Hey!

What Hey! does

Hey!, operated by IN.PLANET S.A., is a privately held Ecuadorian internet service provider headquartered in Milagro, Guayas Province, in operation since 2005. The company delivers residential and business internet connectivity across mainland Ecuador and the Galapagos Islands, with 251-500 employees supporting its operations. Its core product architecture is a centralized ISP platform on which a set of modular add-on services is layered: Hey! Plus for enhanced plans, Hey! Konnect for connectivity extension (including satellite-based service to the Galapagos), Hey! Defender for network cybersecurity with parental controls, Hey! Smart Home for home automation, IPTV multi-screen television, and WiFi Mesh equipment for whole-home coverage. The company operates under Ecuador's Ley Orgánica de Telecomunicaciones with oversight from ARCOTEL and complies with the country's Ley Orgánica de Protección de Datos Personales for data privacy.

Revenue is generated primarily through monthly recurring subscription plans for residential internet service, with pricing undisclosed publicly and contracting handled via WhatsApp virtual assistant, a customer initiative form, and a self-service portal at hey.ec/login. The go-to-market motion is direct-to-consumer, executed through a digital-first channel mix that includes the company website, WhatsApp, Facebook, Instagram, TikTok, and Twitter/X. The business model is a classic recurring-revenue ISP with attach-rate economics on bundled services (TV, cybersecurity, smart home), differentiated primarily by its Galapagos connectivity capability and Ecuadorian telecom license rather than by technology or AI. No funding rounds, M&A activity, leadership changes, or external investors are disclosed, indicating an independently owned, self-funded regional operator.

Name

Hey!

Legal name

IN.PLANET S.A.

Website

https://heyecuador.com.ec

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Residential Internet Services (ISP)

NAICS

All Other Telecommunications (517810)

akta.pro primary industry

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)

akta.pro secondary industries

Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering) (HDAIADAJ), Rural & Regional ISPs (HDAIADAI)

Keywords

• Residential internet services
• Telecommunications isp
• Wifi mesh networking
• Iptv streaming services
• Smart home automation

Headquarters

HQ city

Milagro

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Internet Subscription Services: Monthly recurring subscription plans for residential internet service under the Hey! brand, with multiple plan tiers to serve different customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hey! is an Ecuadorian internet service provider (ISP) offering residential broadband connectivity across mainland Ecuador and the Galapagos Islands. The core offering centers on monthly subscription internet plans, supplemented by modular add-on services: enhanced plans (Hey Plus), remote/satellite connectivity (Hey! Konnect), network cybersecurity with parental controls (Hey! Defender), smart home automation (Hey! Smart Home), IPTV multi-screen streaming, and WiFi mesh hardware.

Product overview

Hey! is an Ecuadorian internet service provider operated by IN.PLANET S.A. offering a unified platform of internet services plus modular add-on products. The core offering is residential and business internet connectivity, to which customers can add specialized services including Hey Plus (enhanced plans), Hey! Konnect (connectivity/satellite), Hey! Defender (cybersecurity), Hey! Smart Home (automation), IPTV streaming, and WiFi mesh equipment. The product architecture functions as a core ISP platform with value-added modules that customers can layer on top.

Differentiator

Problem solved

Functional benefit

Products and services

• Hey! Internet Core internet service provider (ISP) offering residential and business internet plans with variable speeds to suit different customer needs across Ecuador.
• Hey Plus An enhanced internet and mobile plan offering additional features and benefits beyond the standard internet service, sold as part of the Hey! portfolio.
• Hey! Konnect Connectivity solution for extending network coverage and enabling internet access in hard-to-reach areas, including satellite-based Galapagos Islands connectivity.
• Hey! Defender Cybersecurity add-on providing 24/7 WiFi network protection from cyber attacks, including parental control features for monitoring connected devices.
• Hey! Smart Home Home automation service enabling users to automate and control their home environment using next-generation smart equipment.
• IPTV Multi-screen TV Service Television streaming service offering access to a variety of channels and exclusive content on multiple devices, distributed with legal and exclusive programming.
• WiFi Mesh Equipment Mesh networking equipment provided to extend WiFi signal throughout the home, delivering faster and more stable internet connectivity across rooms.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grupo TV Cable: Ecuadorian cable television and broadband provider offering residential internet, pay TV and telephony. Comparable as a domestic ISP/bundled-services competitor in the same residential market.
• Netlife: Ecuadorian fiber-to-the-home ISP focused on residential broadband with bundled TV and digital services. Highly comparable as a domestic ISP targeting similar residential segments with fiber and value-added services.
• PuntoNet: Ecuadorian ISP serving residential and SME customers with broadband and value-added services. Comparable as a smaller, domestically focused ISP competitor in Ecuador.
• Ecuanet: Ecuadorian internet service provider focused on residential and SME broadband. Comparable as a same-market ISP with overlapping customer segments and service mix.

Broad incumbents

• Movistar Ecuador: Telefónica's Ecuadorian operation offering fixed broadband, mobile, and pay TV. Comparable as an incumbent residential ISP selling bundled internet/TV/security-style packages.
• Claro Ecuador: Subsidiary of América Móvil providing mobile, fixed broadband, IPTV and bundled services across Ecuador. Comparable as a major multi-product residential ISP and bundled-service competitor.
• CNT (Corporación Nacional de Telecomunicaciones): Ecuador's state-owned national telecom operator offering fixed internet, mobile, and TV. Directly comparable as the largest ISP competitor in Hey!'s home market with nationwide coverage.
• Tigo Ecuador (Millicom): Millicom's Ecuadorian operation providing mobile, fixed broadband, cable TV and bundled residential services. Comparable as a multi-product residential telecom competitor in the same market.

Emerging players

• StarLink Ecuador (SpaceX): Global LEO satellite broadband service expanding across Latin America. Comparable as a competitive threat to Hey!'s satellite-based Galapagos and remote-area connectivity offering.

Regional players

• Hughes Ecuador (HughesNet): Satellite broadband provider active across Latin America, including Ecuador. Comparable because satellite connectivity is Hey!'s mechanism for serving Galapagos and other remote customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/?lang=es
• Instagraminstagram.com/heyecuad0r/?igshid=MzRlODBiNWFlZA%3D%3D
• TikToktiktok.com/es
• Facebookfacebook.com/heyecuad0r
• LinkedInlinkedin.com/company/heyecuador

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey!