That Clean Life
That Clean Life is a nutrition planning software platform serving health and wellness professionals worldwide. Founded in 2014 in Toronto, it provides recipe databases, automated meal planning, branded PDFs, and templates. Acquired by Practice Better EHR in 2023, it operates as a standalone product.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What That Clean Life does
That Clean Life is a nutrition planning software platform founded in 2014 and headquartered in Toronto, Canada, that serves health and wellness professionals worldwide. The platform enables dietitians, nutritionists, naturopaths, wellness coaches, hormone coaches, and fitness professionals to create personalized meal plans, recipe collections, and branded nutrition content for their clients. A core positioning principle is that the tool is professional-only — it does not compete for practitioners' clients and offers no direct-to-consumer subscription — which differentiates it from consumer-facing nutrition apps and is highlighted across the company's marketing.
The product is a web-based application backed by cloud infrastructure on Heroku (Salesforce) and AWS, featuring a proprietary Nutrition API for real-time macro and micronutrient analysis. The platform centers on a curated content library of 8,000+ professionally developed, tested, and photographed recipes accessible via 100+ filter dimensions, complemented by 150+ evidence-based customizable templates for various health conditions, an Automator that generates starting meal plans from calorie and macro targets, smart grocery lists, secure shareable client links, and branded PDF export with three theme options. An API supports third-party integrations, with the principal integration being a native link to Practice Better EHR.
Revenue is generated through subscription billing (monthly and yearly tiers, plus a $10/month subscription-pause fee), with go-to-market split between self-serve product-led sign-up and a sales-assisted demo motion for larger practices. Distribution is direct-to-consumer via the web app and via API/OEM embedding for technology partners. The company operates with a lean 1–10 person team, reaches users across 100+ countries, and was acquired in 2023 by Practice Better, under which the entire That Clean Life team took on roles and the product continues to operate standalone while integrations deepen.
That Clean Life firmographics
Firmographics- Name
- That Clean Life
- Legal name
- Green Patch Inc.
- Website
- https://thatcleanlife.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- That Clean Life is a nutrition planning software platform serving health and wellness professionals worldwide. Founded in 2014 in Toronto, it provides recipe databases, automated meal planning, branded PDFs, and templates. Acquired by Practice Better EHR in 2023, it operates as a standalone product.
- Ownership category
- akta.pro rank
Where That Clean Life is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
That Clean Life business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Monthly: Monthly recurring subscription billed on a recurring basis with automatic billing at the end of each membership term. Users authorize That Clean Life to charge their credit card every 1 month.
- Subscription - Yearly: Annual recurring subscription billed yearly with automatic renewal at the end of each 12-month term.
- Subscription Pause Fee: Monthly subscribers can pause their subscription for $10/month to retain data storage while not actively using the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan |
| Subscription | Monthly | Plus Plan |
| Subscription | Annual | Yearly Subscriptions |
| Subscription | Monthly | Subscription Pause |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
That Clean Life product offering
Product offeringCore offering
That Clean Life is a subscription-based nutrition planning software built for health and wellness professionals. The platform lets dietitians, nutritionists, naturopaths, and coaches create personalized meal plans, recipe collections, and grocery lists from a library of 8,000+ professionally developed recipes, automate plan generation based on client goals, and deliver branded PDFs or secure shareable links to clients, with a native integration into the Practice Better EHR.
Product overview
That Clean Life is a unified nutrition planning software platform for health professionals, consisting of a core platform with integrated modules. The core platform (That Clean Life Platform) enables creation of personalized meal plans, recipe collections, and nutrition guidance with 8,000+ recipes and 100+ filtering options. This is supported by Templates (150+ evidence-based customizable templates for various conditions), the Automator (AI-powered meal plan generation), Airdrop (member-exclusive pre-made challenges and resources), and an Assessment Tool. The platform also offers an API for third-party integrations, with Practice Better being the primary native EHR integration.
Differentiator
Problem solved
Functional benefit
Products and services
- That Clean Life Platform Subscription-based web application that lets health and wellness professionals build personalized meal plans, recipe collections, and grocery lists from an 8,000+ recipe library with 100+ filters, automate plan generation based on client goals, export branded PDFs, and securely share plans via unique links. Built for registered dietitians, nutritionists, naturopaths, and wellness coaches; available via self-serve signup with monthly and yearly plans.
- Assessment Tool Standalone resource tool for health professionals to assess client nutrition needs and guide appropriate use of That Clean Life's planning features for each client scenario.
- API for Third-Party Integrations Token-authenticated API that grants trusted third-party platforms access to user data so they can build embedded nutrition planning experiences, including white-label capabilities with customizable HEX brand colors and per-client Nutrition Facts permissions.
Quantifiable outcome
- Saves practitioners hours of time per week on meal planning
- +2 more outcomes
Companies that use That Clean Life
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
That Clean Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature8 records
That Clean Life partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Practice BettercorePractice Better is the leading EHR for health professionals and the parent company of That Clean Life following an acquisition. That Clean Life integrates seamlessly with Practice Better, allowing practitioners to access thousands of recipes, track client preferences, create personalized nutrition plans, and make food journaling a breeze from within the Practice Better portal. The integration enables users to add meal plans to programs and protocols and educate clients with AI-powered health insights.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
That Clean Life competitors and assessment
Company assessmentRegional players
- Cronometer: Cronometer is a nutrition tracking platform popular among health-conscious users and professionals for its micronutrient depth. Founded in Canada like That Clean Life, it provides comparable nutrition data depth and is used by some practitioners alongside meal planning tools.
Direct peers
- PlateJoy: PlateJoy offers personalized meal planning and grocery lists, with a B2B channel serving health coaches and professionals. It shares That Clean Life's emphasis on personalization, professional branding, and grocery integration.
- Foodzilla: Foodzilla is a nutrition software platform built specifically for dietitians, nutritionists, and health coaches, offering meal planning, client management, and branded output. It is the closest direct competitor to That Clean Life in the professional-only nutrition planning category.
- NutriAdmin: NutriAdmin provides nutrition practice management software for dietitians and nutritionists, including meal plan creation, client tracking, and invoicing. It targets the same professional nutrition practitioner segment as That Clean Life.
Broad incumbents
- MyFitnessPal: MyFitnessPal is the dominant consumer-facing nutrition and calorie tracking platform, with a vast food database. It is a broad incumbent in nutrition tracking whose database and search functionality overlap with parts of TCL's recipe and nutrition filter value proposition.
- Practice Better: Practice Better is the parent EHR platform for health and wellness professionals and the acquirer of That Clean Life. While it is the corporate parent, it also operates as an adjacent platform with overlapping practitioner customers and now bundles TCL's nutrition planning as part of its ecosystem.
Emerging players
- Eat This Much: Eat This Much is an AI-driven meal planning app that auto-generates meal plans based on calorie and macro targets. It overlaps with That Clean Life's Automator feature but targets consumers directly, making it an emerging adjacent competitor in automated meal planning.
- Mealime: Mealime offers personalized meal plans and grocery lists to consumers, with some B2B offerings for employers. It overlaps with That Clean Life's meal planning and grocery automation capabilities but serves end consumers rather than health professionals.
Others
- Spoonacular: Spoonacular provides a food, nutrition, and recipe API used by app developers and health platforms. It is comparable to That Clean Life as an API-driven nutrition infrastructure provider that enables meal planning features in third-party products.
- Nutritionix: Nutritionix is a leading nutrition database and API used by health apps, restaurants, and professional tools. It is comparable to That Clean Life as an enabling infrastructure layer for nutrition data and meal planning functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
That Clean Life social profiles
Digital presenceThat Clean Life compliance and trust
Trust signalCompliance2 records
That Clean Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
That Clean Life leadership team
Management profileNumber of profiles
Profiles2 records
That Clean Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
That Clean Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about That Clean Life
What does That Clean Life do?
That Clean Life is a subscription-based nutrition planning software built for health and wellness professionals. The platform lets dietitians, nutritionists, naturopaths, and coaches create personalized meal plans, recipe collections, and grocery lists from a library of 8,000+ professionally developed recipes, automate plan generation based on client goals, and deliver branded PDFs or secure shareable links to clients, with a native integration into the Practice Better EHR.
Is That Clean Life a public or private company?
That Clean Life is a private company. It is classified as corporate owned and is currently operating.
When was That Clean Life founded?
That Clean Life was founded in 2014. It employs 1 to 10 people.
Where is That Clean Life based?
That Clean Life is headquartered in Toronto, Canada, in the North America region.
How does That Clean Life make money?
Three revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Yearly and subscription Pause Fee.
Who are That Clean Life's main competitors?
Cronometer is listed as a regional player. Direct peers are PlateJoy, Foodzilla and NutriAdmin. Broad incumbents are MyFitnessPal and Practice Better. Emerging players are Eat This Much and Mealime. Others are Spoonacular and Nutritionix.
Does That Clean Life have an API?
Yes. That Clean Life offers an API that enables access to user data via token-based authentication. The API allows trusted third-party integrations to create embedded experiences within their platforms. Users can generate tokens from the Integrations section of their account settings to connect with third-party platforms. The integration supports features such as white-label experiences with customizable HEX color codes for branding, and enhanced permissions like Nutrition Facts that can be dynamically controlled per-client.