Uplisting
Uplisting is a cloud-based short-term rental property management SaaS that helps vacation rental operators manage listings, calendars, guest messaging, and direct bookings across Airbnb, Booking.com, and Vrbo via fixed-fee subscription pricing, serving 1,000+ operators across 94 countries as a subsidiary of AirDNA.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Uplisting does
Uplisting is a cloud-based property management system (PMS) built for short-term and vacation rental operators managing portfolios across Airbnb, Booking.com, and Vrbo. Its product surface combines a Channel Manager with real-time, bidirectional API synchronization (Uplisting is an official Airbnb software partner), a Multi-Calendar, a Unified Inbox, automated guest messaging and review-posting, automated security deposits, eSign rental agreements, a cleaning scheduler, guest identity verification, an SMS messaging module, a Direct Booking Engine that auto-generates a mobile-optimized commission-free booking site from Airbnb listings, and owner-facing Client Statements and a Client Portal. The platform is delivered as a single web application (with iOS and Android apps) and exposes an open API and webhooks documented via Postman. The product architecture is API-first integration interoperability rather than proprietary AI; reliability of multi-OTA sync and consolidated operations is the primary differentiator over iCal-reliant competitors.
Uplisting's revenue model is a fixed-fee monthly subscription per listing (not a percentage of booking revenue), with a 14-day free trial driving a product-led growth motion and a self-serve sign-up flow. Distribution combines PLG with inside sales via a "Book a Demo" CTA, content/SEO marketing (including competitor-comparison landing pages targeting "Guesty Alternative" and similar queries), webinars, and a referral program paying $300+ per successful referral. Customers span SMB through mid-market, including named accounts such as Pass The Property (UK, 170+ units), Luke Capital Group (300+ units across Ireland, Portugal, Dubai), Propke (Lebanon, 100+ units), HostMinded (Denmark, hundreds of units), Nomad Capital Ventures (142 units), CopperHouse Property, and Pocono Rental Management. The customer base is described as 1,000+ operators across 94 countries, with the UK as the primary market.
Uplisting, Ltd. is registered in England and Wales (Sheffield, UK) and operates as a subsidiary of AirDNA, the short-term rental market intelligence provider, with the AirDNA authentication layer embedded in Uplisting's sign-up flow. The company was founded in 2016 by CEO Vincent Breslin and has raised modest outside capital — a $300,000 seed from Calm Company Fund (Tyler Tringas) in March 2022 and a $200,000 AngelList member round the same period — and has explicitly framed its strategy around sustainable rather than rapid scaling. Recognition includes 2023 G2 Category Leaders and Software Advice FrontRunners badges, plus a 4.9/5 average rating across Capterra, G2, and Software Advice.
Uplisting firmographics
Firmographics- Name
- Uplisting
- Legal name
- Uplisting, Ltd.
- Website
- https://uplisting.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uplisting is a cloud-based short-term rental property management SaaS that helps vacation rental operators manage listings, calendars, guest messaging, and direct bookings across Airbnb, Booking.com, and Vrbo via fixed-fee subscription pricing, serving 1,000+ operators across 94 countries as a subsidiary of AirDNA.
- Ownership category
- akta.pro rank
Uplisting industry classification
Industry- Product category
- Vacation Rental Property Management Software
- NAICS
- Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industries
- Channel Managers & Listing Syndication Networks (Distribution to Marketplaces) (THAMALAD), Booking Engines & Direct Web Booking (THALACAD), Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where Uplisting is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uplisting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription/Monthly Plan Fees: Uplisting charges fixed monthly subscription fees per listing/property, not a percentage of revenue. This differentiates from competitors like Guesty who charge percentage-based fees. The subscription model includes channel management, direct booking engine, automated messaging, and core PMS features.
- Direct Booking Revenue: While Uplisting offers commission-free direct booking websites, the platform generates value through increased property management subscriptions rather than taking a cut of direct bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial available for new users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Uplisting product offering
Product offeringCore offering
Uplisting provides a cloud-based short-term and vacation rental property management system (PMS) that lets operators manage listings, calendars, pricing, and guest communication across Airbnb, Booking.com, and Vrbo from a single dashboard, with automated messaging, a direct booking engine, security deposits, eSign rental agreements, cleaning scheduling, and guest identity verification. It sells this as a fixed monthly subscription per listing to short-term rental hosts, vacation rental operators, and professional property management companies.
Product overview
Uplisting is a unified holiday and short-term rental property management software platform designed for short-term let, holiday, and vacation rental operators. The platform consists of a core Property Management System (PMS) with integrated modules including Channel Manager (for Airbnb, Booking.com, Vrbo sync), Multi-Calendar, Automated Guest Messaging, Unified Inbox, Direct Booking Engine, Security Deposits, eSign Rental Agreements, Automated Cleaning Scheduler, Guest Identity Verification, Client Statements, Client Portal, and Payment Processing. These modules work together as an integrated system to manage calendars, bookings, guest communication, pricing, and operations from a single dashboard, enabling operators to scale from single properties to portfolios of 100+ listings without double-bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Uplisting Property Management Software (PMS) Unified cloud-based short-term and vacation rental property management system combining a multi-calendar, unified inbox, automated guest messaging and reviews, channel management for Airbnb/Booking.com/Vrbo, security deposits, eSign rental agreements, cleaning scheduler, guest identity verification, client statements, client portal, and payment processing; sold as a fixed monthly subscription per listing to short-term rental hosts, vacation rental operators, and professional property management companies.
- Direct Booking Website / Booking Engine Commission-free, mobile-optimized direct booking website builder that automatically generates a booking website from Airbnb listings, enabling property managers to accept direct reservations and bypass OTA commissions; powered over $4M in direct bookings in 11 months.
- Leads as a Service Done-for-you lead generation service for property management companies looking to grow their client base, offered as a separate service line under Uplisting's solutions.
- Open API and Webhooks Public REST API and webhooks for developers and partners to build integrations and automate workflows against the Uplisting platform; documented via Postman.
- Uplisting Mobile App (iOS and Android) Native mobile applications distributed via the Apple App Store and Google Play that let short-term rental operators manage bookings, calendars, and guest communication on the go.
Quantifiable outcome
- Pass The Property grew 750% (from 20 to 170+ properties) using Uplisting
- +4 more outcomes
Companies that use Uplisting
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Uplisting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature10 records
Uplisting partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AirbnbcoreAirbnb is an official software partner of Uplisting. The partnership provides real-time API connectivity for channel management, enabling direct synchronization of listings, prices, and availability. This is Uplisting's primary channel partnership and core integration.
- Booking.comcoreBooking.com integration enables property managers to sync listings, manage bookings, and automate communications through Uplisting's platform.
- VrbocoreVrbo integration allows property managers to distribute listings and manage reservations alongside Airbnb and Booking.com from a single dashboard.
- AirDNAcoreUplisting is a subsidiary of AirDNA. The parent company provides authentication infrastructure (AirDNA OAuth) and the relationship enables cross-selling and integration opportunities within the AirDNA ecosystem of vacation rental tools.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Uplisting competitors and assessment
Company assessmentDirect peers
- Eviivo: Eviivo is a UK-based property management software focused on small accommodations and B&Bs, with a strong presence in the UK hospitality market. It overlaps with Uplisting in the UK operator segment but serves a more traditional B&B/small hotel audience.
- OwnerRez: OwnerRez is a property management and booking software for vacation rental owners and managers with strong direct booking and channel management features. It targets a similar audience of independent hosts and small-to-mid property managers as Uplisting.
- Guesty: Guesty is a leading enterprise-grade property management platform for short-term rentals, offering channel management, guest communication, and operations tools. It is Uplisting's primary named competitor, differentiated by percentage-of-revenue pricing (vs Uplisting's fixed-fee model).
- iGMS (Airbnb Management Software): iGMS is a vacation rental management software focused on Airbnb hosts and small property managers, offering channel management, automation, and team tools. Uplisting explicitly positions against iGMS in comparison pages, indicating direct product overlap.
- Hostaway: Hostaway is an all-in-one vacation rental management software offering channel manager, PMS, and guest communication features to property managers. It directly competes with Uplisting in the mid-market and enterprise segment with similar OTA integrations.
- Hospitable: Hospitable is a short-term rental automation platform focused on messaging and guest communication workflows. It overlaps with Uplisting's automated guest messaging, unified inbox, and automated reviews features, serving similar SMB/mid-market hosts.
- Lodgify: Lodgify is a vacation rental software platform combining a website builder, channel manager, and PMS. Uplisting explicitly targets "Lodgify Alternative" searches, making it a closely comparable competitor with overlapping direct booking and channel management capabilities.
- Smoobu: Smoobu is a channel manager and PMS for vacation rental owners, particularly popular in Europe. It offers comparable OTA integrations and a unified calendar, overlapping with Uplisting's core feature set in the European SMB segment.
Broad incumbents
- Mews: Mews is a hospitality operations platform (PMS, booking engine, payments) primarily serving hotels and serviced apartments. While not focused on short-term rentals, it competes for the same hospitality-tech buyer and overlaps with Uplisting's direct booking and operations features.
- Cloudbeds: Cloudbeds is a broader hospitality management platform serving hotels, hostels, and vacation rentals with PMS, booking engine, and channel manager. It is an incumbent in the same broader hospitality-tech category but addresses a wider range of property types than Uplisting's STR focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Uplisting social profiles
Digital presenceUplisting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uplisting leadership team
Management profileNumber of profiles
Profiles1 record
Uplisting funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uplisting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uplisting
What does Uplisting do?
Uplisting provides a cloud-based short-term and vacation rental property management system (PMS) that lets operators manage listings, calendars, pricing, and guest communication across Airbnb, Booking.com, and Vrbo from a single dashboard, with automated messaging, a direct booking engine, security deposits, eSign rental agreements, cleaning scheduling, and guest identity verification. It sells this as a fixed monthly subscription per listing to short-term rental hosts, vacation rental operators, and professional property management companies.
Is Uplisting a public or private company?
Uplisting is a private company. It is classified as corporate owned and is currently operating.
When was Uplisting founded?
Uplisting was founded in 2016. It employs 11 to 50 people.
Where is Uplisting based?
Uplisting is headquartered in New York, United States, in the North America region.
How does Uplisting make money?
Two revenue lines are on record. Subscription/Monthly Plan Fees are the primary driver. The others are direct Booking Revenue.
Who are Uplisting's main competitors?
Direct peers on record are Eviivo, OwnerRez, Guesty, iGMS (Airbnb Management Software), Hostaway, Hospitable, Lodgify and Smoobu. Broad incumbents are Mews and Cloudbeds.
Does Uplisting have an API?
Yes. Uplisting offers an open API and webhooks for developers. The API documentation is available via Postman, allowing partners and developers to build integrations and automate workflows. The platform supports API connectivity to Airbnb, Booking.com, and VRBO for real-time synchronization of bookings, pricing, and availability. Developer documentation is at documenter.getpostman.com/view/1320372/SWTBfdW6.
What industry is Uplisting in?
Uplisting's product category is Vacation Rental Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THAMALAD, Channel Managers & Listing Syndication Networks (Distribution to Marketplaces). Its NAICS code is 561520 and its SIC code is 7000.