Alliance Services

What Alliance Services does

Alliance Services, Inc. is a privately held healthcare staffing and recruiting firm headquartered at 910 S Main Street, West Bend, Wisconsin, founded in 2000 by a U.S. Army veteran and Registered Nurse. The company places nurses (RNs, LPNs, NPs), certified nursing assistants, medical assistants, CBRF-certified professionals, allied health specialists, and pharmacy staff into healthcare facilities on a contract, per diem, temp-to-hire, and travel basis. Its client base spans hospitals, long-term care, assisted living, memory care, rehabilitation, behavioral health, CBRF facilities, group homes, and correctional facilities, with a stated focus on Wisconsin and the Midwest and a nationwide travel-nursing capability covering all 50 states. The firm is woman-owned, minority-owned, nurse-owned, and veteran-owned, and holds WBENC, SBA, and North Central MSDC certifications alongside a Joint Commission Gold Seal of Approval first earned in 2018 and most recently re-certified in June 2025.

The company operates a recruiter-led, sales-driven go-to-market supported by a self-service job board (jobs.asi-wi.com), an online employer talent request form, and a mobile-friendly workforce portal for employees to manage schedules, timekeeping, credentials, and paystubs (the portal and payroll are delivered through third-party platforms — ContingentTalentManagement and Intuit). Revenue is generated through placement mark-ups on contract, per diem, temp-to-hire, and travel engagements, with candidates paid weekly and offered a benefits package that includes a 401(k) match, health and life insurance, and a $250 referral bonus. Marketing combines a blog (content dated 2021–2025), active social profiles on Facebook, X, LinkedIn, and Instagram, and email/newsletter outreach.

Alliance Services is a bootstrap, founder-led firm with no disclosed institutional investors, no parent company, no M&A history, and no external funding rounds. The current internal team is small — approximately 11 named operational staff including a Director of Nursing, Director of Operations, recruiters, credentialing, payroll, and marketing roles — consistent with a regional, sub-scale operator. Strategic emphasis to date has centered on maintaining the Joint Commission certification, broadening the facility types served, and extending travel-nursing reach nationally, rather than on product or technology differentiation.

Name

Alliance Services

Legal name

Alliance Services, Inc.

Website

https://asi-wi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance Services is a privately held, nurse-founded healthcare staffing firm based in West Bend, Wisconsin, placing nurses, allied health, CNA, and pharmacy professionals into hospitals, long-term care, behavioral health, and other facilities across the Midwest and all 50 states via contract, per diem, temp-to-hire, and travel engagements.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Subacute Care Facilities (HLAFAFAE)

Keywords

• Healthcare staffing services
• Nurse staffing agency
• Allied health staffing
• Travel nursing assignments
• Per diem staffing

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Contract Staffing: Engaging credentialed, highly vetted nursing, allied health, and pharmacy professionals on a contract basis. Covers temporary, temp-to-hire, and traveling healthcare professionals to suit facility needs.
2. Per Diem Placement: Short-term help providing qualified per diem professionals to cover facility requirements without going over budget.
3. Temp-to-Hire Placement: Evaluate an employer on the job before deciding whether to join as a full-time team member.
4. Travel Nursing Assignments: Travel assignments placing healthcare professionals in facilities anywhere in the country.
5. Short- and Long-term Contracts: Contract roles on a short- or long-term basis to suit lifestyle, job preferences, and schedule.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alliance Services is a healthcare staffing and recruiting agency that places credentialed nurses (RNs, LPNs, CNAs), allied health professionals, CBRF aides, and pharmacy staff into healthcare facilities on contract, per diem, temp-to-hire, and travel assignments. The company serves hospitals, long-term care, assisted living, rehabilitation, behavioral health, CBRF, group homes, and correctional facilities in Wisconsin, the broader Midwest, and nationwide across all 50 states.

Product overview

Alliance Services is a nurse-owned and operated healthcare staffing and recruiting firm offering a comprehensive suite of staffing services. The core offering consists of healthcare staffing services for nursing (RN, LPN), allied health professionals, CNAs, and CBRF aides. These professionals are placed through contract staffing, per diem placement, temp-to-hire placement, and travel assignments. The company also provides a workforce portal for healthcare professionals to manage schedules and credentials. Services are delivered to healthcare facilities including hospitals, long-term care, rehabilitation, behavioral health, and correctional facilities across Wisconsin, the Midwest, and all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Staffing Services Full-service healthcare staffing agency providing placement of nurses (RN, LPN), allied health professionals, CNAs, and CBRF aides for contract, per diem, and travel assignments across Wisconsin, the Midwest, and nationwide.
• Contract Staffing Engages credentialed nursing, allied health, and pharmacy professionals on a short- or long-term contract basis to bolster existing teams, cover absences, and meet high-demand periods.
• Per Diem Placement Provides short-term healthcare professionals to cover temporary staffing gaps without the cost of hiring full-time employees, suitable for filling in for absences and other short-term needs.
• Temp-to-Hire Placement Allows healthcare facilities to evaluate a professional on the job before deciding whether to bring them on as a full-time team member.
• Travel Healthcare Assignments Places healthcare professionals in travel nursing and travel healthcare roles across the country, enabling professionals to work in different cities while maintaining job security, with travel stipend packages provided.
• Employer Staffing Services Comprehensive staffing solutions for healthcare facilities including long-term care, assisted living, memory care, rehabilitation, behavioral health, CBRFs, group homes, hospitals, and correctional facilities.

Quantifiable outcome

• Joint Commission certified since 2018, recertified twice with no requirements for improvement
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Favorite Healthcare Staffing: Favorite Healthcare Staffing is a national healthcare staffing firm providing travel, per diem, and contract nursing and allied health professionals. It is comparable to Alliance in size and service mix with a longer-tenured travel nursing practice.
• Supplemental Health Care: Supplemental Health Care provides nursing, allied health, and behavioral health staffing across contract, per diem, travel, and permanent placement. It is a strong direct peer with comparable service mix and a similar mix of post-acute, hospital, and behavioral-health facility clients.
• CoreMedical Group: CoreMedical Group is a healthcare staffing firm placing nursing and allied health professionals in travel, per diem, and permanent roles nationwide. It is a closely comparable direct peer in size and service mix, competing for the same clinician and facility segments.
• Medical Solutions: Medical Solutions is a national travel nursing and healthcare staffing firm serving hospitals, clinics, and post-acute facilities. It overlaps directly with Alliance on travel nursing, per diem, and contract staffing modalities and targets similar clinician profiles.
• Aya Healthcare: Aya Healthcare is one of the largest travel nursing and allied health staffing firms in the US, placing clinicians nationwide across hospitals and health systems. It competes head-on with Alliance for both travel candidates and facility contracts, with a stronger digital candidate experience.
• LiquidAgents Healthcare: LiquidAgents Healthcare specializes in travel nursing and allied health staffing with a strong digital platform for candidate matching. It is a direct peer competing for travel clinicians with a more technology-forward experience than Alliance's portal.

Emerging players

• Vivian Health: Vivian Health is a tech-enabled healthcare job marketplace and staffing platform focused on travel nursing and allied health. It represents the emerging digital-first model competing for the same candidate attention as Alliance's job board, with stronger matching technology.

Broad incumbents

• AMN Healthcare: AMN Healthcare is the largest US healthcare staffing and workforce solutions company, placing nursing, allied health, and physician professionals across all 50 states. It is a broad incumbent operating at far greater scale than Alliance, with the same core customer base (hospitals, health systems, post-acute) and similar travel/per-diem/contract modalities.
• Maxim Healthcare Services: Maxim Healthcare Services is a national healthcare staffing and home health services provider offering contract, per diem, and travel staffing for nurses and allied professionals. It is a broad incumbent with similar staffing services plus a sizable home-health franchise that Alliance does not operate.

Regional players

• WSi Healthcare Personnel: WSi Healthcare Personnel is a regional healthcare staffing firm placing nursing and allied health professionals in the Western US. It is most comparable in size and operating model to Alliance, with similar focus on per diem and contract placements rather than large-scale travel nursing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASIWestBend
• Facebookfacebook.com/Allianceservicesinc
• LinkedInlinkedin.com/company/alliance-services-inc.
• Instagraminstagram.com/asiwestbend

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Services