Carobhouse

What Carobhouse does

Carob House (legal name: Chez Caroube Alimentos Ltda) is a privately held Brazilian food manufacturer specializing in carob (alfarroba)-based confectionery and nutritional products, founded in 1987 and headquartered in Campina Grande do Sul, Paraná, with 11-50 employees. The company operates exclusively direct-to-consumer through its own e-commerce storefront (carobhouse.com) plus a WhatsApp sales channel for B2B/CNPJ bulk orders, with free shipping above R$250 in South/Southeast Brazil and nationwide delivery through logistics partners.

Its product line is built around the carob bean's functional positioning as a caffeine-free, gluten-free, lactose-free, and no-added-sugar alternative to cocoa. The portfolio spans multiple categories: vegan protein bars (25-26% pea and rice protein, marketed for pre/post-workout use), snack bars in flavor variants (banana, apricot-walnut, plum-coconut, cranberry, rice flakes, raisins), tablets/snacks, chocolate-style bars (45g), spreads (165g hazelnut-carob cream), a soluble Alfarroba Mix beverage (200g), and bulk ingredients including 200g carob powder and 1kg carob filaments. Pricing ranges from R$2.19 (single units) to R$229.90 (display boxes), with a 5% Pix payment discount, installment financing up to 12x, and a 10% off first-purchase email coupon (PRIMEIRA10OFF).

The business model is a one-time-transaction DTC e-commerce model with hybrid revenue exposure to health-conscious consumers, vegans/vegetarians, fitness enthusiasts/athletes (persona-based segmentation), and B2B/CNPJ bulk buyers (size-tier). Marketing relies on its own e-commerce platform, email newsletter, social media, and WhatsApp-based personalized sales. Capital history includes a R$2,000,000 investment from CRP Companhia de Participações in January 2015 followed by a subsequent participation in September 2015. Leadership is held by founders Eloisa Orlandi (Founder, CEO & Executive Director) and Luiz Carmine De Oliveira (co-founder), with sales management by Clodoaldo Lopes. No M&A, partnerships, public funding raises since 2015, retail distribution, or international expansion are signaled in the available data.

Name

Carobhouse

Legal name

Chez Caroube Alimentos Ltda

Website

https://carobhouse.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Carob House is a Brazilian specialty food manufacturer founded in 1987 that produces and sells direct-to-consumer carob (alfarroba)-based confectionery, protein bars, spreads, beverage mixes, and bulk ingredients targeted at health-conscious, vegan, and athletic consumers in Brazil.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Carob confectioneries
• Plant protein bars
• Vegan snack bars
• Healthy confectionery
• Carob food products

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time transaction sales of carob-based snack products through their e-commerce website. Customers purchase individual units, packs, or display quantities (bulk orders). Additional revenue from Pix payments (5% discount) and installment financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carobhouse (Carob House) manufactures and sells a range of confectionery and snack products made from carob (alfarroba). The portfolio spans vegan protein bars (25-26% plant protein), flavored snack bars, carob tablets, chocolate-style bars, drops, hazelnut spreads, instant beverage mixes, and bulk ingredients such as carob powder and filaments. Products are naturally caffeine-free, gluten-free, lactose-free, and contain no added sugars, targeting health-conscious, vegan, and athletic consumers in Brazil.

Product overview

Carob House is a Brazilian specialist in carob (alfarroba) products, offering a diverse portfolio of nutritious, naturally caffeine-free food products. The product lineup includes protein bars (CAROB VEGAN PROTEIN BAR and CAROB VEGAN PROTEIN ENERGY BAR lines with 25-26% plant protein), snack bars in various flavors (banana, apricot-walnut, plum-coconut, coconut, cranberry), tablets/snacks (castanha de caju, rice flakes, raisins), chocolate bars, spreads/creams (hazelnut cream), beverage mixes (ALFARROBA MIX), and bulk ingredients (powder and filaments). Products are developed in controlled environments with rigorous cross-contamination prevention measures, targeting health-conscious consumers, vegans, athletes, and those with dietary restrictions. The brand emphasizes gluten-free, lactose-free, no added sugar, and caffeine-free formulations across its product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Carob Vegan Protein Bar Original (single unit)

Quantifiable outcome

• Products contain 25-26% protein content in vegan protein bars
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hu Kitchen: US-based premium brand specializing in paleo/vegan chocolate bars and snacks. Closely comparable to Carob House as a functional, allergen-friendly confectionery brand selling differentiated chocolate-substitute products directly to consumers.
• Mãe Terra: Brazilian natural and organic foods brand offering granola bars, snacks, and healthy alternatives. Comparable to Carob House as a Brazilian better-for-you CPG brand targeting health-conscious consumers.
• RXBAR: Protein bar brand (now owned by Kellanova) with clean-label, plant-protein-forward positioning. Highly comparable to Carob House's CAROB VEGAN PROTEIN BAR line in product format and target consumer.
• NibMor: Direct-to-consumer brand producing organic, no-sugar-added dark chocolate and snack bars. Comparable to Carob House in positioning a chocolate-style confection as a healthier, functional alternative.
• UnReal (Unreal Snacks): Better-for-you chocolate and snack bar brand with reduced sugar and cleaner ingredients. Closely comparable to Carob House's positioning of confectionery products as healthier alternatives.

Broad incumbents

• Cacau Show: Brazil's largest chocolate/confectionery retailer and brand. A broad incumbent in the same end category (confectionery snacks), though it focuses on conventional cacao rather than carob.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CarobHouse
• Facebookfacebook.com/CarobHouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carobhouse