What CLB Network LLC does

CLB Network LLC (doing business as Certified Luxury Builders Network) is a Naples, Florida-based, privately held LLC founded in 2016 by BJ Barone that sells a vertically-specialized business operating system — branded CLB-OS — to custom and luxury home builders across the United States. The system is codified around three pillars (Quality, Pipeline, Profit) and is delivered through a tiered service portfolio (Mastery, Accelerate, Dominate), a front-end $3,000 risk-free 30-Day Experience, and a catalogue of functional modules including Finance/Accounting, Hire (recruiting), Local Connect (lead generation), Geofencing Ads, Builder's Representative (outsourced sales), Digital Marketing, and Legacy (exit planning), supported by marketing collateral products and a suite of self-assessment audit tools.

The underlying technology is a human-delivered consulting framework rather than a software product: CLB-OS comprises benchmarking scorecards, strategic plans, brand development plans, and process playbooks executed by CLB Trusted Advisors. Distribution is primarily sales-led — direct consultation calls with CEO Mike Myers and trusted advisors, often fronted by free 3-minute audit assessments and content marketing (Builder's Digest blog, Building Greatness podcast, SEO and press releases) — supplemented by referral-driven acquisition within the luxury builder ecosystem. The company has no app, no public API, and operates with 1-10 employees.

Revenue mechanics mix entry-level trial revenue, tiered recurring subscriptions across Mastery/Accelerate/Dominate, a la carte marketing collateral, and professional services for legacy/exit planning. Target customers are US-based luxury and custom home builders with $5M-$100M in annual sales; named customers (Distinctive Domain, Great Falls Construction, MMD, CRx Construction, Westin Hills, J Paul Builders) span multiple states and are uniformly mid-market. No funding rounds, institutional investors, or acquisitions are disclosed, and the company remains founder-led and bootstrapped.

Name

CLB Network LLC

Legal name

CLB Network LLC

Website

https://clbnetwork.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CLB Network LLC is a Naples, Florida-based consultancy that sells the CLB Business Operating System — a vertically-specialized framework covering Quality, Pipeline, and Profit — to US luxury and custom home builders doing $5M-$100M in annual sales, delivered through tiered subscriptions, functional modules, and advisory engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. 30-Day Experience Program: Risk-free trial program providing 4 one-hour calls with CLB Trusted Advisor, target market definition, best-fit client criteria, strategic business plan, and brand development plan. Priced at $3,000 with 100% money-back guarantee.
2. Mastery Program: Foundational business development solution for luxury builders focusing on core business fundamentals.
3. Accelerate Program: Growth acceleration solution building on Mastery foundation.
4. Dominate Program: Advanced marketing and sales solution for market dominance, includes services like Houzz optimization, digital marketing, and content marketing.
5. Professional Services: A la carte services including custom magazines, flyers, postcards, floor plans landing pages, lead magnets, business cards, and door hangers for marketing support.
6. Legacy/Exit Planning: Business valuation and exit strategy consulting for builders planning succession or sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

CLB Network sells a domain-specific business operating system (CLB-OS) for luxury and custom home builders, packaged as tiered service programs (Mastery, Accelerate, Dominate), a risk-free 30-Day Experience trial at $3,000, and modular services covering finance/accounting, recruiting, local lead generation, digital and geofenced marketing, sales representation, exit planning, and custom marketing collateral. The offering is delivered through direct advisor engagement with builders whose annual revenue ranges from $5 million to $100 million.

Product overview

CLB Network LLC offers a comprehensive business operating system (CLB-OS) for luxury home builders consisting of service tiers (Mastery, Accelerate, Dominate), functional modules (Finance/Accounting, Hire, Local Connect, Geofencing Ads, Builder's Representative, Digital Marketing, Legacy), and marketing collateral products (Custom Magazine, Flyers, Postcards, Floor Plans Landing Pages, Lead Magnets, Business Cards, Door Hangers, Virtual Home Tours). The platform is complemented by assessment and benchmarking tools including a 3-minute Builder Business Benchmark, Finance Audit, Team & Hiring Benchmark, Project Manager Benchmark, Superintendent Benchmark, Marketing & Sales Benchmark, and Legacy Benchmark. A 30-Day Experience trial at $3,000 provides hands-on engagement with CLB Trusted Advisors. The company also produces the 'Building Greatness with CLB Network' podcast. The overall system is designed to help builders achieve excellence in Quality, Pipeline, and Profit, with a stated goal of helping members put a minimum of $1M in profits in the bank.

Differentiator

Problem solved

Functional benefit

Products and services

• CLB Business Operating System (CLB-OS) Proprietary business operating system that benchmarks luxury home builders across Quality, Pipeline, and Profit using 10 performance statements; designed as the foundational framework underlying all CLB service programs.
• 30-Day Experience Risk-free 30-day trial engagement priced at $3,000, including four 1-hour calls with a CLB Trusted Advisor, target market definition, best-fit client criteria development, a strategic business plan, and a brand development plan, with a 100% money-back guarantee.
• Mastery Program Foundational business development program that helps luxury builders assess and improve core business operations through strategic planning and mastery sessions.
• Accelerate Program Intermediate service tier focused on accelerating business growth and implementing CLB's proven strategies for luxury home builders.
• Dominate Program Advanced service tier designed to help luxury builders dominate their markets through comprehensive marketing and sales solutions, including Houzz optimization, digital marketing, and content marketing.
• Finance / Accounting for Homebuilders Profitability optimization, cashflow management, and construction accounting services tailored for home builders, including chart-of-accounts setup, budgeting, and cash flow management.
• CLB Hire Recruitment service focused on attracting and hiring top talent for luxury home building organizations.
• Local Connect Local market connection and lead generation service for luxury home builders, including strategic partner outreach in defined geographies.
• Geofencing ADs (Construction Ads) Hyperlocal geofencing advertising network that targets potential luxury home clients in defined neighborhoods and converts them into leads for builders.
• Builder's Representative Outsourced sales representation service that fills the builder's pipeline and elevates the sales process for home builders.
• Digital Marketing for Home Builders Comprehensive digital marketing services including inbound marketing, content marketing, social media strategy, and SEO optimization for home builders.
• Legacy (Exit/Sale Planning) Exit strategy, business valuation, and succession planning services for builders looking to sell or transition ownership of their business.
• Parade of Homes (Virtual Home Tours) Virtual Parade of Homes and home tour solutions that showcase builder projects and portfolios to attract qualified prospects.
• Custom Marketing Collateral Suite A la carte professional production services for luxury home builders covering custom magazines, flyers, postcards, floor plan landing pages, lead magnets, business cards, and door hangers designed to drive builder brand awareness and local lead generation.

Quantifiable outcome

• $30 million in additional revenue generated for one member through Strategic Partner Program
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Patio.io (formerly Patio): All-in-one marketing platform purpose-built for home service professionals and contractors, including lead generation, CRM, and website tools. Competes with CLB's marketing services stack for the same builder/contractor wallet.
• Builder Funnel: Marketing agency specialized in lead generation and digital marketing for home improvement contractors, roofers, remodelers, and home builders. Directly comparable to CLB's demand-generation, Houzz optimization, and geofencing offerings.
• Remodelers Advantage: Peer-group and business coaching organization serving remodeling and custom home building companies. Closest functional analog to CLB — coaching and operational benchmarking for residential construction owners — competing for the same mid-market luxury/custom builder customer.
• IMPACT (Marcus Sheridan / IMPACT+): Business coaching and inbound marketing firm targeting home services, contractors, and remodelers. Comparable in blending business coaching with content/marketing services for the same residential contractor audience CLB serves.

Broad incumbents

• CoConstruct: Project management, estimating, and client communication software for custom home builders and remodelers. Comparable end customer (mid-market custom builder) and overlapping sales/marketing content, though primarily a software play rather than coaching.
• Buildertrend: Leading construction project management and CRM SaaS platform serving custom home builders and remodelers. Broader in scope (project, customer, and financial management) than CLB, but targets the same custom/luxury builder segment and increasingly bundles sales/marketing functionality.
• Houzz Pro: Major platform from Houzz offering marketing software, CRM, and project tools for home professionals including builders and remodelers. A much larger incumbent that overlaps with CLB's Houzz optimization, marketing, and lead-generation services for the same customer base.

Emerging players

• JobNimbus: CRM and project management platform for contractors including roofers, remodelers, and residential builders. Adjacent to CLB in serving residential construction owners, with growing sales/marketing tooling.
• Knowify: Business management SaaS for contractors and specialty builders, including job costing, contracts, invoicing, and scheduling. Smaller-scale overlap with CLB's Finance/Accounting module and broader builder-owner audience.

Others

• Sandler Training (Sales & Management): Global sales and management training franchise offering coaching, workshops, and ongoing training programs. Not a direct competitor but a thematically adjacent provider of business coaching/methodology services for SMB owners including contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/mikemyerssales
• Xx.com/clbnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLB Network LLC