What Majority Strategies does

Majority Strategies, LLC is a privately held Republican political advertising firm headquartered in Jacksonville, Florida, founded in 1994. The company provides data-driven voter targeting, digital advertising, direct mail production, and creative services to Republican candidates, campaigns, political organizations, Super PACs, and conservative advocacy groups across all 50 states. It has supported six Republican presidential candidates, 61 senators, 30 governors, 217 congressmen, and 23 state legislative takeovers, and reports 8,000+ lifetime clients.

The firm's core technology is a proprietary data management platform (DMP) covering 220 million+ U.S. citizens aged 18+ with 7,000+ data points each, refreshed daily using first- and third-party sources including voter files, consumer data, location history, purchase history, and social media intelligence. This data layer powers predictive audience modeling and mobile location-based targeting (capturing device coordinates approximately six times per day). The firm supplements its stack with partnerships to Data Trust, L2, and (since a 2019 acquisition) Causeway Solutions for data, and holds Google Premier Partner status (top 3% nationally) for digital ad operations. In 2024 the firm delivered 1.3 billion digital impressions for 2,600+ campaigns and 64.7 million mail pieces across 2,100 print projects in 44 states for 440+ clients.

Revenue is generated primarily through project-based professional services fees for campaign execution, with scope-driven pricing on multi-year contracts. Customer segments are horizontal: Republican campaigns at all levels (primary), Republican organizations/PACs (secondary), and a smaller but growing set of conservative advocacy groups, cultural institutions, and ballot-initiative campaigns. GTM motion is consultative, direct-to-campaign B2B sales, supported by thought leadership content (blog, case studies) and a Google Premier Partner badge.

Name

Majority Strategies

Legal name

Majority Strategies, LLC

Website

https://majoritystrategies.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Majority Strategies is a Jacksonville, Florida-based Republican political advertising firm providing data-driven voter targeting, digital advertising, direct mail, and creative services to Republican campaigns, PACs, and conservative advocacy groups across all 50 states.

Ownership category

akta.pro rank

Product category

Political Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Political advertising services
• Data-driven voter targeting
• Direct mail campaigns
• Digital political advertising
• Conservative campaign strategy

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Political Advertising Services: Full-service political advertising firm providing data-driven targeting, digital advertising, direct mail, and creative services to Republican campaigns and organizations. Revenue is generated through project-based fees for campaign services including mail piece production, digital campaigns, creative development, and data analytics.
2. Data & Analytics Services: Data management platform access and predictive modeling services for campaign targeting. Combines proprietary data with 3rd party integrations.
3. Advocacy & Non-Profit Campaigns: Services extended to advocacy organizations, non-profits, and cultural institutions for campaign work including exhibit promotion, ballot initiatives, and issue advocacy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Majority Strategies is a Republican political advertising firm that delivers integrated campaign services across four service lines: Data (proprietary data management platform with voter and consumer data, predictive modeling, and mobile location data on 220+ million U.S. citizens), Digital (digital advertising across video, OTT/CTV, social media, programmatic, and email), Print (high-volume direct mail production and delivery), and Creative (political advertising creative development). Services are sold directly to Republican candidates, campaigns, state parties, PACs, and advocacy organizations from local races to the presidential level.

Product overview

Majority Strategies is a Republican political advertising firm offering four integrated core service lines: Data (omni-channel data management and predictive modeling), Digital (digital advertising across multiple platforms), Print (direct mail and print advertising), and Creative (political advertising creative services). The firm combines these services to deliver comprehensive voter contact campaigns from local races to presidential campaigns, with a focus on data-driven targeting and world-class creative across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Omni-channel data solution with a proprietary Data Management Platform (DMP) holding trillions of refreshed data points on 220+ million U.S. citizens aged 18+, combining consumer data, location history, purchase history, cross-screen history, donation history, social media intelligence, and voter file information. Includes predictive modeling for voter persuasion and GOTV targeting with demonstrated turnout lifts of 6.8% to 12%.
• Digital Digital advertising service targeting, reaching, and motivating specific voter audiences online through apps, websites, landing pages, video, OTT/CTV, social media, text messages, and email. Delivered over 1.3 billion digital impressions across more than 2,600 campaigns in 2024. Operates as a Google Premier Partner with optimization scores routinely above 90%.
• Print Direct mail and print advertising service combining creative with targeted voter lists. In 2024 alone, delivered over 64.7 million pieces of mail comprising nearly 2,100 individual print projects in 44 states for over 440 clients and campaigns, with turn-key operations and established printer relationships nationwide.
• Creative Political advertising creative service bringing Madison Avenue-level creative execution to conservative campaigns, with a creative team holding nearly 175 years of combined Majority Strategies-specific experience across copywriters and graphic designers.

Quantifiable outcome

• 70.1% actual voter turnout vs. 63.3% projected turnout for targeted voters in case study
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• GooglecoreTechnology or Integration · 1 January 2025Google Premier Partner status providing access to exclusive tools, insights, and support including AI-driven Smart Bidding and beta products. Recognition as top 3% of Google Ads partners nationally.
• House Republican Campaign CommitteecoreStrategic or Co-development Partner · 1 January 2024Strategic partnership in 2024 Michigan House races resulting in flipping the only legislative chamber from Democrat to Republican control nationally. Custom audiences, direct mail, and digital advertising coordinated across multiple districts.
• Michigan Republican PartycoreStrategic or Co-development Partner · 1 January 2024Partnership in 2024 Michigan House majority campaign. Contributed to strategic voter contact planning and execution across targeted House districts.
• Michigan Freedom FundmajorStrategic or Co-development Partner · 1 January 2024Partnership in Michigan House Republican campaign. Collaborative effort to flip Michigan House majority through coordinated voter contact.
• Causeway SolutionsmajorTechnology or Integration · 1 January 2024Data insights partnership for Ohio House GOP campaign in 2020, combining direct mail and digital advertising with Causeway Solutions data. GOP overcame Larry Householder scandal fallout and strengthened majority from 61 to 64 seats.
• Richard Nixon Presidential Library and MuseummajorStrategic or Co-development Partner · 1 January 2023Multi-year partnership since 2023 to develop and execute digital advertising strategies driving ticket sales for limited-run exhibits. Campaign exceeded $1 million in revenue for the museum.
• Association of Washington Public Hospital DistrictsminorStrategic or Co-development Partner · 1 January 2022Ballot initiative campaign partnership for hospital district levies. Direct mail, live calls, and text messaging to persuade and turn out voters for levy passage.
• Data TrustcoreTechnology or IntegrationData analytics and targeting firm partnership providing additional data sources for voter targeting and predictive modeling capabilities. Listed as key data partner alongside L2 for actionable analytics and real-time insights.
• L2coreTechnology or IntegrationData analytics and targeting partnership providing voter data insights and modeling capabilities. Part of actionable analytics and real-time insights solution for campaign decision-making.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Targeted Victory: Founded by Republican digital strategists, Targeted Victory is a top Republican-aligned digital political advertising and consulting firm that competes directly with Majority Strategies on data-driven voter targeting, digital ad buying, and integrated campaign services for GOP candidates and committees.
• Axiom Strategies: Republican political consulting and direct marketing firm led by Jeff Roe; competes with Majority Strategies on direct mail, data targeting, and full-service campaign execution for conservative candidates and PACs at the federal and state level.
• FP1 Strategies: Top-tier Republican political media firm led by former FEC commissioner Bradley A. Smith; offers political ad buying, media planning, and strategy services that directly overlap with Majority Strategies' digital and media-buying offerings for GOP campaigns.
• National Media Research, Planning & Placement: One of the largest independent political media buying firms in the U.S., placing ads for candidates, parties, and PACs; closely comparable to Majority Strategies' media buying function across broadcast, cable, and digital political inventory.
• Bully Pulpit Interactive: Digital-first political advertising and communications firm that combines creative, paid media, and analytics for campaigns and causes; directly comparable to Majority Strategies' Digital + Creative + Data offering across both Democratic and Republican clients.
• The Stoneridge Group: Republican political direct mail and consulting firm producing targeted mail programs for GOP candidates and conservative causes; directly competes with Majority Strategies' Print/direct mail service line on creative production and voter targeting.
• The Herald Group: Bipartisan public affairs and political advertising firm providing strategic communications, paid media, and creative services; overlaps with Majority Strategies on integrated campaign execution for political and advocacy clients.

Broad incumbents

• GMMB: Long-established full-service advertising agency with deep political and public affairs practice serving Democratic campaigns and major nonprofits; comparable in scale and integrated service model but on the opposing party side and with broader commercial clients.

Emerging players

• Catalist: Progressive-aligned voter data and analytics platform providing modeling, targeting, and data infrastructure to Democratic campaigns and progressive organizations; comparable to Majority Strategies' DMP and predictive modeling capabilities but on the opposite party side.

Others

• Mercury Public Affairs: High-profile bipartisan public affairs and strategic communications firm with political advertising, lobbying, and crisis capabilities; adjacent to Majority Strategies in serving political clients but with a much broader public affairs and corporate communications focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/majstratgop
• Facebookfacebook.com/majoritystrategies
• LinkedInlinkedin.com/company/majority-strategies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majority Strategies