What Wellness 1st does

Wellness 1st of Austin is a privately held, owner-operated chiropractic and integrative wellness practice located in Austin, Minnesota, founded and run by Dr. Kelly Nesvold, a Doctor of Chiropractic and licensed Acupuncturist with over 20 years of clinical experience. The clinic delivers a multi-modal care portfolio that includes manual spinal adjustments, acupuncture, several massage therapy modalities (Deep Tissue, Holistic, Sports, Pregnancy, Therapeutic, plus Cupping and Swedish), and cold laser therapy (low-level laser therapy) for pain and inflammation. It also provides regulatory-driven examination services — DOT physicals for commercial drivers and sports physicals for student athletes — that complement the core pain-management offering. The practice operates from a single physical clinic location and runs on a direct-to-consumer local-services model, accepting most major insurance plans and offering a free 15-minute initial consultation to convert new patients.

The business generates revenue primarily through fee-for-service patient visits and insurance billing for covered chiropractic and ancillary services. Patient acquisition is driven by local SEO, an educational content blog of 50+ articles, community engagement, word-of-mouth referrals, and provider-directory listings rather than paid advertising. The practice has incrementally expanded its service line over 2023 — adding cold laser therapy in June 2023 and relocating to a larger, redesigned office in November 2023 — while remaining at a small headcount of approximately 3-4 (one chiropractor, one massage therapist, and office staff). It maintains HIPAA-compliant patient privacy practices and provides phone- and email-based appointment scheduling. There are no investor relationships, no funding rounds, no parent company, no mobile application, no API or software platform, and no disclosed financial metrics in the source material.

The competitive positioning rests on Dr. Nesvold's dual credentials, the integrated multi-modal care model delivered under one roof, an established local brand (4.8-star Google average), and a content-driven top-of-funnel. Operational scale is constrained by a single location, a single primary clinician, and a small support team; the clinic has no AI/automation layer and no technology-enabled patient engagement beyond a standard website and secure email.

Name

Wellness 1st

Legal name

Wellness 1st of Austin

Website

https://wellnessofaustin.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellness 1st is a privately held, owner-operated chiropractic and integrative wellness clinic in Austin, Minnesota, founded by Dr. Kelly Nesvold. It serves local individuals and families with chiropractic care, acupuncture, massage therapy, cold laser therapy, and DOT and sports physicals on a direct-to-consumer, insurance-billed basis.

Ownership category

akta.pro rank

Product category

Chiropractic and Integrative Wellness Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care services
• Massage therapy services
• Acupuncture treatment
• Sports physical exams
• DOT physical exams

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Visits and Treatment Services: Fee-for-service revenue generated from patient visits for chiropractic adjustments, acupuncture, massage therapy, cold laser therapy, and other treatments. Patients pay per visit or through insurance claims for covered services.
2. Insurance Billing: Revenue collected through insurance claims as the clinic is a provider for most major insurance companies. Patients present insurance cards and the clinic bills insurance directly for covered chiropractic services.
3. DOT and Sports Physicals: One-time examination services for commercial drivers requiring DOT physicals and for youth athletes needing sports physicals for school sports participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wellness 1st is a single-location chiropractic and wellness clinic in Austin, MN that provides chiropractic spinal adjustments, acupuncture, multiple massage therapy modalities (deep tissue, holistic, sports, pregnancy, therapeutic), and cold laser therapy for pain and inflammation. The practice also offers DOT physicals for commercial drivers, sports physicals for youth athletes, and free initial consultations, all delivered in-clinic by Dr. Kelly Nesvold and a small care team.

Product overview

Wellness 1st is a single-location chiropractic and wellness clinic offering an integrated approach to healthcare. The practice provides a portfolio of complementary services centered around chiropractic care, including acupuncture, massage therapy, cold laser therapy, DOT physicals, and sports physicals. Services are offered through Dr. Kelly Nesvold at the Austin, MN location and are designed to work together as part of a holistic wellness approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Spinal adjustments and joint manipulation to relieve pain, improve function, and support the nervous system, addressing back pain, neck pain, arm/leg pain, sports injuries, arthritis, fibromyalgia, and migraines. Delivered in-clinic by Dr. Kelly Nesvold for individual patients in Austin, MN.
• Acupuncture Traditional acupuncture treatment using fine needles placed at specific points on the body for illness and pain management. Provided by Dr. Kelly Nesvold to individual patients as part of an integrated holistic care approach.
• Massage Therapy Therapeutic massage services including Deep Tissue Massage, Holistic Massage, Sports Massage, Pregnancy Massage, Therapeutic Massage, and Cupping, provided by a licensed massage therapist for individual patients seeking pain relief, recovery, and relaxation.
• Cold Laser Therapy Low-level laser therapy (LLLT) using a low-intensity laser device to treat pain and inflammation, improve healing time, increase circulation, and decrease swelling for conditions including arthritic joints, plantar fasciitis, and sciatic nerve pain. Provided in-clinic to individual patients.
• DOT Physicals Department of Transportation physical examinations for commercial drivers to ensure they meet the health and safety requirements for operating commercial vehicles and maintaining their commercial driver's license.
• Sports Physicals Pre-participation physical examinations required by the Minnesota State High School League and colleges for youth athletes to assess health and physical readiness before sports activities.
• Free Consultation and Insurance Verification Free 15-minute consultation with Dr. Kelly Nesvold plus insurance verification assistance (handled by Lisa) to help prospective patients determine whether chiropractic care is appropriate and to confirm their insurance benefits before starting treatment.

Quantifiable outcome

• 56% of chiropractic patients reported back pain was better or much better vs. 13% of medical patients
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HealthSource Chiropractic: Franchised chiropractic network offering chiropractic care, rehabilitation, and wellness services. Comparable to Wellness 1st in its multi-modal approach (adjustments plus rehab and wellness) and in serving local communities through owned or franchised clinics.
• Elements Massage: National therapeutic massage studio franchise focused on clinical-grade massage for pain relief and recovery. Directly comparable to Wellness 1st's emphasis on therapeutic (vs. relaxation) massage for chronic pain, injury recovery, and functional outcomes.
• The Joint Chiropractic: National chiropractic franchise chain operating walk-in clinics focused on spinal adjustments. Directly comparable to Wellness 1st's core chiropractic offering, though at much larger scale and with a low-overhead, no-insurance membership model that competes on convenience and price.
• Hand & Stone Massage and Facial Spa: National franchise offering therapeutic massage, facials, and skincare memberships. Comparable to Wellness 1st in providing massage modalities within a subscription-style offering and in combining multiple wellness services under one retail brand.
• Massage Heights: National membership-based massage therapy chain offering therapeutic, sports, deep tissue, and prenatal massage. Directly comparable to Wellness 1st's massage therapy service line and membership-style recurring revenue model, with similar retail spa-like positioning.
• Chiro One Wellness Centers: Midwest-based chiropractic group combining adjustments with massage therapy and wellness programming. Closely comparable to Wellness 1st's integrated service model and patient-centric wellness positioning, though operating across many more locations.

Broad incumbents

• BenchMark Physical Therapy: Outpatient orthopedic rehabilitation network offering physical therapy, manual therapy, and sports rehabilitation. Comparable to Wellness 1st in addressing back, neck, and joint pain through non-invasive, hands-on modalities, though anchored in PT rather than chiropractic.
• Ivy Rehab Network: Multi-state outpatient rehabilitation network offering physical, occupational, and speech therapy. Comparable to Wellness 1st in providing integrated, non-invasive treatment for musculoskeletal conditions and sports injuries, but at significantly broader scale and with an insurance-led PT focus.
• ATI Physical Therapy: Large national outpatient physical therapy chain offering rehab, sports medicine, and workers' compensation services. Comparable to Wellness 1st's sports injury, auto accident, and chronic pain segments, and overlaps with its multimodal non-invasive approach, but operates at vastly greater scale.

Emerging players

• Spavia Day Spa: National spa franchise offering massage, facials, and body treatments with a wellness-focused retail positioning. Comparable to Wellness 1st in combining massage with broader wellness services in a hospitality-style environment, but focused more on relaxation than clinical outcomes.

Market position

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wellness-1st-chiropractic-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness 1st