Autopay

What Autopay does

Autopay Technologies AS is a Norwegian private limited company headquartered in Oslo that operates a camera-based Automatic Number Plate Recognition (ANPR) platform for ticketless parking. The technology captures license plates at vehicle entry and exit, calculates parking duration, and automatically charges a registered payment card upon exit — eliminating paper tickets, payment kiosks, and queuing. The company serves two customer segments: individual drivers via a self-serve mobile app (iOS and Android) and direct online registration, and parking operators (municipalities, private parking companies, airports, hotels, and retail facilities) via a B2B platform offering branded under "Autopay for Operators."

The platform is deployed across 60+ parking operators in 10+ European countries spanning Norway, Sweden, Finland, Denmark, Iceland, Greenland, Germany, Austria, Poland, and the United Kingdom. Notable operator customers include Arendal Kommune, ONEPARK Norway, Radisson Blu Gardermoen, Q-Park DK, Contipark, EuroPark Finland Oy, Isavia (KEF airport), and London Gatwick. A single Autopay user profile interoperates across all partner operators and countries. The product surface has been extended beyond core parking to include EV charging cost tracking and locating nearby chargers and facilities.

Autopay generates revenue through two streams: per-transaction fees on parking charges processed through the platform, and recurring platform services to parking operators for access to the camera-based infrastructure. Pricing is not publicly disclosed and is set at the individual operator level. The company operates as an independent, privately held entity with no disclosed institutional investors or funding rounds in the source materials, and operates a product-led growth motion supplemented by B2B operator partnerships.

Name

Autopay

Legal name

Autopay Technologies AS

Website

https://autopay.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Norwegian-based platform operating camera-based ANPR technology for ticketless, automatic-payment parking across 60+ operator facilities in 10+ European countries, serving both individual drivers via a mobile app and parking operators (municipalities, airports, hotels) via a B2B platform.

Ownership category

akta.pro rank

Product category

Smart Parking Technology

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)

akta.pro secondary industries

Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)

Keywords

• Cashless parking platform
• Automatic number plate recognition
• Smart parking technology
• Mobile parking payment
• EV charging integration

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parking Transaction Fees: Autopay charges transaction fees on top of operator parking fees. When customers park, the time between entry and exit is charged along with transaction charges. Fees are calculated according to operator pricing.
2. Platform Services to Operators: Autopay provides the technology platform to parking operators across Europe. Operators pay for access to the Autopay system to offer ticketless, camera-based parking to their customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Autopay is a camera-based Automatic Number Plate Recognition (ANPR) parking platform that enables ticketless, automatic payment for parking. Drivers register their vehicle and payment card once via web or mobile app, then drive in and out of any Autopay-enabled facility without paper tickets or upfront payment — the system reads the license plate at entry and exit, calculates parking duration, and charges the registered payment card automatically. The platform serves both individual drivers (B2C) and parking operators across Europe (B2B) through a single integrated profile.

Product overview

Autopay is a unified camera-based parking platform consisting of two main components: (1) the Autopay core platform, which uses ANPR cameras to enable ticketless, automatic payment parking, and (2) the Autopay Mobile App for iOS and Android, which lets end users track parking, monitor EV charging costs, change payment methods, and locate facilities. The B2B side, Autopay for Operators, is a platform layer that allows parking operators across Europe to deploy and manage Autopay-enabled facilities, enabling a seamless single-profile experience for drivers across all participating parking operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Autopay Platform Camera-based Automatic Number Plate Recognition (ANPR) parking platform allowing drivers to enter and exit parking facilities without paper tickets or upfront payment. Cameras read the vehicle's number plate at entry and exit, automatically calculate parking duration, and trigger payment from the registered payment card. Serves individual drivers and parking operators across Europe.
• Autopay Mobile App Native iOS and Android application that allows registered users to track ongoing parking sessions, monitor EV charging costs, update payment methods, locate nearby parking facilities and chargers, retrieve receipts, and pay afterwards for parking ending within 48 hours.
• Autopay for Operators B2B platform layer that enables parking operators across Europe to run ANPR-based parking facilities on the Autopay infrastructure. Provides camera-based ticketless parking, automatic payment processing, and multi-facility management, allowing end users to use a single Autopay profile across all participating facilities.

Quantifiable outcome

• No paper tickets or queues for parking

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Arendal KommunecoreTechnology or IntegrationMunicipal parking operator in Norway. Uses Autopay camera-based parking system for automated payment processing at their parking facilities.
• Haugesund parkeringcoreTechnology or IntegrationParking operator in Norway. Provides Autopay-enabled parking services at their facilities.
• NorgesgruppencoreTechnology or IntegrationNorwegian grocery and foodservice company. Uses Autopay for parking facilities at their locations.
• ONEPARK NorwaycoreTechnology or IntegrationNorwegian parking operator. Provides Autopay-enabled parking services across their facilities.
• Radisson Blu GardermoencoreTechnology or IntegrationHotel at Oslo Airport Gardermoen. Uses Autopay for automated hotel parking payment.
• ContiparkcoreTechnology or IntegrationGerman parking operator. Uses Autopay technology for camera-based parking at their German facilities.
• EuroPark Finland OycoreTechnology or IntegrationFinnish parking operator. Uses Autopay platform for ticketless parking across their Finnish locations.
• IsaviacoreTechnology or IntegrationIcelandic airport operator. Uses Autopay for KEF airport parking facilities.
• Q-Park DKcoreTechnology or IntegrationDanish parking operator. Provides Autopay-enabled parking services at their Danish locations.
• London GatwickcoreTechnology or IntegrationUK airport. Uses Autopay for automated parking payment processing at Gatwick airport parking.
• SMS Smart Mobility Solutions GmbHcoreTechnology or IntegrationGerman mobility solutions company. Uses Autopay for camera-based parking services.
• Aimo Park Sweden ABcoreTechnology or IntegrationSwedish parking operator. Uses Autopay platform for automated parking across their Swedish facilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EasyPark Group: Swedish/Norwegian-headquartered mobile parking payment platform with Pan-European reach. It is the closest direct competitor to Autopay, offering ANPR-based ticketless parking, mobile app payments, and operator partnerships across many of the same European geographies Autopay targets.
• ParkMobile: Large mobile parking payment app operating across the US and parts of Europe, owned by EasyPark Group. It directly competes with Autopay's product-led, mobile-first pay-by-plate experience and serves the same operator and end-user segments.
• PayByPhone: Mobile parking payment platform owned by Volkswagen Financial Services. It is a direct competitor offering app-based and ANPR-enabled parking across Europe, North America, and Australia, with similar operator-partnership GTM.
• RingGo: UK market-leading cashless parking payment app operated by ParkNow (BMW). It is a direct competitor in the same mobile pay-for-parking category and is particularly relevant given Autopay's UK presence including Gatwick.
• JustPark: UK-based parking marketplace and mobile payment app. It is a direct competitor serving UK drivers and operators, including hotel and airport parking, which overlaps with Autopay's London Gatwick partnership.

Broad incumbents

• Flowbird (formerly Parkeon): Global parking and ticketing hardware/software provider offering pay stations, PARCS, and mobile apps. It is a broader incumbent that overlaps with Autopay's operator-side offering across pay stations and ANPR but with a much larger hardware footprint.
• APCOA Parking: Europe's largest parking operator with its own 'APCOA Flow' digital platform for ticketless ANPR parking. It is a broader incumbent that competes with Autopay on operator-side technology while also being a large potential partner.

Emerging players

• ParkMan: Finnish mobile parking and EV charging payment platform. It is an emerging direct competitor in the Nordic market, with overlapping ANPR and EV charging use cases that compete for the same operators and drivers.
• Parkspace (Park+ / Parclick): Parclick is a European online parking reservation and payment platform operating in Spain, Italy, and France. It is an emerging adjacent player in the digital parking space, with a similar product-led model for booking and paying across partner operators.

Regional players

• Telpark: Spanish mobile parking payment app operated by Indigo. It is a regional player with comparable mobile/ANPR parking functionality, relevant as Autopay evaluates expansion into Southern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autopay