La Salle Education

What La Salle Education does

La Salle Education, trading as Complete Mathematics, is a UK-based for-profit education technology company founded in 2013 by Mark McCourt to improve mathematics teaching and learning. The company built its initial reputation as the largest trainer of maths teachers in the UK through the MathsConf conference series and a network of Complete Mathematics Associates freelance educators, before pivoting toward a software-led model in 2021.

The company's core product is TUTOR, an Intelligent Tutoring System that delivers personalised mathematics tuition from counting to advanced calculus (including Further Mathematics A-Level). TUTOR is underpinned by a proprietary curriculum map of 1,800 sequenced 'granules' — each with detailed teaching notes, modelled videos, and example questions — and applies adaptive diagnostics (Diagnostics V2) and a recommendation engine (Focus 5) to direct each pupil to five prioritised goals at any given time. Adjacent offerings include CLASSROOM (curriculum viewer and lesson planning), CPD (online and in-person teacher professional development), Autograph (2D/3D maths visualisation), TeachingTogether (teacher community), and supporting free tools (Times Tables App, Algebra Tiles). MathsConf and the broader teacher community function as both a marketing channel and a content-development ecosystem.

Revenue is generated principally through annual school and college subscriptions to the Complete Mathematics bundle priced at £950 per institution (TUTOR alone equates to less than £1 per week per pupil), with a family/DTC subscription tier under £1 per lesson, plus ticket and course fees for CPD and MathsConf events. Go-to-market combines product-led self-service registration, an enterprise sales motion targeting Multi-Academy Trusts and government bodies (e.g., the 2022 Government of Jersey partnership covering all families in Government of Jersey schools), and event-driven demand generation through MathsConf. La Salle Education Limited (Companies House 8627838) is registered in England and Wales, headquartered at The Leather Market, London, with 11–50 employees and ICO registration ZA073741 for GDPR compliance.

Name

La Salle Education

Legal name

La Salle Education Limited

Website

https://completemaths.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

La Salle Education, trading as Complete Mathematics, is a UK-based EdTech company that operates TUTOR, an intelligent tutoring system delivering personalised maths tuition across an 1800-granule curriculum, serving schools, colleges, MATs, governments, and families.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TUTOR School/College Subscription: Schools and colleges pay an annual subscription fee for unlimited access to TUTOR for all pupils. Pricing is structured to be affordable — less than £1 per week — with schools typically funding via Pupil Premium, Catch-Up, or Recovery Premium. The Complete Mathematics subscription (including TUTOR, CLASSROOM, CPD, AUTOGRAPH) is priced at £950 per school or college per year.
2. TUTOR for Families — Individual Subscription: Parents and families can subscribe to TUTOR for home use, providing 24/7 personalised maths tuition for their children at a fraction of the cost of private tutoring.
3. CPD Courses and Events: Professional development courses delivered online or in-person, and MathsConf conference tickets, are charged separately from the core subscription. Fees are advertised per event or course.
4. Virtual School Courses: Formal taught courses delivered by expert qualified teachers, available for individual purchase (approximately £30 per full course of 30+ sessions) or funded via Pupil Premium / PEF for specific pupils.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

La Salle Education provides the Complete Mathematics platform, anchored by TUTOR — an Intelligent Tutoring System that delivers personalised, evidence-based mathematics tuition for pupils from counting to advanced calculus via AI-driven diagnostics and adaptive goal recommendations. The platform is offered as annual subscriptions to schools and colleges (£950 per year), monthly subscriptions to families, and supplemented by CLASSROOM (curriculum viewer), CPD courses, the Autograph visualisation tool, and the MathsConf teacher conference series.

Product overview

Complete Mathematics is a comprehensive suite of mathematics education products and services built around a core intelligent tutoring system. The platform consists of TUTOR (the primary intelligent tutoring system providing 24/7 personalized tuition), CLASSROOM (curriculum and lesson planning tools), CPD (professional development platform), Autograph (visualization software), and community offerings including MathsConf conferences and TeachingTogether. Supporting teaching tools include Times Tables App, Algebra Tiles, and Free Resources. The platform is designed for use across EYFS, primary, secondary, and Further Education, serving schools, colleges, families, and governments.

Differentiator

Problem solved

Functional benefit

Products and services

• TUTOR (Intelligent Tutoring System) — Schools & Colleges Subscription An Intelligent Tutoring System that delivers personalised, AI-driven mathematics tuition 24/7 from counting to advanced calculus. It diagnoses each pupil's knowledge gaps and recommends the five most appropriate goals (Focus 5), with readiness quizzes, retrieval practice, mastery quizzes, and Read Aloud accessibility. Sold as an annual subscription to schools and colleges at £950 per year, priced at less than £1 per pupil per week.
• TUTOR for Families Direct-to-consumer version of TUTOR providing 24/7 personalised mathematics tuition for children at home. Sold as a self-serve monthly subscription at under £1 per lesson, significantly cheaper than typical private tutoring fees of £20-50 per session. Parents can oversee children's activity and engage alongside them.
• CLASSROOM (Curriculum Viewer) Full mathematics curriculum viewer featuring 1,800 granules of maths content from counting to advanced calculus, each granule with detailed teaching notes and example questions for classroom instruction. Bundled into the Complete Mathematics school subscription.
• CPD (Continuing Professional Development for Teachers) Online and in-person professional development courses, coaching, and mentoring for mathematics teachers across the UK and globally. CPD courses are charged separately from the core subscription, with fees advertised per course. Delivered online (including through a dedicated MOOC platform at courses.completemaths.com) and via the Complete Mathematics Associates network.
• Autograph (Mathematics Visualisation Software) Mathematics visualisation software enabling teachers and pupils to explore 2D and 3D mathematical concepts interactively. Supports conceptual understanding across the curriculum. Bundled into the Complete Mathematics school subscription.
• MathsConf (Mathematics Teacher Conference Series) A series of large-scale mathematics teacher conferences across the UK (MathsConf41 scheduled for September 2026 at Maghull High School, Liverpool). Events feature workshops, exhibition, charity raffle, treasure hunt, and Friday night networking. Tickets are paid; lunch and catering are included.
• Virtual School Courses Formal taught courses delivered by expert qualified teachers and available for individual purchase (approximately £30 per full course of 30+ sessions) or funded via Pupil Premium / PEF for specific pupils.

Quantifiable outcome

• ITS pupils outperform pupils from conventional classes in 46 (92%) of 50 controlled evaluations (Kulik and Fletcher, 2016)
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Government of Jersey (CYPES Department)flagshipStrategic or Co-development Partner · 14 July 2022A two-year partnership providing TUTOR access to all families of Government of Jersey schools as part of the island's post-COVID catch-up programme. Initially targeted up to 3,300 disadvantaged pupils, the programme was extended to all families within Government of Jersey schools. The Government of Jersey also intends to host a Complete Mathematics MathsConf conference for teacher professional development. Séan O' Regan, Director of Education, endorsed TUTOR as a valuable addition to their educational toolkit.
• AQAcoreGTM or Marketing PartnerAQA serves as the Events Innovation Partner for MathsConf events, including MathsConf41 scheduled for September 2026. AQA is a major UK exam board, and this partnership positions Complete Mathematics alongside a recognised qualification and assessment authority.
• Oxford University Press (OUP)minorGTM or Marketing PartnerKey sponsor of MathsConf41. OUP is a major educational publisher supporting the event.
• Axiom MathsminorGTM or Marketing PartnerKey sponsor of MathsConf41.
• OCRminorGTM or Marketing PartnerEvent sponsor of MathsConf41. OCR is a major UK exam board.
• Mathematics in Education and Industry (MEI)minorGTM or Marketing PartnerEvent sponsor of MathsConf41. MEI is a charity working to improve maths education.
• MathsWatchminorGTM or Marketing PartnerEvent sponsor of MathsConf41.
• White Rose MathsminorGTM or Marketing PartnerEvent sponsor of MathsConf41.
• Science StudiominorGTM or Marketing PartnerEvent sponsor of MathsConf41.
• The Association of Teachers of Mathematics (ATM)minorGTM or Marketing PartnerEvent sponsor of MathsConf41.
• Maths AdvanceminorGTM or Marketing PartnerEvent sponsor of MathsConf41.
• Method MathsminorGTM or Marketing PartnerEvent sponsor of MathsConf41.
• Education Business Partnership (eBedcio)minorGTM or Marketing PartnerEvent sponsor of MathsConf41.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HegartyMaths: HegartyMaths (now part of Atom Learning) is a UK secondary school maths platform with extensive video tutorials and personalised homework features. Directly comparable to TUTOR for KS3/4 maths intervention and exam preparation.
• Atom Learning: Atom Learning is a UK-based adaptive learning platform serving schools and families across multiple subjects including maths. Competes with TUTOR for Families in the D2C tutoring segment and for school subscriptions.
• White Rose Maths: White Rose Maths is a major UK maths curriculum and resources provider used across primary and secondary schools. Overlaps directly with La Salle's CLASSROOM curriculum-mapping offering and is also a MathsConf event sponsor.
• CENTURY Tech: CENTURY Tech is an AI-driven adaptive learning platform for UK schools covering multiple subjects including maths. Competes with TUTOR for Pupil Premium-funded adaptive learning budgets, with a broader subject portfolio.
• MathsWatch: MathsWatch is a UK subscription platform providing maths video tutorials and question banks for GCSE and A-Level. Competes for the same school subscription budgets as Complete Mathematics for secondary maths intervention.
• Sparx Maths: Sparx Maths is a UK-based intelligent maths tutoring and homework platform widely used in secondary schools. Directly comparable to La Salle's TUTOR for school-delivered, AI-driven personalised maths instruction.
• MyMaths: MyMaths is a long-established UK school maths subscription platform offering interactive homework, lessons and booster packs. Directly competes with TUTOR for primary and secondary school maths subscriptions.
• Whizz Education (Math-Whizz): Math-Whizz is an intelligent maths tutoring system used internationally and in the UK. Directly comparable to TUTOR as an AI-driven adaptive maths platform serving schools with measurable learning gains.

Broad incumbents

• Mathletics (3P Learning): Mathletics, from 3P Learning, is a global maths and numeracy platform for schools with broader reach and longer market presence than La Salle. Comparable as a school-delivered maths subscription platform.
• Khan Academy: Khan Academy is a global free online learning platform with strong maths content and now AI tutoring (Khanmigo). Functions as a broad incumbent and indirect competitor to TUTOR for both schools and families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lasalleed
• YouTubeyoutube.com/channel/UCsM7xpYblHLBm6BIFq2MPjg
• Facebooken-gb.facebook.com/CompleteMathsUK
• LinkedInlinkedin.com/company/la-salle-education
• Instagraminstagram.com/completemaths

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Salle Education