Red Oak Recovery

What Red Oak Recovery does

Red Oak Recovery is a privately held, for-profit addiction treatment provider founded in 2014 and headquartered in Leicester, North Carolina. The company operates a men-only treatment platform serving adult men — with programming particularly tailored to young adult men ages 18–30 — struggling with substance use disorders, trauma, and co-occurring mental health conditions. Treatment is delivered across two physical campuses in the Blue Ridge Mountains — a Mountain Campus in Leicester (631 Willow Creek Rd) and a Residential Campus in Ellenboro (517 Cub Creek Rd) — and an affiliated women's program, The Willows at Red Oak, extends the operating brand to a parallel female population.

The clinical offering is built on a clinician-led integrated treatment model in which master's level clinicians hold dual credentials in mental health and addiction treatment. Core programs include a Residential/Inpatient Program with 24/7 support, an Extended Care bridge program between intensive rehab and independent living, a 12-Step Recovery Program, a Family Program, and an Alumni Program, with an average length of stay of 70–90 days and at least 30 hours of weekly clinical contact including 2–3 individual counseling sessions. Substance-specific tracks address alcohol, opioids (including fentanyl and heroin), cocaine, meth, marijuana, benzodiazepines (Xanax), and stimulants such as Adderall, delivered through CBT, DBT, EMDR, experiential/adventure therapy (hiking, canoeing, ropes courses, equine therapy), holistic healing (yoga, meditation, nutrition), and medication-assisted treatment (MAT).

Red Oak Recovery operates a direct-to-consumer sales motion with phone-based admissions (multiple numbers prominently displayed) supported by online inquiry forms and a dedicated referring-professionals channel for clinicians and physicians. The organization is in-network with Aetna, Ambetter, BCNC (Blue Cross North Carolina), CBHA, First Health, Humana, Oscar, and UBH/Optum, and works out-of-network with Cigna; the admissions team conducts insurance verification, benefits confirmation, and claims advocacy prior to enrollment. The company is CARF-accredited and markets through content/SEO (including dedicated insurance-verification pages), social media (Facebook, Instagram, X, LinkedIn), and alumni/community events. No funding rounds, parent company, or public financials are disclosed.

Name

Red Oak Recovery

Legal name

Red Oak Recovery

Website

https://redoakrecovery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Red Oak Recovery is a private, for-profit men's addiction treatment center operating residential and extended care programs from two campuses in North Carolina's Blue Ridge Mountains, delivering evidence-based and experiential therapy billed primarily through in-network commercial insurance relationships.

Ownership category

akta.pro rank

Product category

Residential Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

Keywords

• Residential addiction treatment
• Substance abuse treatment
• Dual diagnosis treatment
• Men's rehab services
• Trauma-informed therapy

Headquarters

HQ city

Leicester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential and Extended Care Treatment Services: Red Oak Recovery generates revenue through residential addiction treatment programs, extended care programs, and intensive outpatient services. The organization is an in-network provider with multiple major insurance companies including Aetna, Ambetter, BCNC, BCNC Federal, CBHA, First Health, Humana, Oscar, and UBH/Optum, and works out-of-network with others like Cigna. Services covered include partial hospitalization (PHP) and intensive outpatient (IOP). The admissions team advocates for clients to maximize insurance coverage and handles claims processing on behalf of clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Red Oak Recovery is a men-only residential addiction treatment center operating in the Blue Ridge Mountains of North Carolina. It delivers trauma-informed, evidence-based clinical care integrated with experiential and adventure therapy through inpatient, extended care, and intensive outpatient programs. The organization treats substance use disorders and co-occurring mental health conditions, accepting insurance and serving primarily adult men ages 18-30.

Product overview

Red Oak Recovery offers a men-only addiction treatment platform providing residential and extended care programs in the Blue Ridge Mountains of North Carolina. The core offering includes Residential and Extended Care programs complemented by specialized addiction treatment programs for substances including alcohol, cocaine, fentanyl, heroin, marijuana, meth, and opioids. Supporting therapies include 12-Step Recovery, Family Program, Alumni Program, and modalities such as CBT, DBT, EMDR, Experiential Therapy, and Holistic Healing. The platform integrates evidence-based care with adventure therapy and nature-based experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Program

Quantifiable outcome

• Research shows longer engagement in treatment leads to better long-term outcomes; individuals who spend 90 days or more in treatment are significantly more likely to maintain sobriety.
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AetnacoreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services, covering clients for partial hospitalization (PHP) and intensive outpatient (IOP) services.
• AmbettercoreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services.
• BCNC (Blue Cross North Carolina)coreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services.
• UBH/OptumcoreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services, covering partial hospitalization and intensive outpatient programs.
• HumanacoreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services.
• OscarcoreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services.
• First HealthcoreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services.
• CBHAcoreOthersIn-network insurance provider for Red Oak Recovery addiction treatment services.
• CignaminorOthersOut-of-network insurance provider working with Red Oak Recovery on a case-by-case basis for addiction treatment coverage.
• The Willows at Red OakcoreStrategic or Co-development PartnerAffiliated women's addiction treatment facility operated by the same organization, providing separate gender-specific treatment for women. Located in North Carolina as part of the Red Oak Recovery family of treatment centers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cumberland Heights: Long-established non-profit residential and intensive outpatient addiction treatment provider based in Nashville, TN. Comparable evidence-based clinical model, multi-level care continuum (residential, IOP, alumni), and similar trauma/dual-diagnosis focus.
• Landmark Recovery: Multi-state residential and outpatient addiction treatment operator offering trauma-informed and dual-diagnosis programming with similar multi-payor in-network strategy. Comparable branded clinical model and multi-site scaling playbook.
• Enterhealth: Residential and outpatient addiction treatment provider with a strong dual-diagnosis and brain-science-led clinical identity. Comparable evidence-based residential model and emphasis on co-occurring disorders treatment.
• Mountainside Treatment Center: Connecticut-based residential addiction treatment center with comparable holistic, nature-integrated clinical model and emphasis on individualized longer-stay programming. Competes for the same private-pay and insured residential segment with comparable continuum-of-care structure.
• Recovery Unplugged: Residential and outpatient addiction treatment operator with a distinctive experiential/differentiated therapy theme (music and creative-arts based) layered on clinical care. Directly comparable in integrating experiential modalities with evidence-based treatment.
• ELEVATE Recovery Center: Residential and outpatient addiction treatment provider in the western U.S. emphasizing experiential, nature-based, and adventure therapies integrated with clinical care — a very close analog to Red Oak's experiential-adventure positioning.
• The Willows at Red Oak: Affiliated women's residential addiction treatment program operated under the same Red Oak Recovery parent brand in North Carolina. Directly comparable clinical model and length-of-stay profile; co-located referral ecosystem and shared admissions playbook.

Broad incumbents

• Hazelden Betty Ford Foundation: Largest U.S. non-profit addiction treatment operator with national multi-site residential, outpatient, and recovery housing services. Overlaps with Red Oak on evidence-based residential and 12-step programming but operates at vastly broader scale and scope.
• American Addiction Centers: Large multi-state publicly visible addiction treatment operator with broad residential, detox, and outpatient services. Direct overlap with Red Oak on residential addiction treatment and insurance-based intake, but operates at significantly broader geographic and service scale.
• Sun Behavioral Health: Multi-site behavioral health hospital and residential treatment operator with overlapping psychiatry, dual-diagnosis, and addiction programming. Operates at broader acuity scale but competes for similar referral and payor relationships in select markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RedOakRecovery
• Facebookfacebook.com/RedOakRecovery
• LinkedInlinkedin.com/company/red-oak-recovery
• Instagraminstagram.com/redoakrecovery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Oak Recovery