ShowMotion
ShowMotion, founded in 1994 in Milford, CT, is an entertainment-industry contractor that designs, engineers, and fabricates automated Broadway scenery, themed architectural installations, industrial sculpture, and custom machine-control systems for Broadway producers, sports venues, casinos, airports, and corporate clients.
- Company typePrivate
- Founded1994
- HeadquartersMilford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ShowMotion does
ShowMotion, Inc. is a privately held entertainment-industry contracting company founded in 1994 and headquartered in Milford, Connecticut. The company designs, engineers, and fabricates Broadway scenery with computerized motion-control automation, themed architectural interiors and exteriors (casinos, restaurants, stadiums, airports), industrial and thematic sculpture and museum displays, and customized machine-control systems. Its underlying technology combines in-house mechanical engineering, technical drafting, scenic painting and carving, rigging system design, and programmable automation control — produced under one roof by a team of approximately 75 engineers, electricians, carpenters, welders, machinists, artists, and drafters operating from over 100,000 square feet of fabrication and warehouse space equipped for overhead rigging, paint, automation, and full stage setup.
The company's revenue model is project-based custom fabrication sold through direct enterprise engagement with Broadway producers, theatrical venues, entertainment companies, and commercial establishments. Pricing is quoted per project depending on scope, complexity, and materials; contracts are described as multi-year engagements with no standardized public tiers. Customer acquisition is driven by a portfolio website, industry referrals, and repeat-customer relationships, with the majority of clients reportedly returning for additional work. ShowMotion serves two primary verticals: the Entertainment Industry (Broadway, theme parks, TV and movie sets) and Architectural and Themed Environments (commercial venues, sports facilities, transportation hubs, and museums).
Notable public project credits include 40+ Broadway productions across venues such as the Shubert, Winter Garden, Imperial, Vivian Beaumont, August Wilson, Palace, Al Hirschfeld, Neil Simon, Helen Hayes, and Marquis theatres; flagship shows include Hello, Dolly!, Beetlejuice, Carousel, The King and I, Jersey Boys, Mean Girls, Kinky Boots, Angels in America, and On Your Feet. Architectural and themed-environment credits include Comerica Park, Mercedes Benz Stadium, Mohegan Sun Casino, Morimoto Restaurant, Newark Airport, the New York Aquarium, and corporate events such as YouTube Brandcast. The company is independently owned with no disclosed institutional investors, parent entity, or funding history.
ShowMotion firmographics
Firmographics- Name
- ShowMotion
- Legal name
- ShowMotion, Inc.
- Website
- https://showmotion.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShowMotion, founded in 1994 in Milford, CT, is an entertainment-industry contractor that designs, engineers, and fabricates automated Broadway scenery, themed architectural installations, industrial sculpture, and custom machine-control systems for Broadway producers, sports venues, casinos, airports, and corporate clients.
- Ownership category
- akta.pro rank
ShowMotion industry classification
Industry- Product category
- Theatrical Scenic Fabrication & Automation
- NAICS
- Indoor and Outdoor Display Advertising (541850), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL)
Keywords
Where ShowMotion is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShowMotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Custom Fabrication Services: Project-based custom fabrication services for theatrical scenery, architectural installations, and mechanical designs. Revenue generated through direct client contracts for design, engineering, and fabrication of custom solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ShowMotion product offering
Product offeringCore offering
ShowMotion, Inc. is an entertainment-based contracting company that designs, engineers, fabricates, and installs custom Broadway scenery, themed architectural interiors and exteriors, and specialized mechanical/automated systems. It operates across four divisions — Theatrical, Architectural, Industrial, and Mechanical — serving Broadway producers, theaters, theme parks, casinos, restaurants, stadiums, museums, and other commercial venues with one-off custom fabrication projects from concept through installation.
Product overview
ShowMotion is an entertainment-based contracting company founded in 1994, offering a unified suite of fabrication and automation services rather than a software product. The core offerings span four main divisions: Theatrical Services (Broadway scenery construction and automation), Architectural Services (themed interiors and exteriors for casinos, restaurants, and theme parks), Industrial Services (thematic sculpture, museum displays, and event installations), and Mechanical Services (customized machine control). These divisions are supported by complementary service modules including Scenic Design/Engineering/Fabrication, Engineering Mechanical Design and Fabrication, Scenic Painting and Carving, Technical Drafting, Architectural Installation, Technical Consulting, Rigging System Design, Automation Control Systems, and Project Management. The company operates from a 100,000+ square foot facility in Milford, Connecticut with approximately 75 engineers, electricians, carpenters, welders, machinists, artists, and drafters.
Differentiator
Problem solved
Functional benefit
Products and services
- Theatrical Services Construction and automation of Broadway scenery and theatrical set elements, serving Broadway producers and theatrical productions with custom scenic fabrication and computer-controlled set movement.
- Architectural Services Design and fabrication of themed architectural interiors and exteriors for commercial venues including casinos, restaurants, theme parks, sports stadiums, and airports.
- Industrial Services Custom design and fabrication of industrial and thematic sculpture, museum displays, and event installations such as YouTube Brandcast and Band In A Bubble.
- Mechanical Services Customized machine control and mechanical fabrication for theatrical and architectural applications, including automated scenic elements and computerized control systems.
Quantifiable outcome
- Over 40 Broadway productions completed
- +2 more outcomes
Companies that use ShowMotion
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
ShowMotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ShowMotion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABV AgencyminorABV Agency provided design concept for Mercedes Benz Stadium project; ShowMotion handled fabrication of the design.
Scale indicators4 records
Recent moves2 records
Expansion highlights4 records
ShowMotion competitors and assessment
Company assessmentEmerging players
- Thinkwell Group: Thinkwell is a design and production firm that creates themed entertainment experiences for theme parks, museums, and brand attractions. It is an emerging player with overlapping capabilities in themed-environment fabrication and experience design.
- Rose Brand: Rose Brand supplies theatrical fabrics, custom sewn goods, and scenic drapery for Broadway and live entertainment. It is an adjacent player with partial overlap to ShowMotion's scenic fabrication capabilities, focused on soft goods rather than structural scenery.
Broad incumbents
- Production Resource Group (PRG): PRG is a global entertainment production services company offering scenic fabrication, automation, lighting, and rigging across Broadway, concerts, and corporate events. It is a much larger incumbent that overlaps with ShowMotion's automation and scenic capabilities.
- Wenger Corporation: Wenger manufactures theatrical equipment, rigging, and acoustical solutions serving performing arts centers and schools. It overlaps with ShowMotion's rigging and stage system work as a broader incumbent in theatrical infrastructure.
- ETC (Entertainment Technology Corp.): ETC manufactures lighting, controls, and rigging systems for entertainment venues globally. Its automation and control product lines intersect with ShowMotion's computerized scenic automation and machine-control capabilities.
Direct peers
- Tait Towers: Tait Towers designs and fabricates automated scenic elements, staging, and rigging for concerts, Broadway, and themed entertainment. It is the closest direct competitor to ShowMotion in computerized scenic automation for live entertainment.
- Stagecraft Industries: Stagecraft Industries fabricates custom scenery and themed environments for Broadway, theme parks, museums, and retail environments, directly competing with ShowMotion's theatrical and architectural fabrication services.
- Hudson Scenic Workshop: Hudson Scenic Workshop is a long-established scenic fabrication shop serving Broadway, opera, and themed installations. It directly competes with ShowMotion for theatrical set construction and automation contracts.
Regional players
- Musson Theatrical: Musson Theatrical (and similar regional scenic shops) provides theatrical drapery, rigging, and stage equipment primarily to West Coast performing arts venues. It is a regional comparable for ShowMotion's theatrical service work.
Others
- Sculpture Hospitality / themed fabrication shops: Specialty themed-fabrication shops serving casinos, restaurants, and attractions. They are adjacent comparables for ShowMotion's architectural and themed-environment work but typically focus on decorative elements rather than mechanical automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ShowMotion social profiles
Digital presenceShowMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShowMotion leadership team
Management profileNumber of profiles
Profiles2 records
ShowMotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShowMotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShowMotion
What does ShowMotion do?
ShowMotion, Inc. is an entertainment-based contracting company that designs, engineers, fabricates, and installs custom Broadway scenery, themed architectural interiors and exteriors, and specialized mechanical/automated systems. It operates across four divisions — Theatrical, Architectural, Industrial, and Mechanical — serving Broadway producers, theaters, theme parks, casinos, restaurants, stadiums, museums, and other commercial venues with one-off custom fabrication projects from concept through installation.
Is ShowMotion a public or private company?
ShowMotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShowMotion founded?
ShowMotion was founded in 1994. It employs 11 to 50 people.
Where is ShowMotion based?
ShowMotion is headquartered in Milford, United States, in the North America region.
How does ShowMotion make money?
One revenue line is on record: custom Fabrication Services.
Who are ShowMotion's main competitors?
Emerging players on record are Thinkwell Group and Rose Brand. Broad incumbents are Production Resource Group (PRG), Wenger Corporation and ETC (Entertainment Technology Corp.). Direct peers are Tait Towers, Stagecraft Industries and Hudson Scenic Workshop. Musson Theatrical is listed as a regional player. Sculpture Hospitality / themed fabrication shops is listed as an others.
Does ShowMotion have an API?
No public API is recorded for ShowMotion.
What industry is ShowMotion in?
ShowMotion's product category is Theatrical Scenic Fabrication & Automation. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding). Its NAICS code is 541850 and its SIC code is 2590.