Track
- Company typePrivate
- Founded2005
- HeadquartersCottage Grove, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Track firmographics
Firmographics- Name
- Track
- Legal name
- Track
- Website
- https://trackhs.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Track industry classification
Industry- Product category
- Vacation Rental Property Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)
Keywords
Where Track is headquartered
LocationHeadquarters
- HQ city
- Cottage Grove
- HQ country
- United States
- HQ region
- North America
Markets served
Track business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Property Management Software (TrackPMS): Subscription-based property management software licensing with tiered pricing for vacation rental operators. Includes core PMS functionality plus add-on modules for distribution, payments, CRM, and marketing.
- TrackSuite Add-on Products: Additional integrated solutions including TrackPulse (call center), TrackDMS (digital marketing), TrackDistribution, TrackPayments, and TrackEcommerce sold as add-ons to the core PMS platform.
- Training & Webcast Services: Sponsored training webcasts and educational content for hospitality professionals, co-branded with partners like Travel Outlook.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-class subscription pricing based on portfolio size and feature requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Track product offering
Product offeringCore offering
Track (formerly TravelNet Solutions, also referred to as TNS) develops and sells TrackPMS, a cloud-based property management system designed for vacation rental companies and property managers. The company also offers TrackSuite, an integrated hospitality software platform with TrackPMS as its flagship product, providing reservation management, guest communications, and operational tools for hospitality operators.
Product overview
Track offers TrackSuite, an integrated platform-plus-modules architecture for vacation rental hospitality. The flagship product is TrackPMS, an enterprise-class property management system that serves as the foundation. Surrounding this core are specialized modules including TrackCRM for customer relationships, TrackPulse for call center operations, TrackDMS for digital marketing, TrackPayments for payment processing, TrackDistribution for channel management (Airbnb, Vrbo), and TrackEcommerce for direct booking optimization. The Direct Booking Solutions module ties together marketing, website, call center, and PMS into a unified funnel. Key built-in features include Trust Accounting, Owner Portal & Communications, Housekeeping & Maintenance, and Front Desk & Reservations. The platform emphasizes API-first architecture for integrations and AI-powered capabilities for distribution and automation. The company has operated for 21 years, previously under the name TravelNet Solutions.
Differentiator
Problem solved
Functional benefit
Brands
- TrackSuite: Integrated hospitality software product suite
- TrackPMS
- TrackCRM
- TrackPulse
- TrackDMS
- TrackPayments
- TrackDistribution
- TrackEcommerce
- TrackMeet
Products and services
- TrackPMS
- TrackSuite
Quantifiable outcome
- 27% improved RevPAR performance vs market
- +3 more outcomes
Companies that use Track
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
Track partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Travel OutlookminorTravel Outlook co-sponsored a hospitality communication training webcast with Track Hospitality Software, demonstrating a marketing co-sponsorship relationship in the hospitality training space.
- Right to Rent CollaborativecoreThe Right to Rent Collaborative integrated a $2-per-reservation advocacy contribution directly into Track Hospitality's property management software, creating an automated funding model for collective advocacy that distributes grants to state and local associations. This is a strategic integration embedding advocacy funding into the software workflow.
- 75+ Integration PartnerscoreTrack maintains partnerships with 75+ software integration partners, enabling the Track platform to connect with complementary hospitality point solutions. Partners include leading OTAs (Airbnb, Vrbo), payment processors, marketing tools, and other hospitality software.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Track competitors and assessment
Company assessmentDirect peers
- Escapia: Escapia, part of BookingSuite (Booking Holdings), is a long-standing vacation rental PMS for professional property managers — a direct enterprise competitor to TrackPMS with similar trust accounting and owner reporting depth.
- Guesty: Guesty is a leading enterprise vacation rental PMS platform offering property management, channel management, and payment solutions to short-term rental operators globally — a direct competitor to Track's TrackPMS and TrackSuite.
- Cloudbeds: Cloudbeds is a hospitality management platform serving hotels, hostels, and vacation rentals with PMS, booking engine, and channel manager functionality — overlapping with Track's TrackSuite for vacation rental operators.
- Lodgify: Lodgify is a vacation rental software platform focused on direct booking websites, channel management, and PMS, competing with TrackEcommerce, TrackDistribution, and TrackPMS.
- Streamline Vacation Rental Software: Streamline offers a vacation rental-specific PMS with trust accounting, owner portals, and channel management, directly comparable to TrackPMS and Track's owner portal features.
- Hostaway: Hostaway provides a vacation rental PMS and channel manager for short-term rental property managers, directly competing with Track across PMS, distribution, and multi-Ota management.
Emerging players
- Uplisting: Uplisting is a fast-growing vacation rental PMS focused on mid-market property managers with channel management and automation — an emerging competitor overlapping with TrackPMS and TrackDistribution.
- Tokeet: Tokeet offers a vacation rental PMS with channel manager and website builder for smaller operators, partially overlapping with Track's PMS and direct booking functionality at the lower end of the market.
Broad incumbents
- Airbnb: Airbnb is a dominant OTA and Track's distribution partner; it also offers host tools and has signaled expansion into native PMS, making it both a partner and a broad incumbent threat to Track.
- Vrbo: Vrbo (Expedia Group) is a major short-term rental OTA and Elite partner of Track; as part of Expedia it can leverage BookingSuite/Escapia to compete vertically with Track's PMS and distribution offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Track social profiles
Digital presenceTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track leadership team
Management profileNumber of profiles
Profiles2 records
Track funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track
What does Track do?
Track (formerly TravelNet Solutions, also referred to as TNS) develops and sells TrackPMS, a cloud-based property management system designed for vacation rental companies and property managers. The company also offers TrackSuite, an integrated hospitality software platform with TrackPMS as its flagship product, providing reservation management, guest communications, and operational tools for hospitality operators.
Is Track a public or private company?
Track is a private company. It is classified as venture growth investor backed and is currently operating.
When was Track founded?
Track was founded in 2005. It employs 11 to 50 people.
Where is Track based?
Track is headquartered in Cottage Grove, United States, in the North America region.
How does Track make money?
Three revenue lines are on record. Property Management Software (TrackPMS) is the primary driver. The others are trackSuite Add-on Products and training & Webcast Services.
Who are Track's main competitors?
Direct peers on record are Escapia, Guesty, Cloudbeds, Lodgify, Streamline Vacation Rental Software and Hostaway. Emerging players are Uplisting and Tokeet. Broad incumbents are Airbnb and Vrbo.
Does Track have an API?
No public API is recorded for Track.
What industry is Track in?
Track's product category is Vacation Rental Property Management Software. Its primary akta.pro industry code is THAKANAA, Corporate Travel & Expense (T&E) Management Platforms. Its NAICS code is 518 and its SIC code is 7374.