Resmark Systems
Resmark Systems provides integrated reservation, marketing, and payments software for tour and activity operators, serving a global customer base from small seasonal businesses to enterprise accounts processing over $3 million annually, with integrated digital waivers, OTA distribution, and channel management.
- Company typePrivate
- Founded2002
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Resmark Systems does
Resmark Systems is a Salt Lake City-based software company that provides an integrated reservation, marketing, and payments platform for tour and activity operators. Founded in 2002 by Brandon Lake, an operator of Western River Expeditions and Moab Adventure Center since 1961, the company sells an all-in-one SaaS solution spanning online booking widgets, in-house reservation management, digital waivers (WaiverSign), marketing automation (CruiseControl), and channel distribution (TrueConnect with 32,000+ resellers). The platform integrates with major OTAs (Viator, TripAdvisor, GetYourGuide, Expedia), connects to over 300 global payment processors under Level I PCI compliance, and provides an API for custom integrations. To date, Resmark's users have processed over $1 billion (and as much as $2 billion per other sources) in tour sales through the platform.
The company monetizes through a tiered subscription model: a Starter plan at $15/month with a 3.5% transaction fee, a Professional plan at $95/month with a 2.5% transaction fee, and custom enterprise pricing for operators processing over $3 million annually on multi-year contracts. Additional revenue is generated through ResmarkWeb, a wholly-owned sub-brand offering website design, SEO, and paid ads management bundled with the booking platform. Resmark serves a global customer base ranging from small seasonal operators to multi-location enterprise tour companies, with concentration in the adventure tourism vertical. The company is structured as a Utah LLC, is bootstrapped with no disclosed institutional funding, operates with 11-50 employees, and is led by founder Brandon Lake alongside a small executive and podcast-hosting team including Greg and Nikki DeSantis.
Resmark Systems firmographics
Firmographics- Name
- Resmark Systems
- Legal name
- Resmark Systems, LLC.
- Website
- https://resmarksystems.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Resmark Systems provides integrated reservation, marketing, and payments software for tour and activity operators, serving a global customer base from small seasonal businesses to enterprise accounts processing over $3 million annually, with integrated digital waivers, OTA distribution, and channel management.
- Ownership category
- akta.pro rank
Resmark Systems industry classification
Industry- Product category
- Tour Operator Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
- akta.pro secondary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
Keywords
Where Resmark Systems is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Resmark Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Software Subscription: Monthly subscription fees with two tiers: $15/month (3.5% transaction fee) or $95/month (2.5% transaction fee). Enterprise pricing available for high-volume businesses processing over $3 million annually.
- Transaction Processing Fees: Percentage-based fees on bookings (2.5%-3.5% depending on plan) that can be passed to customers or absorbed by the business. Additional fees for businesses using Resmark's merchant services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Starter Plan - $15/month with 3.5% transaction fee |
| Hybrid | Monthly | Professional Plan - $95/month with 2.5% transaction fee |
| Transaction based/ take rate | Multi-year contract | Enterprise - Custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Resmark Systems product offering
Product offeringCore offering
Resmark Systems provides an all-in-one cloud-based reservation, booking, payment, digital waiver, and marketing automation platform built specifically for tour and activity operators. The platform combines the central Resmark Booking System, embeddable online booking widgets, an in-house reservation interface, PCI-compliant payment processing, WaiverSign digital waivers, TrueConnect channel distribution, and CruiseControl marketing automation. Operators can run 24/7 online bookings, manage in-house reservations, accept payments, collect waivers, distribute inventory via OTAs and resellers, and automate customer communications from a single integrated system.
Product overview
Resmark Systems offers an all-in-one tour operator software platform combining booking, marketing, and payments into a unified solution. The core offering consists of the Resmark Booking System (central reservation platform), Online Booking Software (customer-facing widgets), In-House Reservation System (staff interface), TrueConnect (channel/distribution management), and ResmarkWeb (website/marketing services). Supporting modules include WaiverSign (digital waivers), CruiseControl (lead nurturing), lead generation tools, and ratings/reviews automation. The platform is built by tour operators for tour operators, processing over $1 billion in sales across thousands of operators. Pricing includes tiered options ($15/month or $95/month) plus enterprise custom pricing, with built-in WaiverSign at no additional cost.
Differentiator
Problem solved
Functional benefit
Brands
- ResmarkWeb: Tourism website design and SEO solutions for tour operators
- WaiverSign
- CruiseControl
- TrueConnect
- Tour Operator Growth Podcast
Products and services
- Resmark Booking System Central tour reservation and booking management platform for tour and activity operators handling online bookings, in-house reservations, inventory, customer tracking, and operational workflows.
- Resmark Online Booking Software Embeddable booking widgets and customizable checkout for 24/7 direct online tour bookings through the operator's website, with real-time availability and flexible payment options.
- Resmark In-House Reservation System Staff-facing reservation management interface for handling phone, chat, and walk-in bookings with customizable manifests, user permissions, detailed reservation history, and accounting integrations.
- TrueConnect Channel management and reseller connectivity platform enabling real-time inventory sharing with travel agents, hotels, OTAs, and local suppliers, with customizable commissions/net rates and automated invoicing across 32,000+ resellers.
- ResmarkWeb Website design and digital marketing services for tour operators, including custom mobile-friendly websites, SEO optimization, Google and Facebook Ads management, and transparent reporting with dedicated Client Success Managers.
- WaiverSign Digital waiver and electronic signature platform for collecting liability waivers, contracts, and documents with cloud storage, mobile/desktop/kiosk signing options, and seamless booking integration.
- RESMARK API Developer API enabling custom booking-flow integrations, real-time inventory access, guest management, payment processing, and data retrieval for bespoke implementations beyond the off-the-shelf online booking software.
Quantifiable outcome
- Platform has processed over $1 billion in sales (and over $2 billion worth of tours)
- +6 more outcomes
Companies that use Resmark Systems
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Resmark Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature8 records
Resmark Systems partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- ViatorcoreOTA integration allowing Viator to access live inventory and push real-time bookings directly into Resmark. Part of expanded OTA integration strategy.
- TripAdvisorcoreOTA integration enabling TripAdvisor to access live inventory and make real-time bookings. Helps tour operators reach more customers through the TripAdvisor platform.
- GetYourGuidecoreOTA integration allowing GetYourGuide to access Resmark's live inventory and push bookings in real-time.
- ExpediacoreOTA integration enabling Expedia to access live inventory and make real-time bookings directly into Resmark.
- TrueConnect Network (32,000+ Resellers)coreNetwork of travel agents, hotel concierges, cruise ships, activity desks, and regional travel websites. Suppliers connect to share real-time inventory without lifting the phone. Customer confirmations and B2B invoicing handled within TrueConnect.
- Trusted AdventuresstrategicGlobal alliance of top-tier travel companies. Founder Brandon Lake is a founding member, providing industry leadership and network connections.
- Rafting AmericastrategicGlobal alliance of top-tier travel companies. Founder Brandon Lake is a member, providing industry leadership and network connections for adventure tour operators.
- Amazon Web Services (AWS)coreResmark's booking software is hosted on AWS web servers, providing cloud infrastructure for the platform. AWS Cloud Storage used for document and data storage.
- Google AnalyticscoreIntegration with Google Analytics for ecommerce tracking. Users can add analytics code to track conversions, transaction details, and full funnel visualization from add-to-cart through confirmation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Resmark Systems competitors and assessment
Company assessmentDirect peers
- Xola: Xola is a booking and marketing platform for tours, activities, and experiences, offering online booking widgets, payment processing, and marketing tools. It competes with Resmark for activity-based businesses in the SMB segment.
- Checkfront: Checkfront provides online booking software for tours, activities, and rentals with inventory management, payment processing, and channel distribution. It directly competes with Resmark for tour operator customers across SMB and mid-market segments.
- Rezdy: Rezdy is a tour and activity booking software platform with strong channel management and OTA integrations, serving tour operators worldwide. It is a direct competitor to Resmark's core booking and channel management offerings, particularly in international markets.
- FareHarbor: FareHarbor is a leading direct competitor offering booking, payment, and channel management software for tour and activity operators globally. Acquired by Booking Holdings, it competes head-to-head with Resmark for the same SMB and mid-market tour operator customers across the US and internationally.
- Zaui: Zaui is a tour operator software platform offering booking, reservations, and distribution for sightseeing and activity operators. It is comparable to Resmark in serving mid-market and enterprise tour operators with similar reservation and channel management needs.
- Bokun: Bokun is a tour and activity operator software platform owned by Tripadvisor, offering booking engine, channel management, and payment processing. It directly competes with Resmark's Resmark Booking System and TrueConnect channel manager, with the advantage of Tripadvisor parent integration.
- Trekksoft: Trekksoft (now part of Bokun/Tripadvisor ecosystem) offers booking and channel management software for tour and activity operators, primarily in Europe. It overlaps directly with Resmark's booking and distribution capabilities, especially for European-based operators and resellers.
- Peek: Peek.com provides a tour and activity booking platform with a consumer marketplace, serving operators across tours, rentals, and experiences. It overlaps directly with Resmark's online booking and channel management capabilities while also competing on the demand-generation side.
Regional players
- Regiondo: Regiondo is a tour and activity booking platform with strong presence in Europe, offering online ticketing, channel management, and a marketplace. It is comparable to Resmark in product scope but primarily competes in European geographies.
Emerging players
- ActivityMessenger: ActivityMessenger offers reservation and waiver management software for activity-based businesses, overlapping with Resmark's booking and WaiverSign capabilities. It is a smaller, niche-focused competitor particularly active in the outdoor recreation vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Resmark Systems social profiles
Digital presenceResmark Systems compliance and trust
Trust signalCompliance1 record
Resmark Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resmark Systems leadership team
Management profileNumber of profiles
Profiles3 records
Resmark Systems subsidiaries and ownership
Company hierarchySubsidiaries2 records
Resmark Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resmark Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resmark Systems
What does Resmark Systems do?
Resmark Systems provides an all-in-one cloud-based reservation, booking, payment, digital waiver, and marketing automation platform built specifically for tour and activity operators. The platform combines the central Resmark Booking System, embeddable online booking widgets, an in-house reservation interface, PCI-compliant payment processing, WaiverSign digital waivers, TrueConnect channel distribution, and CruiseControl marketing automation. Operators can run 24/7 online bookings, manage in-house reservations, accept payments, collect waivers, distribute inventory via OTAs and resellers, and automate customer communications from a single integrated system.
Is Resmark Systems a public or private company?
Resmark Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Resmark Systems founded?
Resmark Systems was founded in 2002. It employs 11 to 50 people.
Where is Resmark Systems based?
Resmark Systems is headquartered in Salt Lake City, United States, in the North America region.
How does Resmark Systems make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are transaction Processing Fees.
Who are Resmark Systems's main competitors?
Direct peers on record are Xola, Checkfront, Rezdy, FareHarbor, Zaui, Bokun, Trekksoft and Peek. Regiondo is listed as a regional player. ActivityMessenger is listed as an emerging player.
Does Resmark Systems have an API?
Yes. The RESMARK API allows developers to build customized booking processes or integrations not available in the off-the-shelf online booking software. The API enables booking of tours and activities against real-time inventory, adding guests, making payments, viewing data, and other tasks otherwise accomplished manually through the RESMARK online booking platform.
What industry is Resmark Systems in?
Resmark Systems's product category is Tour Operator Software. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 561599 and its SIC code is 7370.