Veeqo
Veeqo is an Amazon-owned cloud platform that provides free multichannel shipping and inventory management software to over 100,000 ecommerce SMBs, leveraging Amazon's pre-negotiated carrier rates with premium modules for inventory, demand forecasting, and enterprise API services.
- Company typePrivate
- Founded2013
- HeadquartersSwansea, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Veeqo does
Veeqo is a UK-headquartered, Amazon-owned cloud platform that provides free multichannel shipping and inventory management software to online retailers. Founded in 2013 by Matt Warren, an ecommerce operator with over $80M in personal sales experience, the company was acquired by Amazon in 2021 and relaunched at Amazon Accelerate 2022 with access to Amazon's Buy Shipping technology and pre-negotiated carrier rates. The core product is a free shipping software offering discounted rates from UPS, USPS, FedEx, DHL, OnTrac, and Amazon Shipping, monetized through carrier commissions and Veeqo Credits cashback of up to 5% on eligible shipments.
The platform integrates natively with major marketplaces (Amazon, eBay, Walmart, Etsy, TikTok Shop, Shein), ecommerce platforms (Shopify with Plus certification, WooCommerce, Magento, BigCommerce, Wix), and ERP systems (NetSuite, Sellercloud, Rithum), totaling 240+ app integrations. Premium modules include Inventory Management ($19-$275/month based on order volume), Order Management, Profit Analyzer, Demand Forecasting (the company's primary AI/ML capability), and Picking and Packing Software with optional Veeqo Scanner hardware. An enterprise Rate Shopping API serves 3PLs and high-volume brands shipping 100,000-1,000,000+ orders monthly, with no per-request API fees.
Veeqo claims over 100,000 sellers on the platform and operates under a freemium GTM motion with self-serve signup, Shopify App Store marketplace discovery, and inside-sales demos for enterprise prospects. The company serves primarily SMB ecommerce merchants across US and UK markets, with global headquarters in Swansea (unveiled December 2025) backed by over £160M in cumulative Amazon UK investment commitment. Amazon integration provides the company's defining competitive advantages: pre-negotiated carrier rate access, Amazon account health protections (OTDR, VTR, A-to-z claims), Amazon Shipping service, and Amazon MCF fulfillment network integration.
Veeqo firmographics
Firmographics- Name
- Veeqo
- Legal name
- Veeqo Ltd
- Website
- https://veeqo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Veeqo is an Amazon-owned cloud platform that provides free multichannel shipping and inventory management software to over 100,000 ecommerce SMBs, leveraging Amazon's pre-negotiated carrier rates with premium modules for inventory, demand forecasting, and enterprise API services.
- Ownership category
- akta.pro rank
Veeqo industry classification
Industry- Product category
- Ecommerce Shipping and Inventory Management Software
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
Keywords
Where Veeqo is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Veeqo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Shipping Label Commissions: Veeqo earns small commissions from carriers on each shipping label purchased by sellers. This commission model enables the core shipping software to remain free for all users. The platform passes through Amazon's pre-negotiated carrier rates to sellers.
- Inventory Management Subscriptions: Power features including inventory sync, digital picking, bundle management, and advanced analytics are available as paid add-ons. Pricing scales from $19 to $275/month based on monthly order volume (0-1,000 orders: $19-$50, 1,000-5,000 orders: $50-$150, 5,000-10,000 orders: $150-$275).
- Enterprise API Services: No separate API pricing for enterprise customers; revenue is generated through label purchases made via the API. API consultancy is available on the High Volume plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Shipping Plan - Core shipping software at no cost |
| Subscription | Monthly | Inventory Management - Power features from $19/month |
| Usage-based | Pay-as-you-go | Enterprise API - No API fees, pay only for labels |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Veeqo product offering
Product offeringCore offering
Veeqo provides a free cloud-based multichannel shipping and inventory management platform that enables ecommerce sellers to compare real-time carrier rates, print discounted shipping labels from UPS, USPS, FedEx, and DHL, and synchronize inventory across sales channels including Amazon, eBay, Shopify, Walmart, Etsy, and WooCommerce. The platform offers premium add-on modules for demand forecasting, order management, profit analytics, warehouse picking workflows, and Amazon-specific account health protection, plus an enterprise Rate Shopping API for high-volume shippers and third-party logistics providers.
Product overview
Veeqo is a free multichannel shipping and inventory management software platform acquired by Amazon in 2021. The core offering is the free Veeqo Shipping Software providing discounted carrier rates from UPS, USPS, FedEx, and DHL with up to 5% cashback via Veeqo Credits. This core platform integrates with premium add-on modules: Veeqo Inventory Management (real-time cross-channel sync, multi-warehouse support, $19-275/month based on order volume), Veeqo Order Management (multichannel order dashboard with automation rules), Veeqo Profit Analyzer (free profitability analytics across channels), Veeqo Demand Forecasting (SKU-level predictive analytics), and Veeqo Picking and Packing Software (digital warehouse workflows with optional Veeqo Scanner hardware). For enterprise customers, the Veeqo Rate Shopping API provides programmatic multi-carrier rate access with no API fees. The platform natively integrates with major marketplaces (Amazon, eBay, Walmart, Etsy, TikTok Shop, Shein) and ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento, Wix) and leverages Amazon infrastructure including Account Health Protection, Amazon MCF fulfillment, and Amazon Shipping services.
Differentiator
Problem solved
Functional benefit
Products and services
- Veeqo Shipping Software Free multichannel shipping software providing discounted carrier rates from UPS, USPS, FedEx, and DHL, with bulk label printing, rate comparison, and order management for ecommerce sellers.
- Veeqo Inventory Management Premium subscription add-on providing real-time cross-channel inventory synchronization, multi-warehouse management, stock automation, reorder points, bundle and kit management, and inventory history/audit.
- Veeqo Demand Forecasting Premium software that analyzes historical sales data to predict future product demand at the SKU level, enabling data-driven inventory planning with reorder calculations and supplier purchase order generation.
- Veeqo Order Management Multichannel order management software that consolidates, edits, and fulfills orders from one dashboard, including order import, custom rules, tags, filtering, merging, splitting, and team collaboration features.
- Veeqo Profit Analyzer Free profit analytics tool that unifies sales, revenue, fees, COGS, and ad spend data into one dashboard, analyzing profitability across Amazon FBA, FBM, eBay, Shopify, and Walmart channels over daily, weekly, monthly, and yearly views.
- Veeqo Picking and Packing Software Warehouse picking software with digital workflows, batch preparation, optimized pick routes, barcode scanning via Veeqo Scanner or smartphone app, and team productivity tracking.
- Veeqo Rate Shopping API Enterprise multi-carrier rate shopping API providing real-time rates from UPS, USPS, FedEx, DHL, Amazon Shipping, and OnTrac with automated carrier selection, label generation, OAuth and API key authentication, and no per-request fees.
- Veeqo Account Health Protection Amazon account health protection service that safeguards On-Time Delivery Rate (OTDR), Valid Tracking Rate (VTR), and delivery rate claims for Amazon sellers, including A-to-z claims appeal support and Safe-T claim acceleration.
- Veeqo Scanner Purpose-built warehouse barcode scanner hardware with 8-hour battery life and 5ft 10in drop durability, designed for high-volume warehouse operations with automatic software updates.
Quantifiable outcome
- eChapps saves $15,000 annually by switching to Veeqo for discounted carrier rates
- +9 more outcomes
Companies that use Veeqo
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Veeqo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature8 records
Veeqo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- UPScoreUPS is integrated as a core carrier option in Veeqo's shipping platform. Sellers can access pre-negotiated UPS rates or connect their own UPS accounts. Available 'out of the box' with no volume requirements.
- USPScoreUSPS is integrated as a core carrier option in Veeqo. Sellers get low USPS shipping rates straight out-of-the-box for Amazon, eBay, Etsy and Shopify orders with no negotiations or monthly fees.
- FedExcoreFedEx is integrated as a core carrier option in Veeqo. Pre-negotiated FedEx rates available out-of-the-box alongside USPS, DHL and UPS services.
- DHL ExpresscoreDHL Express International rates available at discounted prices through Veeqo, particularly for international shipping. Discounted rates available out-of-the-box alongside other major carriers.
- Amazon ShippingcoreAmazon Shipping service integrated into Veeqo for fast and reliable delivery (2-5 business days including weekends). Sellers can connect their Amazon Shipping account to ship orders from all channels.
- ShopifycoreVeeqo is a Shopify Plus Certified App available in the Shopify App Store. Native Shopify integration for inventory sync, order management, and shipping. Supports both Shopify standard and Shopify Plus merchants.
- eBaycoreeBay integration enables automated order importing, real-time inventory sync, and streamlined fulfillment from eBay alongside other sales channels. Orders sync into Veeqo for unified management.
- WalmartcoreWalmart marketplace integration enables inventory management and automatic order fulfillment. Sync stock levels and streamline shipping all from Veeqo's central dashboard.
- EtsycoreEtsy integration syncs Etsy listings and inventory in real-time, keeping stock levels accurate across all sales channels from one central dashboard.
- WooCommercecoreWooCommerce integration provides order management and real-time inventory sync for WooCommerce stores alongside other ecommerce channels.
- Amazon MCF (Multi-Channel Fulfillment)coreIntegration with Amazon's Multi-Channel Fulfillment enables sellers to leverage Amazon's fulfillment network for shipping orders from any sales channel. Manages inventory and automates fulfillment through MCF.
Scale indicators6 records
Recent moves7 records
Veeqo competitors and assessment
Company assessmentDirect peers
- Shippo: Shippo is a multichannel shipping software platform offering discounted UPS/USPS/FedEx/DHL rates, label printing, and order management for SMB ecommerce sellers. It is Veeqo's most direct competitor and has publicly highlighted Veeqo's data-privacy concerns as a competitive angle.
- ShipStation: ShipStation (owned by Auctane/Stamps.com) is a leading multichannel shipping solution for online retailers, offering carrier rate comparison, label printing, and integration with major marketplaces and ecommerce platforms. It serves a comparable SMB and mid-market seller base as Veeqo.
- Easyship: Easyship is a cloud shipping platform providing pre-negotiated carrier rates, automated label generation, and cross-border shipping tools for ecommerce merchants. It directly overlaps with Veeqo's rate shopping, multi-carrier, and international shipping capabilities.
- EasyPost: EasyPost is a shipping API provider that offers multi-carrier rate retrieval, label generation, and tracking for developers and ecommerce platforms. It competes directly with Veeqo's enterprise Rate Shopping API on multi-carrier programmatic access.
- Ordoro: Ordoro provides multichannel inventory management, order management, and shipping label software for ecommerce merchants. It targets the same SMB-to-mid-market seller segment with overlapping inventory sync and shipping workflows.
- Linnworks: Linnworks is a multichannel order and inventory management platform that centralizes listings, inventory, and shipping across marketplaces like Amazon, eBay, Shopify, and Walmart. It is a direct functional peer to Veeqo's inventory and order management modules.
- ShipHero: ShipHero combines a 3PL fulfillment network with proprietary WMS and shipping software for ecommerce brands. It overlaps with Veeqo's warehouse picking tools and serves a similar mid-market ecommerce seller base.
- Extensiv (Skubana): Extensiv (formerly Skubana) offers multichannel order, inventory, and warehouse management software for ecommerce sellers and 3PLs. It is a direct competitor to Veeqo's inventory management and order management modules with similar marketplace integrations.
- ShipperHQ: ShipperHQ is a shipping rate management and checkout optimization platform for BigCommerce, Shopify, and Magento merchants. It competes with Veeqo's rate shopping and multi-carrier rate comparison functionality at the ecommerce platform layer.
Broad incumbents
- ShipBob: ShipBob is a tech-enabled 3PL fulfillment provider with embedded shipping and inventory software for ecommerce brands. While primarily a fulfillment operator rather than pure software, its technology stack overlaps with Veeqo's warehouse and shipping workflows at a broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Veeqo social profiles
Digital presenceVeeqo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veeqo leadership team
Management profileNumber of profiles
Profiles3 records
Veeqo funding detail
Funding detailFunding overview
Funding rounds12 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veeqo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veeqo
What does Veeqo do?
Veeqo provides a free cloud-based multichannel shipping and inventory management platform that enables ecommerce sellers to compare real-time carrier rates, print discounted shipping labels from UPS, USPS, FedEx, and DHL, and synchronize inventory across sales channels including Amazon, eBay, Shopify, Walmart, Etsy, and WooCommerce. The platform offers premium add-on modules for demand forecasting, order management, profit analytics, warehouse picking workflows, and Amazon-specific account health protection, plus an enterprise Rate Shopping API for high-volume shippers and third-party logistics providers.
Is Veeqo a public or private company?
Veeqo is a private company. It is classified as corporate owned and is currently operating.
When was Veeqo founded?
Veeqo was founded in 2013. It employs 101 to 250 people.
Where is Veeqo based?
Veeqo is headquartered in Swansea, United Kingdom, in the Europe region.
How does Veeqo make money?
Three revenue lines are on record. Shipping Label Commissions are the primary driver. The others are inventory Management Subscriptions and enterprise API Services.
Who are Veeqo's main competitors?
Direct peers on record are Shippo, ShipStation, Easyship, EasyPost, Ordoro, Linnworks, ShipHero, Extensiv (Skubana) and ShipperHQ. ShipBob is listed as a broad incumbent.
Does Veeqo have an API?
Yes. Veeqo Rate Shopping API for enterprise multi-carrier rate retrieval at scale. Built for high-volume ecommerce brands, 3PLs, and fulfillment platforms shipping 100,000–1,000,000+ orders per month. Features: retrieve live rates from UPS, USPS, FedEx, DHL, Amazon Shipping, OnTrac; automatically select lowest cost service; book and generate labels instantly; single-call multi-carrier rate retrieval; multi-warehouse carrier configuration; OAuth and API key authentication. No per-request API fees, no separate surcharge or subscription tier. Supports 1,000,000+ shipments per month. Developer documentation is at developers.veeqo.com/rate-shopping-api.
What industry is Veeqo in?
Veeqo's product category is Ecommerce Shipping and Inventory Management Software. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms.