Online Marketing

What Online Marketing does

Online Marketing AG is a Swiss digital marketing agency headquartered in Steinhausen (Canton Zug), operating under a Swiss Aktiengesellschaft (AG) structure and serving clients primarily in the DACH region with a Swiss focus. The firm offers an integrated portfolio across Paid Advertising (Search, Social, Display, Programmatic), Inbound Marketing (SEO & SXO, Social Media), Digital Analytics (Google Analytics 4, GTM, Looker Studio, BigQuery, MatelSo call tracking), Marketing Concepts (Digital Marketing Concept, Campaign Concept, Audits, Potential Analysis), and Digital Marketing as a Service (DMaaS). In April 2026 the agency extended this stack with GEO/AEO and LLM Advertising services (Sponsored Answers, Sponsored Citations, AI Max campaigns, Agentic Listings), positioning itself around AI-driven search visibility.

The business operates as a professional services firm on a sales-led go-to-market: prospective clients book a free initial online consultation via Acuity Scheduling, receive a custom quote ("unverbindliche Offerte"), and progress through a structured screening → HR video call → specialist interview → assessment process. Pricing is bespoke and quote-based, with project work and ongoing retainers; potential analyses typically require 10–25 hours, campaign concepts are delivered within ~14 working days, and the agency offers up to a 50% refund on concept fees if agreed goals are not met. Named enterprise customers include Toyota AG, Suzuki Schweiz AG, and Kantonsspital St. Gallen, alongside an SMB and mid-market pipeline described as "several hundred campaigns" of cumulative experience.

The company is mid-transition: Bruno Eggenberger and Fabio De Maria (each with 10+ years tenure) depart in 2026, Dario Fankhauser took over operational leadership on April 1, 2026, Alena Bolender joined as Deputy Managing Director, and a binding merger with mmb media agentur ag is scheduled for July 1, 2026 — combining classical advertising and digital expertise under the mmb brand. There is no disclosed funding, institutional ownership, or revenue figure; the company is privately held and self-funded.

Name

Online Marketing

Legal name

Online Marketing AG

Website

https://online-marketing.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Marketing AG is a Swiss digital marketing agency in Steinhausen (Canton Zug) offering SEO/SXO, paid advertising, social media, analytics, and DMaaS to Swiss SMEs and enterprise clients. It is expanding into AI-driven search optimization (GEO/AEO) and LLM advertising ahead of its July 2026 merger with mmb media agentur ag.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Digital marketing services
• Search engine optimization
• Paid advertising management
• Social media marketing
• Marketing analytics services

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: The company generates revenue through providing digital marketing services including marketing concepts, paid advertising, inbound marketing, digital analytics, and Digital Marketing as a Service (DMaaS). Services are delivered through project-based and ongoing retainer arrangements. Custom offers (unverbindliche Offerten) are provided based on client requirements. Potential analysis typically requires 10 to 25 hours of work. Professional campaign concepts can be delivered within 14 working days, with always-on single-channel concepts delivered within 5 working days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Online Marketing AG is a Swiss digital marketing agency that designs and delivers performance-driven digital marketing services for businesses in the DACH region. Core offerings include Paid Advertising (search, social, programmatic, display), Inbound Marketing (SEO & SXO, Social Media), Digital Analytics, Marketing Concepts, and Digital Marketing as a Service (DMaaS). The agency has also introduced AI-driven search optimization (AEO/GEO) and LLM Advertising capabilities to help brands appear in AI-generated answers and generative engine responses.

Product overview

Online Marketing AG is a Swiss digital marketing agency (Swiss DACH brand, based in Steinhausen ZG) offering a portfolio of interconnected marketing services. The core offering spans Paid Advertising (search, social, programmatic, display), Inbound Marketing (SEO & SXO, Social Media), Digital Analytics, Marketing Concepts, and Digital Marketing as a Service (DMaaS). Recent additions include GEO (Generative Engine Optimization) for AI visibility and LLM Advertising including Sponsored Answers, Sponsored Citations, and AI Max campaign optimization. The agency recently announced a fusion with mmb media agentur ag effective July 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Advertising Performance marketing services covering Search Advertising (Google Search Ads, Bing Search Ads), Google Shopping, Social Advertising (Facebook, Instagram, LinkedIn, XING, X/Twitter, TikTok, Pinterest), Display Advertising, and Programmatic Ads. Uses IO-based campaigns for guaranteed placements and programmatic campaigns with dynamic real-time bidding. For Swiss and DACH businesses seeking measurable paid media performance.
• SEO & SXO Search Engine Optimization and Search Experience Optimization (SEO & SXO) combining technical SEO with user experience optimization. Includes SEO audits, competitive analysis, and ongoing optimization from search through navigation to purchase completion. For businesses seeking stronger organic presence and non-brand visibility.
• Digital Analytics Data-driven insights combining Google Analytics, Google Tag Manager, Looker Studio dashboards, and Call Tracking (MaTelSo). Provides 360-degree analysis across all channels, custom and standard dashboards, and machine learning predictions including purchase probability and bounce rates. For businesses seeking measurable digital marketing performance.
• Marketing Konzepte (Marketing Concepts) Strategic marketing concepts including Digital Marketing Concept, Campaign Concept, Digital Marketing Audits, and Potential Analysis. Channel-independent campaign planning focused on maximizing channel mix performance with data-based budget forecasting. Professional campaign concepts are delivered within 14 working days. For businesses needing strategic marketing planning and audits.
• Social Media Social media management and content strategy for brand strengthening. Services include content creation that engages and strategies that drive action across social networks. For businesses seeking to strengthen their brand presence on social media.
• Digital Marketing as a Service (DMaaS) Full-service digital marketing outsourcing covering SEO, Social Media, Paid Advertising, Digital Analytics, and Content Marketing. Provides flexible, scalable, efficient marketing with a dedicated team adapting to client needs. For Swiss SMEs and mid-market businesses needing outsourced marketing execution.
• LLM Advertising / AI-Powered Advertising New advertising offering enabling brands to appear in AI-generated answers and LLM-mediated purchasing decisions. Includes Sponsored Answers (brand appearances as recommendations in AI responses), Sponsored Citations (paid source references in AI answers), Contextual Product Recommendations (AI-detected purchase intent), and Agentic Listings (product feeds via Universal Commerce Protocol for AI agent transactions), with AI Max (Beta) campaign integration. For brands seeking visibility in AI-driven search and shopping environments.

Quantifiable outcome

• Up to 50% refund of campaign concept costs if goals are not achieved (under specified conditions)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• mmb media agentur agcoreStrategic or Co-development Partner · 29 April 2026The companies have been in close long-term collaboration and share a common location in Steinhausen. Per July 1, 2026, the two companies officially merge and will operate under the name mmb media agentur ag. The fusion combines classical advertising expertise with deep digital marketing expertise into a solution-oriented consulting approach. Dario Fankhauser assumed operational and strategic leadership effective April 1, 2026, and Alena Bolender joined the management board as Deputy Managing Director.
• Briggs & Stratton Energy SolutionsminorStrategic or Co-development Partner · 8 April 2026Strategic partnership announced as part of the newly redesigned website launch in April 2026. The partnership involves Briggs & Stratton Energy Solutions as a strategic partner, with the company providing advanced SEO, AEO/GEO, and digital marketing services in support of Briggs & Stratton Energy Solutions' digital presence.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Webrepublic AG: Webrepublic is a Swiss digital marketing agency headquartered in Zurich offering SEO, paid advertising, social media, and analytics services to mid-market and enterprise clients in Switzerland, making it one of the closest direct competitors to Online Marketing AG.
• Netnode AG: Netnode is a Swiss digital agency with a comparable service mix spanning SEO, SEA, content marketing, and web analytics for SME and enterprise clients in the DACH region.
• Renuo AG: Renuo is a Swiss digital agency offering SEO, Google Ads, social media, and web development with a similar SME-to-mid-market client profile and a comparable Swiss-DACH geographic focus.
• Liip AG: Liip is a Zurich-based Swiss digital agency combining software engineering with digital marketing services, including SEO and analytics, targeting Swiss enterprise and public-sector clients in a similar DACH footprint.

Broad incumbents

• Jung von Matt: Jung von Matt is a large, award-winning Swiss-German creative and digital agency group operating across the DACH region with significantly broader service breadth, brand-creative depth, and headcount than Online Marketing AG.
• Serviceplan Group: Serviceplan is one of the largest independent agency groups in Europe, headquartered in Munich with strong DACH presence, offering integrated digital marketing, media, and creative services that overlap with Online Marketing AG's offering at greater scale.
• Accenture Song: Accenture Song is the global experience and marketing services arm of Accenture, competing for large enterprise digital marketing and analytics mandates in Switzerland and globally — overlapping with Online Marketing AG at the enterprise end of the market.
• Publicis Groupe: Publicis is a global advertising holding company with significant Swiss presence (Publicis Zürich), competing for the same enterprise digital media and analytics budgets that Online Marketing AG targets, but at vastly greater scale and integrated capability.

Others

• Hootsuite: Hootsuite is a SaaS social media management platform whose tools and content education overlap thematically with Online Marketing AG's social media and content marketing services, representing an ecosystem/adjacent player rather than a direct competitor.
• HubSpot: HubSpot is a global marketing automation and CRM platform whose inbound marketing philosophy and SEO/content tooling directly overlap with Online Marketing AG's inbound marketing and SEO/SXO services — an enabling/ecosystem counterpart rather than a competing agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ON_Marketing_AG
• Facebookfacebook.com/onlinemarketing.ch
• LinkedInlinkedin.com/company/online-marketing-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Marketing