What Delta Wines does

Delta Wines is a Netherlands-based wine importer and B2B distributor headquartered in Waddinxveen, South Holland. Founded around 1985-1986, the company positions itself as the largest wine importer in the Netherlands, sourcing more than 5,000 wines from 25 countries and distributing them across six European markets through seven independent operating companies in Belgium, Norway, Finland, Poland, and Czech Republic. Its portfolio spans all major wine categories - white, red, rosé, sparkling (Champagne, Prosecco, Cava, Crémant), orange, and alcohol-free - with specialty classifications including organic, biodynamic, natural, halal, vegan, and no-sulfite-added, alongside named producer brands such as Jacquart, Kaiken, De Venoge, Misty Cove, Wittmann, G.D. Vajra, and Montes.

The company's underlying technology is a B2B e-commerce ordering platform supporting account login, product catalog browsing, and order placement for registered trade customers; the firm holds no patents or proprietary AI/ML systems and operates standard relational B2B commerce infrastructure. The business operates on a transaction-fee revenue model, earning margins on the import-to-distribution spread. It functions as a wine cooperative, building long-term partnerships with both upstream producers and downstream buyers, and does not sell directly to hospitality businesses or end consumers. Distribution is handled through direct B2B sales to specialty wine shops and supermarket organizations domestically, complemented by channel partners (hospitality distributors) and its regional subsidiaries for cross-border reach. KVNW Registered Wine Trader certification provides industry-recognized quality assurance.

Delta Wines was acquired by Swedish-listed Viva Wine Group AB in May 2025, with the latter purchasing an 88.59% controlling stake for approximately EUR 57 million and integrating Delta Wines into a group reporting annual net sales exceeding SEK 6 billion. The company maintains 51-100 employees and continues operating as a subsidiary post-acquisition, with daily B2B deliveries across its service geography.

Name

Delta Wines

Legal name

Delta Wines Holding B.V.

Website

https://deltawines.eu

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Delta Wines is the largest wine importer in the Netherlands, distributing more than 5,000 wines from 25 countries to specialty retailers, supermarket chains, and hospitality distributors across six European countries through B2B channels. Founded circa 1985, it operates seven independent subsidiaries and was acquired by Viva Wine Group AB in May 2025.

Ownership category

akta.pro rank

Product category

Wine Import and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Wine import services
• Wine distribution wholesale
• B2B beverage supply
• International wine sourcing
• Specialty wine retail supply

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine distribution and import: Delta Wines generates revenue through importing and distributing wines from producers worldwide to specialty retailers, supermarket chains, and hospitality partners via distributors. The company operates as a wine cooperative model, building long-term partnerships with both producers and customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Delta Wines imports and distributes more than 5,000 wines from 25 countries to specialty wine retailers, supermarket chains, and hospitality distributors in the Netherlands and Europe. The company operates a B2B e-commerce ordering platform with daily working-day delivery, organizes its portfolio by color, country, grape, and certification (organic, biodynamic, natural, halal, vegan, no-sulfite-added), and is certified as a KVNW Registered Wine Trader.

Product overview

Delta Wines is a Dutch wine importer and B2B distribution company operating as a 'wine cooperative' model. The company operates primarily as an e-commerce platform for B2B customers (specialty wine shops, retailers, and hospitality distributors) to order wines. The portfolio includes wines across all major categories (white, red, rosé, sparkling, orange, and alcohol-free) sourced from 25 countries globally, with over 5,000 wine products. The company features numerous producer brands including Jacquart, Kaiken, De Venoge, Misty Cove, Vinovalie, Kolonne Null, Oddbird, Mezzacorona, Perdeberg, Wittmann, G.D. Vajra, and Montes. Products are also classified by specialty categories including organic, biodynamic, natural wines, halal, vegan, no sulfite added, and value-priced selections.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Import and Distribution Services B2B wine import and distribution services supplying specialty wine shops, supermarket chains, and hospitality distributors with a portfolio of more than 5,000 wines from 25 source countries.
• Online Wine Ordering Platform Account-based B2B e-commerce platform that lets approved specialty retailers, supermarket buyers, and hospitality distributors browse the catalog of 5,000+ wines and place orders online.
• Wine Accessories and Gifts Adjacent product line offering wine glasses, gifts, and water served to B2B customers through the same ordering platform.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Chefs in het BosminorGTM or Marketing PartnerDelta Wines serves as the exclusive wine partner for the second weekend of the Chefs in het Bos culinary festival in the Amsterdam Forest (July 31-August 9, 2026). Delta Wines provides the complete wine selection ranging from accessible to high-end wines.
• KVNW (Royal Dutch Wine Merchants Association)coreOthersDelta Wines is a KVNW Registered Wine Trader, a recognized quality standard that guarantees the professionalism of the company and offers partners extra assurance. This certification is important for the wine trading industry in the Netherlands.
• Supermarket chainscoreChannel Partner/ Reseller/ DistributorDelta Wines builds partnerships with supermarket organizations, respecting their role in the supply chain and providing trend-aligned wine assortments.
• Foodservice distributorscoreChannel Partner/ Reseller/ DistributorDelta Wines works with selected distributors to serve the hospitality sector, not selling directly to hospitality businesses or consumers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Schenk Group: Swiss-based international wine group with wineries and distribution operations across multiple European countries. Comparable as a pan-European wine importer-distributor with similar multi-market footprint to Delta's seven-country presence, though larger and more vertically integrated.
• Castel Group: Major French wine producer and distributor operating across multiple European and international markets. Overlaps with Delta Wines in wine wholesale/distribution but operates at substantially larger scale with significant production assets.
• Les Grands Chais de France: Large French wine producer-distributor with extensive multi-country sourcing and pan-European distribution capabilities. A broader incumbent with overlapping wholesale and importing activity but at materially greater scale and with vertically integrated production.
• Pernod Ricard: Global premium spirits and wine group. While diversified beyond wine, its wine division (e.g., Jacob's Creek, Campo Viejo) operates in overlapping European distribution and supermarket channels, making it a relevant broad incumbent benchmark.

Emerging players

• Europvin: European importer-distributor of specialty wines to retail and hospitality trade across multiple European markets. A smaller, emerging player with a comparable agency-led multi-country wine importing model to Delta Wines.

Direct peers

• Hallgarten & Novum Wines: UK-based B2B wine importer and distributor supplying independent retailers, hospitality, and supermarket accounts. Highly comparable business model to Delta Wines, focused on curated multi-country wine portfolios distributed via trade channels.
• Liberty Wines: Specialist UK wine importer representing family-owned producers across multiple countries to the independent retail and on-trade sectors. Comparable to Delta Wines in its curation-led, multi-country agency-style wine importing model serving specialty trade customers.
• Enotria & Coe: Premium UK-based wine importer and distributor offering a broad international portfolio to retail, hospitality, and wholesale customers. Closely mirrors Delta's model of multi-country wine sourcing distributed via B2B channels with account-managed trade relationships.
• Berkmann Wine Cellars: Leading UK wine importer with a multi-country agency portfolio serving on-trade and off-trade B2B customers. Directly comparable as a specialist multi-country wine importer/distributor operating across Europe with similar customer mix to Delta Wines.
• Copestick Murray (Drinks Club): UK-based wine and drinks importer supplying supermarket, convenience, and hospitality channels. Comparable to Delta Wines as a B2B wine importer serving supermarket chains and trade customers with a broad multi-country portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/delta-wines-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delta Wines