Sellwerk

What Sellwerk does

Sellwerk GmbH & Co. KG is a German Mittelstand-focused digital marketing platform headquartered in Nürnberg and operating across 26 regional offices. The company serves small and medium-sized enterprises with an all-in-one subscription bundle — SELLWERK Prime — that combines directory listing syndication to 60+ portals including Google Business Profile and Gelbe Seiten, website creation, video production, review management through the Meinungsmeister sub-brand, social media posting, messenger aggregation, online appointment booking, and job advertising through the meinestelle.de and azubistelle.de portals. The SELLWERK Trusted sub-brand layers a peer-recommendation reputation system over the network of 150,000+ community members, with tiered BASIS, ADVANCED, and PRO badges.

Underlying technology is a multi-tenant SaaS platform with integrations to Google (Google Partner), Yext, Microsoft, DATEV (exclusive content for tax consultants and lawyers), Mozaik (video), ChatWerk (messaging), agendize (scheduling), and duda (web building). An AI-powered Mini-Website generator automatically creates GDPR-compliant German-language text and image content. The company also operates a third-party software Marketplace and a free community network that funnels users into paid Prime subscriptions.

Commercial economics rest on monthly recurring subscriptions priced from €29.90/month (Gelbe Seiten Starter) up to €89.90/month (Jobs packages), with Prime starting at €49.90/month after a one-month free trial and one-time fees such as €99 for successful negative-review removal. Distribution combines a self-serve webshop, a 26-office regional field-sales network of personal advisors, and free community registration that primes the upsell motion. SELLWERK traces its heritage to Hans Müller and predecessor directory publishers from 1950 and remains family-owned under Managing Director Constanze Oschmann, with no disclosed external funding.

Name

Sellwerk

Legal name

Sellwerk GmbH & Co. KG

Website

https://sellwerk.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sellwerk is a German Mittelstand-focused SaaS platform that bundles directory listings, website creation, review management, social media, and job advertising into a single subscription, serving over 100,000 small and medium-sized businesses through 26 regional offices and a digital community.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SELLWERK Prime Subscription: All-in-one digital marketing package subscription offering comprehensive visibility solutions including local listings, website creation, review management, social media tools, and business video creation. Customers report 87% increase in visibility and 74% better reputation.
2. Individual Product Subscriptions: Standalone subscriptions for specific services: Website creation (ab 54,90 €/Monat), Jobs/job listings (ab 89,90 €/Monat), Local Listing, Social Media marketing, SEO & SEA services, and Gelbe Seiten directory packages.
3. Review Management Services: One-time fee service for negative review removal from Google - customers pay 99€ only if the removal is successful.
4. Premium Job Listing Packages: Tiered job advertising packages (Starter, Professional, Business) with varying numbers of active listings, featuring automatic refresh, Google for Jobs optimization, and employer profile inclusion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sellwerk is a German cloud-based digital marketing platform for small and medium-sized businesses. Its flagship SELLWERK Prime package bundles local directory listings across 60+ platforms, search engine optimization and search engine advertising (SEO/SEA), social media management, review and reputation management (Meinungsmeister), website creation with AI-powered mini-website generation, and recruitment marketing. The company also offers à-la-carte products including SELLWERK Jobs, SELLWERK Trusted, Social Media Marketing, and SEO & SEA Marketing, plus a free SELLWERK Community tier.

Product overview

SELLWERK operates as a comprehensive digital marketing platform for German small and medium enterprises (SMEs), positioning itself as 'Germany's strongest SME network.' The flagship product is SELLWERK Prime, an all-in-one marketing package (starting at €49.90/month after free trial) that combines directory listings, website creation, video production, review management, social media posting, and appointment booking into a unified platform. This core offering is supplemented by specialized modules including Local Listing for directory management across 60+ platforms, Meinungsmeister for review collection via QR codes and tablets, Social Media Marketing for Facebook/Instagram campaigns, SEO & SEA Marketing with Google Partner certification, Website creation services, SELLWERK Jobs for job postings via meinestelle.de and azubistelle.de, and SELLWERK Trusted for the reputation badge/recommendation system. A free SELLWERK Community platform provides networking, AI-generated mini-websites, and social media planning tools. The ecosystem also includes a Marketplace for third-party software and SELLWERK's own products, with offerings spanning from €29.90/month for directory packages to €89.90/month for job listings.

Differentiator

Problem solved

Functional benefit

Brands

• Meinungsmeister: Customer review collection and management service that helps local businesses gather and publish reviews on platforms like Google.
• SELLWERK Jobs
• SELLWERK Trusted
• BienenWERK

Products and services

• SELLWERK Prime All-in-one cloud-based digital marketing package that bundles local directory listings, search engine optimisation and advertising, social media management, review management, AI-powered website creation, and recruitment marketing for German SMBs.
• Local Listing Management and syndication of business listings across 60+ online directories, mapping services, and platforms (including Google via Google Premier Partner integration and Gelbe Seiten), to ensure consistent NAP (name, address, phone) data and broad online visibility for local SMBs.
• Meinungsmeister Certified review management and customer feedback service that helps SMBs systematically collect, monitor, and publish customer reviews to strengthen their online reputation and local search ranking.
• Social Media Marketing Social media marketing service for SMBs covering content planning, post creation, video production, and scheduling across major social networks, with optional human-execution support.
• SEO & SEA Marketing Search engine optimisation and search engine advertising (Google Ads) service that improves organic visibility and manages paid search campaigns for SMBs, leveraging Sellwerk's Google Premier Partner status.
• Website Creation Service Website creation service for SMBs combining an AI-powered mini-website generator (free for community members) with professionally designed full websites, giving businesses a low-effort way to establish a web presence.
• SELLWERK Jobs Recruitment marketing and job posting service that distributes open positions to meinestelle.de and azubistelle.de job portals, supports employer branding, and uses AI-assisted candidate matching to help SMBs attract apprentices, trainees, and employees.
• SELLWERK Trusted Trust and reputation service that aggregates more than 50,000 verified company reviews to certify and signal trustworthy businesses across the Sellwerk network, supporting customer confidence and conversion.
• SELLWERK Community Free community platform with 150,000+ German SMB members providing networking, learning resources, the AI-powered mini-website generator, and entry into Sellwerk's broader product ecosystem.
• SELLWERK Marketplace Online marketplace where participating SMBs can list and offer their products and services to Sellwerk's community of 150,000+ members and the broader public, extending the platform beyond marketing into commerce.

Quantifiable outcome

• 87% increase in online visibility
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner enabling certified SEO, SEA, and digital marketing services. Integration includes Google Business Profile management, Google for Jobs optimization, and presence in Google search results.
• RTLminorGTM or Marketing PartnerMedia partnership for cross-promotion and reach to German television audience.
• YextcoreTechnology or IntegrationStrategic integration partner for digital presence management and brand visibility solutions.
• MeinungsmeistercoreTechnology or IntegrationCertified partnership for customer review collection with guaranteed authenticity certification. Integration enables review gathering via QR codes, tablets, and cards with automatic publishing.
• Gelbe Seiten (Yellow Pages Germany)coreChannel Partner/ Reseller/ DistributorOfficial partnership for Yellow Pages directory listings. Provides premium directory presence on gelbeseiten.de and the Gelbe Seiten app with exclusive features.
• SiindacoreGTM or Marketing PartnerIndustry association partnership. Winner of Digital Marketing and Innovation Awards 2025 in partnership with Yext.
• meinestelle.decoreChannel Partner/ Reseller/ DistributorPrimary job portal for SELLWERK Jobs product. Distribution partner for job listings with reach to 50+ additional job boards including Monster, Kleinanzeigen, and Jobrapido.
• azubistelle.deminorChannel Partner/ Reseller/ DistributorApprenticeship portal for posting Ausbildungsstellen (training positions) alongside regular job listings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellwerk