Trekksoft Ag
TrekkSoft AG is a Swiss-based SaaS provider of cloud-based booking and operations software for tour and activity operators, serving 2,000+ activity providers across 138+ countries with a multi-channel distribution platform integrated with 35+ OTAs.
- Company typePrivate
- Founded2010
- HeadquartersZug, Switzerland
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Trekksoft Ag does
TrekkSoft AG is a Swiss-based SaaS company founded in 2010 in Interlaken and now headquartered in Zug, Switzerland, with additional offices in Barcelona and (historically) New York. The company provides a cloud-based booking and operations platform for tour and activity operators, serving more than 2,000 activity providers across 138+ countries. The platform is built around six core products — Booking Engine (website widget), Back Office Tool (operations dashboard), Channel Manager/TrekkConnect (multi-channel distribution), Point of Sales Desk (in-store and mobile POS), Agents & Resellers (partner management), and the proprietary Payyo Payment Gateway — supplemented by add-on modules including a free Website Builder, Digital Waivers, Gift Cards, Rental Management, Apple/Google Wallet Tickets, and a Business Intelligence dashboard. The system delivers real-time inventory synchronization across 35+ OTA channels including Viator, GetYourGuide, Expedia, Klook, Trip.com, and Google Things To Do, with PCI DSS Level 2 payment compliance. The architecture emphasizes vertical specialization for tour operators over horizontal breadth.
TrekkSoft monetizes through a three-tier subscription model (Starter €49/month, Accelerate €149/month, Ultimate €249/month) layered with transaction-based booking fees starting at 2% plus a 2.5% + €0.25 payment processing fee. Go-to-market combines product-led growth (self-serve signup, free website builder, transparent pricing) with a sales-led motion for mid-market customers via 20-minute demos and dedicated account managers on the Ultimate plan, alongside heavy reliance on channel partnerships with OTAs, travel agents, hotel concierges, and resellers. The company acquired four competitors between 2015 and 2018 (Acteavo, Myobis, DigiTickets, WaldHart) to broaden vertical and geographic reach, and is privately held under parent Tourism Software Group. The platform processed 1.6 million bookings in 2018 from approximately 1,600 tour and activity companies, holds a 4.45/5 rating on G2 (215+ reviews) and 4.5/5 on Capterra, and was recognized as a GetYourGuide Advanced Connectivity Partner in 2024.
Trekksoft Ag firmographics
Firmographics- Name
- Trekksoft Ag
- Legal name
- TrekkSoft AG
- Website
- https://trekksoft.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- TrekkSoft AG is a Swiss-based SaaS provider of cloud-based booking and operations software for tour and activity operators, serving 2,000+ activity providers across 138+ countries with a multi-channel distribution platform integrated with 35+ OTAs.
- Ownership category
- akta.pro rank
Trekksoft Ag industry classification
Industry- Product category
- Tour and Activity Booking Software
- NAICS
- Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where Trekksoft Ag is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Trekksoft Ag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Three tiered subscription model: Starter (€49/month), Accelerate (€149/month), Ultimate (€249/month). Includes booking engine, website builder, POS, channel manager, with varying feature levels.
- Transaction/Booking Fees: Booking fees starting as low as 2% of transaction value plus 2.5% + €0.25 payment processing fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan - Essential booking tools for small businesses |
| Subscription | Monthly | Accelerate plan - Scale your business with advanced features |
| Subscription | Monthly | Ultimate plan - Full platform with dedicated support |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing Fees |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Trekksoft Ag product offering
Product offeringCore offering
Trekksoft AG provides a cloud-based booking and operations platform that enables tour, activity, and experience operators to manage reservations, payments, and customer relationships through a single integrated system. The platform combines a back-office reservation system, a branded online checkout, and distribution via the operator's own site as well as reseller channels. It serves more than 2,000 activity providers across 138+ countries.
Product overview
TrekkSoft AG offers a comprehensive tour and activity booking platform consisting of core booking and distribution products plus add-on modules. The core platform includes the Booking Engine (website widget), Back Office Tool (operations dashboard), Channel Manager (TrekkConnect for OTA distribution), Point of Sales Desk (POS for in-store/mobile bookings), Agents and Resellers (partner management), and Payyo Payment Gateway. Add-on modules include a free Website Builder, Mobile POS App, Digital Waivers, Gift Cards, Rental Management, Apple/Google Wallet Tickets, and Business Intelligence analytics. The platform is sold in three tiers (Starter €49/month, Accelerate €149/month, Ultimate €249/month) with tier-gated features. TrekkSoft serves 2,000+ activity providers across 138+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Trekksoft Booking & Operations Platform
Quantifiable outcome
- Business increased 60% just by using TrekkSoft
- +3 more outcomes
Companies that use Trekksoft Ag
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles1 record
Trekksoft Ag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature14 records
Trekksoft Ag partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor and core.
- Waldhart SoftwareminorTrekkSoft acquired Austrian ski software provider Waldhart Software in October 2018 as part of expansion into ski season operations.
- DigiTicketsminorTrekkSoft acquired Digital Ticketing Systems (DigiTickets) in May 2018 as part of continued expansion in the digital ticketing space.
- BokuncoreTrekkSoft partnered with Bokun to pool supply and create a broader tour and activity marketplace. Bokun is a booking platform owned by TripAdvisor.
- Myobis Booking SystemsminorTrekkSoft AG and Myobis Booking Systems announced a strategic alliance to combine their booking software capabilities.
- Fjord NorwaycorePartnership with Fjord Norway to bring 110+ suppliers online. Fjord Norway is a destination management organization promoting Norwegian tourism.
- HotelbedscoreHotelbeds tapped into TrekkSoft to power real-time bookings for in-destination experiences. Hotelbeds is a major B2B travel wholesaler providing access to travel agents globally.
- DiviacminorPartnership with Diviac, a scuba diving focused platform, to integrate TrekkSoft booking capabilities.
- ActeavominorTrekkSoft acquired Dublin-based Acteavo, an Irish booking software competitor, expanding presence in the Irish and English-speaking markets.
- MusementcoreStrategic partnership with Musement (now part of TUI). Musement formed partnership with TrekkSoft for real-time booking integration.
- Viator (TripAdvisor)core35+ OTA integrations including Viator (TripAdvisor company) with 10 million monthly visits. Tour operators can sync tours to Viator marketplace for last-minute sales and capacity management.
- GetYourGuidecoreMajor OTA integration with GetYourGuide. TrekkSoft selected as GetYourGuide Advanced Connectivity Partner for 2024.
- ExpediacoreIntegration with Expedia Local Expert for OTA distribution of tours and activities.
- KlookcoreIntegration with Klook for Asian market distribution and niche OTA presence.
- Google Things To DocoreIntegration with Google Things To Do for Reserve with Google functionality, allowing travelers to book directly from Google Search.
- Trip.comcoreIntegration with Trip.com for Chinese market distribution and global Asian travel market reach.
- TiqetscoreIntegration with Tiqets for attraction ticketing and museum/venue distribution.
- TourRadarcoreIntegration with TourRadar for multi-day tour and adventure travel distribution.
- Project ExpeditionminorIntegration with Project Expedition for adventure tour and activity distribution.
- ZapiercoreZapier integration enables TrekkSoft users to automate workflows by connecting with 5,000+ applications. Available on Ultimate plan.
- Swiss ActivitiescoreConnectivity partner focused on Swiss operators, helping connect local Swiss tour and activity providers with distribution channels.
- Tourism Exchange Great Britain (TXGB)coreConnectivity partner for distributing British tours and activities, providing easier access to UK travel distribution network.
- HolidaySensesminorNew reseller partner for tour and activity distribution.
- SpontasticminorNew reseller partner for spontaneous tour bookings and activity distribution.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Trekksoft Ag competitors and assessment
Company assessmentDirect peers
- Regiondo: Regiondo is a European tour and activity booking software provider with similar booking engine, channel manager, and reseller tools. It is a direct regional competitor particularly strong in DACH (Germany/Austria/Switzerland) where TrekkSoft also has heritage.
- FareHarbor: FareHarbor is a booking management and distribution platform for tours and activities, now part of Booking Holdings. It offers near-identical functionality to TrekkSoft (booking engine, channel manager, POS, payment processing) and is among the strongest direct competitors in the mid-market and enterprise segment.
- Rezdy: Rezdy is a tour operator booking software and channel manager with similar product scope to TrekkSoft — booking engine, distribution APIs, agent tools. It serves a comparable SMB tour and activity operator base across multiple geographies and competes for the same procurement shortlists.
- Bokun: Bokun is a booking and channel management platform for tour and activity operators, directly comparable to TrekkSoft. Now owned by TripAdvisor (Viator's parent), it competes on the same core functionality — booking engine, channel manager, payment processing — but with deeper Viator/TripAdvisor integration that creates potential channel conflicts for independent operators.
- Checkfront: Checkfront offers online booking management for tours, activities, and rentals — overlapping directly with TrekkSoft's booking engine, channel manager, and POS functionality. It targets the same SMB tour operator segment with subscription SaaS pricing.
- Peek: Peek is a tour and activity booking platform serving both operators (software) and consumers (marketplace). It directly competes with TrekkSoft for operator-side bookings software and overlaps on premium experiences distribution.
Broad incumbents
- GetYourGuide: GetYourGuide is a global tours and activities marketplace and OTA partner of TrekkSoft (Advanced Connectivity Partner 2024). While currently a key distribution channel, it is large enough to be a competitor-as-partner and is expanding its own supplier software capabilities.
- Viator: Viator is a TripAdvisor-owned global tours and activities marketplace and the largest OTA in TrekkSoft's distribution network. While Viator is also a TrekkSoft partner/channel, it operates its own Bokun software and competes indirectly by offering operators both a marketplace and software alternative.
Emerging players
- Activity Messenger: Activity Messenger provides booking and communication software for tour and activity operators, with particular focus on guest messaging and CRM. It is comparable in target customer (SMB tour operators) and complementary/competing with TrekkSoft's back-office and engagement features.
- Tiqets: Tiqets is an attractions and museum ticketing platform integrated with TrekkSoft for distribution. It overlaps with TrekkSoft's DigiTickets-attracted verticals (attractions, venues) and could become a more direct competitor as it adds operator software functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trekksoft Ag social profiles
Digital presenceTrekksoft Ag compliance and trust
Trust signalCompliance1 record
Trekksoft Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trekksoft Ag leadership team
Management profileNumber of profiles
Profiles2 records
Trekksoft Ag subsidiaries and ownership
Company hierarchySubsidiaries4 records
Trekksoft Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trekksoft Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trekksoft Ag
What does Trekksoft Ag do?
Trekksoft AG provides a cloud-based booking and operations platform that enables tour, activity, and experience operators to manage reservations, payments, and customer relationships through a single integrated system. The platform combines a back-office reservation system, a branded online checkout, and distribution via the operator's own site as well as reseller channels. It serves more than 2,000 activity providers across 138+ countries.
Is Trekksoft Ag a public or private company?
Trekksoft Ag is a private company. It is classified as corporate owned and is currently operating.
When was Trekksoft Ag founded?
Trekksoft Ag was founded in 2010.
Where is Trekksoft Ag based?
Trekksoft Ag is headquartered in Zug, Switzerland, in the Europe region.
How does Trekksoft Ag make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are transaction/Booking Fees.
Who are Trekksoft Ag's main competitors?
Direct peers on record are Regiondo, FareHarbor, Rezdy, Bokun, Checkfront and Peek. Broad incumbents are GetYourGuide and Viator. Emerging players are Activity Messenger and Tiqets.
Does Trekksoft Ag have an API?
Yes. TrekkSoft offers API access as part of its Ultimate plan (€249/month). The API enables real-time availability synchronization, booking management, and inventory updates across sales channels. Partners can use the API to connect via TrekkConnect for OTA integrations and to build custom integrations. Developer documentation is at developer.trekksoft.com.
What industry is Trekksoft Ag in?
Trekksoft Ag's product category is Tour and Activity Booking Software. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 5615 and its SIC code is 7900.