Glory kick boxing

What Glory kick boxing does

GLORY Kickboxing, operated by GSUKCO LIMITED and headquartered in London, is a privately-held professional kickboxing promotion founded in 2012 that organizes world-class kickboxing events across more than a dozen countries, including the United States, France, the Netherlands, the United Kingdom, Japan, and Italy. The company produces a continuous cadence of numbered events (GLORY 100-series), flagship mega-events (COLLISION), and tournament formats (Last Heavyweight Standing, 8-man Grand Prix), maintaining an active exclusive roster of 852 fighters. Its core technology stack is a YouTube-based subscription streaming service (GLORY Unlimited) plus a proprietary ticketing platform integrated with Paylogic, with additional distribution across six FAST channel partners and regional broadcasters.

The business monetizes through five primary revenue streams: live event ticketing (including premium Diamond Hospitality packages), the GLORY Unlimited YouTube subscription, pay-per-view individual event purchases, brand sponsorship and partnerships (Fairtex, Kraken, illimité, Proforto, MatchWornShirt), and merchandise via GLORY Shop. Customers are global combat sports fans purchasing tickets or streaming subscriptions on a transactional/recurring basis, plus brand partners seeking activation rights to live event audiences. The company has produced over 100 events since founding, operates with 101–250 employees, and is supported by an institutional governance infrastructure including a WADA-aligned Anti-Doping Program and a Hall of Fame (established 2021). The single disclosed institutional funding event was a 2016 Series 2 round led by Yao Capital with Liberty Global participating.

Name

Glory kick boxing

Legal name

GSUKCO LIMITED

Website

https://glorykickboxing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

GLORY Kickboxing is a privately-held professional kickboxing promotion founded in 2012 that organizes world-class live events across 12+ countries and distributes content via YouTube, FAST channels, and regional broadcasters to a global fanbase, monetizing through ticketing, subscriptions, PPV, sponsorship, and merchandise.

Ownership category

akta.pro rank

Product category

Combat Sports Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kickboxing & Muay Thai Promotions (MPAKAHAD)

akta.pro secondary industry

Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)

Keywords

• Professional kickboxing promotion
• Combat sports events
• Live event ticketing
• Fight streaming service
• Combat sports merchandising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ticketing: Direct ticket sales for live events held at major arenas globally, including premium hospitality packages (Diamond Hospitality)
2. GLORY Unlimited Subscription: YouTube-based subscription service for on-demand fight content, billed through YouTube/Google platform
3. Pay-Per-View: Individual event streaming purchased through the site
4. Sponsorship and Partnerships: Brand partnerships including official glove partner, cryptocurrency exchange partner, watch partner, and workwear partner
5. Merchandise: GLORY branded merchandise sold through GLORYshop.com

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

GLORY Kickboxing is the world's leading professional kickboxing league, organizing world-class live kickboxing events in major arenas across multiple continents. The organization promotes numbered events (GLORY series), COLLISION mega-events, and tournament formats featuring elite stand-up fighters, distributing content through a GLORY Unlimited YouTube subscription service, FAST channels, and regional broadcast partners.

Product overview

GLORY Kickboxing is the global leader in kickboxing, founded in 2012, organizing world-class kickboxing events reaching millions of fans worldwide. The company's product portfolio centers on GLORY Events (numbered events, COLLISION mega-events, and tournament formats) as the core offering, supported by GLORY Unlimited - a subscription streaming service exclusively available through YouTube that provides on-demand access to full fights, replays, and exclusive content. Additional offerings include GLORY Shop for merchandise, Diamond Hospitality for premium event experiences, GLORY Anti-Doping Program for athlete safety, GLORY Hall of Fame for honoring retired champions, and GLORY Girls as brand ambassadors. The organization distributes content through multiple channels including YouTube, FAST (Free Ad-Supported TV) platforms (Plex, WedoTV, Fubo, TCLtv+, Free Live Sports, Lights Out Sports TV), regional partners (Star Times), and MatchWornShirt for authenticated memorabilia auctions.

Differentiator

Problem solved

Functional benefit

Brands

• GLORY Unlimited: GLORY's subscription service available through YouTube that allows fans to watch GLORY kickboxing content anytime, anywhere.
• GLORY Diamond Hospitality

Products and services

• GLORY Unlimited Subscription streaming service providing on-demand access to full GLORY fight events, replays, and exclusive content for combat sports fans worldwide.
• GLORY Events Live professional kickboxing events including numbered series, COLLISION mega-events, and tournament formats featuring elite stand-up fighters held in major arenas globally.
• GLORY Shop Official merchandise store offering GLORY-branded apparel, equipment, and fan merchandise sold through gloryshop.com.
• Diamond Hospitality Premium hospitality experience offering personalized reception, private lounge, premium dining, front row seats, and unique ring-side views for select GLORY events.
• GLORY Tickets Event ticketing service for GLORY events worldwide, with tickets sold through the official GLORY ticketing platform and partner Paylogic.

Quantifiable outcome

• COLLISION 9 sold out with nearly 12,000 fans at Rotterdam Ahoy
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MatchWornShirtminorGTM or Marketing Partner · 11 June 2026MatchWornShirt is the Official Auction Partner of GLORY. The world's leading auction marketplace for fully authenticated match-worn sports memorabilia, providing fans opportunity to own authentic fight-worn items.
• FairtexcoreGTM or Marketing PartnerFairtex is the Official Glove Partner of GLORY. It is a leading manufacturer and exporter of combat sports equipment and apparel, producing high-quality products distributed in over 50 countries worldwide.
• KrakencoreGTM or Marketing PartnerKraken is the Official Cryptocurrency Exchange and Payments Partner. One of the world's longest-standing and most secure crypto platforms, offering trading of over 525 digital assets, traditional assets, and multiple national currencies.
• illimitéminorGTM or Marketing Partnerillimité is the Official Timekeeper of GLORY. An exclusive men's watch brand aligned with fighters and high performance mindset. Motto 'Sans Précédent' meaning unmatched, positioning as a premium timepiece brand.
• ProfortominorGTM or Marketing PartnerProforto is the Official Workwear Partner of GLORY. The leading Benelux retailer in workwear and uniform, serving over 400,000 professionals across Netherlands, Belgium and Germany.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ONE Championship: Asia-headquartered combat sports promotion running MMA, kickboxing, and Muay Thai events globally. Closest direct competitor to GLORY in terms of multi-discipline combat sports event promotion at international scale.
• RIZIN Fighting Federation: Japanese combat sports promotion featuring MMA and kickboxing events. Comparable as a regional combat sports league that runs tournament-format events with similar fan base to GLORY's Japanese market presence.
• K-1: Japanese kickboxing promotion and historical predecessor/competitor to GLORY. Directly comparable as a kickboxing-focused event promotion targeting similar global fan demographics.
• Professional Fighters League (PFL): US-based MMA league using a season/tournament format. Comparable business model as a combat sports league with numbered events, league-style structure, and championship bouts — overlapping with GLORY's tournament-driven approach.

Emerging players

• Karate Combat: Emerging striking-based combat sports promotion using cinematic formats and direct-to-consumer streaming. Comparable in offering an alternative to MMA through a distinct striking discipline with strong streaming focus.

Broad incumbents

• Bare Knuckle Fighting Championship (BKFC): US-focused bare-knuckle striking promotion. Comparable as an alternative combat sports league leveraging striking formats and live event distribution to capture niche audience attention.
• UFC: Global dominant MMA promotion and largest combat sports organization. Competes with GLORY for elite striking talent (e.g., Alex Pereira) and for combat sports fan attention, sponsorship dollars, and broadcast rights.

Others

• DAZN: Global sports streaming platform that distributes combat sports content (boxing, MMA). Comparable as a potential distribution partner and pricing benchmark for GLORY Unlimited subscription economics.
• Top Rank: Established boxing promotion with global broadcast reach. Comparable business model as a combat sports promotion with pay-per-view, sponsorship, and live event revenue streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GLORY-Unlimited
• Instagraminstagram.com/gemmaleefarrell
• Xx.com/glory_ws
• Facebookfacebook.com/GLORYSportsInternationalOfficial
• LinkedInlinkedin.com/company/glory-world-series

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glory kick boxing