RedEnvelope
- Company typePrivate
- Founded1999
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
RedEnvelope firmographics
Firmographics- Name
- RedEnvelope
- Website
- https://redenvelope.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
RedEnvelope industry classification
Industry- Product category
- Online Personalized Gifts Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
- akta.pro secondary industries
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
Keywords
Where RedEnvelope is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
RedEnvelope business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: One-time purchase model for personalized gift products sold through the Gifts.com online marketplace. Customers select and personalize items such as mugs, home decor, keepsakes, apparel, and accessories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
RedEnvelope product offering
Product offeringCore offering
RedEnvelope sells personalized and customizable gift products through its own e-commerce storefront on Gifts.com, covering home décor, barware, kitchenware, jewelry, bags and wallets, apparel, kids and baby items, and wedding gifts. Products are offered across price points from under $25 to $100+, with personalization options such as names, initials, monograms, and photos, and include officially licensed character and brand collections (e.g., PEANUTS®, Crayola™, Monopoly, Peppa Pig, TRANSFORMERS, Rudolph®, GUND®, The Ridge®, U.S. military branches).
Product overview
RedEnvelope is a personalized gift sub-brand available through Gifts.com, offering a diverse portfolio of customizable gift products across multiple categories including Home Décor (Canvas & Wall Art, Throw Pillows, Doormats, Catchalls & Valets, Clocks, Votives, Candles, Signs & Plaques, Accent Lights), Bar (Wine, Beer, Mixology items), Kitchen, Dining, Bedroom, Clothing & Accessories (Jewelry, Bags & Wallets, Robes, Watches, Keychains), Kids & Baby (Piggy Banks, Toys & Plush), and Wedding items (Leather goods, Framed Prints, Keepsake Boxes). The collection focuses on personalized and customizable gift items across various price points ranging from under $25 to $100 and up.
Differentiator
Problem solved
Functional benefit
Brands
- RedEnvelope Collection: A collection of personalized gifts featured on gifts.com, including home decor, barware, kitchen items, clothing, accessories, jewelry, kids and baby products, wedding gifts, and canvas wall art.
Products and services
- RedEnvelope Personalized Gifts Collection A curated collection of customizable gift items offered through the Gifts.com online storefront, spanning Home Décor (Canvas & Wall Art, Throw Pillows, Doormats, Catchalls & Valets, Clocks, Votives, Candles, Signs & Plaques, Accent Lights), Bar (wine, beer, mixology), Kitchen, Dining, Bedroom, Clothing & Accessories (Jewelry, Bags & Wallets, Robes, Watches, Keychains), Kids & Baby (Piggy Banks, Toys & Plush), and Wedding items (Leather goods, Framed Prints, Keepsake Boxes). Personalization options include names, initials, monograms, and photos, and price points range from under $25 to $100+.
Companies that use RedEnvelope
Customer profileSegments2 records
Ideal customer profiles2 records
RedEnvelope technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RedEnvelope partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
RedEnvelope competitors and assessment
Company assessmentDirect peers
- Etsy: Online marketplace for unique, handmade, and personalized goods. Directly competes with RedEnvelope in customized gift items across home, jewelry, apparel, and kids categories, with a similar self-serve e-commerce buyer experience.
- PersonalizationMall.com: DTC e-commerce retailer specializing in personalized and customized gifts across categories nearly identical to RedEnvelope (home decor, drinkware, apparel, kids, wedding). Closest head-to-head comparable in product range and customization tooling.
- Things Remembered: Long-standing personalized gifts retailer offering engraving and customization on jewelry, glassware, and accessories. Operates in the same personalized-gift category as RedEnvelope with overlapping SKUs and gift-occasion positioning.
- GiftTree: Online specialty gift retailer offering curated gift baskets, personalized gifts, and occasion-based gifting. Comparable to RedEnvelope in customer use cases (birthday, anniversary, corporate gifting) and direct-to-consumer e-commerce model.
- 1-800-Flowers.com: Multi-brand online gift retailer covering flowers, gourmet food, and personalized gifts (e.g., PersonalizationUniverse). Directly comparable as an occasion-driven, omnichannel gift retailer with a corporate gifting vertical.
- Uncommon Goods: Online retailer of unique, often handcrafted and personalized gifts across home, jewelry, kids, and novelty categories. Closely aligned with RedEnvelope's positioning around distinctive, customizable gift items.
- Zazzle: Marketplace and customization platform enabling personalized products (apparel, home decor, stationery, gifts). Competes with RedEnvelope's personalization tooling across many of the same product categories.
- CafePress: Online retailer of custom-printed and personalized products including apparel, mugs, and gifts. Historically a close competitor to RedEnvelope's customizable catalog with overlapping licensed character offerings.
Broad incumbents
- Amazon Handmade: Amazon's marketplace for handcrafted and personalized goods. Functions as a broad incumbent capturing demand for unique, customized gifts and pressuring pure-play personalized retailers like RedEnvelope.
Emerging players
- Shutterfly: Personalized photo gifts and customized products retailer with overlapping SKUs in photo mugs, canvas wall art, and keepsakes. Adjacent personalization engine and similar custom gift occasions as RedEnvelope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RedEnvelope social profiles
Digital presenceRedEnvelope financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedEnvelope leadership team
Management profileNumber of profiles
Profiles2 records
RedEnvelope funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedEnvelope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedEnvelope
What does RedEnvelope do?
RedEnvelope sells personalized and customizable gift products through its own e-commerce storefront on Gifts.com, covering home décor, barware, kitchenware, jewelry, bags and wallets, apparel, kids and baby items, and wedding gifts. Products are offered across price points from under $25 to $100+, with personalization options such as names, initials, monograms, and photos, and include officially licensed character and brand collections (e.g., PEANUTS®, Crayola™, Monopoly, Peppa Pig, TRANSFORMERS, Rudolph®, GUND®, The Ridge®, U.S. military branches).
Is RedEnvelope a public or private company?
RedEnvelope is a private company. It is classified as unknown and is currently operating.
When was RedEnvelope founded?
RedEnvelope was founded in 1999. It employs 501 to 1,000 people.
Where is RedEnvelope based?
RedEnvelope is headquartered in San Diego, United States, in the North America region.
How does RedEnvelope make money?
One revenue line is on record: E-commerce Product Sales.
Who are RedEnvelope's main competitors?
Direct peers on record are Etsy, PersonalizationMall.com, Things Remembered, GiftTree, 1-800-Flowers.com, Uncommon Goods, Zazzle and CafePress. Amazon Handmade is listed as a broad incumbent. Shutterfly is listed as an emerging player.
Does RedEnvelope have an API?
No public API is recorded for RedEnvelope.
What industry is RedEnvelope in?
RedEnvelope's product category is Online Personalized Gifts Retail. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail, with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 459420 and its SIC code is 5399.