SIINDA
SIINDA is a Switzerland-based non-profit industry association serving digital marketing agencies, brands, media companies, technology vendors, and SMBs through tiered memberships, paid conferences, market research, and Brussels-led EU regulatory advocacy across Europe and globally.
- Company typePrivate
- Founded2004
- HeadquartersThalwil, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SIINDA does
SIINDA (Search and Information Industry Association, also doing business as "Local Search and Digital Marketing Industry Association") is a Switzerland-headquartered non-profit industry association founded around 2004 and organized under Swiss law (CHE-101.090.265 MWST) with a parallel Czech entity and a Brussels office for EU regulatory advocacy. The association operates across digital marketing, local search, technology, and e-commerce, serving five primary member segments: digital marketing agencies, brands, media companies, technology companies, and SMBs, plus a secondary persona segment of marketing professionals.
The commercial offering is a tiered membership portfolio (Basic €1,650, Try Bronze €3,600, Bronze €4,200, Try Silver €5,100, Silver €6,200, Gold €7,400, Group €9,400, plus a separate €2,000 Market Research membership and custom Partner Packages), bundled with paid event tickets (€1,650-€2,300) for the Siinda Live conference franchise (Marbella 2026, Berlin 2026, Vienna 2027) and the capped Executive Insights Program (30 participants). Members receive landscape survey research, Tech Adoption Survey customization, discounted certification, and access to the Brussels-led EU Digital Legislative Working Group covering DMA, AI Act, GDPR, e-Privacy, Data Act, and NIS2.
Revenue is generated through three streams: recurring annual membership subscriptions, event ticketing (one-time), and tiered partnership/sponsorship arrangements with Primary Partners (Duda, Yext, Vendasta, Leadzai) and a broader partner ecosystem spanning Uberall, Wix, Partoo, Mono Solutions, Boostability, iPromote, vCita, AdPlorer, CloudCampaign, Alsma, and Spotzer Digital. Distribution is direct via the siinda.org e-shop, supplemented by partner referrals and a multi-channel marketing presence (LinkedIn, Facebook, Twitter, YouTube, Instagram, weekly newsletter, podcasts, and the VoiceAmerica Leadership Beyond Borders Podcast).
SIINDA firmographics
Firmographics- Name
- SIINDA
- Legal name
- Siinda – Search and Information Industry Association
- Website
- https://siinda.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SIINDA is a Switzerland-based non-profit industry association serving digital marketing agencies, brands, media companies, technology vendors, and SMBs through tiered memberships, paid conferences, market research, and Brussels-led EU regulatory advocacy across Europe and globally.
- Ownership category
- akta.pro rank
Where SIINDA is headquartered
LocationHeadquarters
- HQ city
- Thalwil
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
SIINDA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Annual membership fees ranging from €1,650 (Basic) to €9,400 (Group Membership). Benefits include webinars, market research access, conference discounts, networking introductions, white papers, certifications, and advisory services.
- Event Tickets: Revenue from conference and event ticket sales including Siinda Live conferences and Executive Insights programs. Conference tickets range from €1,650 to €2,300 per attendee.
- Partnership and Sponsorship: Partnership packages and tiered sponsorship arrangements with companies in the digital marketing ecosystem. Partners include Duda, Yext, Vendasta, Leadzai, Uberall, Wix, and others at various partnership tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic entry-level membership with essential benefits |
| Subscription | Annual | Try Bronze for startups to evaluate membership benefits |
| Subscription | Annual | Bronze membership with foundational benefits |
| Subscription | Annual | Try Silver for start-ups with expanded access |
| Subscription | Annual | Silver membership with enhanced benefits and networking |
| Subscription | Annual | Gold membership with premium access and networking |
| Subscription | Annual | Group membership for multiple subsidiaries under Gold benefits |
| Subscription | Annual | Market Research focused membership for research access |
| Subscription | Pay-as-you-go | Marbella 2026 Conference Ticket |
| Subscription | Pay-as-you-go | Berlin 2026 Conference Ticket |
| Subscription | Pay-as-you-go | Executive Insights Buenos Aires 2026 Ticket |
| Subscription | Annual | Partner Package for strategic partnership benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
SIINDA product offering
Product offeringCore offering
SIINDA is a non-profit industry association that sells annual tiered membership subscriptions (Basic €1,650 through Group €9,400 plus a Partner Package) to companies in the digital marketing, local search, technology, and e-commerce sectors. Members and ticket buyers gain access to SIINDA's live conferences (e.g., Berlin 2026, Marbella 2026, Vienna 2027), the invitation-only Executive Insights Program, virtual events and podcasts, proprietary market research (DMA Research, AI Market Research 2025/2026), and Brussels-led advocacy services on EU digital, data, AI, and SME policies.
Product overview
SIINDA is a non-profit industry association (not a product company) offering a membership-based portfolio of services including tiered membership packages (Basic, Bronze, Silver, Gold, Group, Partner), event tickets (conferences, Executive Insights), market research reports, and advocacy services. The core offerings are membership tiers providing access to conferences, webinars, market research, legislative updates, and networking, supplemented by ticketed events and white papers on GDPR, AI, and digital policies.
Differentiator
Problem solved
Functional benefit
Products and services
- SIINDA Membership Packages Annual tiered membership subscriptions (Basic €1,650, Try Bronze €3,600, Bronze €4,200, Try Silver €5,100, Silver €6,200, Gold €7,400, Group €9,400 plus Market Research membership at €2,000) that provide member companies in digital marketing, local search, technology, and e-commerce with access to webinars, market research, conference discounts, networking introductions, white papers, certifications, and advisory services.
- Siinda Live Conferences In-person international conferences featuring AI, Search, and Digital Marketing topics with top-tier speakers, networking, workshops, and awards ceremonies, sold with individual tickets priced €1,650–€1,850; designed for digital marketing, local search, and technology professionals.
- Executive Insights Program Exclusive executive exchange program limited to C-level executives and business owners (max 30 participants), focusing on innovation, technology, and market trends through curated visits, lectures, and start-up pitches; Buenos Aires 2026 ticket priced at €2,300.
- Siinda Virtual Events Online expert sessions delivered via LinkedIn Events, the VoiceAmerica Leadership Beyond Borders Podcast, and the Snap by Siinda video series, providing on-demand access to industry experts in digital marketing, AI, technology, leadership, and management.
- Market Research Reports SIINDA's proprietary market research including DMA Research reports, 2025 and 2026 AI Market Research reports, technology-adoption landscape surveys, and white papers on GDPR, e-Privacy, and the Data Act; available to members and via Market Research membership at €2,000 annually.
- Advocacy Services Regulatory and policy advocacy services for members, delivered from SIINDA's Brussels office, providing EU Affairs Member Updates, regulatory resources, and policy advocacy covering digital, data, sustainability, and SME policies including DMA, AI Act, GDPR, e-Privacy, Data Act, and NIS2.
- Partner Package Customized partnership plans offering exclusive perks for brand promotion and activation, tailored through direct consultation; available on contact-for-pricing basis.
Companies that use SIINDA
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
SIINDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIINDA partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered program partner, primary partner, partner and media partner.
- Innovation Park (Buenos Aires)program partnerInnovation Park is a municipal project providing a streamlined technology hub. The Executive Insights 2026 program includes a tour and presentations at Innovation Park, with participation from InvestBA.
- Endeavor Argentinaprogram partnerEndeavor Argentina is a global entrepreneurship support organization. The Executive Insights 2026 program includes a visit to Endeavor Argentina featuring lectures and startup pitches.
- Dudaprimary partnerDuda is the leading white label web building platform for digital agencies, SaaS platforms, and web professionals offering web design services to SMBs. More than 20,000 organizations have trusted Duda to build 1 million active websites. Duda is a top platform for Core Web Vitals since 2021.
- Yextprimary partnerYext (NYSE: YEXT) helps organizations answer every question about their business through its Answers Platform that collects and organizes content into a Knowledge Graph. Yext operates across search engines, websites, mobile apps, and hundreds of other digital touchpoints.
- Vendastaprimary partnerVendasta is the leading platform for customer acquisition and retention, helping businesses get more customers and keep them. With AI-powered automation and tailored solutions, Vendasta streamlines every stage of the customer journey.
- Leadzaiprimary partnerLeadzai was born out of the desire to help other companies acquire more customers. The company believes the digital advertising market is falling short in helping companies secure a satisfactory return on their advertising investment.
- UberallpartnerUberall enables businesses to manage their online presence across multiple locations, providing location marketing and engagement solutions.
- WixpartnerWix is a leading website building platform enabling users to create HTML5 websites and mobile sites through drag-and-drop tools.
- PartoopartnerPartoo provides digital marketing solutions for multi-location businesses, focusing on local presence management and customer engagement.
- MovylopartnerMovylo provides digital marketing automation tools for small and medium businesses.
- Mono SolutionspartnerMono Solutions provides white-label digital marketing solutions for agencies.
- BoostabilitypartnerBoostability provides SEO and digital marketing services focused on small business growth.
- iPromotepartneriPromote provides digital advertising and lead generation services.
- Heise RegioconceptpartnerHeise Regioconcept provides regional digital marketing services.
- vCitapartnervCita provides small business marketing and client management solutions.
- InfoBel PropartnerInfoBel Pro provides business information and directory services.
- AdPlorerpartnerAdPlorer provides digital advertising management and optimization solutions.
- CloudCampaignpartnerCloudCampaign provides social media management and digital marketing automation.
- AlsmapartnerAlsma provides digital marketing solutions for local businesses.
- Spotzer DigitalpartnerSpotzer Digital powers the Siinda website and provides website development services.
- Big Eventmedia partnerBig Event is a media partner for Siinda events.
- Conference Nextmedia partnerConference Next is a media partner for Siinda events.
- Digital Agency Networkmedia partnerDigital Agency Network is a media partner for Siinda events.
- IT-Schulungenmedia partnerIT-Schulungen is a media partner for Siinda events.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SIINDA competitors and assessment
Company assessmentBroad incumbents
- IAB (Interactive Advertising Bureau): The largest US-based trade association for digital advertising, marketing, and media. Operates the same membership/events/research/advocacy flywheel as SIINDA but at significantly larger scale and broader scope, often seen as the global umbrella body that SIINDA complements regionally.
- WFA (World Federation of Advertisers): Global body representing the world's largest brand advertisers, with strong Brussels regulatory engagement. Shares SIINDA's advocacy-and-research model but addresses global CMO-level brand concerns rather than SIINDA's local search/agency/platform focus.
- ANA (Association of National Advertisers): The largest US trade association for marketers and brands. Operates at substantially larger scale than SIINDA with similar events, training, and research pillars, but is advertiser-side rather than serving the agency/platform ecosystem SIINDA anchors.
- European Advertising Standards Alliance (EASA): Brussels-based alliance of European advertising self-regulatory organizations. Comparable in regulatory advocacy mission and European footprint, but focused on advertising standards rather than the local search/technology niche SIINDA occupies.
Direct peers
- Mobile Marketing Association (MMA): Global industry association focused on mobile marketing and emerging technologies, with strong events and research programs. Overlaps with SIINDA on agency/platform membership and conference-driven GTM, but specializes in mobile versus SIINDA's local-search orientation.
- Local Search Association (LSA): A North American-focused trade association serving the local search and SMB marketing ecosystem. Closely aligned with SIINDA's local-search specialization and member base, and a natural counterpart in geographic coverage.
- IAB Europe: The pan-European trade association for digital advertising and marketing, headquartered in Brussels. IAB Europe is the most direct comparable to SIINDA, operating in the same regulatory-advocacy + research + events model across overlapping member segments (agencies, platforms, brands).
- Performance Marketing Association: Trade body focused on performance and affiliate marketing. Shares SIINDA's digital marketing focus and similar event-and-membership revenue model, with comparable member composition among agencies and technology vendors.
- FEDMA (Federation of European Direct & Interactive Marketing): European trade body representing data-driven and interactive marketing. Operates with the same Brussels advocacy + events + research structure as SIINDA, with overlapping member profiles among European agencies, brands, and platforms.
Emerging players
- Digital Place-Based Advertising Association (DPAA): Industry association for digital out-of-home and place-based media. Compares to SIINDA on the membership-and-events GTM, but addresses a narrower advertising sub-channel rather than SIINDA's broader digital marketing/local search mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SIINDA social profiles
Digital presenceSIINDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIINDA leadership team
Management profileNumber of profiles
SIINDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIINDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIINDA
What does SIINDA do?
SIINDA is a non-profit industry association that sells annual tiered membership subscriptions (Basic €1,650 through Group €9,400 plus a Partner Package) to companies in the digital marketing, local search, technology, and e-commerce sectors. Members and ticket buyers gain access to SIINDA's live conferences (e.g., Berlin 2026, Marbella 2026, Vienna 2027), the invitation-only Executive Insights Program, virtual events and podcasts, proprietary market research (DMA Research, AI Market Research 2025/2026), and Brussels-led advocacy services on EU digital, data, AI, and SME policies.
Is SIINDA a public or private company?
SIINDA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SIINDA founded?
SIINDA was founded in 2004. It employs 1 to 10 people.
Where is SIINDA based?
SIINDA is headquartered in Thalwil, Switzerland, in the Europe region.
How does SIINDA make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are event Tickets and partnership and Sponsorship.
Who are SIINDA's main competitors?
Broad incumbents on record are IAB (Interactive Advertising Bureau), WFA (World Federation of Advertisers), ANA (Association of National Advertisers) and European Advertising Standards Alliance (EASA). Direct peers are Mobile Marketing Association (MMA), Local Search Association (LSA), IAB Europe, Performance Marketing Association and FEDMA (Federation of European Direct & Interactive Marketing). Digital Place-Based Advertising Association (DPAA) is listed as an emerging player.
Does SIINDA have an API?
No public API is recorded for SIINDA.