Scarlet

What Scarlet does

Scarlet is a Belgian consumer telecommunications provider operating as a budget brand and registered trademark of Proximus SA, Belgium's incumbent telecom operator. Founded in 1992 and headquartered in Evere with 51-100 employees, Scarlet serves individual consumers and freelancers in Belgium seeking affordable, simplified telecom without premium pricing or bundled complexity. The company runs as a mobile virtual network operator (MVNO), reselling services over Proximus's 4G/LTE mobile and fiber-to-the-home broadband infrastructure, which provides 99.9% population coverage and is the primary technical and reputational backbone of the offering.

The product portfolio comprises four mobile tiers (Red 5GB at €8/month through Hot 50GB at €18/month), unlimited home internet from €23/month with an optional Fiber Boost upgrade to 300 Mbps for €10/month, digital TV with 30+ channels and replay functionality, and bundled Duo and Trio packs starting at €42/month. All plans include EU-zone roaming. Customers manage subscriptions through the MyScarlet mobile app and web portal, which serve as the primary self-service interface, supplemented by phone support, dedicated Scarlet shops, and retail partnerships with MediaMarkt and Vandenborre.

The business model is subscription-based recurring revenue across mobile, fixed internet, TV, and bundled services, with one-time activation and installation fees (currently waived for online orders through 30/06/2026). Distribution is digital-first direct-to-consumer via scarlet.be, supplemented by retail and phone sales channels. Scarlet competes on price transparency and simplicity, validated independently by Belgian regulators BIPT and IBPT in their 2025 and 2026 benchmarking reports, which confirm its position among the best-value telecom providers in the country.

Name

Scarlet

Legal name

Proximus SA

Website

https://scarlet.be

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Scarlet is a Belgian budget telecom brand of Proximus SA, offering affordable mobile, internet, TV, and bundled packs to value-conscious consumers over the Proximus 4G and fiber network via self-service digital and retail channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Evere

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Internet Subscriptions: Monthly subscription fees for internet services including standard, unlimited, and fiber plans. Internet plans start at €23/month for standard service, with fiber available at the same price base.
2. Mobile Subscriptions: Monthly GSM subscription fees ranging from €8/month (Red 5GB) to €18/month (Hot 50GB with unlimited calls). All plans include SMS and varying data allowances.
3. Packs (Bundled Services): Bundled telecom packages combining internet, mobile, and/or TV services. Trio packs from €42-55/month, Duo packs from €42-52/month.
4. TV Services & Add-ons: Additional TV options including themed bouquets (from €4.99/month), TV Replay (from €3/month), and add-on calling options for fixed telephony.
5. Installation & Activation Fees: One-time activation fee of €29 for new services. Technician installation fee of €79 if customer prefers professional installation over DIY. Activation currently promoted at €0 for new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Scarlet is a Belgian budget telecom brand of Proximus SA that sells consumer mobile subscriptions (Red, Berry, Cherry, Hot tiers with 5–50 GB data), unlimited home internet (with optional Fiber Boost to 300 Mbps), digital TV (30+ channels), and bundled packs (Duo, Trio, Trio Mobile) combining internet, mobile, TV, and/or fixed-line telephony. All services are delivered over the Proximus 4G/LTE and fiber network reaching 99.9% of Belgium's population, with EU-zone roaming included and customer self-service via the MyScarlet app and web portal.

Product overview

Scarlet is a Belgian telecom provider and subsidiary of Proximus SA, offering budget-friendly telecommunications services. The product portfolio includes standalone mobile plans (Red, Berry, Cherry, Hot with 5GB to 50GB data and varying call allowances), home internet plans (Internet Loco unlimited with fiber upgrade option), digital TV (30+ channels with replay functionality), and bundled packages (Duo combining internet + mobile; Trio combining internet + TV + fixed line or mobile). All services operate on the Proximus 4G network infrastructure. Customers manage services through the MyScarlet app and web portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Scarlet Mobile Red Entry-level mobile subscription with 5 GB data, 300 minutes of calls, and unlimited SMS on the Proximus 4G/LTE network, priced from €8/month. Designed for light mobile data users in Belgium seeking a no-frills consumer plan.
• Scarlet Mobile Berry Mid-tier mobile subscription with 10 GB data, 300 minutes of calls, and unlimited SMS on the Proximus 4G/LTE network, priced from €10/month. Suited to moderate mobile data users in Belgium.
• Scarlet Mobile Cherry Mobile subscription with 20 GB data, 600 minutes of calls, and unlimited SMS on the Proximus 4G/LTE network, priced from €13/month. Targeted at comfort users needing larger data and call allowances.
• Scarlet Mobile Hot Premium mobile subscription with 50 GB data, unlimited calls, and unlimited SMS on the Proximus 4G/LTE network, priced from €18/month. Built for heavy mobile data users who want unrestricted calls.
• Scarlet Internet Loco Unlimited home internet subscription with download speeds up to 150 Mbps and 30 Mbps upload, delivered over the Proximus network with fiber availability at the same price base, from €23/month. Aimed at Belgian households seeking reliable unlimited broadband at a budget price.
• Scarlet Fiber Boost Optional upgrade for fiber-connected Scarlet Internet customers that raises download speed from 100 Mbps to 300 Mbps for an additional €10/month, enabling faster video calls, smoother streaming, and quicker downloads.
• Scarlet Digital TV Digital television service with more than 30 TV channels and 20+ radio stations, including TV Replay functionality and optional themed bouquets (from €4.99/month) and TV Replay add-on (from €3/month), sold as part of pack subscriptions.
• Scarlet Duo Pack Bundled package combining unlimited Scarlet Internet Loco with a mobile subscription (Red, Berry, Cherry, or Hot tier), priced from €42 to €52/month depending on the mobile data tier chosen.
• Scarlet Trio Mobile Pack Triple-play bundle combining unlimited Scarlet Internet Loco, Scarlet Digital TV (30+ channels), and a mobile plan (Cherry 20GB at €50/month or Hot 50GB with unlimited calls at €55/month). Identified by meilleureurf.be as the most advantageous Trio Mobile pack in Belgium.
• Scarlet Trio Pack (with fixed line) Triple-play bundle combining unlimited home internet (up to 150 Mbps), digital TV (30+ channels), and a fixed landline with unlimited evening and weekend calls to Belgian fixed lines, priced at €45/month.
• MyScarlet App Customer self-service mobile application for iOS and Android that enables Scarlet subscribers to manage their telecom subscriptions, track mobile data and consumption, pay bills, and change plans from anywhere without needing to call customer service.

Quantifiable outcome

• Save €400/year average with Trio Mobile compared to major Belgian operators
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• ProximuscoreTechnology or IntegrationProximus is Scarlet's parent company and network infrastructure provider. Scarlet operates as a value brand using the Proximus telecommunications network for all services including 4G mobile, fiber, and TV infrastructure. This partnership is fundamental to Scarlet's operations, providing the technical backbone for all services offered.
• MediaMarkt BelgiummajorChannel Partner/ Reseller/ DistributorMediaMarkt serves as a retail distribution partner for Scarlet products. All Scarlet products including internet, mobile, and TV subscriptions can be purchased through MediaMarkt stores across Belgium, providing physical retail presence alongside online sales.
• VandenborremajorChannel Partner/ Reseller/ DistributorVandenborre serves as a retail distribution partner for Scarlet products. All Scarlet products including internet, mobile, and TV subscriptions can be purchased through Vandenborre stores across Belgium.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mobile Vikings: Belgian MVNO offering budget mobile and internet bundles. Most direct Dutch-speaking competitor to Scarlet within Belgium's value segment, with similar data-centric mobile plans and online-first distribution.
• VOO: Belgian quad-play telecom operator offering internet, mobile, TV, and fixed telephony bundles to consumers. Comparable in delivering multi-play packages through both digital and retail channels, though operating its own cable infrastructure.
• Hey! (Telenet): Telenet's discount mobile brand targeting price-sensitive Belgian consumers. Direct value-segment competitor on Proximus's main rival network, mirroring Scarlet's MVNO-on-incumbent structure.
• Lyca Mobile: International MVNO offering low-cost mobile plans across European markets including Belgium. Comparable MVNO business model with no owned network infrastructure, targeting price-sensitive and migrant customer segments.
• Lebara: European MVNO focused on affordable mobile services with international calling. Comparable MVNO model operating on third-party networks with budget positioning in the Belgian market.
• Aldi Talk: MVNO brand distributed through Aldi retail stores in Belgium offering low-cost prepaid mobile. Comparable MVNO model with non-traditional retail distribution and aggressive budget positioning.
• Lidl Mobile: MVNO brand distributed through Lidl retail in Belgium with budget prepaid mobile plans. Comparable MVNO retail distribution model targeting value-seeking consumers via a non-telecom storefront channel.

Broad incumbents

• Orange Belgium: Second-largest Belgian mobile network operator offering full mobile, internet, and TV services. Competes with Scarlet across price tiers and is a comparable scaled multi-play provider, but operates its own radio network.
• Telenet: Largest Belgian cable broadband operator with mobile and TV services. Comparable product portfolio across internet, mobile, and TV bundles; competes with Scarlet in the same household, but at premium price points.
• Proximus: Scarlet's parent company and Belgium's incumbent telecom operator. Operates the underlying network that Scarlet uses; serves the same end customers but at premium price points across mobile, internet, and TV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ScarletBelgium
• Facebookfacebook.com/ScarletBelgium
• Instagraminstagram.com/scarletbelgium
• Xx.com/Scarlet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarlet