Efí Bank
- Company typePrivate
- Founded2007
- HeadquartersBela Vista, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Efí Bank does
Efí Bank (legal name Efí S.A., formerly Gerencianet) is a Brazilian digital bank and authorized payment institution founded in 2007, headquartered in Belo Horizonte, with 400+ employees and 770,000+ active customers. The company operates as an Instituição de Pagamento under Banco Central do Brasil bank code 364, with additional authorization as an Iniciador de Transação de Pagamento (ITP) for Open Finance operations. Its offering combines a tiered digital account (Efí Para Você for individuals, Efí Pro for entrepreneurs, Efí Empresas for businesses) with a full-stack payment ecosystem branded as Efí Pay, targeting SMBs, freelancers, e-commerce merchants, ISPs, schools, and subscription businesses across Brazil.
The core technology platform is built on RESTful APIs with PCI-DSS compliant payment processing, anti-fraud systems, and real-time transaction processing at 99.9% API uptime. The product portfolio spans traditional boletos/carnês, the trademarked Bolix® hybrid (barcode + Pix QR Code), Link de Pagamento, Checkout Transparente, Split de Pagamento, and Pix-specific innovations including Pix Automático (recurring debit), Pix por Biometria (one-click biometric payment), and API Pix via Open Finance. The platform is supported by 12 SDKs in major programming languages, pre-built plugins for 7+ e-commerce/ERP platforms (WooCommerce, Magento, OpenCart, PrestaShop, WHMCS, BoxBilling, VirtueMart), and a 10,000+ member Discord developer community.
Efí generates revenue primarily through transaction fees on a pay-as-you-go basis (with free account opening and no maintenance fees), supplemented by receivables anticipation (~4% rate vs. ~8% traditional), prepaid card issuance (R$19 one-time), and international transaction fees (3.5% IOF + 4% spread). The go-to-market is API-first and product-led, combining self-serve onboarding through website and mobile app, direct technical sales for enterprise integrations, and a commission-based partner program for system integrators. In 2025, the company reported R$113+ billion in transaction volume, 9+ billion API transactions, and 740+ million annual payment emissions, positioning it as one of the more established API-first digital banks in the Brazilian market.
Efí Bank firmographics
Firmographics- Name
- Efí Bank
- Legal name
- Efí S.A.
- Website
- https://sejaefi.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Efí Bank industry classification
Industry- Product category
- Digital Banking & Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Card Issuing (52221), Sales Financing (52222)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Open Banking, Account Aggregation & Payment Initiation APIs (BPAMAFAJ), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), E-commerce & Digital Checkout Installment Financing (FSAKAFAC)
Keywords
Where Efí Bank is headquartered
LocationHeadquarters
- HQ city
- Bela Vista
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Efí Bank business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Fees: Primary revenue from transaction fees charged only when payments are received. Fees vary by payment method (boleto, Pix, credit card) and volume.
- Payment Processing: Fees for credit card processing including installment options up to 12x, with full amount received upfront minus transaction fee.
- Receivables Anticipation: Revenue from antecipação de recebíveis (receivables advance) service with rates around 4% compared to traditional 8% monthly loan rates.
- Prepaid Card Issuance: One-time fee of R$19 for prepaid card issuance, with free reloads and no maintenance fees.
- International Transaction Fees: Fees for international credit and prepaid card usage: 3.5% IOF + 4% spread on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free account with pay-per-transaction model |
| One time/ perpetual license | Pay-as-you-go | Prepaid card issuance fee |
| Transaction based/ take rate | Pay-as-you-go | International transaction fees |
| Transaction based/ take rate | Pay-as-you-go | Credit card installments up to 12x |
| Outcome Based/ Performance | Pay-as-you-go | Receivables anticipation rates |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Efí Bank product offering
Product offeringCore offering
Efí Bank is a Brazilian digital bank and authorized payment institution that provides digital bank accounts (Conta Digital) across three tiers — Efí Para Você for individuals, Efí Pro for entrepreneurs, and Efí Empresas for legal entities — alongside the Efí Pay payment ecosystem. The platform enables businesses to accept payments via Boleto, Bolix (Boleto + Pix QR Code), Pix, credit card, payment links, transparent checkout, and recurring subscriptions, with full API access for developers, receivables anticipation, split payments, and Visa-branded credit/debit/prepaid cards. The offering is delivered as a 100% digital, self-service product with 99.9% API availability and integration achievable in approximately 3 days.
Product overview
Efí Bank is a Brazilian digital bank offering an integrated ecosystem of payment solutions and financial services. The core platform centers on the Conta Digital with three tiers (Efí Para Você for individuals, Efí Pro for entrepreneurs, Efí Empresas for businesses) providing banking functions alongside the Efí Pay payment ecosystem. The payment portfolio comprises traditional Boletos/Carnês, the hybrid Bolix® combining barcode and Pix QR Code, Link de Pagamento for distance sales, Assinaturas for recurring subscriptions, Checkout Transparente for embedded payments, and Split de Pagamento for multi-party distribution. API products include API Pix (instant payments), API Pix via Open Finance (bank-connected initiation), API Cobranças (full collection management), API Abertura de Contas (partner account opening), API Pagamento de Contas (bill automation), and API Extrato (reconciliation). Advanced features include Pix Automático for scheduled debits, Pix por Biometria for one-click biometric payments, and Antecipação de Recebíveis for early fund access. Card products include Visa credit cards with Livelo rewards, business PJ cards, and prepaid cards. The ecosystem is supported by 12+ SDKs in major languages, plugins for major e-commerce platforms, and a community of 10,000+ integrators.
Differentiator
Problem solved
Functional benefit
Brands
- Efí Para Você: Digital account for individuals (pessoa física) offering Pix, investments, credit and debit cards without annual fees.
- Efí Pro
- Efí Empresas
- Bolix®
- Bolix Automático
- Efí Pay
- Pix Automático
Products and services
- Conta Digital Efí Bank Digital bank account with three tiers — Efí Para Você for individuals, Efí Pro for entrepreneurs without CNPJ, and Efí Empresas for legal entities — offering financial management, Pix transfers, TED transactions, bill payments, deposits, and CDB investments.
- Boletos e Carnês Bank slip (boleto) issuance with barcode and QR Code Pix integration. Supports single payments, installment carnês (up to 24x), and recurring subscriptions, with same-day compensation for barcode payments paid before 1:30 PM and instant Pix QR Code settlement.
- Bolix® (Boleto + Pix) Hybrid bank slip combining barcode and Pix QR Code in a single charge, allowing customers to choose their preferred payment method with instant Pix settlement available.
- API Pix Comprehensive Pix API enabling immediate and scheduled Pix collections (Cob, CobV), instant receipts (Cash-In), transfers (Cash-Out), automatic splitting between recipients, and payment reconciliation, with a sandbox environment available for testing.
- API Pix via Open Finance Payment initiation API connecting businesses to banks through Open Finance, enabling Pix payments within the merchant's own checkout flow and reducing mobile checkout from 7 to 3 steps. Authorized as ITP by Banco Central with OpenID certification.
- Pix Automático Automatic Pix debit solution for recurring payments, functioning as automatic debit. Supports weekly, monthly, quarterly, semi-annual, and annual frequencies with variable amounts and unlimited duration, with five customer activation journeys available.
- Pix por Biometria One-click Pix payment using device biometric authentication (fingerprint or facial recognition), eliminating the need to copy codes or scan QR Codes.
- Link de Pagamento Shareable payment link for distance sales via credit card (up to 12x) or boleto, customizable with brand colors and logo, and supporting unique or recurring payment links.
- Assinaturas (Pagamento Recorrente) Recurring payment platform for subscription plans (weekly to annual) via boleto or credit card with automatic retries, including trial days, customizable billing cycles up to 24x, and anti-fraud protection.
- Checkout Transparente Embedded checkout solution processing credit cards, Pix, and bank slips within merchant websites without redirects, featuring anti-fraud analysis, automatic retry for declined cards, and installment support up to 12x.
- Antecipação de Recebíveis Advance payment on outstanding receivables enabling businesses to receive boleto payments before maturity. Same-day deposit if requested before 4 PM, with flexibility for up to 365 days and rates averaging 4%.
- API Gestão de Cobranças Collection management API automating issuance of Boleto, Bolix, carnês, payment links, subscription buttons, transparent checkout, and payment splits, with dashboard tracking for received, pending, and delinquent payments.
- Cartão de Crédito Efí Bank International Visa credit card with no annual fee, Livelo points program (1 point per R$7), customizable name, contactless payment, and Visa Platinum benefits including purchase protection, price protection, and emergency medical services.
- Cartão PJ Visa Platinum Efí Bank Business credit card combining credit and debit functions for corporate expense organization with premium Visa Platinum benefits including travel discounts, VIP lounge access, and exclusive shopping and restaurant offers.
- Cartão Pré-Pago Efí Bank Prepaid card for personal expense control and corporate spending management. Reloadable with limits varying by account type (R$10K–20K reloads, R$30K–60K monthly, R$9,999 per transaction).
- Bolix Automático Enhanced Bolix combining barcode, QR Code Pix, and Pix Automático in a single recurring charge. Client authorizes automatic debit once and subsequent charges process automatically, with first confirmed payment invalidating duplicates to avoid double-charging.
- Efí Pay (Payment Ecosystem Platform) Payment ecosystem combining Pix API, Cobranças API, Open Finance, Boleto, Bolix, Links, Assinaturas, Checkout, and Split into a unified management platform for online and physical businesses, integrated with Efí digital accounts.
- API Abertura de Contas Partner-exclusive API for batch account opening, enabling partners to initiate account creation for clients within their own systems and obtain necessary credentials and certificates.
- API Pagamento de Contas API for automating bill payments in batch with barcode scanning, payment scheduling, order submission, and status tracking for each payment.
- API Extrato Automated transaction statement API providing automatic receipt of Pix and TED transaction records for simplified reconciliation, generating customizable CSV-format reports with filters.
Quantifiable outcome
- Receive full installment value upfront within 30 days for card sales
- +3 more outcomes
Companies that use Efí Bank
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
Efí Bank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature9 records
Efí Bank partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BlipcoreStrategic integration partnership where Blip incorporated Efí Bank's Pix via Open Finance API into their WhatsApp chatbot platform, enabling payment initiation directly within conversational commerce. This represents a flagship integration demonstrating Open Finance capabilities in messaging environments.
- VisacoreCard network partnership enabling Visa-branded credit, debit, and prepaid cards with international acceptance, Livelo rewards program, and Visa Platinum premium benefits for business customers.
- LivelocoreRewards program partnership enabling customers to earn Livelo points (1 point per R$7 spent) on credit and prepaid card purchases, with points that never expire while held in Efí Bank accounts.
- E-commerce Platform PartnerscorePartnerships with major e-commerce platforms including WooCommerce (WordPress), Magento (OpenMage and Magento 2), OpenCart, PrestaShop, WHMCS, VirtueMart (Joomla), and BoxBilling, providing ready-to-install payment modules.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Efí Bank competitors and assessment
Company assessmentBroad incumbents
- PicPay: Brazilian digital wallet and payments platform offering Pix, cards, and merchant payment acceptance. Comparable in offering digital accounts plus payment collection, but consumer wallet-led rather than developer API-led.
- Nubank: Brazil's largest digital bank with credit cards, accounts, and Pix. Competes with Efí on the digital account and credit card side but serves a different primary audience (mass consumer) and lacks Efí's API-payments depth.
- Mercado Pago: Latin American payments platform integrated with MercadoLibre, offering digital accounts, Pix, credit, and merchant processing. Comparable on payment ecosystem breadth and Brazilian digital banking, but with e-commerce marketplace anchors Efí does not have.
- Cielo: Brazil's largest card acquirer offering payment processing for merchants. Broader incumbent with overlapping credit card processing capabilities but less focused on the API-first, developer-centric SMB niche Efí targets.
- Banco Inter: Brazilian digital bank offering accounts, Pix, credit, and merchant services. Comparable as a Brazilian digital bank with payment functionality, but at materially larger scale and a public-company cost of capital.
Direct peers
- Stone Co. Brazilian payments and banking platform offering acquiring, Pix, digital accounts, and software for merchants. Comparable to Efí in combining payment APIs with SMB digital banking, though Stone is much larger and POS-focused.
- PagSeguro: Brazilian payment processor and digital account provider offering Pix, boleto, credit card processing, and APIs for SMBs and online merchants. Directly comparable to Efí on payment methods, SMB target segment, and API-first model.
- Asaas: Brazilian fintech providing digital accounts, Pix, boleto, credit card processing, and receivables management for SMBs and freelancers. Directly competes with Efí Pro and Efí Empresas on payment collection automation.
- Pagar.me: Brazilian payment gateway acquired by Stone, offering APIs for Pix, credit card, boleto, and split payments targeting e-commerce and marketplaces. Closest direct competitor to Efí's API Pix and split-payment offerings.
Emerging players
- Cora: Brazilian digital bank focused on SMBs offering accounts, Pix, boleto, and card acceptance. Closely comparable to Efí Empresas in SMB targeting, but with narrower product breadth and earlier stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Efí Bank social profiles
Digital presenceEfí Bank compliance and trust
Trust signalCompliance6 records
Efí Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Efí Bank leadership team
Management profileNumber of profiles
Profiles1 record
Efí Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Efí Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Efí Bank
What does Efí Bank do?
Efí Bank is a Brazilian digital bank and authorized payment institution that provides digital bank accounts (Conta Digital) across three tiers — Efí Para Você for individuals, Efí Pro for entrepreneurs, and Efí Empresas for legal entities — alongside the Efí Pay payment ecosystem. The platform enables businesses to accept payments via Boleto, Bolix (Boleto + Pix QR Code), Pix, credit card, payment links, transparent checkout, and recurring subscriptions, with full API access for developers, receivables anticipation, split payments, and Visa-branded credit/debit/prepaid cards. The offering is delivered as a 100% digital, self-service product with 99.9% API availability and integration achievable in approximately 3 days.
Is Efí Bank a public or private company?
Efí Bank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Efí Bank founded?
Efí Bank was founded in 2007. It employs 251 to 500 people.
Where is Efí Bank based?
Efí Bank is headquartered in Bela Vista, Brazil, in the Latin America region.
How does Efí Bank make money?
Five revenue lines are on record. Transaction Fees are the primary driver. The others are payment Processing, receivables Anticipation, prepaid Card Issuance and international Transaction Fees.
Who are Efí Bank's main competitors?
Broad incumbents on record are PicPay, Nubank, Mercado Pago, Cielo and Banco Inter. Direct peers are Stone Co., PagSeguro, Asaas and Pagar.me. Cora is listed as an emerging player.
Does Efí Bank have an API?
Yes. Efí Bank offers a comprehensive API ecosystem for payment processing and financial services. The APIs include: API Pix (for instant payments, cash-in, cash-out, cobranças with Pix Cob and Pix CobV), API Cobranças (for issuing bills, Bolix, carnês, payment links, recurring subscriptions, transparent checkout, and split payments), API Open Finance (for payment initiation connecting to banks), API Abertura de Contas (for batch account opening, exclusive for partners), API Pagamento de Contas (for automating bill payments), and API Extrato (for transaction reconciliation). APIs are RESTful with 12 SDKs available in major programming languages, documented at dev.efipay.com.br with free technical consulting and community support on Discord with over 10,000 integrators. Integration can be completed in approximately 3 days. Developer documentation is at dev.efipay.com.br.
What industry is Efí Bank in?
Efí Bank's product category is Digital Banking & Payment Processing. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of BPAMAFAJ, Open Banking, Account Aggregation & Payment Initiation APIs. Its NAICS code is 522320 and its SIC code is 7373.