Poolside Tech

What Poolside Tech does

Poolside Tech is a privately held US company headquartered in New Hope, Pennsylvania that designs and sells The Attendant, a cloud-based pool automation system marketed to residential pool owners and pool professionals through an authorized dealer network. The flagship product connects to pool equipment from multiple manufacturers (Pentair, Jandy, Hayward, Raypak, Waterway, AquaStar, and others) via RS-485 serial protocols and integrates with Amazon Alexa, Google Assistant, Spotify, Control4, and ELAN for voice, music, and smart-home control. The product line spans four tiers priced from $2,125 to $4,500 MSRP (The Attendant, The Attendant + Chemistry, The Attendant Mini, and The Attendant Mini + Chemistry), plus a catalog of accessories including NSF 50 certified pH and ORP chemistry probes, flow meters, and relay expansion kits.

The company's business model is one-time hardware sales with no recurring subscription fees, distributed exclusively through authorized dealers supported by four regional sales representative organizations covering the Northeast, Southeast, Midwest, and West Coast US, with distribution partnerships through major pool wholesalers including Poolcorp/SCP, Keller Supply, and Heritage Pool Supply Group. Revenue mechanics rely on dealer channel sell-through, with installation services billed separately by dealers. Poolside Tech competes on vendor-agnostic interoperability and patented Valve in the Middle technology, which allows a single pump to operate multiple water features simultaneously. The firm is led by a founder team (CEO Bob Doan, CTO Stan Reznik, CRO Jen Doan, COO Dave Snider, and a Chief Scientific Officer), operates with 1-10 employees, and has no disclosed funding rounds, institutional investment, or revenue figures.

Name

Poolside Tech

Legal name

Poolside Tech, LLC

Website

https://poolside.tech

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Poolside Tech is a New Hope, PA-based company that designs The Attendant, a vendor-agnostic cloud pool automation system, and sells it through an authorized US dealer network to residential pool owners and pool professionals on a one-time hardware pricing model.

Ownership category

akta.pro rank

Product category

Pool Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAB

Water Testing & Chemical Balancing

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Pool automation systems
• Smart pool controllers
• Water chemistry monitoring
• Variable speed pump control
• Pool equipment integration

Headquarters

HQ city

New Hope

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (The Attendant Product Line): One-time purchase of The Attendant, The Attendant + Chemistry, The Attendant Mini, or The Attendant Mini + Chemistry. Software updates and support for new equipment compatibility are included at no additional cost. The base unit includes The Attendant Controller, 2 high voltage relays, and 2 temperature sensors.
2. Accessories and Add-On Modules: Optional accessories including Chemistry Probe Kit, Poolside Chemistry Sensing Flow Cell, Free Chlorine Probe, Total Chlorine Probe, Dissolved Oxygen Probe, Calibration Fluid Kit, FlowVis 2-inch Flow Meter, Digital Flow Sensor, Legacy Automation Conversion Kit, High Voltage Relay Kit, and Temperature Sensor Kit. These are one-time add-on purchases available through the authorized dealer network.
3. Professional Installation Services: Installation must be performed by licensed Poolside Tech authorized dealers or contractors. Dealers may charge for professional installation services as a separate revenue stream from the product sale.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Poolside Tech manufactures and sells The Attendant, a cloud-based pool automation controller that monitors and controls pool equipment (variable speed pumps, heaters, salt cells, DMX lights, valve actuators, and chemistry sensors) across all major pool equipment brands. The product line is offered in four hardware configurations and complemented by chemistry probes, flow sensors, and expansion modules. The system is sold exclusively through authorized pool professional dealers and distributed via regional sales representatives and authorized distribution partners.

Product overview

Poolside Tech offers The Attendant as a cloud-based pool automation platform with four main product models: The Attendant, The Attendant + Chemistry, The Attendant Mini, and The Attendant Mini + Chemistry. The core product controls up to 50 variable speed pumps, DMX lights, salt cells, and heaters, while the + Chemistry variants add integrated water chemistry monitoring with automatic pH and sanitizer dosing. The Mini versions provide the same automation capabilities in a compact form factor with up to 25 pump control and expandable modules. Supporting accessories include chemistry probes (pH, ORP, chlorine), flow meters, calibration kits, and relay expansion modules. The system integrates with Amazon Alexa, Google Assistant, Spotify, ELAN, and Control4 for voice control, music synchronization, and home automation. No subscription or monthly fees are required.

Differentiator

Problem solved

Functional benefit

Brands

• The Attendant: The flagship cloud-based pool automation system that monitors equipment, water quality, and temperature to optimize energy use.

Products and services

• The Attendant Cloud-based pool automation controller that monitors equipment, water quality, and temperature to optimize energy use and ensure pools are ready when needed. Controls up to 50 variable speed pumps, DMX lights, salt cells, heaters, and other serial-connected devices with 4 RS-485 ports and 8 high-voltage relay devices. For residential and commercial pools through authorized dealers.
• The Attendant + Chemistry Flagship automation system with integrated chemical monitoring and control module that monitors equipment, temperature, and water quality while maintaining perfect chemical levels through automatic pH and sanitizer dosing. MSRP $4,500.
• The Attendant Mini Compact pool automation system offering essential automation features in a smaller package. Controls up to 25 variable speed pumps with 2 RS-485 ports, built-in Wi-Fi and Bluetooth. Expandable with up to 4 additional expansion modules. MSRP $2,235.
• The Attendant Mini + Chemistry Compact automation system with integrated water chemistry monitoring and control, combining the smaller form factor with advanced chemical management for automatic sanitizer and pH maintenance. MSRP $3,060.
• Chemistry Probe Kit Probe kit for water quality measurement including pH probe, ORP probe, and calibration fluids. NSF 50 certified for accurate readings of pH balance and sanitizer levels.
• Poolside Chemistry Sensing Flow Cell Flow cell for continuous in-line water chemistry readings with seamless integration and easy probe installation alongside The Attendant chemistry module.
• Free Chlorine Probe Continuous in-line measurement probe for free chlorine levels integrated with The Attendant for real-time water chemistry data.
• Total Chlorine Probe In-line measurement probe for total chlorine levels supporting automated dosing and precise water control with dedicated flow cell required.
• Dissolved Oxygen Probe Probe for measuring dissolved oxygen levels to maintain water quality, integrated with The Attendant system.
• Calibration Fluid Kit Essential calibration fluids for ensuring accurate readings from Chemistry Probe Kit.
• FlowVis 2" Flow Meter with Digital Sensor Digital flow meter and sensor for tracking accurate flow rates via Poolside app, connecting to The Attendant through Professional Chemistry Card.
• Digital Flow Sensor Real-time water flow sensor providing live readings to The Attendant for optimal efficiency, works with H2Flow FlowVis Sensors.
• Legacy Automation Conversion Kit Kit for upgrading existing pool systems to integrate The Attendant without complete system overhaul.
• High Voltage Relay Kit Expansion kit with 10 high voltage relays for adding additional control over high-power pool devices.
• High Voltage Relay 2 Pack Two-pack of high voltage relays for larger installations or additional equipment control.
• Temperature Sensor Kit Temperature monitoring kit with 2 thermistors and 2 clamps for monitoring water and ambient temperature with The Attendant system.
• Poolside Attendant App Mobile application (iOS and Android) providing full pool control, real-time monitoring, equipment management, and service pro access from smartphones and tablets. Includes branded dealer access for pool service professionals.

Quantifiable outcome

• Energy cost reduction through intelligent automation that schedules pool operations during off-peak energy rate periods and optimizes pump speeds for efficiency.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature12 records

Partnerships

14 partnerships are on record, tiered regional and minor.

• Aqua QuestregionalGTM or Marketing PartnerRegional sales representative organization covering the Northeast US for Poolside Tech's authorized dealer network. Provides local sales support, product education, and deal assistance to pool professionals in the Northeast region seeking to become authorized dealers.
• WEK & AssociatesregionalGTM or Marketing PartnerRegional sales representative organization covering the Southeast US for Poolside Tech's authorized dealer network. Provides local sales support and dealer enablement for pool professionals in the Southeast region.
• Reeder & VermaatregionalGTM or Marketing PartnerRegional sales representative organization covering the Midwest US for Poolside Tech's authorized dealer network. Provides local sales support and deal assistance to pool professionals in the Midwest region.
• Blake Sales AssociatesregionalGTM or Marketing PartnerRegional sales representative organization covering the West Coast US for Poolside Tech's authorized dealer network. Provides local sales support and dealer enablement for pool professionals on the West Coast.
• Steele's Signature PoolsminorChannel Partner/ Reseller/ DistributorBoutique pool builder and authorized Poolside Tech dealer based in the US, featured in the Poolside Tech 'Make Your Mark' blog post. Specializes in uniquely tailored custom pools and was highlighted as a dealer demonstrating the branded mobile app and service alert capabilities.
• Shasta PoolsminorChannel Partner/ Reseller/ DistributorPool builder and authorized dealer displayed in the 'Our Industry Partners' section of the Poolside Tech website. Listed with a direct link to the Poolside Tech product (the Attendant) on the Shasta Pools website.
• Latham PoolminorChannel Partner/ Reseller/ DistributorPool manufacturer and authorized dealer displayed in the 'Our Industry Partners' section of the Poolside Tech website. Linked to the Latham Pool page featuring The Attendant product.
• H2FlowminorChannel Partner/ Reseller/ DistributorPool equipment supplier and authorized dealer displayed in the 'Our Industry Partners' section. H2Flow FlowVis flow meters are referenced as compatible sensors for The Attendant's Professional Chemistry Module.
• PoolwerxminorChannel Partner/ Reseller/ DistributorPool supply and service company and authorized dealer displayed in the 'Our Industry Partners' section of the Poolside Tech website.
• Master Pools GuildminorChannel Partner/ Reseller/ DistributorPool builder network/association and authorized dealer displayed in the 'Our Industry Partners' section of the Poolside Tech website.
• Pool NationminorGTM or Marketing PartnerPool industry media and publication that featured Poolside Tech in multiple issues and awarded The Attendant as an Innovative Product of the Year nominee in 2022. Listed in the 'Our Industry Partners' section.
• CareCraftminorChannel Partner/ Reseller/ DistributorPool service company network and authorized dealer displayed in the 'Our Industry Partners' section of the Poolside Tech website.
• United Aqua GroupminorChannel Partner/ Reseller/ DistributorPool equipment supplier and authorized dealer displayed in the 'Our Industry Partners' section of the Poolside Tech website.
• O2 SwimmingminorChannel Partner/ Reseller/ DistributorSwimming instruction facility in Bucks County, PA, and early adopter of The Attendant. Serving over 1,000 swimmers. The owner (Ken H.) has described The Attendant as 'boringly perfect' and functions as a reference customer and informal ambassador.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentair: Global pool equipment manufacturer whose IntelliConnect, ScreenLogic, and IntelliCenter lines compete directly with The Attendant in residential pool automation. Pentair offers the bundled alternative (its own pumps, heaters, lighting) to Poolside Tech's vendor-agnostic play.
• Hayward: Large US pool equipment OEM whose OmniHub, OmniLogic, and AquaConnect automation products compete head-to-head with The Attendant. Hayward sells a tightly integrated ecosystem, the inverse of Poolside Tech's cross-brand value proposition.
• Jandy (Fluidra): Pool equipment manufacturer owned by Fluidra whose iAquaLink platform competes with The Attendant on connected pool control. Jandy's LevolorK and AquaLink RS systems are direct substitutes Poolside Tech explicitly calls out as legacy/competition.
• Fluidra: Spanish multinational pool equipment parent (Jandy, Zodiac, Polaris, Gre). Through Jandy and Zodiac, Fluidra fields competing automation platforms and pool equipment bundles, making it the most comprehensive direct incumbent across automation chemistry and equipment.
• Zodiac Pool Systems: Pool equipment brand (now part of Fluidra) with its own automation line, including AquaLink. Zodiac's pressure-side and equipment-bundled automation offers a competitor profile similar to Hayward/Jandy/Pentair against Poolside Tech's open-platform approach.
• Maytronics: Leading robotic pool cleaner maker (Dolphin) now expanding into broader pool automation and water-quality. Maytronics is adjacent competition to Poolside Tech on the connected pool stack even though robots are not directly addressed by The Attendant.

Emerging players

• ControlOMatic: Specialty pool automation and chlorination controller maker focused on smaller-scale residential and commercial pools. It is an emerging competitor with comparable plug-and-play automation controllers and chlorine-generation monitoring but narrower integrator footprint than Poolside Tech.
• Aiper: Wireless robotic pool cleaner brand rapidly scaling connected pool devices. Aiper overlaps with Poolside Tech as another growing connected-pool hardware brand competing for the same consumer/dealer attention in residential pool automation.
• Ondilo: European smart pool water-quality monitor (ICO) that competes specifically with Poolside Tech's chemistry monitoring and pH/ORP probe capabilities. Ondilo is an emerging niche player in residential pool water analytics.
• Sutro: Smart pool water-monitoring device with chemical test cartridges. Sutro overlaps with Poolside Tech's chemistry module as a connected water-quality product for residential pools, though it is monitoring-only rather than full automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@poolsidetech
• Facebookfacebook.com/Poolside.Tech
• LinkedInlinkedin.com/company/poolside-tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poolside Tech