mmb media agentur ag

What mmb media agentur ag does

mmb media agentur ag is a privately held Swiss marketing agency (Aktiengesellschaft) founded in 1982 and headquartered in Steinhausen, Kanton Zug. Following the July 1, 2026 merger with Online Marketing AG, the company offers an integrated marketing portfolio spanning six pillars: Marketing Konzepte (strategic planning, campaign concepts, digital marketing audits, potential analyses), Paid Advertising (search, social, display, programmatic including IO-based guaranteed-placement campaigns), Inbound Marketing (SEO, SXO, GEO for AI-search visibility, social media), Digital Analytics (Google Analytics 4, Looker Studio, BigQuery, custom dashboards), Digital Marketing as a Service (DMaaS), and Klassische Medien (billboard, print, radio, TV/cinema). The agency operates with a team of 16 employees and serves Swiss SMEs, corporations, and select international clients across automotive, healthcare, and other sectors, with named enterprise accounts including Toyota AG, Suzuki Schweiz AG, and Kantonsspital St. Gallen.

The business model combines professional services revenue (project-based consulting and campaign management), recurring subscription revenue (DMaaS), and pay-as-you-go engagement (campaign concepts with up to 50% outcome guarantee). Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct, with the CEO actively engaged in enterprise business development; clients are acquired through website inquiries, free initial consultations, industry networking, and client referrals. Technology is built around third-party platforms (Google Analytics 4, Looker Studio, BigQuery, Acuity Scheduling) rather than proprietary IP, with the agency's differentiator positioned as a channel-independent approach that prioritizes campaign performance over specific media bias.

The combined entity operates under new leadership: Dario Fankhauser became CEO effective April 1, 2026, with Alena Bolender as Deputy Managing Director. The merger created synergy between classical advertising expertise and digital marketing capability, but also involved the departure of two long-tenured leaders (Bruno Eggenberger and Fabio De Maria) during the 2026 restructuring. No funding rounds, institutional investors, or public listing are disclosed; the company appears to be founder/management-owned.

Name

mmb media agentur ag

Legal name

mmb media agentur ag

Website

https://mmb-media.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

mmb media agentur ag is a privately held Swiss marketing agency (since 1982, 16 employees, Steinhausen) that delivers integrated classical and digital marketing services — strategy, paid advertising, SEO/SXO/GEO, analytics, and DMaaS subscriptions — to Swiss SMEs, corporations, and select international clients.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Social Media & Community Management (BPAFAAAE)

Keywords

• Digital marketing services
• Paid advertising management
• Marketing consulting
• Search engine optimization
• Marketing agency services

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Consulting Services: Strategic marketing consulting and concept development services, including campaign concepts, digital marketing concepts, and potential analysis.
2. Paid Advertising Management: Management of paid advertising campaigns across search, social, display, and programmatic channels, including IO-based campaigns and programmatic ad placement.
3. Digital Marketing as a Service (DMaaS): Ongoing digital marketing services subscription covering SEO, social media, analytics, and paid advertising with flexible scaling.
4. Campaign Concept Guarantee: Professional campaign concepts with a guarantee: up to 50% refund if campaign goals are not achieved when the concept was assessed as achievable with the planned budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

mmb media agentur ag is a Swiss full-service marketing agency offering strategic marketing concepts, paid advertising (search, social, display, programmatic), inbound marketing (SEO, SXO, GEO, social media), digital analytics, traditional media (billboard, print, radio, TV/cinema), and a Digital Marketing as a Service (DMaaS) outsourcing model. The agency delivers tailored, channel-independent campaign concepts and ongoing digital marketing services to Swiss SMEs, corporations, and international clients expanding into the Swiss market.

Product overview

mmb media agentur ag is a Swiss marketing agency (formerly Online Marketing AG) offering a comprehensive portfolio of marketing services. The agency operates as a full-service marketing consultancy with six core service pillars: Marketing Konzepte (strategic marketing planning), Paid Advertising (performance marketing across search, social, and programmatic), Inbound Marketing (organic reach via SEO, SXO, GEO, and social media), Digital Analytics (data-driven insights and reporting), Digital Marketing as a Service (full outsourcing model), and Klassische Medien (traditional offline channels). The offering includes specialized sub-products such as campaign concepts, SEO audits, GEO optimization, programmatic advertising, and custom dashboards. The agency recently merged in July 2026 to combine classical advertising expertise with digital marketing under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Konzepte Strategic marketing concept development including digital marketing concepts, campaign concepts, digital marketing audits, and potential analyses for Swiss SMEs and corporations seeking structured marketing planning.
• Paid Advertising Performance marketing campaigns across search advertising (Google, Bing, Google Shopping), social advertising (Facebook, Instagram, LinkedIn, XING, X, TikTok, Pinterest), display, programmatic, and IO Insertion Order placements for measurable results.
• Inbound Marketing Organic marketing strategy including SEO & SXO (search engine and experience optimization), GEO (Generative Engine Optimization for AI search), social media management, and SEO audits to attract customers through relevant content.
• Digital Analytics Data-driven insights using Google Analytics, Google Tag Manager, Looker Studio, and call tracking, including GA4 implementation, Google Analytics training workshops, and custom dashboard development for business-specific metrics.
• Digital Marketing as a Service (DMaaS) Full-service digital marketing outsourcing model providing flexible, scalable access to SEO, social media, paid advertising, digital analytics, and content marketing on a monthly subscription basis, allowing clients to focus on core business without internal resource investment.
• Klassische Medien (Traditional Media) Traditional offline advertising channels including billboard (Plakatwerbung), print (Printwerbung), radio (Radiowerbung), and TV/cinema advertising for comprehensive cross-channel marketing campaigns.

Quantifiable outcome

• SEO campaign improved non-brand visibility significantly for Toyota AG
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mindshare: Global media planning and buying network within GroupM/WPP. Comparable to mmb's Paid Advertising and Programmatic pillars, with substantially larger scale and global buying power.
• GroupM: Global media investment group whose buying scale in programmatic and digital channels dwarfs mmb's media-planning offering. Comparable as a competing buyer for the same media budgets but with vastly greater scale and proprietary tools.
• Publicis Groupe: Global advertising holding company with creative, media, and digital capabilities overlapping mmb's full-service offering. Comparable incumbents that compete for the same enterprise clients when mandates scale beyond Switzerland.

Direct peers

• Webrepublic: Swiss digital marketing agency specializing in SEO, SEA, programmatic, and social. Comparable to mmb's paid advertising and inbound marketing pillars, particularly in Swiss mid-market digital mandates.
• Maxomedia: Swiss full-service digital agency with similar digital, content, and media offering. Comparable size and target market, often competing head-to-head for Swiss SME and enterprise digital mandates.
• Farner Consulting: Swiss integrated communications and marketing agency headquartered in Zurich. Comparable as a long-standing Swiss full-service consultancy offering strategy, media, and digital execution to enterprise clients.
• Wirz Group: One of the largest Swiss-owned advertising agencies, covering advertising, media, digital, and content. Comparable to mmb as a Swiss full-service agency competing for the same enterprise and SME marketing budgets.
• Jung von Matt: Swiss-based full-service creative and media agency with comparable cross-channel offering (creative, digital, media). Operates in the same Swiss mid-market and enterprise segment with a broader creative specialization.
• Liip: Swiss digital agency combining strategy, design, and software with digital marketing services. Comparable to mmb's inbound and digital analytics pillars and its Swiss mid-market focus.

Emerging players

• Dept: Fast-growing European digital agency offering similar digital marketing, analytics, and technology services. Comparable as an emerging full-service alternative targeting the same mid-market and enterprise digital mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mmb-media-agentur-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mmb media agentur ag