurable nature of WMS/MES implementations. Sales cycles are likely long and solution-selling oriented given the deeply configurable, rules-heavy product and the regulatory complexity of the target verticals. ASC emphasizes FDA/GMP-grade lot and serial traceability, Foreign Trade Zone compliance, and recall management as differentiators, and uniquely positions itself as a fully US-designed, tested, and supported vendor. In April 2026, ASC was acquired by Velociti Solutions, with CEO Derek Murray joining Velociti's leadership team; ASC now operates as a subsidiary with its ASCTrac and Assetminder platforms being integrated into Velociti's broader transport technology portfolio.

Name

ASC Software

Legal name

ASC Software

Website

https://ascsoftware.com

Company type

Private

Founded year

1989

Operating status

Acquired

Headcount range

11–50 employees

Short description

ASC Software develops ASCTrac, a modular WMS/MES/MRP/WCS suite for manufacturers, distributors, and 3PLs in regulated verticals including pharmaceutical, food & beverage, and wholesale distribution. The company, founded in 1989 and US-based, was acquired by Velociti Solutions in April 2026.

Ownership category

akta.pro rank

Product category

Supply Chain Execution Software (Warehouse Management Systems)

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Warehouse management software
• Manufacturing execution system
• Supply chain execution
• Warehouse control system
• Third-party logistics software

Headquarters

HQ city

Ohio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: ASC Software derives revenue from enterprise software licenses and ongoing software maintenance/support contracts. The ASCTrac® WMS/MES/WCS suite is sold as a configurable, modular solution to manufacturers, distributors, and 3PLs. Professional services including implementation, training, and ongoing support are a complementary revenue stream.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ASC Software sells the ASCTrac modular supply chain execution suite — comprising a Warehouse Management System (WMS), a Manufacturing Execution System/Material Requirements Planning (MES/MRP) module, and a Warehouse Control System (WCS) — to enterprise and mid-market manufacturers, distributors, and third-party logistics (3PL) providers. The suite delivers real-time inventory visibility, directed warehouse and production workflows, FDA/GMP lot and serial traceability, fully embedded EDI/ASN, and integrations with major ERPs, shipping engines, ecommerce platforms, and warehouse automation equipment. Revenue is generated through enterprise software licenses, recurring maintenance/support subscriptions, and complementary implementation and training services.

Product overview

ASC Software offers a modular platform called ASCTrac, comprising a suite of supply chain execution tools for warehouse, distribution, manufacturing, and 3PL operations. The core portfolio consists of ASCTrac WMS (Warehouse Management System), ASCTrac MES/MRP (Manufacturing Execution System / Material Requirements Planning), and ASCTrac WCS (Warehouse Control System), alongside numerous add-on modules including Demand Planning & Forecasting, Inventory Management, Production Scheduling, Recall Management, Order Management, Shop Floor Tracking, Asset Management, Yard Management, FTZ Management, Putaway, Receiving, EDI/ASN, and Metrics & Performance. The company also partners with ProShip for multi-carrier shipping capabilities. The ASCTrac platform is designed to be modular and complementary, allowing customers to select individual modules and integrate with existing ERP, ecommerce, shipping, and automation systems. Since 1989, ASC Software has provided solutions designed, tested, and supported in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• ASCTrac: Enterprise-class Warehouse Management System (WMS) providing supply chain execution tools including WMS, MES/MRP, and WCS solutions.
• Assetminder

Products and services

• ASCTrac WMS (Warehouse Management System) Award-winning warehouse management system providing real-time inventory visibility, directed warehouse workflows, and enterprise-class management for distribution, manufacturing, and 3PL operations. Supports wave, batch, and zone picking with mobile app integration and pharmaceutical/FDA-grade traceability.
• ASCTrac MES/MRP (Manufacturing Execution System / Material Requirements Planning) Manufacturing Execution System combined with Material Requirements Planning for discrete and process manufacturers. Delivers lot and serial traceability, FDA compliance, visual production planning and scheduling, shop floor control, and MRP for materials and labor.
• ASCTrac WCS (Warehouse Control System) Advanced warehouse control system acting as the 'Supply Chain Brain' for automated robotic picking and workflow coordination. Interfaces with AS/RS, robotic systems, conveyor belts, pick-to-light, and carousel systems.
• ASCTrac EDI (Embedded EDI and ASN) Fully embedded EDI and ASN process automation within the WMS/MES platform enabling seamless supply-chain collaboration with trading partners and automated financial system reconciliation. Marketed as the only fully embedded EDI/ASN within a WMS/MES.
• Foreign Trade Zone (FTZ) Management Foreign Trade Zone management module providing duty deferral, license/serial/lot traceability, end-to-end auditability, secure zone inventory segregation, and automated CBP compliance reporting.
• Asset Management (Assetminder) Real-time freight and asset tracking for containers, forklifts, batteries, and material handling equipment, with preventative maintenance tracking, condition monitoring, and barcode/QR code integration. The Assetminder brand extends to a SaaS-based fleet maintenance and lifecycle management platform.
• ProShip Multi-Carrier Shipping (Partner Offering) Multi-carrier shipping software integrated with ASC Software through a partnership with ProShip, providing advanced rate shopping, real-time carrier comparisons, compliance management, and access to a global carrier network.

Quantifiable outcome

• 70%-100% better improvement in operational efficiency compared to manual methods
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature14 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Velociti SolutionsflagshipStrategic or Co-development Partner · 17 April 2026Velociti Solutions acquired ASC Software in April 2026, bringing ASC's Assetminder fleet management platform into Velociti's transport technology portfolio. ASC Software CEO Derek Murray joined Velociti's leadership team to drive growth in the road vehicle sector. This acquisition represents a significant strategic integration combining fleet maintenance/lifecycle management with Velociti's existing technology offerings.
• ProShip (Multi-Carrier Shipping Software)coreTechnology or IntegrationASC Software partners with ProShip, a leading multi-carrier shipping software provider, to integrate advanced shipping capabilities into the ASCTrac® WMS. The partnership brings multi-carrier rate shopping, real-time carrier comparisons, compliance with carrier requirements, and access to a global carrier network. ProShip offers 24/7 compliance updates and automated shipping process optimization integrated directly into ASC Software's warehousing solutions.
• MicrosoftcoreTechnology or IntegrationASCTrac® is built on the Microsoft Windows platform using the Microsoft SQL database engine, web-based services, wireless real-time communications, and Microsoft auto-ID technologies. The partnership with Microsoft provides the foundational technology stack for ASC's supply chain software suite. ASC has received award-winning recognition from Microsoft.
• ERP System Partners (Microsoft Dynamics, Sage, SAP, Oracle)coreTechnology or IntegrationASCTrac® WMS integrates with major ERP and accounting systems including Microsoft Dynamics, Sage, SAP, and Oracle. These integrations ensure seamless data flow between warehouse/manufacturing operations and financial systems, providing a cohesive supply chain and financial management environment.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Manhattan Associates: Manhattan Associates is a leading supply chain and omnichannel commerce software vendor offering Manhattan Active WM, a cloud-native WMS, alongside MES and WCS-adjacent capabilities. Directly comparable to ASC's WMS/MES/WCS suite but at vastly greater scale and global reach.
• Blue Yonder: Blue Yonder (formerly JDA) offers a comprehensive WMS, TMS, and supply chain planning platform used by many of the same enterprise manufacturers and 3PLs that ASC targets. Comparable in end-market and core WMS functionality but with far broader product breadth and cloud-native delivery.
• Körber Supply Chain Software: Körber (formerly HighJump) provides WMS, WCS, and supply chain execution software with strong 3PL and manufacturing exposure. Comparable to ASC across core WMS/WCS modules and target verticals, but with significantly larger global footprint and partner ecosystem.
• SAP Extended Warehouse Management: SAP EWM is an enterprise WMS tightly integrated with SAP S/4HANA, serving many of the same large manufacturers and distributors that ASC targets via its SAP ERP integration. A broad incumbent that competes for the same enterprise RFPs and bundles WMS with broader ERP suites.

Direct peers

• Softeon: Softeon offers a WMS and supply chain execution suite with deep 3PL and distribution functionality, including configurable billing and multi-client support that closely mirrors ASC's 3PL feature set. A closely aligned mid-market peer with comparable product positioning and target customers.
• Made4net: Made4net delivers WMS and supply chain execution software for distributors, manufacturers, and 3PLs with comparable feature breadth to ASCTrac. A direct peer of similar size and vertical focus, particularly strong in 3PL billing and warehouse execution.
• 3PL Central: 3PL Central (now part of ASCM-owned business) is a SaaS WMS purpose-built for third-party logistics providers, with multi-client billing and tenant management comparable to ASC's 3PL module. Strongly overlapping 3PL customer segment though narrower in scope than ASC's full WMS/MES suite.

Emerging players

• Logiwa: Logiwa provides a cloud-native WMS for fulfillment and 3PL operations with strong ecommerce and multi-channel capabilities. An emerging SaaS-native competitor that pressures the mid-market segment of ASC's customer base with modern UX and faster deployment.
• Fishbowl Inventory: Fishbowl offers manufacturing and inventory management software for QuickBooks and Xero users, targeting small and mid-sized manufacturers — an adjacent peer competing for the smaller end of ASC's target market with simpler, lower-cost deployment.

Others

• HighJump (now Körber) WMS: RedPrairie/HighJump WMS is a legacy on-premise WMS that historically competed in mid-market distribution and 3PL — overlapping with ASC's install base characteristics, though now consolidated into Körber's broader supply chain platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ascsoftware
• Facebookfacebook.com/ascsoftware
• LinkedInlinkedin.com/company/asc-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASC Software