Meinungsmeister

Name

Meinungsmeister

Legal name

pdm solutions GmbH

Website

https://meinungsmeister.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Reputation Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• Review management platform
• Customer feedback collection
• Online reputation management
• Business directory listings
• Review marketing software

Headquarters

HQ city

Straße

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription Services: Monthly subscription fees for review collection services with 12-month contract terms. Services include review collection tools, portal distribution, and management dashboard.
2. Hardware Sales: Sale of configured tablets with pre-installed review apps, included as part of automotive and other product packages.
3. Trial Offer: One-time 3-month trial offer for €39 allowing businesses to test review collection products before committing to full subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Meinungsmeister is a review management platform for small and medium-sized businesses that collects authentic customer reviews via offline (paper forms, recommendation cards, booklets, tablets) and online (email, WiFi, QR-code, review codes) channels. Reviews are digitized, published on golocal.de, and distributed to major German directories including GoYellow, Gelbe Seiten, Das Örtliche, Das Telefonbuch, and 11880. The platform also offers an embeddable Google ratings widget, chain-management dashboards, and industry-specific packages for automotive and hospitality verticals.

Product overview

Meinungsmeister is a review management platform operated by pdm solutions GmbH, offering a portfolio of both offline and online review collection products designed for small and medium-sized businesses of any industry. The core product suite includes Empfehlungskarten (physical recommendation cards), the Bewertungs-App with optional tablet, Bewertungscodes (integratable review link codes), Bewertungsbögen (paper review forms), Bewertungshefte (booklets), E-Mail-Bewertung (email request tool), and WLAN-Bewertung (WiFi-based review collection). Collected reviews are distributed to golocal.de and partner portals including GoYellow, Gelbe Seiten, Das Örtliche, Das Telefonbuch, and 11880.com. Additional offerings include a Google-Bewertungswidget (embeddable iframe for website display), specialized solutions for chain operators and agencies, a Check-In-App for customer registration, vertical-specific Automotive packages (S/M/XL tiers from €59–€99/month), and a sustainability program planting trees per review. The platform also supports collection of Google and Facebook reviews in addition to Meinungsmeister's own review ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Empfehlungskarten (Recommendation Cards) Physical recommendation cards with QR codes that customers scan to leave online reviews. Can also function as a business card; suitable for in-store display or as a mailing insert. Targeted at local SMBs seeking offline-to-online review collection.
• Bewertungs-App (Review App with optional Tablet) Review collection app installable on an unlimited number of devices, with offline capability that uploads reviews once connectivity is restored. Requires minimal customer effort to submit a rating; for SMBs wanting a digital in-store review kiosk.
• Bewertungscodes (Review Codes) Universal review link codes integrable into existing customer communications (invoices, advertisements, emails, mail-merge documents). Delivered in electronic and printable formats with up to 1,000 reviews per package.
• Bewertungsbögen (Paper Review Forms) Paper-based review forms for in-store display with personalized presentation and a collection box. Designed for customers without internet access; submitted forms are digitized by Meinungsmeister for online publication.
• Bewertungshefte (Review Booklets) Branded booklet-format review books that customers fill out and mail to Meinungsmeister. The company digitizes them for online display.
• E-Mail-Bewertung (Email Review Tool) Email-based review request tool that uses an existing customer email database to invite customers to submit reviews with minimal effort from the business owner.
• WLAN-Bewertung (WiFi Review) Free WiFi hotspot solution that provides customers WiFi in exchange for review submissions; suitable for venues with waiting customers and additionally captures customer email addresses.
• Google-Bewertungswidget (Google Review Widget) Embeddable iframe widget businesses place on their own websites to display Google, Meinungsmeister, and golocal reviews. Configurable parameters include color scheme, list or carousel display style, visible review count, and header/button visibility.
• Meinungsmeister Automotive Pakete (S, M, XL) Specialized review management packages for automotive businesses. Package S (€59/month) includes personalized app with tablet; Package M (€89/month) adds Google and Facebook review collection plus Google widget; Package XL (€99/month) adds business listing management and premium onboarding support. 12-month contract term.
• Baum für Bewertung (Meinungsmeisterwald) Sustainability program that plants a tree through Plant-for-the-Planet for each Google or Meinungsmeister review received by participating businesses. Trees are tracked in virtualized company-specific forests with the reviewer credited by name.

Quantifiable outcome

• 83% of consumers trust Google reviews like personal recommendations
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered secondary, primary and core.

• speisekarte.desecondaryGTM or Marketing Partner · 1 January 2020Partnership for Gastro-Package offering restaurants digital menus with QR codes combined with Meinungsmeister review collection. Joint COVID-19 lockdown support initiative.
• Gelbe Seiten (GelbeSeiten.de)primaryChannel Partner/ Reseller/ Distributor · 7 September 2015Partnership for distribution of Meinungsmeister reviews on GelbeSeiten.de directory portal, extending reach to Gelbe Seiten users.
• Das Örtliche (DasOertliche.de)primaryChannel Partner/ Reseller/ Distributor · 7 September 2015Partnership for distribution of Meinungsmeister reviews on Das Örtliche directory, extending reach to directory users.
• Das Telefonbuch (DasTelefonbuch.de)primaryChannel Partner/ Reseller/ Distributor · 7 September 2015Partnership for distribution of Meinungsmeister reviews on Das Telefonbuch directory portal.
• Golocal GmbH & Co. KGcoreStrategic or Co-development PartnerGolocal operates the golocal.de review portal where all Meinungsmeister reviews are published. Meinungsmeister is a product of Golocal, which also runs the GoYellow directory. This is the core platform partnership enabling review distribution.
• pdm solutions GmbHcoreTechnology or Integrationpdm solutions GmbH is the operating company behind Meinungsmeister, responsible for the technical platform, data processing, and contractual relationships with business partners.
• 11880.comsecondaryChannel Partner/ Reseller/ Distributor11880.com is a new partner where Meinungsmeister reviews are also distributed, offering additional reach for business customers.
• Plant-for-the-PlanetsecondaryStrategic or Co-development PartnerMeinungsmeister partners with Plant-for-the-Planet to plant trees for businesses that receive Google reviews. For each Google review received, participating businesses have a tree planted in their company forest.
• Keller-VerlagsecondaryChannel Partner/ Reseller/ DistributorLocal publisher/media advisor who introduced Meinungsmeister products to businesses like the Guffanti fitness studios.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• Trustpilot: Trustpilot is a global consumer review platform with a freemium model and Pro subscription tiers, offering review collection, Google stars, and business profile pages; it operates in Germany as a broad incumbent with far greater scale.
• Google Business Profile: Google Business Profile is the default free review platform for local businesses, and Meinungsmeister's product is partly a value-add layer on top of it; Google's own product is the most relevant competitive force.
• Yotpo: Yotpo is a broader e-commerce reviews, UGC, and marketing platform that includes review collection, Google stars, and SMS-based review requests, overlapping with Meinungsmeister's offering for online-enabled SMBs.
• Yelp: Yelp is a global consumer review platform with a significant SMB advertising business, serving a comparable local business audience with review-driven discovery.

Direct peers

• ProvenExpert: ProvenExpert is a DACH-focused reputation management platform offering business profile pages, review collection, and rating aggregation, directly competing with Meinungsmeister for the same German SMB customer base.
• eKomi: eKomi is a Berlin-based review and customer feedback platform serving European SMBs and enterprises, with similar review collection, syndication, and Google integration capabilities.
• Trusted Shops: Trusted Shops provides trust seals, review collection, and certification for online and offline retailers in Europe, with strong German market presence and a comparable SMB subscription model.
• BirdEye: BirdEye is a comprehensive review management and customer experience platform serving multi-location SMBs and enterprises with similar multi-channel review collection and Google integration capabilities.
• Podium: Podium is a leading customer interaction and review management platform focused on local businesses, offering review requests via text, Google integration, and a comparable SMB subscription product.

Emerging players

• Reputology: Reputology is a multi-location review monitoring and response platform focused on retail, hospitality, and automotive verticals with similar SMB and chain operator focus to Meinungsmeister.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZdWNzsXrZV_9VvwME8fcYw
• Facebookfacebook.com/Meinungsmeister
• Pinterestpinterest.com/MeinungsMeister
• Xx.com/Meinungsmeister

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meinungsmeister