What AM Conservation Group does

AM Conservation Group, Inc. is a privately held manufacturer and distributor of energy and water-saving products headquartered in Charleston, South Carolina, founded in 1989 and operating as the products division of Franklin Energy Services, LLC. The company sells 400+ SKUs across more than 14 product categories including electrification (EV chargers, air source heat pumps, induction cooktops), water heating, lighting, weatherization, smart home, and bath/kitchen water-saving devices, marketed through three proprietary sub-brands: Niagara Conservation (WaterSense-certified showerheads and aerators), Evolve (ShowerStart auto-diverting shower technology with 500,000+ units sold since 2006), and Simply Conserve (smart home and LED lighting). The business operates an enterprise field-sales motion targeting utilities, community action agencies, contractors, property managers, and retail partners, supplemented by direct-to-consumer e-commerce via amconservation.com, an authorized MAP-compliant reseller network across the U.S. and Canada, and proprietary delivery platforms including Eco Marketplace, FlashMarket, customizable Conservation Kits, K-12 Education programs, and the Snugg Pro energy-audit software platform. Revenue is generated primarily through hardware sales (conservation kits, showerheads, aerators, LED lighting, weatherization, and electrification products) with a recurring component from e-commerce platform deployments for utility rebate programs. The company holds an extensive patent portfolio covering ShowerStart/Evolve auto-diverting technology and Niagara Conservation aeration devices across the U.S., Canada, Mexico, China, EU, and other jurisdictions, and is certified under WaterSense, UPC (IAPMO IGC 244-2007a), and BPI-2400 standards.

Name

AM Conservation Group

Legal name

AM Conservation Group, Inc.

Website

https://amconservation.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

AM Conservation Group manufactures and distributes 400+ energy and water-saving products under Niagara Conservation, Evolve, and Simply Conserve brands, serving utilities, contractors, community action agencies, and retailers across the U.S. and Canada through coast-to-coast distribution and proprietary e-commerce platforms.

Ownership category

akta.pro rank

Product category

Water and Energy Conservation Products

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industry

Filter, Pump & Heater Maintenance/Repair (HSAIALAC)

Keywords

• Water-saving products
• Energy efficiency products
• Conservation kits
• Utility efficiency programs
• Smart home products

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Hardware): Direct sales of proprietary energy and water-saving products including showerheads, aerators, thermostats, lighting, weatherization, and power products through multiple channels.
2. E-Commerce Solutions: Eco Marketplace platform services for utilities and partners, including FlashMarket flash sale solution and full e-commerce platform deployment for energy efficiency programs.
3. Conservation Kits: Customizable conservation kits for utilities, community action agencies, and property managers. Four Seasons of Savings seasonal kit programs delivered quarterly.
4. K-12 Education Programs: Energy efficiency education kits and materials for K-12 students, supporting STEM learning and conservation awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

AM Conservation Group manufactures and distributes energy and water-saving products through proprietary sub-brands (Niagara Conservation, Evolve, Simply Conserve) and delivers tailored solutions including customizable Conservation Kits, the Snugg Pro contractor software platform, Eco Marketplace and FlashMarket e-commerce solutions, and K-12 Education programs. Products span WaterSense-certified showerheads and aerators, ShowerStart shower-warm-up conservation technology, smart thermostats, LED lighting, weatherization, EV chargers, air source heat pumps, and tankless water heaters, supplied to utilities, contractors, community action agencies, property managers, and retailers nationwide.

Product overview

AM Conservation Group is a manufacturer and distributor of energy and water-saving products serving utilities, contractors, property managers, retail, and community action agencies. The company operates three proprietary sub-brands: Niagara Conservation (water-saving showerheads and aerators with WaterSense certification), Evolve (ShowerStart technology for shower water conservation with UPC certification), and Simply Conserve (smart home products, lighting, and weatherization). The core product portfolio spans electrification (EV chargers, heat pumps, induction cooking), water conservation (tankless heaters, bathroom and kitchen products), smart home (thermostats, lighting, sockets), air quality, power solutions, and weatherization. Delivery is facilitated through proprietary platforms including Snugg Pro (contractor energy audit software), Eco Marketplace and FlashMarket (e-commerce solutions), Conservation Kits (customizable seasonal kits), and K-12 Education programs. The company has over 35 years of experience with nationwide distribution and partners with utilities like National Grid for program administration.

Differentiator

Problem solved

Functional benefit

Brands

• Niagara Conservation: Water-saving products including fixed-mount and handheld showerheads, faucet aerators, and other water-saving devices. Tagline: 'Where Style Meets Efficiency'.
• Evolve
• Simply Conserve
• Snugg Pro
• FlashMarket
• Eco Marketplace

Products and services

• Niagara Conservation Water-Saving Products WaterSense-certified water-saving sub-brand offering fixed-mount and handheld showerheads, faucet aerators, and other bathroom water-saving devices for residential, utility program, contractor, and retail customers.
• Evolve ShowerStart Water-Saving Technology Proprietary auto-diverting showerhead and tub spout technology that monitors water temperature and reduces flow to a trickle once warm water arrives, eliminating heated-water waste during shower warm-up. Sold primarily through utility conservation programs with 500,000+ units sold since 2006.
• Simply Conserve Smart Home and Energy-Saving Products Smart home sub-brand offering smart thermostats, smart lighting, smart sockets (Alexa/Google Assistant compatible), LED bulbs, weatherization products, and other residential energy-efficiency solutions.
• Snugg Pro Energy Audit Software BPI-2400 compliant and DOE approved energy auditing and productivity software for contractors that creates easy-to-understand proposals, calculates savings for energy upgrades, and supports IRA-funded HER and HEAR rebate programs.
• Conservation Kits Customizable conservation kits for utilities, community action agencies, and property managers, including seasonal Four Seasons of Savings kits with energy and water-saving products tailored to weather conditions.
• Eco Marketplace E-Commerce Platform Dynamic e-commerce platform for utility programs offering hundreds of efficiency products, supporting customer journeys from product selection to installation.
• FlashMarket Flash Sale Solution High-conversion-rate flash sale e-commerce solution for utility programs, deployable in as little as 30 days, with up to 6x higher conversion rates and support for single-product to multi-product flash sale experiences.
• K-12 Energy and Water Education Program K-12 education kit program that empowers students through STEM-aligned energy and water conservation kits and materials, with ongoing teacher support.
• Electrification Products Residential electrification product line including EV chargers, air source heat pumps (ASHP), and induction cooktops and ranges for the residential energy transition.
• Water Heating Products Water heating solutions including tankless water heaters and related accessories for energy-efficient residential hot water generation.
• Air Quality Products Indoor air quality products including air purifiers and smoke and carbon monoxide detectors for residential safety and comfort.
• Lighting Products Residential and commercial lighting products including standard, field-adjustable, and smart LED lighting for various applications.
• Weatherization Products Building envelope products including door and window weatherstripping, caulks, foams, tapes, window kits, insulation wraps, and locks/hardware for residential energy efficiency.
• Bath Products Bathroom water-saving products including fixed-mount and handheld showerheads, thermostatic shut-off valves, tub and shower systems, faucets, aerators, and toilet accessories.
• Kitchen Products Kitchen water-saving products including aerators, faucets, and fridge thermometers for residential water conservation.
• Power Products Power management products including power strips, power banks, and battery and solar generators for portable and backup power needs.
• Lawn and Garden Products Outdoor water conservation products including hose repair kits, moisture meters, spray nozzles, and timers for efficient garden irrigation.
• Thermostats and Smart Home Products Smart home products including smart thermostats, smart lighting, and smart sockets (compatible with Amazon Alexa and Google Assistant) for automated residential energy management.
• Appliances Large and small household appliances for energy-efficient residential applications.

Quantifiable outcome

• More than 500,000 Evolve (ShowerStart) units sold
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• National GridcoreGTM or Marketing Partner · 1 January 2025National Grid partners with AM Conservation to administer its Residential EV Charging Upgrade Program, offering rebates of up to $700 for single-family homes and up to $1,400 for 2-4 unit buildings for 240-volt EV charging outlet wiring upgrades. AM Conservation handles program administration including eligibility verification and rebate processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Delta Faucet Company: Manufacturer of WaterSense-certified faucets and showerheads with strong presence in retail and builder markets. Comparable product portfolio and channel strategy to Niagara Conservation and Simply Conserve.
• Watts Water Technologies: Manufacturer of water conservation and plumbing products including WaterSense-certified flow-restricting fixtures and valves. Closely comparable to AM Conservation's Niagara Conservation product line in water-saving technology and channel mix.
• Moen: Major manufacturer of water-efficient faucets, showerheads, and aerators serving both retail and builder/contractor channels. Directly competes with Niagara Conservation in WaterSense-certified bath and kitchen fixtures.
• Sloan Valve Company: Commercial-focused manufacturer of WaterSense-certified flushometers, faucets, and water-conservation plumbing products. Comparable conservation-product focus and utility-grade specifications.
• ecobee: Smart thermostat maker focused on residential energy efficiency and utility demand-response programs. Directly comparable to AM Conservation's Simply Conserve smart home and thermostat line.
• ChargePoint: EV charging infrastructure provider serving residential and commercial customers, often through utility rebate programs. Directly comparable to AMC's newly expanded EV charger product line and National Grid program.
• CLEAResult: Leading energy efficiency program administrator serving utilities and government clients across North America. Comparable services model to AMC's utility program business, including rebate processing and customer engagement.

Broad incumbents

• Kohler: Diversified plumbing fixture manufacturer with water-efficient product lines across bath, kitchen, and commercial segments. A larger incumbent with overlapping conservation products but a much broader portfolio.
• Lutron Electronics: Manufacturer of lighting controls, dimmers, and shading solutions for residential and commercial energy management. Comparable to AMC's smart lighting and Simply Conserve product category.

Others

• Franklin Energy Services: Parent company of AM Conservation Group and a leading provider of energy efficiency and grid optimization services. Closely related as the corporate parent and a natural cross-sell channel for AMC's conservation products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmConservation
• Facebookfacebook.com/116618728380579
• LinkedInlinkedin.com/company/am-conservation-group-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM Conservation Group